• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.443-455
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• 1992

The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ($\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.61-69
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• 1983

This study was undertaken as a useful material not only to understand the clothing behaviors and the personal variables (age, education, occupation, yearly clothing expenses, weight, and persons who influence on one's choice of clothes) of the middle-aged women in Seoul, Korea but to lend itself to other uses concerning attitudes toward clothing. For the measurement of the attitudes toward specified activities related to clothing use, attitude method by Mary F. Pasnak (1968) was reworded and modified for use with the sample for this study. Analysis of the data revealed that the clothing behaviors of 450 women 30 to 59 years of age made a significant difference according to the personal variables. First, women in thirties showed the most positive clothing attitude of the three age groups. The younger age groups were positively related to relief from boredom through clothing, intensity, sureness, and involvement of attitude among eight attitudes related to clothing. Second, the positiveness of relief from boredom through clothing, intensity, sureness, and involvement of attitude increased in proportion to the education level. On the other hand, dressing for self was negatively related to the level of education. Third, a significant relationship was found between the amount of the clothing expenses and dressing for others, tactual pleasure through clothing, intensity, sureness, and involvement of attitude. Among the personal variables of the middle-aged women, age, the educational level, and the clothing expenses have a relationship with the clothing behaviors, while job, weight, and the persons who influence on one's choice of clothes have no relationship. The extensive interpretation on the result of this study will have to be taken with deliberation. For the more practical material researches on the clothing behaviors of the middle-aged women should be continued steadily in every possible way.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.4
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• pp.518-528
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• 1993

The purposes of this study are to know the environmental conditions of rural houses, thermal sensation and clothing weight of rural residents and to estimate the standard clothing weight according to their indoor living temperature. In this study, the 631 rural residents of both sexes and all generations were selected from 5 rural districts of Kyunggi, Kangwon, Chungnam, Chonnam and Kyungbuk province and the surveys which include clothes, environmental conditions and thermal sensation carried out 4 times-once in each season-from July 1989 to April 1990. The results of this study are· as follows. 1. The ranges of outdoor temperature are $21{\sim}31^{\circ}C$ in summer, $7{\sim}20^{\circ}C$ in spring/autumn, $-15{\sim}5^{\circ}C$ in winter and those of indoor temperature are $24{\sim}31^{\circ}C$ in summer, $15{\sim}23^{\circ}C$ in spring/autumn, $11{\sim}17^{\circ}C$ in winter. The ranges of indoor temperature is within comfortable range in spring, summer and autumn but in winter it is below the range. 2. There is a negative relationship between indoor temperature and clothing weight(r = -0.927) and the simple regression equation is as follows. Y = -61.97X + 2048.44(Y : total clothing weight $g/m^2$, X : indoor temperature $^{\circ}C$). 3. There is no significant difference of clothing weight among the thermal sensation, so clothing insulation can not affect the thermal sensation. 4. Clothing weight of light-clothing-weight group is 70~75% of middle-clothing-weight group and clothing weight of heavy-clothing-weight group is 130% of middle-clothing-weight group. So the standard clothing weight for rural residents in their indoor living is estimated as Fig. 6.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.197-209
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• 1992

The purposes of this study were 1) to investigate high school girls' overall clothing satisfac-tion and self concepts, 2) to clarify the relationship between clothing satisfaction and self concept in terms of body cathexis, school achievement and social self-esteem, and 3) to find out the social self-esteem differences among the groups related to the high and low levels of clothing satisfaction, body cathexis as well as school achievement. Body Cathexis was measured by the Secord and Jofrard's Body Cathexis Scale. School achievement and social self-esteem were assessed with the modified questionnaires based on the previous researches. Clothing satisfaction which included 3 aspects was measured by the questionnaires developed for this study. The questionnaire was administered to 464 high school students in Seoul, and the data were aiialyzed by frequency, 1-test, one-way·ANOVA and SNK test, Pearson's product moment correlation and factor analysis. The results of this study were as follows: 1) High-school girls 'body' cathexis showed low levels of mean and distribution, wheareas school achievement and social self-esteem showed high levels of those.2) There werf significant positive correlation between clothing satisfaction and all of the self concept variables. In addition, positive correlation were found among the three self concept variables. 3) Three clothing satisfaction factors were emerged and named as clothing possession, clothing selection ability and parent's clothing restriction. Clothing posses- sion and parent's clothing restriction were generally satisfied. 4) School achievement was the most influencial variable for the level of serial self-esteem. It was thought that body dissatisfac-tion would be relieved by the high clothing satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1168-1175
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• 2005

Clothing pressure has close relation with clothing comfort and depends on the pattern and properties of textile fabrics. Choosing a suitable clothing pressure is an essential factor for designing functional clothing such as the foundation for reshaping of a body contour or medical items for bum patient, and etc. However, it is hard to measure pressure values at the curved surface of a human body correctly. Recently, an air pack type pressure sensor, which has relatively excellent performance has been used to measure clothing pressure, however, it is still inconvenient to apply because it is a contact- type sensor. Therefore, in this paper, we suggest an indirect method that can measure clothing pressure without touching the subject by improving the equation of Kirk and Ibrahim (1966). However, confusions have been occurred when someone use the equation since the definition of parameters are somewhat vague. Furthermore, the estimated clothing pressure obtained by the previous method are quite different from the real values because this method does not consider the 3D effect of a human body and property changes of a transformed fabric. In this paper, the direction of principal stress and the radius of curvature in the principal direction were searched in the 3D image of the deformed girdle to get more accurate clothing pressure. The estimated clothing pressure was verified by comparing the result of the air pack type pressure sensor. It was found that the accuracy of the pressure estimation was improved by considering the 3D curvature of human body and the directional characteristics of textile fabrics.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.28-37
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• 1991

Clothing and Textiles was introduced in the 1950s to Korea and has been developed. At this moment, it seems to be valuable to identify state of art of researches in clothing and textiles field. The purpose of the study was to investigate trends of subject-matter emphasis in clothing and textiles. The data were included clothing and textiles related research articles published in three professional journals from 1959 through 1990 and condensed at 5 year intervals. The identified 620 articles with clothing and textiles subject-matter emphasis were categorized in six areas: clothing construction, textiles, history of costume, design and aesthetics, socio-psychological aspect of clothing, and fashion merchandising. The results were as follows: 1. Since 1959, there has been a significant growth in terms of the number of research as well as in quality of research particulary considering the short history of the field. 2. The number of each area research was ranked as follows: 1) textiles (217) 2) history of costume (173) 3) socio-psychological aspect of clothing (88) 4) clothing construction (79) 5) fashion merchandising (34) 6) design and aesthetics (22) and others (7) 3. In the area of textiles, the most dominant area was clothing management (102 out of 217) and clothing hygenics research was getting increased from the late of 1980 through Journal of the Korean Society of Clothing and Textiles. 4. In the area of history of costume, most of the research have been published through Journal of Korean Costume Society. History of korean costume was the most dominant area (120 out of 173) and history of eastern costume area was getting increased from the late of 1980s. 5. In the area of socio-psychological clothing, the research was accelated in the beginning of 1980s through Journal of the Korean Society of Clothing and Textiles, while the research was decreased a· little in the late of 1980s. 6. In the area of clothing construction, it was revealed its decrease the percentage of total number of research and most of them were published through Journal of Korean Home Economics. 7. In the area of fashion merchandising, there has been continuous increase in the number of research from the late of 1970s to 1990, present. For the future direction, implications for interdisciplinary and ecological approach were suggested.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.145-156
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• 2005

The purpose of this study was to identify the characteristics of export clothing articles in Korea. For the purpose, the proportion and unit price of each export clothing articles were analyzed to each important market. The results of the study were as follows : First, on the proportional aspect, to all world market, SITC 845(Articles of apparel, of textile fabrics, n.e.5.), 842(Women's clothing, of textile font knittedabrics), and 841 (Men's clothing of textile fabrics, not knitted), 844(Women's clothing, of textile, knitted or crocheted) and 846(Clothing accessories, of textile fabrics), 848(Articles of apparel, clothing access., excluding textile), 843(Men's or boy's clothing, of textile, knitted, crocheted.) in order were in large exported, after the mid-1990's. To each important market, the proportion of export clothing articles was varied. Second, on the unit price aspect, to all world market, the unit price of export clothing articles went down slightly. For each item, 844(Women's clothing, of textile, knitted or crocheted) went up a little, 843(Men's or boy's clothing, of textile, knitted, croche.) and 845(Articles of apparel, of textile fabrics, n.e.s.) went down a little, 841(Men's clothing of textile fabrics, not knitted), 842(Women's clothing, of textile fabrics), 846(Clothing accessories, of textile fabrics) and 848(Articles of apparel, clothing access., excluding textile) went down greatly. The unit price to industrialized countries, newly industrializing countries, developing countries in order was high, reflecting the developing stage of each nation's.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.5
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• pp.889-902
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• 1997

During the past three decades, there have been drastic changes in many fields in Korea. Social and economic changes which occurred meantime have influenced clothing expenditures of Korean consumers. The purpose of this study was to investigate the change of clothing expenditures and its determinants in Korea during the period of 1965 to 1993. In particular, the impacts of income and price on clothing expenditures were examined using data from the National Acccounts published by the Bank of Korea as well as Urban Household Economy Survey published by the Bureau of National Statistics. Per-person consumption expenditures for clothing and shoes (CSX) in permanent price generally increased in accordance with the increase of income since 1965. From 1978 to 1984, however, there was a slight decrease in clothing expenditures in spite of the continuous increase in income, due to the depression of national economy. The proportion of CSX in total consumer spendings has decreased continuously since 1978. In recent years, CSX take only 5% of national aggregate consumption expenditures, while consumption expenditures of urban consumers is 8%. The expenditures for traditional clothing and fabrics for home- sewing decreased most. The results of this study should provide a broader view of the pattern of clothing consumption by Korean consumers. Moreover, the findings can suggest how social and economic changes of a society affect consumers' clothing expenditures.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.747-754
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• 2003

The actual clothing conditions were surveyed to diagnose clothing condition of Korean female in the view point of the adaptation to the thermal environment according to seasonal changes. Then, clothing microclimate, physiological responses, and subjective sensation were investigated through wearing trials on human body in climatic chamber based on the results from the survey. Factors to evaluate validity of clothing condition were clothing weight, clothing microclimate, physiological response of human body, and subjective sensation. The results were as follows: 1. Clothing weight per body surface area of the season was $856g/m^{2}$, $439g/m^{2}$ in summer, $630g/m^{2}$ in fall, and $1184g/m^{2}$ in winter. Cold - resistance of Korean female in office was superior to Japanese, inferior to residents of rural areas of Korea, and similar to male in office. However, in heat - resistance, female in office was inferior to residents of rural areas of Korea. 2. In spring, fall, winter, clothing microclimate temperature was a little higher than that in summer. Therefore, it was not a desirable wearing condition even though the clothing microclimate was comfortable zone. 3. Mean skin temperature of female in office was including within the range of Winslow's comfortable zone, but the range of comfortable zone in mean skin temperature of female was more narrow than Winslow's. Thus, it has problem for female to adaptation to thermal environment.

• Journal of the Korean Society of Costume
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• v.22
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• pp.297-312
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• 1994

Today though the word ginyoe(gisaeng) was remained as a historic relic but they were firmly existed about 40 years ago and ginyoe's number was about three million in Chosun it's almost near 0.5% of the total population of Chosun. To think that point the ginyoe's so-ciety was considered a special one in the his-tory of Korean woman. The ginyoe as a special social class were specialize in technical art such as dancing and prostitute. Although they were low class they were luxurious slaves whoses clothing was almost equal to that of royal family. They were the leaders of fashion in woman clothing that's because their role was entertainer, This study can be summarized as follows. First ginyoe and public woman's clothing codes were nearly same in koryo but tatally separated in chosun. I could find that was came from those day's moral sprit. Second ginyoe's clothing was not only have luxuriance like royal family but also have unique clothing codes for them. Though they are low class ginyoe could use upper class's clothing codes. But upper class women could'nt use ginyoe's clothing codes are vary various and have their own clothing codes. Third I analyzed ginyoe's clothing codes and then derived 6 ginyoe's clothing messages. They were symbol of wealth symbol of power symbol of occupational function symbol of sexual attraction symbol of social position symbol of freedom.