• 복식
• /
• 제66권4호
• /
• pp.61-76
• /
• 2016

The importance of environment has come into focus recently, and this has led to increased attention on zero waste fashion design as a method to minimize waste from the production stage of fashion goods. The purpose of this study was to analyze the development method types and the characteristics of zero waste fashion design in order to study the eco-friendly meanings of zero waste fashion design, as well as its meaning as creative design development methods. Through the case analysis of recent designs, the design types of zero waste fashion design were largely classified into cut and sew, folding, draping, and non-woven types, and they were classified again according to the characteristics of production process. According to the result of analyzing fashion design development methods of zero waste fashion designs based on the process of completing design, they were classified into pattern making, computer programming, draping, assembling of the unit, and non-woven moulding methods, and the aspect of combined use rather than utilization of one method appeared. Formative characteristics of zero waste fashion design included decorative beauty, formative beauty, and transformable beauty and its design characteristics were fortuity and unexpected properties, breaking stereotypes, structural flexibility and futuristic innovation.

• 한국의류산업학회지
• /
• 제24권5호
• /
• pp.545-556
• /
• 2022

To overcome the pandemic, a new strategy for innovation is in demand throughout the value chains of the fashion industry that emphasize the importance of fashion technology. Accordingly, as various viewpoints and fields of debate are unfolding to consider the direction of change led by fashion technology, it is necessary to make an active value judgment precedent by understanding the differences between various opinions. This study aims to derive keywords from fashion technology used during the pandemic, to infer the characteristics of each type of perspective and to understand their characteristics. For the research, this study combines text mining analysis and content analysis. Text mining analysis is used to find statistical patterns by collecting keywords from big data from online media, and content analysis is used to interpret the data qualitatively. After analyzing the results of this study, the following observations are made. First, the perspective of positive acceptance seeks to maximize the perception and sensory action of fashion through technology; this amplifies experience, an opportunity for innovation and efficiency. Second, critical vigilance highlights the side effects of radical changes in fashion technology, characterized by concerns about capital-centered polarization, threats to human rights, and infringement of creative thinking. Lastly, the perspective of gradual adoption is the gradual convergence of technologies, characterized by the pursuit of an appropriate balance.

• 한국의류산업학회지
• /
• 제6권2호
• /
• pp.195-204
• /
• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.

• 복식
• /
• 제43권
• /
• pp.203-224
• /
• 1999

As androgny presented by feminism still appear in contemporary fashion since mid 1980's feminism as a social phenomenon can be considered to habe influenced fashion history. This paper surveys the sex images of androgynous look that appeared in contemporary fashion into bisexual image and neutral images based on the feminist aspects of changes in contemporary fashion. As stated above bisexual images and neutral images of androgynous look shown in clothing are an attempt to reach one single integrated complete being by overacoming 'femininity' or 'masculinity' and combining the element of the two sexes. Consequently androgynous look creates new attraction by harmoniously coordinating characteristics of the two sexes instead of totally differentiating between masculinity and femininity that are represented in the form of clothing that has conceptual visual characteristics. Following are the conclusions of the reseach of this paper. First 'androgynous' as a feminist sex concept reflects the spirit of the times. Since the sex roles are divided and diversified and the concept of femininity is changing the concept of androgyny requiring both masculine and feminine characteristics in an essential sex concept for sucessful conduct of roles in a complex modern society. Second the integrated human image of androgynous look has led to a new culture with fashion trends that has been ahead of times by curing the functions of fashion to differentiate between men and women. Third androgynous look at the turn-of-the-centuy will not cease to exist but be a lasting fashion phenomenon while the sex concept presented by feminism has become the core to destrov the dichotomous fashion style of the 20th century. Fourth androgynous look is expressed in various manners in contemporary fashion since it shown how human beings accipt the adaptation method desperately required by the contemporary times. Androgynous look can be viewd as the desire for ultimate freedom that can be acquired by destroying the dichotomous sex concept and as the will to become a subject of the world as integrated human being. As we look into fashion culture creation of fashion is not the result of an accidental cause or an individual's work but the reflection of the spirit of the times. In this sense androgynous look introduced by a new sex concept to contemporary fashion has reflected the spirit of the times and led the cultural atmosphere and moreover it is an important fashion style that can characterize the contemporary times while lasting in the future.

• 한국의류학회지
• /
• 제21권8호
• /
• pp.1427-1438
• /
• 1997

The art plastique is the part from which designers draw their inspirations to create fashion design. Many designers look for their inspirations from Art Plastique. Since the early 20th century, lots of designers led by Paul Poiret drew their inspirations from Art and co-works with artists. The direct involvement of those artists helped to position Fashion to be an art. Also, these co-works brought the mass media's attention and commercial profit. The most prevalent relationship between the fashion design and art plastique is the reproduction of art such as the 1960s 'Pop Art printed on T-shirts, which can be seen easily todays. After World War ll, art was popularized in a new society where young generation played a major role. Pop Art having image of the freedom and the rejection of tradition was considered as the major trend of 1960s. This study considers reflection of anti-traditionalism, anti-elitism and popularity as the kitsch of Pop. That is the attraction which youth culture looked for from Pop Art and the reason that 60's avast-garde cloth could position itself into the masses. Therefore, this study examines the influence of the kitsch of Pop and the expression of parody upon the major changes in 1960s fashion from which are the mini-look and women's trousers wearing. This study examines Andra Courreges who led 1960s Mini look and Yves Saint Laurent who introduced Pop dress, Smoking look and transparent blouse to find the way which makes it possible for avant garde fashion to have a close relationship with the public and to position itself to be a art.

• 복식문화연구
• /
• 제18권3호
• /
• pp.488-498
• /
• 2010

This study was intended to develop a multi-purpose, multi-functional design for safety vest to enhance the safety and user's availability. With a limited scope to LED-applied safety vest, this study contemplates on the problems of safety vest on the market and directions for design development with a view to develop its prototype. This is a significant study because it has been conducted concerning a prototype, a cut above the study method of constructing a basic theory. For study method, theoretic considerations on LED and safety vest are followed by case study for LED-applied safety vest currently on the market to draw out problems. Then, solutions for problems with LED safety vest will be found, while planning for a design direction in consideration of safety, functionality and beauty. Scope of study was limited to cases of LED safety vests currently on sale online and offline, excluding cases of common-form luminosity such as HB luminous vest without LED. Accordingly, results of study will help develop the prototype for LED safety vest with an increase of the wearer's safety, and be used as a basic data for developing high-value-added fashion prodcts to meet his aesthetic sense and functionality. This study has limitations. Restricted scope for LED-applied safety vest should be extended to an outdoor wear in follow-up research for the foundation of higher value added.

• 한국의상디자인학회지
• /
• 제22권2호
• /
• pp.117-136
• /
• 2020

The purpose of this study is to analyze changes in high-tech fashion along with the types and characteristics of high-tech fashion that have appeared recently providing diverse material for the fashion field. High-tech fashion requires such research to learn how much distance one has in one's life. It is also meaningful to predict what direction high-tech fashion research may be needed. For research methods, previous research and literary studies were considered and photographs in which high-tech techniques were used were collected using the keyword 'high-tech fashion'. High-tech fashion types can be organized into the four types of luminescent types, mutual interaction types, 3D printing fashion, and virtual fashion. The research results were as follows. First, luminescent fashion was an important expression method of high-tech fashion. Materials for luminescent fashion first started with LED electric wire connections and many methods have been attempted with the appearance of electrically conductive clothing material, such as luminescent lasers and beam projectors. Second, interactive high-tech fashion often appears as variable fashion. The work of Hussein Chalayan, which was combined with advanced technology, set up a base for variable type interactive high-tech fashion in the 2000s. As bioengineering technology has developed, fashion that interacts with the environment without an energy source has appeared and the interaction among fashion, people, and the environment can be seen. Third, diverse forms of expressiveness in virtual reality such as 3D CLO shows a great difference with past high-tech fashion. Simple and diverse attempts made through virtual fittings reduce the limitations of time and space, permit interaction, and add a sense of reality through speed and dynamic physical beauty. Fourth, 3D printed fashion expresses complex and detailed clothing material that is different from those before with the development of computer 3D modeling technology. Modeling that can imitate geometric and bio-engineered structures is possible and mysterious feelings are passed on to people through creative expressions.

• 복식
• /
• 제55권3호
• /
• pp.19-32
• /
• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

• 패션비즈니스
• /
• 제21권3호
• /
• pp.67-79
• /
• 2017

This study investigated consumers' enjoyment, perceived risks, expected values, and innovativeness factors and the effects of the convenience and personalization of "online to offline" (O2O) fashion mobile commerce on its perceived usefulness, perceived ease of use, and consumers' attitudes and intention to use O2O mobile commerce. A research model was developed using the Technology Acceptance Model (TAM). A mobile survey was conducted through smartphone messengers and SNSs targeting male and female college students in their 20s who are living in the Seoul Metropolitan Area. A total of 192 questionnaire responses were used in the analysis. "Among the consumer characteristics, only enjoyment and expected values were found to make consumers feel that the O2O fashion mobile commerce is useful and easy to use. Among the mobile commerce characteristics, only convenience was found to have significant effects on consumers' perceived usefulness and ease of use regarding O2O fashion mobile commerce. Perceived usefulness was found to have the effects on attitudes as well as intention to use toward O2O mobile commerce. It was shown that positive attitudes toward O2O mobile commerce led to positive use intention toward O2O mobile commerce.

• 복식
• /
• 제61권3호
• /
• pp.83-96
• /
• 2011

It will be very effective in studying fashion images that reflect society to investigate the process of the images of military uniforms becoming fashion with the images as the original or image changes in the military look in relation to The hyperreal of the Simulation phenomenon. The foundation of the study was set up by studying simulation and simulacra. Studying the simulation phenomenon in fashion was followed by explaining the aspects of simulacra and the hyperreal in image changes in fashion to study and analyze the simulation phenomenon of the military look based on the findings. The study examined the military look from the Industrial Age to modern times through simulation and the hyperreal in the military look of modern fashion through the changes of images that started with military uniforms. Those research efforts led to the following conclusions: Looking into fashion through the military look reveals that The hyperreal made its appearance in most cases with few cases of the 1st and 2nd simulacrum. And hyperreality was closely related to media in fashion under the influence of media. In short, fashion and copy are in an inseparable relation, and the hyperreality phenomenon has always been present in modern fashion.