• 복식
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• 제63권7호
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• pp.109-120
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• 2013

The purpose of this study is to find out the various impulse buying factors which influence the emotion of regret in the internet purchase of fashion products and to measure the differences of regret solution efforts according to impulse buying consumer types. This study surveyed females in their 20s~40s for empirical analysis in August 2012, and it targeted women who have experienced impulse buying of fashion products in the internet mall. 297 subjects were collected for the data, and they were subjects who were selected through online convenience sampling. This study surveyed females in their 20s~40s for empirical analysis in August 2012 who have ever experienced impulse buying of fashion products in the internet mall. Data were collected for 297 subjects who were selected through online convenience sampling. For statistical analysis, descriptive statistics, factor analysis, regression analysis, cluster analysis, and ANOVA were carried out using SPSS for Windows 12.0. The results of this study are as follows. First, it was identified that impulse buying by refreshing, accidental, promotion, recommendation stimulus have significant influence on the regret of consumer after impulse buying. Second, there are significant differences in the factors of impulse buying which influence the regret according to the impulse buying products and the shopping malls. Third, there are significant differences in regret relieving behavior according to the impulse buying consumer types. This study will help internet shopping malls to find out the action plans to handle consumers' regret from impulse buying.

• 가족자원경영과 정책
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• 제11권4호
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• pp.21-36
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• 2007

As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 International Costume Conference in Association with ICOM 2004 SEOUL
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• pp.140-141
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• 2004

• 한국생활과학회지
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• 제22권2호
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• pp.301-313
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• 2013

Though customer delight is becoming one of the most important marketing key words, research in a retail setting is limited. With the dramatic growth of online retail shopping, this study explored customer delight experiences in online shopping malls by identifying the delight elements and analyzing the elements by online purchase steps. A total of 124 delight experiences collected from an unstructured questionnaire were content-analyzed. Delight elements in online shopping were categorized into service, product, price, delivery, package, and shopping mall operation in that order. Service related elements including free gifts and letters, recovery efforts for service failure, kind employees, and easy return were most frequently observed. Delights were experienced at the product receiving point, the prior-to-purchase point, the order-to-delivery point, and the post-purchase point in that order. The results revealed that customer delights in online shopping were experienced in various purchase steps by various marketing elements. Based on the results the study provided research propositions exploring the effects of expectation vs surprise, monetary vs non-monetary/emotional benefits/rewards, and core marketing elements vs augmented services on delight experiences.

• 가족자원경영과 정책
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• 제10권4호
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• pp.27-45
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• 2006

On this research, we classified Korean consumers into several comsumer groups based on the different decision-making process they endorse, and then investigated the difference among these consumer groups in frequency, expenditure, satisfaction in using different types of retail stores. For this research, we have surveyed consumers dwelling in Seoul and in near-Seoul areas in 2004. The following is the summary of the main results. First, 'enjoy shopping' group showed a high expenditure rate in department store shopping and internet shopping, whereas 'impulsive decision' group more frequently visited traditional market places, 'fashion pursuing' group and 'enjoy shopping' group visited department stores more frequently than traditional market places. Second, 'impulsive decision' group assessed that the traditional market place offers better price and quality. Also 'impulsive decision' group and 'enjoy shopping' group assessed positively on the AS provided by department stores, and assessed negatively on the AS provided by internet shopping malls. Finally, 'fashion pursuer' group preferred buying foods from traditional market places, while 'brand seeker' group and 'fashion pursuer' group preferred buying clothes from discount stores. While 'enjoy shopping' group showed a high preference in buying clothes in department stores, 'rational decision-making' group showed a low preference in buying clothes in department stores.

• 감성과학
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• 제20권2호
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• pp.59-72
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• 2017

수많은 정보의 홍수 속에서 소비자는 자신의 감성에 맞는 스타일을 선택하기 원하므로 개인화 서비스에 대한 효용과 필요성이 꾸준히 증가하고 있다. 본 연구에서는 적극적 개인화 쇼핑몰의 샘플 동영상을 직접 제작하여 인터넷 쇼핑몰 이용자 대학생 170명에 대하여 이를 경험하도록 하였고 이에 따라 소비자 반응이 변하는 것을 측정하였다. 또 소비자의 개인화의 수준에 따라 소비자의 웹사이트 평가, 만족도/인터넷 행동, 제품품질평가 등 반응도 조사하였다. 또한 이를 선호쇼핑몰의 종류, 인터넷 쇼핑몰 접속 횟수에 따라 차이가 존재하는지를 조사하였다. 결과는 첫째, 적극적 개인화 쇼핑몰을 이미 경험해본 대학생 소비자의 경우 적극적 개인화 수준이 높게 나타났다. 선호 쇼핑몰의 종류에 따라서 소극적 개인화 수준이 달랐는데, 일반의류 쇼핑몰을 선호하는 사람들이 낮고 복합대형쇼핑몰과 소셜커머스를 선호하는 사람들은 소극적 개인화 점수가 높았다. 둘째, 대학생 소비자의 적극적 개인화 동영상 경험 전후에 따라서 만족도/인터넷행동, 제품품질 평가는 변화하지 않는 것으로 나타났으나, 소극적 개인화 점수는 감소하고 적극적 개인화 점수와 웹사이트 평가는 증가하는 것으로 나타났다. 셋째, 인터넷 쇼핑몰 접속 횟수는 만족도/인터넷행동, 웹사이트 평가와 정적 상관이 있는 반면에, 적극적 개인화 요소는 만족도/인터넷 행동, 웹사이트 평가와 부적 상관이 있었다.

• 한국의류학회지
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• 제36권2호
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• pp.138-151
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• 2012

This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

• 한국유통학회지:유통연구
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• 제15권2호
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• pp.101-122
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• 2010

본 연구에서는 인터넷 쇼핑 사이트를 이용하여 의류 구매시 느끼는 긍정적, 부정적 감정이 쾌락적, 실용적 가치지각에 미치는 영향과, 이러한 쾌락적, 실용적 가치지각이 점포접근행동에 미치는 영향관계를 연구하였다. 이 연구를 위하여 Babin and Attaway가 오프라인 쇼핑 사이트 연구에 활용한 연구모형을 인터넷 쇼핑상황에 적용하여 연구모형을 제시하고 실험자료를 통하여 검증하였다. 인터넷 쇼핑몰을 통해 의류상품을 쇼핑하는 과업을 수행하고 제시된 설문 문항에 응답하도록 하는 실험을 실시하여 278명의 결과가 통계분석에 이용되었으며 탐색적/확인적 요인분석과 Amos 6.0을 활용한 구조방정식 모형 검증을 실시하였다. 구조방정식 모형검증 결과 인터넷 의류 쇼핑 사이트에 대해 부정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 낮았으며, 긍정적인 감정을 많이 느낄수록 사이트에 대한 쾌락적, 실용적 가치지각이 높았다. 이렇게 지각된 인터넷 의류쇼핑사이트의 쾌락적, 실용적 가치는 태도에 긍정적인 영향을 미치나, 재방문의도에는 실용적 가치만이 긍정적인 영향을 미쳤다. 본 연구결과를 바탕으로 이론적, 실무적 시사점들이 제시되었다.

• 한국의류학회지
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• 제34권1호
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• pp.14-26
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• 2010

This study investigates the effectiveness of fashion coordination presentation formats when people buy apparel products online. This study conducted an online survey with 595 females who shopped online at the simulated website by a single apparel plan picture (n=189), coordination plane picture (n=187), and 3-D coordination image (n=216). For data analysis, factor analysis, Cronbach's alpha, MANCOVA, ANOVA, Duncan test, correlation analysis, and chi-square are used. The results of this study are: First, the hedonic shopping value was significantly the highest when respondents shopped at a 3-D coordination image shopping mall, the next highest-scored presentation type was the coordination plane picture, and the case of presenting only the single apparel picture was significantly the lowest. The utilitarian shopping value and information shopping value were higher in the coordination plane picture and the 3-D coordination image shopping mall than the single apparel picture. Second, transactions satisfaction was high when respondents shopped at a 3-D coordination image, coordination plane image, and single apparel image in decreasing order.

• 한국의류학회지
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• 제31권5호
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• pp.670-679
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• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.