• Title/Summary/Keyword: Korean wave attitude

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The Dual Phenomenon of Confucian Culture in Korea and China - The Death and Resurrection of Confucius

  • Park, YoungHwan
    • International journal of advanced smart convergence
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    • v.8 no.1
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    • pp.204-213
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    • 2019
  • Perhaps nothing more vividly illustrates the many different ways in which traditions can be interpreted than a study of the life of Confucius in modern times. In China and Korea, Confucian values and culture are dismissed and scorned during some periods and held up as facilitators of cultural prosperity in others. This changing perception of and attitude toward the Confucian tradition in modern society embodies the long life of the Confucian tradition and its continually evolving trajectory, as well as its versatility within shifting sociopolitical milieux spanning distance and time. In this paper, I investigate the (re)emergence of Confucius in modern Korea and China with a comparative and critical gaze. I demonstrate how different modern interpretations of Confucius, both negative and positive, in these two countries bring new life to the Confucian tradition within their own complex social realities. By focusing on the recent revival of Confucius in China-Anti-tradition of Korean dramas, the Restoration of Confucian Culture in China and Korean Wave, the modernity of China in Confucius are examined, and finally, in terms of the means of realization of the Chinese dream-I illuminate how the image of Confucius serves the (re-)invention of contemporary China, with her pervasive desire to romanticize and materialize China's past as well as her future.

Effectiveness Measurement of TV Advertisement for Fashion Goods with EEG and Affective Responses as Determined by the Types of Appeal (뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구)

  • Choi Ju-Young;Kim Mi-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10 s.146
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    • pp.1230-1240
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    • 2005
  • The purpose of this study was to apply a scientific and systematic method for assessing fashion goods' TV ads effects by EEG and questionnaires as determined by the type of ads appeal. Ads stimulants used in the survey were limited to underwear and sportswear that were advertised during $2000{\sim}2002$ on TV: 4 information-transferring and 4 emotion-evoking ads were used. Subjects were thirty healthy male and female college students. EEG was extracted from six lobes and the recorded EEG was analyzed by the range of frequency of ${\theta},\;{\alpha}\;and\;{\beta}$ waves. Data were analyzed by SPSS 11.0 with reliability test, $x^2$-analysis, t-test and frequency analysis. The emotion-evoking ads showed higher scores in memory, recall and attitude towards the ads. The responses of ${\theta}\;and\;{\alpha}$ wave were active throughout the ads but the response of ${\beta}$ wave was not. The results by the survey and the EEG test showed high similarities, indicating the EEG tests could be used as the supplementary tool for measuring ads effects.

Experiment on Sloshing of Annular Cylindrical Tank for Development of Attitude Control Devices of Floating Offshore Wind Turbines (부유식 해상풍력발전기의 자세제어장치 개발을 위한 환형 실린더 탱크의 슬로싱 실험)

  • Seo, Myeongwoo;Jeong, Weuibong;Cho, Jinrae
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.23 no.1
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    • pp.25-33
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    • 2013
  • The floating offshore wind turbines are usually exposed to the wave and wind excitations which are irregular and undirected. In this paper, the sloshing characteristics of annular cylindrical tank were experimentally investigated to reduce the structural dynamic motion of floating offshore wind turbine which is robust to the irregular change of excitation direction of wind and wave. The formula for the natural sloshing frequencies of this annular cylindrical tank was derived theoretically. In order to validate this formula, the shaking equipment was established and frequency response functions were measured. Two types of tank were considered. The first and second natural sloshing frequencies were investigated according to the depth of the water. It has been observed that between theoretical and experimental results shows a good agreement.

Impact of the 'Korean wave' on the Recognition and Attitudes to Korean Traditional Pood - Among Japanese Tourists Visiting Korea - (한류가 한국 음식에 대한 인식과 태도에 미치는 영향 -방한 일본인 관광객을 대상으로-)

  • Lee, Yeon-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.5
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    • pp.497-505
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    • 2006
  • This questionnaire study was conducted to investigate the levels of recognition and attitude for Korean traditional food among Japanese tourists. The aim was to provide basic data for making a detailed marketing direction alignment of globalization and commercialization of Korean traditional food. The results can be summarized as follows. The 'Korean wave(Hanliu)' was 'the number of known Korean star performers'(3.77 points), 'the number of watched Korean dramas'(3.67 points), 'the number of watched Korean movies'(3.44 points), 'the number of owned Korean singer's tapes or CDs'(3.04 points), 'the number of read books'(2.83 points), and 'the number of viewed cartoons'(2.49 points), in order. The high-intake frequency of Korean traditional foods was 'Bibimbap', 'Galbigui', 'Baechookimchi', 'Bulgogi', 'Kkakdugi', 'Tteokbokki', 'Japchae', 'Galbitang', 'fajeon', and 'Namullyu' in order. On the other hand, the intake frequency of 'Songpyeon', 'Inielmi', 'Sikhye' and 'Sujeonggwa' was very low. The most effective 'Hanliu' item for raising the recognition of Korean traditional food was 'the number of read books'. The most effective 'Hanliu' item for raising the experience of Korean cooking was 'the number of read books', followed by 'the number of watched Korean movies', 'the number of watched Korean dramas', and 'the number of viewed cartoons' in order. The most effective 'Hanliu' item for raising the intake frequency of Korean traditional food was' the number of watched Korean dramas', followed by 'the number of watched Korean movies' and 'the number of read books' in order.

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Plume Structure Analysis of an Axisymmetric Supersonic Micro-nozzle at the Various Pressure Ratios (압력비가 변할 때 축대칭 초음속 노즐의 플룸 구조 해석)

  • Kwon, Soon-Duk;Kim, Sung-Cho;Kim, Jeong-Soo;Choi, Jong-Wook;Kim, Yong-Sseok
    • Proceedings of the KSME Conference
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    • 2007.05b
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    • pp.2862-2867
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    • 2007
  • The steady non-reacted compressible flow field in a symmetric micro-thruster, which is used for the accurate attitude control of a satellite, is analyzed varying the nozzle pressure ratio (NPR) to investigate the plume characteristics. The nozzle throat diameter is 0.06 inch and the area ratio is 56. The recirculation region is found just behind the normal shock at the several NPRs due to the locally adverse pressure gradient along the nozzle centerline when the environmental pressure is atmospheric. This phenomenon, the cause of flow loss, is similar to the flow behind a blunt body. As NPR increases the location of Mach disk, characteristics of the normal shock, moves downstream and its strength increases. The Mach number distribution appears in a wave-type patter after the normal shock because oblique shocks are reflected on the shock boundaries especially when NPRs are very high.

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Causal Analysis of a Tugboat Capsizing Accident in Rough Weather Condition Based on a Dynamical Simulation

  • Yoon, Hyeon-Kyu;Kim, Sun-Young;Lee, Gyeong-Joong
    • International Journal of Ocean System Engineering
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    • v.1 no.4
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    • pp.211-221
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    • 2011
  • Tugboats are widely used near harbors to assist with various operations such as the berthing and deberthing of very large vessels and the towing of barges. Capsizing accidents involving tugboats occasionally take place when the tugboat makes rapid turns in harsh weather conditions. When there is little evidence suggesting how the accident occurred and when the crew members are missing, it is necessary to predict the time history of the towing vessel’s attitude and trajectory from its departure point to when and where it capsized, depending on various input parameters using a numerical simulation. In this paper, the dynamics of a tugboat and a towed barge in conjunction with the external force and moment were established, and the possible input parameters and operational scenarios which might influence the large roll motion of the tugboat were identified. As a result of analyzing the simulated time history of the excessive roll motion of the tugboat, it was found that roll motion can take place when the tugboat is situated on the crest of a wave and when it is pulled by a towed barge through a towing line. The main cause of the accident would be the parameters that primarily influence such situations. These are the wave parameters, course changing scenario, and the amount of tension.

A Study of Chinese Consumer's Attitude towards Korean Wave and Wearing Condition for Outdoor Clothing Development into the China Market - Focused on Chinese Tourist - (중국 수출용 아웃도어 웨어 개발을 위한 중국 소비자의 한류에 대한 태도 및 착용실태 조사 - 중국인 관광객을 대상으로 -)

  • Kim, Ji Eun;Min, Son Jae;Kim, Mi Ra;Choi, Hei Sun
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.614-624
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    • 2014
  • This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.

An Influence of the Korean Wave on Chinese Tourism to South Korea (중국인의 방한관광에 대한 한류의 영향)

  • Choi, Kyung-Eun
    • Journal of the Korean Geographical Society
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    • v.42 no.4
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    • pp.526-539
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    • 2007
  • The purpose of this study is to investigate the influence of the Korean Wave on Chinese tourism to South Korea through a behavioral analysis of Chinese tourists in the general group package tours. China suppressed the needs of the Chinese people's geographical movement and imposed restrictions on information about the outside world with the use of a policy of "closure" for a long time. But since reforms and open-door policies were introduced in China, especially in the context of relaxation of control policies over Chinese outbound tourism after the mid-1990's, more and more Chinese make trips abroad including visits to South Korea. In this situation, the recent Korean Wave(especially, drama/film) describes the Korean national image by forming a bridge between fiction and reality and plays a pivotal role in broadening or reconstructing the geographical imagination of the Chinese people who have been historically isolated from the outside world. Although Chinese have imagined the Korean nationscape on the basis of geopolitical or economic factors in the past, they have currently broadened or reconstructed their geographical imagination to include socio-cultural factors related closely to the Korean way of life due to the recent Korean Wave. This newly constructed geographical imagination led by the Korean Wave functions as an important pulling factor in Chinese destination choices, affecting Chinese tourists' motivation formation and the recommendation of main attractions. The more influential the Korean Wave is on their destination choice, the more the respondents select the cultural factors in both their motivation for tourism to South Korea and their recommendations of tourism attractions to other people. Through the analysis results of both satisfaction and intention to revisit, the more influential the Korean Wave is on their destination choice, the higher is the degree of both satisfaction and intention to revisit. In other words, although Chinese tourism to South Korea is chiefly in the general group package tours, Chinese tourists who are influenced by Korean Wave on their destination choice have more attachment to(or affection for) Korea as a tourism destination. This result suggests that the Korean Wave affects qualitative change - that is, change of attitude - as well as quantitative change in Chinese demand for tourism to South Korea.

Transient Flow Behavior of Propellant with Actuation of Thrust Control Valve in Satellite Propulsion System (위성 추진시스템의 추력제어밸브 작동에 따른 추진제 비정상 유동 특성)

  • Kim, Jeong-Soo;Han, Cho-Young;Choi, Jin-Chul
    • Proceedings of the KSME Conference
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    • 2001.06e
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    • pp.294-298
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    • 2001
  • Satellite propulsion system is employed for orbit transfer, orbit correction, and attitude control. The monopropellant feeding system in the low-earth-orbit satellite blowdowns fuel to the thrust chamber. The thrust produced by the thruster depends on fuel amount flowed into the combustion chamber. If the thruster valve be given on-off signal from on-board commander in the satellite, valve will be opened or closed. When the thrusters fire fuel flows through opened thruster valve. Instantaneous stoppage of flow in according to valve actuation produces transient pressure due to pressure wave. This paper describes transient pressure predictions of the KOMPSAT2 propulsion system resulting from latching valve and thrust control valve operations. The time-dependent set of the fluid mass and momentum equations are calculated by Method of Characteristics (MOC).

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The Effect of Chinese Customer Coffee Benefit Sought on Korean Coffee Shop Satisfaction, Attachment, and Loyalty - Based on Mediating Effect of Korean Wave Attitude - (중국소비자의 커피제품 추구편익이 한국 커피전문점 만족도와 애착 및 충성도에 미치는 영향에 관한 연구 - 한류태도 매개효과를 중심으로 -)

  • Lee, Hyung-Ju;Suh, Ji-Youn
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.151-166
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    • 2016
  • The purpose of this study is to understand the influence of Chinese customer coffee sought benefits on satisfaction with, and attachment and loyalty to Korean coffee shops. Based on a total of 200 samples obtained for empirical research from 10 Mar. to 25 July, 2015, of self-administrated questionaries completed by patrons in Beijing, Shanghai, Haerbin in China, data were analyzed for frequency, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression and hierarchical multiple regression analysis. The results of this study are summarized as follows. First, it was found that Chinese customer sought pursuits (functional & experimental benefits, symbolic benefit) had an effect on satisfaction of Korea coffee shop. Second, satisfaction influenced Korean coffee shop attachment and loyalty. Third, Korean wave attitude had a mediating effect between satisfaction, attachment and loyalty. From the results, we can conclude following implications: First, by providing atmosphere of South Korea, menu, barista service, we can predict that Korean coffee brands can prevail in competition through active promotions of their brands. Second, Korean coffee brands can make a strategy that includes providing full service from trained South Korean baristas and hosting talk shows between baristas from South Korea. Third, providing the opportunity to visit South Korea for local cafe tours is a good social event. These results will help control marketing strategies in China. Limitations and future research directions are also discussed.