• Journal of the Korean Home Economics Association
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• v.31 no.1
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.4 s.40
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• pp.417-430
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• 1991

The purpose of this study is to evaluate the level of seasonal adaptability of rural residents from a viewpoint of clothing weight. In this study, the 631 rural residents of both sexes and all generations were selected from 5 rural districts of Kyunggi, Kangwon, Chungnam, Chonnam and Kyungbuk province, and the survey on clothes worn by subjects carried out 4 times-once in each season-from 1989. 7 to 1990. 4. The clothing weight per a unit body surface area that is the index of clothing insulative value was calculated and the seasonal variations of clothing weight were investigated in each region, sex and age. The results of this study were as follows. 1. The clothing weight changed with the season and that increased in order of summer, autumn and spring, winter. But there was no significant difference between spring and autumn. 2. In general, the clothing weight of males was havier than that of females through out the year But the underwear clothing weight of males was lighter than that of females. 3. There were significant differences of clothing weight among age groups in the spring, autumn and winter and $14\~29$ age group had smallest clothing weight. Clothing weight increased with age above 29 years and decreased with age below 20 years. In the summer there was no significant di florence of clothing weight among age groups except that clothing weight of $14\~19$ age was significantly havier than the others. 4. The thermal sensation of the clothed body was comfortable in the spring, autumn and winter but that was warm in the summer. 5. The seasonal adaptability of rural adults from a viewpoint of clothing weight was relatively good but the children's clothing life had some problem because they wore too much.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.

• Journal of the Korean Society of Costume
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• v.50
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.211-225
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• 2010

This research investigated the purchasing behaviors of fur clothing consumers to verify fur clothing consumption and to establish marketing strategies for the fur clothing market. Since fur clothing has clear characteristics distinguishing it from other clothes, there are many differences in customers' interest. Therefore, it is needed to identify some differences in the customers' interest by their own buying habits. A survey was conducted with a questionnaire and revised by using a theoretical background. Questionnaires were given to 322 ladies in their over 20s. SPSS 12.0 was used to analyse the result with analysis of frequency, a primary factor, crossing, cluster and ANOVA. There were several results as follows. First, purchase behaviors of fur clothing were significantly different between groups divided by demographic variables such as marital status, age, and income level of household. Second, factor analysis on sought clothing benefits resulted in 4 dimensions such as symbolic value, brand value, economical value and practical value. Cluster analysis on the 4 factors of clothing benefits being sought resulted in 3 groups such as one group pursuing symbolism, one group pursuing practicism/economism and a group pursuing brand. Third, purchase behaviors of fur clothing and demographic variables were significantly different between the groups divided by clothing benefits being sought.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.1
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• pp.37-43
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• 1983

The objective of the study is to obtain the basic data to establish the standard value of proper clothing weights in the change of thermal environment. For the purpose of this research, clothing weight and thermal sensation have been collected from 160 college student in Seoul and Kwangju area in April, July, October. Results are as follows : 1. Subjects were in Comfortable condition, particularly in Spring and Autumn. But in summer they were in warm condition and the case were reversed in winter when they were under cool condition. 2. The frequency of comfortable thermal sensation were low below 16.5 degree, above 27.5 degree, and were high between 16.5 degree and 23 degree on room temperature. 3. Generally, the positive correlation were found between clothing weights and thermal sensation. 4. Clothing weights and thermal comfort were as follows. Season : Spring, Autumn, Room Temperature(${\circ}C$) : 16.3$\~$23, Clothing Weights($g/m^2$) : 589.9$\~$750.6, Season : Summer Room Temperature(${\circ}C$) : 27$\~$32, Clothing Weights($g/m^2$) : 362.4$\~$432.5, Season : Winter, Room Temperature(${\circ}C$) : 12.5$\~$19.3, Clothing Weights($g/m^2$) : 913.7$\~$1206.2

• Journal of the Korean Society of Costume
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• v.38
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• pp.159-178
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• 1998

Genres of the modern arts are expanding the overlapping area between the arts ; ceramics and weaving considered as crafts are devel-oped to the ceramic art and the fiber art, re-spectively. This trend has been also applied to the clothing part, which produced several new terms such as‘art to wear’,‘unwearable art’,‘clothing sculpture’and so on. As following this tendency, the unwearable art is dwelling on the boundary of painting, fiber art and scul-pture, and the clothing sculpture comes from the combination of fiber art and sculpture. While Issey Miyake's dress made of bamboo and Foltuny's pleats dress associated with Greek stone-column introduce the sculpture to the functional fashion design, the works of clothing sculpture become the arts by applying the sculpture to the non-functional unwearable art. Although the clothing sculpture is an interesting subject to be studied continuously for its effect on the contemporary clothing part, it is valuable enough as an unwearable art and sculpture respresenting the artist's concept under the circumstance that the boundary between arts and design is no longer clear, i.e., the clothing and the sculpture come across their regions each other. Furthermore, the clothing sculpture has its own value as a metapor exposing idea, feeling and spirit of the artist in the genre of the unwearable art. With a view point of the abstract clothing concept, the clothing sculpture has been taking the role expanding the clothing to the world of fine art.

• Journal of the Korean Society of Costume
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• v.53 no.4
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• pp.149-162
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• 2003

This study is designed for examining the names of men's and women's clothing of Choseon period, which can be divided into the upper, the lower, and the outer garments based on yu유, go고, po포 from the early period. Furthermore, amongst these various garments, this study shall define some kinds of clothing, which is shared its name and its use by both men and women, as the unisex clothing. Lastly we analyzed the special characteristics of this unisex clothing. With the names of clothing in Choseon period, we could understand about the difference of clothing's development by the names for the upper, lower, and outer garments as gender. And we also found the names for the unisex clothing in that period. The names of unisex clothing in Choseon period can roughly be divided into three garments; the upper, the lower, and the outer. Each category can also be subdivided into tku: i. e. the upper garments into jeogori저고리, hansam한삼, sama 삼아, jeoksam적삼, donguidae동의대, and godo고도; the lower garments into go고, gonja고자, and baji[paji파지, pachi파저］; and the outer garments into jangui장의, baeja배자, and juui주의. Furthermore, we can recognize that the shapes and uses of clothes in that period had been represented differently between the men's and women's.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.2
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• pp.57-65
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• 1985

In the experiment with a basic material for the design of summer wear that comfort can be obtained in temperature, to get individual differences, clothing styles (slacks, skirt), material differences(T/C, cotton), and the contrast between when naked and dressed, when two healthy females were dressed four kinds of summer wear as an object of experiment under the regular warm temperature environmental condition (24, 28, 32, $36^{\circ}C$, $60\pm10\%$ RH), the measurement of physiological, phychological change was taken and the result goes as follow; 1. Mean skin temperature rose by clothing, body weight loss decreased below $32^{\circ}C$, thermal sensation changed toward low temperature by $2\~3^{\circ}C$. 2. Mean skin temperature, body weight loss, the lowest blood pressure above $32^{\circ}C$, under-clothing temperature, and thermal sensation increased when in slacks to be compared with when in skirt. 3. Ambient temperature had a great effect on mean skin temperature, body weight loss, respiration, clothing surface temperature, under-clothing temperature and humidity, thermal sensation, etc. 4. It was admitted that pulse, thermal sensation, comfort show different individuality. 5. It was recognized that the lowest blood pressure, clothing surface temperature, under. clothing humidity differ according to the kinds of clothing. 6. A comfortable ambient temperature in clothing summer wear was about $27\~28^{\circ}C$.

• Journal of the Korean Society of Costume
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• v.13
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• pp.123-134
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• 1989

The purpose of this study was to identify the predictable variables of criteria on clothing selection. Relationships among criteria on clothing selection, psychological variable, lifestyle variable, and demographic variable were tested by Pearsons' correlation coefficients and One-way ANOVA. The predictors of criteria on clothing selection were identified by Regression. The consumers were classified into several benefit-segments by criteria on clothing selection, and then, the character of each segment were identified by Multiple Discriminant Analysis. Data was obtained from 593 women living in Pusan by self-administered questionnaires. The results of the study were as follows; 1. Relationship between criteria on clothing selection and relative variables. 1) The important variables to criteria on clothing selection were "down-to-earth-sophisticated", "traditional-morden", "conventional-different", "conscientious-expendient", need for exhibitionism, need for sex, fashion / appearance. 2) The important factor of clothing selection criteria was comfort and it has significant difference among ages. 3) The higher of social-economic status have the more appearance-oriented selection. 2. Predictors of criteria on clothing selection. There were several important predictors of criteria on clothing selection like lifestyle, need, and self-image. Especially, fashion / appearance in lifestyle variable was very important. 3. Segmentation by the criteria on clothing selection. There are four groups Classified by the criteria on clothing selection, that is practical-oriented group, appearance-oriented group, practical and appearance-oriented group, and indifference group. The significant discriminative variables were Fashion / appearance factor, need for exhibitionism, and need for sex. The result of this study can be used for a enterprise to analysis the consumer and to build the strategy of advertisement clothing.