• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2002년도 춘계종합학술대회
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• pp.395-399
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• 2002

영국의 이동통신시장은 2001년 8월 성인의 73%가 이동전화를 소유하고 있을 만큼 성장하였고, Vodafone, BTCellnet, One2One, Orange 등 4개 사에 의해 균형적인 경쟁이 전개되고 있다. 본 고에서는 영국에서 이동전화 사업자간 균형발전을 가져오고, 경쟁이 활성화된 배경을 정리하고 있다. 국내의 경우에 후발사업자와 선발사업자간 시장점유율 격차가 지속적으로 확대되고 있고, M&A에 의해 이용자의 사업자 선택권이 축소되고 있는 상황에서 영국 사례를 중심으로 경쟁이 활성화되기 위한 시사점을 살펴보고 있다.

• 통상정보연구
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• 제7권1호
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• pp.35-54
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• 2005

The rapid growth of wide Korean Mobile Communication Market in recent years. in order for Korean Mobile Communication Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Competitive Advantage in Korean Mobile Communication Market The Purpose of this paper Investigates Competitive Advantage that Evaluation in Korean Mobile Communication Market. Especially, we Focused on Competitive forces model of Porter. Consequently, the study results show that Competitive Advantage like M-commerce, CS and high technology product in Korean Mobile Communication Market.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.97-106
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• 2016

This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.

• 기술혁신학회지
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• 제7권3호
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• pp.555-580
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• 2004

We analyzed the effect of 6-month lagged number portability policy and introduction of common number among carriers on Korean mobile market. Our result shows that the policy change contributed to both the increase in number of mobile subscribers and decrease in dominant carrier's market share. We found that unified prefix among mobile operators is more effective than the lagged number portability policy. The carriers' profit, however, decreased a lot due to excessive marketing expenditure. We also estimated market shares of carriers up to year 2005 when full number portability policy is adopted. The results show that dominant carrier's monopolistic power will be recovered by the end of 2005 implying government's number policy itself cannot guarantee the effective competition in Korean mobile market.

• International Journal of Contents
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• 제6권3호
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• pp.59-64
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• 2010

The world mobile service is growing sharply and became bigger market than wired. So it is very needed to find the political way to promote mobile industry. The United States government recently decided to introduce new mobile policies for promoting mobile industry. Until now the telecommunications policies of the United States have affected policy developments for many countries including Korea. In this context, we studied the validity of introducing new mobile policies of the United States in Korea. We found that new mobile policies can cause the change of mobile market environment; mobile market power will be dispersed from network to content, application and devise, and new mobile market environment where consumers freely select and use network as well as content, application and devise will be made. Also we found empirically that if new policies are introduced in Korea, mobile industry will be promoted as Korean consumers use mobile services and goods quite actively in new mobile market. We think our results provide reasonable evidence to introduce new mobile policies in Korea.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.7-10
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• 2003

After the launch of PCS in 1997, price competition between five mobile carriers was so severe that the Korean mobile telephony market achieved a remarkable subscriber base growth. But in that optimal pricing behavior depends on how each fm is likely to react to other frims'choice of price, it is very interesting to analyze competitive pricing behavior and understand market structure in terms of pricing competitiveness in the Korean mobile telecommunications market. In this paper, we use structural econometric models in New Empirical Industrial Organization (NEIO) framework. But previously used models in this framework generally assume that market size is fixed and that all firms maximize their profits. To fit in with the Korean mobile telephony market, we derive various models in using NML market share model under the assumptions that market size varies with industry's total attractions and that firms maximize their market share. In this paper, we find that the model under market share maximization with the assumption that market size varies with total attraction shows the best fitting results.

• 한국통신학회논문지
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• 제34권1B호
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• pp.34-46
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• 2009

The remarkable growth of Korean telecommunication market has based on the introduction of competition as well as mobile technology like CDMA. It was well Down that such a conspicuous growth has been towed by mobile service rather than fixed telephone service. In telecommunications service the number of subscribers to mobile was over 40 millions in 2006 and also, while the traffic amount of fixed telephone has been more decreased, that of mobile, which already outnumbers the fixed, has been constantly increased and will be much more in future. It will accelerate the substitution of access and call demand of fixed service by mobile. This change of technology and demand does affect directly the market performance of telecommunications. And regulation has also an effect on market structure, which finally affects on market performance. In this paper we suppose the fixed and mobile telecommunications services are in a same industry. After reviewing the relations among the demand, cost, charge structure and revenue structure in the one fixed and mobile telecommunications market using the framework of an industrial structure analysis, we discuss the current issues of telecommunications regulation and implications for the future regulation.

• 한국시스템다이내믹스연구
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• 제2권2호
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• pp.41-62
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• 2001

Perhaps, one of the typical emerging markets drawing tremendous attention from not only business professionals but also policy-makers would be the mobile Internet services. In recent years many research institutes reported their predictions on the growth of the mobile Internet services market, announcing that the market would show explosive growth and replace the wired Internet service market rapidly. Unfortunately, however, the reality we are facing at present is quite different from their expectations. The realized share of the mobile services in Korea last year has turned out remaining only about one percent of the total network service revenue. What are the reasons for the gap between the prospects and the reality? Starting from this question, this paper attempts to explore the generic pitfalls of the traditional number-crunching methods adopted thus far for the forecast of newly emerging market trends, and present an alternative by introducing systems thinking to the mobile Internet service market as an example, followed by its rationale as a new tool for forecasting and some reasoning about why traditional methods are no longer appropriate.

• 대한산업공학회지
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• 제27권2호
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• pp.176-180
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• 2001

In Korea, the mobile telecommunication service market is expanding rapidly and becoming more competitive. For service providers in such a dynamic environment, it is very important to accurately forecast demand including market potential in order to work out marketing strategies. In this paper, we suggest a general approach to forecast the market potential using a multinomial logit model, which is applied to individual-level market survey data. Then we develop a dynamic market potential model that can adapt to changes in the external environment without requiring further market survey. The proposed model is applied to the mobile telecommunication service market in Korea.

• 기술혁신학회지
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• 제9권4호
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• pp.796-811
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• 2006

본고에서는 통신시장의 구조를 최대한 반영하면서 투명성, 객관성, 규제 비용, 정책목표 구현 등을 고려한 평가체계를 개발하여, 기존 평가 방법 대비 개선된 새로운 평가 기준을 만들었다. 그리고 국내 이동통신시장에 대해 새로운 평가기준을 적용하여 경쟁상황 평가를 시도하였다. 경쟁상황에 대한 1차 판단 결과 국내 이동통신시장은 지배적 사업자로의 지속적인 쏠림현상이 존재하여 유효경쟁 상태에 있지 않은 것으로 나타났다.