• Asia pacific journal of information systems
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• v.24 no.4
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• pp.493-513
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• 2014

With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.6
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• pp.145-149
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• 2018

This paper introduces a method of sending and registering SMS using mobile LBS (Local Based Service) in social network service environment. This method acquires the location of the target person and object through the API and LBS, constructs the SMS based on the obtained information, and transmits and registers the SMS in the mobile environment. The composition of the SMS is the personal information of the object to be searched, the current position and the position of the object. Therefore, the user can quickly and accurately grasp the brief items and locations of objects to be searched through SMS. Also, Today we will improve the quality of life by providing upgraded service for shortening of appointment time and delivery.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.401-402
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• 2017

Advances in the Internet and network technology and the rapidly growing number of personal devices result in the fast growth of E-Commerce, M-Commerce. Nowadays, location-based services are widely used in E-commerce. A location-based service (LBS) is a service based on the geographical positions of mobile handheld devices such as smart phones or tablet computers. In this paper I will view the combination of the E-commerce and LBS.

• Korean Security Journal
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• no.13
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• pp.145-168
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• 2007

Like to change to the information-oriented society, the guard service needs to be changed. The communication and hardware technology develop rapidly and according to the internet environment change from cable to wireless, modern person can approach every kinds of information service using wireless communication machinery which can be moved such as laptop, computer, PDA, mobile phone and so on, LBS field which presents the needing information and service at anytime, anywhere, and which kinds of device expands it's territory all the more together with the appearance of ubiquitous concept. LBS use the chip in the mobile phone and make to confirm the position of the joining member anytime within several tens centimeters to hundreds meters. LBS can be divided by the service method which use mobile communication base station and apply satellite. Also each service type can be divided by location chase service, public safe service, location based information service and so on, and it is the part which will plan with guard service development. It will be prospected 8.460 hundred million in 2005 years and 16.561 hundred million in 2007 years scale of market. Like this situation, it can be guessed that the guard service has to change rapidly according to the LBS application. Study method chooses documentary review basically, and at first theory method mainly uses the second documentary examination which depends on learned journal and independent volume which published in the inside and the outside of the country, internet searching, other kinds of all study report, statute book, thesis which published at public order research institute of the Regional Police Headquarter, police operation data, data which related with statute, documents and statistical data which depend on private guard company and so on. So the purpose of the study gropes in accordance with the LBS application, and present the problems and improvement method to analyze indirect of manager side of operate guard adaptation service of LBS, government side which has to activate LBS, systematical, operation management, manpower management and education training which related with guard course side which has to study and educate in accordance with application of the new guard service, as well as intents to excellent quality service of guard.

• Journal of the Korea Society for Simulation
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• v.24 no.4
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• pp.153-161
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• 2015

We propose a privacy-preserving location-based service (LBS) which supports top-k search service. The previous schemes hurt the privacy of either the user and the location of the objects because they are sent to the LBS server in a plaintext form. In the proposed method, by encrypting them with the fully-homomorphic encryption, we achieved the top-k search is possible while the information on them is not given to the LBS server. We performed a simulation on the proposed scheme with 16 locations where k is 3. The required time is 270 hours in a conventional desktop machine, which seems infeasible to be used in practice. However, as the progress of the hardware, the performance will be improved.

• Journal of Korea Game Society
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• v.4 no.3
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• pp.3-10
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• 2004

With 3.6 million user of mobile phone, there has been a rapid develop ment of advanced mobile game taking advantage of various mobile phone functions. Most of all, LBS(location-Based Service) mobile game is expected to make a new mobile game market which is totally different from the previous one. The purpose of this paper, thus, is to review the present condition of LBS mobile game and possibilities. Furthermore, it is also to analyze the facing problems to solve and find the way to promote the LBS mobile game service.

• 전기의세계
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• v.53 no.5
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• pp.34-40
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• 2004

이동통신네트워크에서 위치기반서비스(LBS ： Location Based Service)의 중요성이 증대되고 있다. 이러한 LBS는 모바일 사용자의 위치를 추정하고 추정한 위치와 관련된 다양한 정보 서비스를 제공하기 위한 기술로서 휴대 단말의 위치를 파악하는 위치측위기술, LBS 서버기술 그리고 다양한 LBS 응용기술 등으로 구분될 수 있다. 위치측위기술은 위치정보의 정확도에 따라서 제공되는 서비스의 종류와 질이 달라지므로 보다 정밀한 위치정보의 추적이 가능한 고정밀 측위 기술은 개인화 서비스를 위한 필수조건이다.(중략)

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.691-693
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• 2003

The development of an open LBS platform makes it easy to use of the location information between telecommunication companies which have different platforms and to develop various LBS solutions using position information. This paper proposes a mobile webservice solution providing public transportation services to the mobile subscribers.

• Proceedings of the Korea Water Resources Association Conference
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• 2007.05a
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• pp.366-372
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• 2007

In this research, a ubiquitous-based strategy for managing waterworks facilities is proposed to increase the usability of the existing related databases and to ensure the systematic way of distributing information. The current status of the existing waterworks GIS and GIS database were analyzed to achieve the goal. By studying the state-of-the-art technology, we found that importing the LBS(Location Based Service) technology to the databases is necessary. The results of these efforts are exclusive waterworks-mobile-terminals and LBS system supporting them. Furthermore, the applicability of the ubiquitous technology to waterworks has been examined to realize the real-time waterworks management.

• Journal of the Korea Society for Simulation
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• v.19 no.2
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• pp.137-145
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• 2010

This study presents an RTS(Real-time Traffic System) based on an LBS(Location Based Service) using 5.8~5.9GHz RSU(Road Side Unit). The proposed LBI(Location based Broadcast system on ITS) is a local information-based service supported by RSU for drivers, which has a feature of convergence between T-DMB system and ITS-based RTS. The convergence of local broadcasting station and ITS is realized by two-way communication and supports LBS(Location Based Service) by identifying of vehicle's location using RSU. Real-time information delivery and various services could be provided by information exchanges between LMM and local broadcasting stations. Furthermore, conventional technical limitations have been solved mutually such as transmission area limitation in RTS and one-way communication problem in T-DMB. This support real-time two-way communication to each driver. Therefore, it can be expected that traffic dispersion effects and services expansion for drivers by RTS and LBI. Finally, it is proposed to built and implement test-bed around institute.