• 제목/요약/키워드: LOHAS

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현대 패션 브랜드에 나타난 친환경 경향 연구 (A Study on Eco-friendly Tendency in Contemporary Fashion Brand)

  • 김미금;박희정;간호섭
    • 패션비즈니스
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    • 제14권4호
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    • pp.185-199
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    • 2010
  • Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

관우한국생태학적일개예설(关于韩国生态学的一个预设): 기우복장탑배적행위(基于服装搭配的行为) (Typology of Korean Eco-sumers: Based on Clothing Disposal Behaviors)

  • Sung, Hee-Won;Kincade, Doris H.
    • 마케팅과학연구
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    • 제20권1호
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    • pp.59-69
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    • 2010
  • 绿色环保或者环境意识已经成为商业、政府机关, 以及消费者和世界关注的重要问题. 针对这一情况, 韩国政府宣布, 在本世纪初, "环保建设" 将被作为一种用以鼓励与环保相关的商业活动的方式. 不同层次的韩国服装业, 提出了不同的产品环保的绿色计划. 这些服装产品包括有机产品和回收的衣服. 要想使这些公司成功, 他们需要那些, 在做产品购买,使用, 处置时, 将绿色问题(如环境的可持续性发展)作为一个人判断的一个组成部分的顾客的信息. 这些消费者可以被看成是生态学的关注者. 过去的研究已经对消费者对于环保产品的购买意愿进行了检测. 此外, 还研究了影响生态保护者或绿色消费者的因素. 但是, 只是关注生态保护者在处置或者回收利用衣服上与采购绿色产品相比较是不够的. 服装处置行为有多种途径, 消费者可以用淘汰, 传承(例如: 把它送给一个年幼的弟弟), 赠与, 交换, 出售或者简单的把他扔掉等多种方式来暂时或者永久的摆脱闲置的衣服或贷款项目. 因此, 购买环保产品的行为应该结合服装处置的行为, 从而进一步了解消费者的消费行为与对环境的态度. 本项研究的目的在于提供韩国生态保护者从有利于生态学的角度出发来购买和处理衣服的生活方式的相关信息. 本研究的目标有: 1, 基于韩国对服装处置行为进行分类; 2, 调查人 们人口统计数据, 生活方式和服装消费价值观赏的差异; 3, 在环保的时尚物品的购买意愿和影响因素之间进行比较. 自填式的调查问卷是基于以往的研究设置出来的. 问卷包括10项处置衣服的条款, 22项可持续并且健康的生活方式的条款, 以及19项消费观念的条款. 根据利克特模板的五分量表设置. 此外, 购买两个时尚物品的意愿和每个物品属性的11项特征都是根据利克特模板的七分量表而来, 两种制成羊毛套衫的可以从PET识别代码的回收瓶子中创造出来的涤纶织物这两种套衫选自一个韩国和一个美国的户外运动服装的品牌. 我们对每一种产品的简介和颜色都进行了调查, 人口统计学(即性别, 年龄, 婚姻状况, 教育程度, 收入, 职业)也被包括在内. 在2009年5月份, 研究数据通过一个专业网站的调查机构进行采集, 最后有600份调查问卷可供分析, 这个调查的受访者年龄从20到49岁不等, 平均年龄为34岁. 百分之50的调查者为男性, 大约58%的受访者是已婚者, 其中62%的受访者有大学学位. 主要成分分析和因素最大方法差的方法用以识别衣服处理规模的潜在尺度. 共有三个因素生成(比如: 倒卖行为, 捐赠行为, 不回收利用行为). 基于他们处置衣服的方式对受访者进行了分类, 群类分析被使用, 最终得到了三个部分. 不同的消费者, 被分别贴上 "转售集团", "捐资团体" 以及 "不回收组织" 的标签加以分类, 其中98%是正确的分类. 从人口统计学角度来看, 这三个类别的人在性别, 婚姻状况, 职业和年龄上有显著的差异. 健康可持续的生活方式被缩减为以下5个因素: 自我满意度, 家庭定位, 健康问题, 环境问题和自愿的服务. 这是三个群体中健康可持续的生活方式的最显著的差异. 转售集团和捐赠组表现出在健康可持续的生活方式上的相同倾向, 同时, 不回收集团在生活方式方面呈现最低的平均值. 转售和捐赠团体自称享受和满意这种生活和消费方式, 并且能够利用空余的时间陪伴家人. 另外, 这两组的人关心健康和有机食品, 并试图保护能源和资源. 对服装消费的价值观产生主要影响的三个因素是: 个人价值, 社会价值和实用价值. 因素的方差测试表明转售集团和其他两组之间的因素差异最大. 转售集团相比其他价值更关注个人价值和社会价值. 相比之下, 非回收集团比捐赠集团更关注高层次的社会价值. 比较购买环保产品的意愿上, 转售集团表现出最高的购买A类产品的意愿. 另一方面, 捐赠集团则在小市场中表现出购买B类产品的最高意愿. 此外, 平均分数表明, 购买韩国的产品(B类产品)相比购买美国的产品(A类产品)更合韩国人的心意. 多元线性回归分析法确定了对环保产品的购买的意愿对制造业产品属性的影响. 产品的设计, 价格, 贡献, 对环境的保护, 价格, 兼容性是影响转售集团的显著因素, 另外, 以及对自身形象的影响是捐赠团体的重要因素. 对于非回收集团来说, 设计, 价格等因素是相同的, 自我的形象,对环保运动的贡献, 和环境保护也是很重要的. 而价格因素具有显著性的共通性. 对于B类产品来说, 设计, 合理的价格, 形象等因素是同等的重要, 但是不同的组对购买的特征和意愿有不同的倾向. 健康可持续的生活方式以及服装消费的意向对购买A类产品和B类产品的影响同样被我们所关注. 实际操作者的健康状况和个人价值都是影响购买意愿的重要因素; 然而, 在这三个群体中说服的力度都很低. 结果表明, 分类出来的每组处理服装的行为, 显示着不同服装产品的属性, 个人价值, 和实践者的特点, 这些都影响了他们的购买环保产品的意愿, 结果会使生态保护者提出并组织更合理的生态设计的战略决策.

인터뷰 - 최민수 (주)팩플러스 대표이사

  • 조나리
    • 월간포장계
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    • 통권339호
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    • pp.106-108
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    • 2021
  • 최근 기업은 환경을 보호하고 사회적 가치를 중요하게 여기며 투명하고 윤리적인 지배구조 개선을 실천해야만 지속성장할 수 있다는 'ESG경영'이 화제가 되고 있다. ESG는 기업이 얼마나 돈을 잘 버는지가 아니라 어떻게 돈을 벌고, 어떻게 쓰는지를 중요시 하는 것이다. ESG라는 말이 나오기 전부터 환경과 사회적 가치를 실현하며 성장하고 있는 포장기업이 있다. 경기도 광주시에 위치한 연포장 전문기업 (주)팩플러스이다. 지난 6월 23일 연포장재기업 최초로 LOHAS 인증을 취득하고, 알코올타입 그라비어인쇄기를 도입해 친환경 포장재를 생산하고 있는 팩플러스를 찾아 최민수 대표이사와 함께 포장기업의 ESG경영에 대한 이야기를 나눠보았다.

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한국 목장형 치즈 생산 교육, 창업 현황 (Current State of the Education, Starting Business of Farmstead Natural Cheese in Korea)

  • 조성균;배인휴
    • Journal of Dairy Science and Biotechnology
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    • 제24권2호
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    • pp.11-20
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    • 2006
  • Korea dairy industry has a long and chronic problems to consume raw milk , those are surplus milk and decline the market milk consumption continued about 10 years. This study was aim to propose and to find the solution for dairy industry problems. After WTO system, with the importation of dairy products, domestic milk production has fell into the situation of excess supply and huge inventory of dried milk, the milk powder stocks have increased since 2002. That made a chronic decline milk consumption in Korea. The core of chronic problem of Korea dairy industry is the decreasing in market milk consumption. If they have a settlement of any other way using their raw milk to process and consumption to market milk, there will be a solution to solve the chronic problems in this situation. Especially, that will be a development of small farm scale natural cheese production and consume. This may be lead a situation of increase the raw milk consumption, because natural cheese making needs much of raw milk more than market milk. But there are very low technical level of farmers cheese making status, so they need a cheese making educational program for their commercial level of cheese products. Under these situation, there are needed a way out of educational system for the dairy farmers to obtain the high level of cheese making technology from the trustable and scientific organization. The natural cheese making technique of dairy farmers should be accumulated to get the consumers' solid recognition of high quality of natural cheese as LOHAS(Lifestyle Of Health And Sustainability) foods.

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Development of Fashion Cultural Products with Korean Traditional Image for the Enhancement of Global Competitiveness: -Using Korean Traditional Botanic Patterns & Digital Textile Printing Technology-

  • Kim, Min-Ja;Ha, Ji-Soo;Lee, Jin-Min
    • International Journal of Costume and Fashion
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    • 제6권1호
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    • pp.56-70
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    • 2006
  • The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.

거주자 특성에 따른 아파트 각 실의 요구 및 계획방향에 관한 연구 (A Study on Space Requirement and Planning for Residents Characteristics)

  • 오혜경;홍이경
    • 가정과삶의질연구
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    • 제26권6호
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    • pp.159-166
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    • 2008
  • According to the change in diverse tendency of residents, construction companies has developed the brands of apartments with the concepts of LOHAS, well-being, ubiquitous, etc. The purpose of this study was to suggest space requirement and planning for residents characteristics. The questionnaire survey was adopted in this study and 252 cases were used for data analysis. The survey analysis has been made by using of SPSS WIN 12.0. The major findings were as follows; (1) Resident opinion about the direction of each space was investigated into the need of South-facing in master bedroom highly. (2) The residents didn't want to decrease the current size of each space, the space which wanted to increase was livingroom. (3) The significant variables of space requirement and planning for residents characteristics were family life cycle, the age of householder, the occupation of householder, the size of apartment.

국내 공동주택 트렌드 분석 연구 (A Study on Trend Analysis of Domestic Multi-family Housing)

  • 이보라;신연섭;연태경
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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    • pp.150-153
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    • 2006
  • The purpose of this study is to analyze the trend of Korean domestic multi-family housing. For that, this study surveyed 139 apartment complex cases which were sold from December 2002 to December 2005. When Hwasung Dongtan apartment complex was sold in 2004, there were a lot of attempts in various quarters, especially in unit planning and eco-friendly design. Accordingly, it is worthy that analyzing the trend before and after of 2004. As a result, the trend has been moving from 'convenient and high class' to 'LOHAS, one-stop living, convergency, and residents' satisfaction' because leasure and well-living have been the purpose of their living. Therefore, we can predict that B.I. and design identity would be more important, and various contents would be created for residents' community and private life.

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친환경 유기농 기업의 가치평가에 관한 연구 (A Study on Valuation of Environmental-friendly and Organic Food Company)

  • 여동수;황재현
    • 한국유기농업학회지
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    • 제20권4호
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    • pp.543-561
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    • 2012
  • This work is for reasonable valuation method of environmental-friendly and organic company. Reasonable valuation method is principal for the sound development, the reasonable investment and the growth of stock market. This study proposes valid valuation and method for environmental-friendly and organic company. The author selected 4 companies from certificate list of environmental-friendly and organic food and LOHAS (Lifestyles Of Health And Sustainability) food of Korean standards association. Applying financial audit report of 5 years, the author output 5 variables from each companies by using Growth Option model of Real Option model. And the author valuated companies by adding option value calculated with these variables and residual value discounted with cash flow discounted method. Company values from ROV model were 1.71 time higher than DCF model. This results show that the value of environmental-friendly and organic food company may own high option premium, that is the growth factor.

친환경 건강주거의 개념과 사례에 대한 기초 연구 (A Basic Study on the Concept and Cases of Healthy Eco Dwelling)

  • 이민경;정진주;최효승
    • 한국농촌건축학회논문집
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    • 제7권3호
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    • pp.68-75
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    • 2005
  • 'Health' trend like the latest fashion that spread to present society that elevate a lot of interests in qualitative elevation of life by rapid economic growth did to derive vocabulary called 'well-being' over all field. More and more comprehensive new type word 'LOHAS' appear to this. I wish to present basic data that need in study of healthy eco dwelling through making comparative study of existing study, literature analysis, and application type and planning elements etc of healthy dwelling. This study is preceded in following steps and contents. First, make conceptional definition for similarity words regarding healthy eco dwelling through existing study and internet search data etc, and analysis comprehensive meaning of 'Health' and 'Healthy Dwelling'. Second, I have done arrangement examination synthetically about healthy eco dwelling, wellbeing house, and ubiquitous future dwelling by paradigm of spread healthy dwelling. Third, examine application type of healthy dwelling that appear present and arrange analyzing planning elements is applied in the types.

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LPM을 이용한 학생용 가구디자인 연구 (Study of Junior Furniture Design with LPM)

  • 이현정
    • 한국가구학회지
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    • 제23권4호
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    • pp.355-363
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    • 2012
  • From the end of the 20th century, there has been increased interest for life Well-Being and LOHAS. Attracting the interest of consumers for eco-friendly materials, the furniture in the finish of the interior space of interest. In the finish of the interior space and living furniture, eco-friendly materials and the process of development and research has led to a surface treatment for reducing hazardous substances. By a combination of natural materials and the latest eco-friendly rating, recognized in LPM (Low Pressure Melamine) has been developed. LPM was used birch and eco-friendly materials, the development of student furniture can be expanded depending on the growth.

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