• 아태비즈니스연구
• /
• 제8권1호
• /
• pp.79-93
• /
• 2017

The image of Korean products in the US market and attitudes toward Korean companies and brands have very high purchasing value, but there are many doubts about the image of Korea. However, previous studies have shown that national image, product image, and brand attitude have a positive effect on consumers' purchase intention. The purpose of this study is to analyze the effect of Korean image and Korean brand image on purchasing Korean products in North Texas area. As a result of this study, the effect of the national image on Korean corporate image was not significant, and the effect of the national image on Korean brand image was not significant. However, the effect of the corporate image, purchase intention, brand image, and purchase intention is significant. In this study, US consumers do not perceive the correlation between Korean national image, Korean corporate image and brand image, and it is analyzed that Korean products are purchased mostly because of corporate image and brand image.

• International Journal of Advanced Culture Technology
• /
• 제10권4호
• /
• pp.376-382
• /
• 2022

The purpose of this study is to investigate the effect of the national image on the intention to repurchase Korean cosmetics products from the perspective of consumers. This study investigated the effect of the Korean national image on the repurchase intention through the perceived quality and eco-friendly product image for Mongolian consumers. This study conducted a survey of Mongolian consumers, and the survey was conducted online with a total of 110 people. The analysis method was verified using the SPSS 18 program. As a result of the analysis, it was confirmed that the national image had a positive and significant effect on Mongolian consumers' intention to repurchase Korean cosmetics. In addition, it was found that perceived quality or ecofriendly product images play a mediating role in the relationship between the national image and the intention to repurchase cosmetics.

• 패션비즈니스
• /
• 제28권2호
• /
• pp.33-49
• /
• 2024

Despite COVID-19 and the global economic depression, cosmetics exports are continuously increasing due to the growth of Hallyu consumption overseas. Thus, systematic research is needed to determine what impact Hallyu has on cosmetics. Many studies have been conducted on psychological distance, Hallyu preference, and the overall Korean product image, but research related to the image of cosmetics has been insufficient. AMOS 26.0 was used to empirically analyze the impact of cultural distance, social distance, and Hallyu preference on the national image and the impact of the country's image on the image of cosmetics among females experienced with Hallyu in Indonesia and Malaysia. The empirical analysis showed that cultural distance, social distance, and Hallyu preference had a positive effect on the national image, and the national image also had a positive effect on the image of cosmetics. Since Hallyu has a positive indirect effect on the image of cosmetics, it strengthens the competitiveness of cosmetics companies in overseas markets. In Indonesia, only cultural distance and Hallyu preference were found to affect the national image. However, in Malaysia, all variables affected the national image. Thus, even the same Hallyu content could have different effects on the national and cosmetic images in each country. Therefore, strategies for utilizing different Hallyu contents that are suitable for each country are needed to revitalize Korean cosmetics in overseas markets.

• 한국콘텐츠학회논문지
• /
• 제16권10호
• /
• pp.454-466
• /
• 2016

한국의 대중문화가 아시아를 시작으로 하여 세계로 퍼져나가는 현상을 한류라 한다. 한류는 우리나라의 대표적인 소프트 파워로 대한민국의 국가 이미지를 향상시키고 새로운 브랜드 가치를 창출하며 한류의 확산은 국가 경쟁력의 원동력으로 작용한다. 한류는 또한 대중매체를 통해 접한 특정장소를 방문하고자 하는 행동을 증가시키며 새로운 관광형태를 만들기도 한다. 한국대중문화의 관심의 정도에 따라 일반적으로 관광객의 한국에 대한 인식, 태도 및 행동양상이 매우 달라질 수 있는데 이를 한류관여도라 한다. 본 연구는 중요한 영향력을 가진 한류를 단순히 한류가 아닌 한류관여도의 측면에서, 첫째, 한류관여도가 국가 이미지와 관광지 이미지에 영향을 미치는지를 확인한다. 둘째, 국가 이미지가 관광지 이미지에 영향을 미치는지 여부를 확인해 본다. 셋째, 한류관여도가 한국방문의도에 영향을 미치는지를 확인한다. 양적분석을 활용한 가설검증 결과 한류관여도는 국가 이미지, 관광지 이미지 그리고 한국방문의도에 영향을 미침을 확인하였고, 국가 이미지는 관광지 이미지에 부분적으로 영향을 미침을 확인하였다.

• 비교문화연구
• /
• 제26권
• /
• pp.379-404
• /
• 2012

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

• Asian Journal for Public Opinion Research
• /
• 제8권2호
• /
• pp.126-143
• /
• 2020

Since 2008, strategic partnerships have been established between China and Korea. From 2009 to 2019, the bilateral relationship kept a generally stable rate of development with conflicts and uncertainties. It is necessary to study national image construction in the respective mainstream media of the two countries. The present study analyzed Korea-related reports (N = 744) in the People's Daily from 2009 to 2019, aiming to examine the Korean national image framing under Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework: "whatness," "how," and "whyness." The results shed light on what the Korean national image in the People's Daily was and how and why it was framed in that way. This study provided some implications for readers to further recognize the role that media play in constructing a particular image of one country and a frame for researchers to study foreign national image framing in one of China's mainstream newspapers.

• 센서학회지
• /
• 제27권6호
• /
• pp.362-367
• /
• 2018

A complementary metal oxide semiconductor (CMOS) binary image sensor is proposed for low-power and low-noise operation. The proposed binary image sensor has the advantages of reduced power consumption and fixed pattern noise (FPN). A gate/body-tied (GBT) p-channel metal-oxide-semiconductor field-effect transistor (PMOSFET)-type photodetector is used as the proposed CMOS binary image sensor. The GBT PMOSFET-type photodetector has a floating gate that amplifies the photocurrent generated by incident light. Therefore, the sensitivity of the GBT PMOSFET-type photodetector is higher than that of other photodetectors. The proposed CMOS binary image sensor consists of a pixel array with $394(H){\times}250(V)$ pixels, scanners, bias circuits, and column parallel readout circuits for binary image processing. The proposed CMOS binary image sensor was analyzed by simulation. Using the dynamic comparator, a power consumption reduction of approximately 99.7% was achieved, and this performance was verified by the simulation by comparing the results with those of a two-stage comparator. Also, it was confirmed using simulation that the FPN of the proposed CMOS binary image sensor was successfully reduced by use of the double sampling process.

• 대한안전경영과학회지
• /
• 제13권3호
• /
• pp.169-174
• /
• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• 복식
• /
• 제62권7호
• /
• pp.29-40
• /
• 2012

Using the official marker of the Korea's national symbol to inform the world of the country's existence to the global community in the $21^{st}$century enhances the autonomy and the competitiveness of Korea. It is thought that selecting a motif for promoting the national identity through cultural products or costumes can prepare an opportunity for gaining competitiveness internationally. The purpose of this study is to enhance understanding on the use of a traditional Korean symbol, Mugunghwa, and how it increases the cultural value of Korea, and develops the modern Korean image. The specific contents of this study are as follow. First, searching for the scope of usage of the national flower Mugunghwa from various angles for enhancing the Korean image. Second, developing a national symbol image of modern sense that reflects trend by using Mugunghwa. Third, clarifying the application scope and role of the national symbol image using Mugunghwa, and present a specific usage plan for creating more value. As for the study method, the study is conducted through theoretical and empirical research and six pieces of work of modern Mugunghwa image are presented as the result. Based on the development of the image of Mugunghwa as a national symbol, this study proposed a role of a cultural ambassador by applying Mugunghwa to fashion products or costumes. As for the expected effect, it can provide an opportunity for developing another national symbol and a new perspective on national symbol will appear. It is thought that the cultural value of a national symbol can be understood through this study and it can provide an opportunity for developing various national symbols for enhancing the national image.

• 한국측량학회:학술대회논문집
• /
• 한국측량학회 2007년도 춘계학술발표회 논문집
• /
• pp.141-144
• /
• 2007

Satellite image for national land monitoring is required high resolution and natural color with multi spectral band. the image is expensive as higher resolution. We need cheap image relatively in economic viewpoint but the image serves sufficient resolution to monitor national land. We merged two images to one image and evaluated the result. the two images which are used at the merge test are high resolution(2.5m per pixel) panchromatic and low resolution(10m per pixel) multi spectral image of SPOT-5 satellite. The result of this study. We made the merge image to have sufficient resolution for national monitoring.