• 농업과학연구
• /
• 제40권4호
• /
• pp.417-423
• /
• 2013

Recently, there is the huge interest to promote the export of Korean agro-food to Chinese market. However, small number of papers analyze the Chinese consumer to find the strategy for launching Korean agro-food in Chinese market. The purpose of this paper is to analyze Chinese consumer for Korean agro-food in Chine. Survey analysis was conducted in 4 big city (Beijing, Shanghai, Guangzhou, and Tsingtao) for this research. The results of studies present a few findings: First, many Chinese consumers prefer Korean agro-food. Second, among big cities, Beijing shows the highest level of preference for Korean agro-food, Third, Chinese consumers can pay higher price for Korean agro-food, Fourth, Chinese consumer usually buy small amount of agro-food. Fifth, the image of Korea is also important to promote the exportation of Korean agro-food to Chinese market.

• 한국관광식음료학회:학술대회논문집
• /
• 한국관광식음료학회 2005년도 학술논문발표집
• /
• pp.21-33
• /
• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• 한국식품영양학회지
• /
• 제18권2호
• /
• pp.115-126
• /
• 2005

This Quantitative study was investigated to examine the relationship between self-esteem on body image and disordered eating patterns in some university students. This study used a cross-sectional study design. Total 347 students participated in this study (88 male and 259 female) among three universities. The assessment of eating disorder was conducted by Eating Attitudes Test (EAT-26), a score of >or=20 identified individuals likely have an eating disorder, including anorexia nervosa and bulimia nervosa. Ideal body weight and current body weight were completed with self-evaluation. A distorted body image was independently related to the eating problem in the Logistic regression analysis. There were stronger relationships between their EAT-26 scores and their expected weight changes and weight control behaviors. Compared with the men, women showed highly wishful to loss for current body weight. In the relationship between score of EAT-26 and BMI distance by sex, levels of eating disorder showed linearly elevated toward increased BMI distance (Ideal BMI-Current BMI) (F-value=18.794, p<0.0001) in women, but there were not significant in men (F-value=2.028, p>0.05). In estimate on state-trait anxiety inventory according to quartile of BMI distance by sex, levels of state-trait anxiety were not significant difference by degree of body dissatisfaction in all sex. In addition, higher distorted body image was significantly increased numbers of weight control method and experience of side effects in female, but there were not showed significant relation between two variables in male.

• 한국식품영양학회지
• /
• 제23권3호
• /
• pp.368-375
• /
• 2010

The purpose of this study was to provide basic informations for educating juveniles on desirable body image recognition by examining their body image recognition and comparing and finding problems according to gender and body mass index (BMI) in middle school students. The average age of the subjects was 15, their average height was 162.5 cm, their average weight was 53.5 kg, and their average BMI was $20.1\;kg/m^2$. Male students wanted to gain weight and female students wanted to lose weight. As for body shape, female students thought that they were fat more often than male students. Also the more overweight the students were, the higher their concerns and experiences toward weight control. Among weight control methods, exercise scored highest in all BMI groups. Over 80% of the respondents answered that their weight control effort were not systematic such as via professional counseling. As for the frequency of eating breakfast and dinner in female students, the more a student was overweight, the lower their frequency of eating breakfast and dinner. Many respondents answered that a typical meal time was '10~20 minutes'. The average eating habit score for all subjects was 38.0. The eating habit scores of male students were significantly higher than those of female students, and there were no significant differences among BMI groups. Eating habit score of 'I have more than two meals with rice everyday' in female overweight group was significantly higher than those of other two groups. These results indicate that the female students' degree of preference for a slim body shape were higher than those of male students. In addition, weight control by students is not systematic through professional counseling; instead they attempt to control their weight by themselves such as a meal skip, which lead to potential danger that they may lose weight carelessly. Therefore, correct body image recognition is greatly needed, and families and schools should make ceaseless efforts to help students properly control their weight and have correct eating attitudes.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제10권
• /
• pp.203-218
• /
• 1999

Customer-Orientation can be referred to as the concept of creating and maintaining a superior value within the market by responding to the 'wants of the customer' in regards to the Hotel. In other words, customer-orienated hotel is forcasting a customer' response to being different from other competitors, competing with others, and winning in the market. Therefore, hotels exert their efforts in various customer-oriented activities which may result in customer satisfaction. The pruposes of this study are to find out various significant factors impinging on customer-orientation and service image in hotels. For these purposes, two hypothesis were established, and the samples of this study were 15 hotels in Pusan, KyeongJu. The verification of the proposed hypothesis showed the following results: First, service quality and customer-orientation were found to be significantly related. In detail, the employees of hotel were shown to be affected in sales management, human relationship and service quality. Second, customer-orientation and service image were found to be significantly related. namely, the customer-orientation of hotel' employee were found to be significantly related with hotel service image. The research results and suggestions of this study are as follows: First, it is necessary that provide better service/product to satisfy the customers. Second, it is necessary that the employees of tourist hotel try to resolve the complaint of customers. Third, it is necessary that the employees of hotel try to improve the image as good service.

• 유통과학연구
• /
• 제16권1호
• /
• pp.17-27
• /
• 2018

Purpose - The purpose of this study is to practically analyze the effect of the brand equity of Korean food companies in Vietnam on the brand attitude and purchase intention of Vietnamese consumers. Research design, data, and methodology - In total, 240 subjects were examined in this study. The collected data were analyzed using statistical programs SPSS 21 and AMOS 21. The credibility of the variables was examined using the exploratory factor analysis, and confirmatory factor analysis. The hypothesis was examined through the structural equation model analysis. Results - It is proven that brand image and perceived quality are accepted, and the brand awareness is rejected from the hypothesis that "the brand equity has a positive effect on the brand attitude". However, the brand image and brand awareness are accepted, and the perceived quality is rejected from the hypothesis that "the brand equity has a positive effect on the purchase intention". Conclusions - The following are the conclusions of the study. First, among the components of brand equity, the brand image is confirmed to positively affect both brand attitude and purchase intention. Second, high brand awareness does not necessarily lead to positive brand attitudes of the consumers. Third, The brand image appears to positively affect the brand attitude and purchase intention. However, the awareness of consumers of a brand does not directly lead to positive consumer attitudes.

• 한국식생활문화학회지
• /
• 제29권5호
• /
• pp.406-414
• /
• 2014

The purpose of this study was to determine the relationships among brand awareness, switching intentions, purchasing behavior, and revisiting intentions. Brand awareness consisted of three factors: brand image, physical environment, and affiliation of coffee brand. Good brand image was associated with reduced switching intentions, whereas negative images were associated with higher switching intentions. Consumer purchasing behavior was most affected by interior decoration, including furniture, decorations, etc. Switching intentions had a negative relationship with revisiting intentions. Finally, purchasing behavior and revisiting intentions showed a positive correlation. As limitations, the only participants were university students, who are not representative of all consumers at coffee shops. Moreover, this study did not divide coffee shops into franchises and individually owned.

• 한국식생활문화학회지
• /
• 제24권6호
• /
• pp.677-691
• /
• 2009

In this study, the symbols and visual expressions employed in the food culture content of official website designed to promote three cities in Korea, Seoul, Jeonju and Jeju, were subjected to semiotic analysis. In this study, it was assumed that these websites reflected the varying perspectives of the people behind the development and management of these routes of Internet communication, and the semiotic choices made in order to exemplify each city's food cultural image. The aim of the study was to analyze the communication strategies of food cultural branding in the terms of the online content regarding Seoul, Jeonju, and Jeju with a focus on the comparative points in these cities' official websites. This study included conducting semiotic content analyses of the aforementioned cities' official web pages in an attempt to determine the food branding strategies used to differentiation and produce more favorable perceptions of these three cities. Building upon the findings drawn from this comparative study, the present work can be used to determine more effective ways of strategically differentiating the images of local food culture associated with these cities from the view of brand communications. This study also demonstrates viable directions for designing web content for a city where the food cultural messages can be delivered in a thoughtful and effective manner.

• 한국농업기계학회:학술대회논문집
• /
• 한국농업기계학회 1996년도 International Conference on Agricultural Machinery Engineering Proceedings
• /
• pp.812-819
• /
• 1996

This study was performed to quantify microscopically morphological characteristics of cotton fiber to identify parameters for quality evaluation using image analysis . The image of each fiber was captured by a Pc-based color imaging system using a conventional microscope. Ends of individual cotton fibers were glued on a microscope slide without any tension or straightening. A modified watershed technique was implemented to identify individual convolution segments, which were defined as sections of the fiber bordered by two neighboring convolutions. Length, area and perimeter of each convolution segment were measured directly from the image . Average width, shape factor and number of convolution segments in mm were calculated from the measured parameters. The performance of the image analysis algorithm was compared with visual varieties of cotton . The image analysis results agreed with visual inspection in 89.6% of the tested images.

• 대한가정학회지
• /
• 제42권4호
• /
• pp.143-153
• /
• 2004

The purpose of this study was to examine sex and grade differences in children's body shape, body image perception and diet behavior and to identify the effect of children's body shape and body image perception on their eating behavior. Data were collected from 345 3rd and 6th graders by questionnaire and analyzed by t-test, ANOVA, and Scheff. Girls' body image perception was more negative than boys' and 6th graders' was more negative than 3rd graders'. Self-perceived obese children had more negative body image and had attempted to go on a diet more often than children who thought themselves normal or thin. The more children perceived their body image negatively, the more they attempted to go on a diet and perceived food and eating negatively.