• Journal of the Korean Society of Costume
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• v.20
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• pp.83-91
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• 1993

Signifying clothes can be defined as a process in which a clothes obtains a symbolic meaning by confining its use and purpose. In this paper we catagorize the process of signifying clothes that appears in the Byongkut as follows : first removing the clothes, secondly putting on the clothes, and thirdly burning off the clothes. Removing the clothes is a process of dramatic realization and clearly shows proven facts about the things that will occur in the process. Putting on the clothes is a process of falsified expression in which the interest is transferred from the person who wears the clothes to the clothes itself by the shaman's insinuation who leads an interpretation about the clothes. Buring off the clothes is a pro-cess of mystification in which the end of Byongkut is sublimated mistiriously by making the partici-pants believe with the burning that the clothes and the diseases have been curred, and therefore, the ritual is kept from spoiling. The clothes used in Byongkut that religious belief and belief system are expressed through behavior style, and that supernatural power is designed to reveal is related with the various aspects of symbolic life indicated by the clothes.

• Journal of the Korean Society of Costume
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• v.39
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• pp.91-98
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• 1998

This paper is to study the development background of casual Korean clothes through the consideration of the style change of traditional clothes. The purpose of this study is to present the method for the settlement of casual Koran clothes as everyday clothes and to present the direction which casual Koran clothes follow in the future. The development. The development backgrounds of casual Korean clothes are as followings. 1) the self-awakening for the importance of national culture. 2) practical aspects 3) the change of life style accompanied with economic growth 4) the development of mass media Casual Korean clothes in the future should be studied and developed in following aspects. 1) practical aspects by developing design for easy activity 2) environmental aspects by natural dyeing which is harmless to human body and the nature 3) emotional aspects by regarding traditional beauty as importance 4) color sense aspects according to scarcity of as form change of the Korean clothes 5) production aspects by mass production of ready-made clothes not order clothes 6) diplomatic aspects as folk costume which is corresponding with international trend 7) scientific aspects by developing many patterns according to various bodies 8) economic aspects by low price through the mass cultivation of natural materials 9) fashionable aspects by subdividing traditional clothes to ceremonial clothes, everyday clothes, working clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.864-873
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• 2013

This study analyzed the correlation between the sources of the complaints and various factors such as gender, garment type, fabric type, textile material and washing methods for products. This survey utilized a total of 2,609 consumer apparel product complaint cases filed with the Korea Consumer Agency between 1997 and 2009. In regards to consumer liability: it was found that more incidents of failures due to carelessness were reported among men's clothes, knitted garments, cotton clothes, polyester clothes, wool blend clothes, pants, shirts, sportswear, and laundry only clothes. In regards to dry cleaner's liability: women's goods, woven clothes, silk clothes, cotton blend clothes, jackets, shirts and hanbok, and dry clean only clothes indicated problems more frequently. In regards to manufacture's liability: women's clothes, woven clothes, wool clothes, silk clothes, wool blend clothes, polyester blend clothes, formal dress clothes, jackets, hanbok, and dry clean only clothes indicated problems more frequently. This study provides consumers with information necessary to take preventive measures and basic information that can be utilized to improve the quality of production and services by understanding the sources of dissatisfaction, type of clothes found with problems, and the main causes of consumer complaints for garment products according to who is liable.

• Journal of the Korean Society of Costume
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• v.14
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• pp.99-117
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• 1990

The purpose of this study was to investigate the change of clothes in modem Korean women in terms of a socioeconomical background, the introduction to western clothes, and the improvement of clothes between the opening period of ports in the early 1900's and 1960's. In addition, the study investigated how western clothes became popular in a Korean society along with the traditional' Korean clothes, Hanbok. The radical social change since the opening of ports motivated the change in the way of Korean women's thinking, and consequenty the improvement of Hanbok which developed into the clothes-improvement-movement. It was not until 1905 that the improvement of clothes was hotly debated particularly in the matter of abolishing Jangeui and the extreme length of Jeogori and Chima. The Tongchima-Jeogori style which lengthened Jeogori and shortened Chima was widely accepted as everyday wear until the western clothes substituted them after the Independence from Japanese Conquest. As the length of Chima shortened, there occurred a change in Boson and Jipsin as well. There appeared shoes and Gomoosin in place of Jipsin, socks in stead of Boson and were popularized until after the Liberation in 1945. The popularity of Gomoosin diminished markedly with the diversification of shoes styles, due to the improvement of the standard of living with economic development in the 1960's. The traditional Hanbok was gradually differentiated according to the social status, for instance student, teachers, ordinary women, girls and Kisaeng. Especially since the white clothes caused much trouble in washing and sewing, there came into being the movement of wearing colorful clothes. The Movement of abolishing white clothes and promoting of wearing colorful clothes was enforced during the period of Japaness conquest from the 1920's to the Liberation, which consequently stimulated an interest for colors of clothes. The period under the war between 1937 and 1945 was especially noted for the extreme regulation over the clothes. The Japanese government forced each group of women, e.g., girl students, a young women's association, school teachers, and ordinary women and girls, to wear their own uniforms. Also, It recommended the use of Tongchima in stead of long skirts, and buttons in place of Coreum so as to conserve textile encouraging the use of other substitutes to save resources. The western clothes, a model of clothe's improvement was deemed as a symbol of modernization and enjoyed general popularity. The supply of relief clothes after the Korean war accelerated the expansion of western clothes even further and the trend of westernization along with economic progress in the 1960's resulted in wearing of western clothes as everyday dress. The expansion of western clothes as casual wear rapidly diminished wearing of Hanbok which in turn took the position of ceremonial dress worn in special cases only. Hence the Korean women's clothes were dualized into traditional Hanbok and western clothes and the western clothes that stems on its convenience was settled as everyday wear where as the Hanbok appeared as ceremonial dress stressing on ornamental features. As mentioned aboved, we are able to discovered an orientation in the course of transitional process of modern Korean women's clothes admist diversified changes, which is a consistent pursuit of convenience and practicality based upon progmatism. The trend such as this carne into a finale' as women's dress became dualistic in forms of Hanbok and western clothes, and the change since then is supposed to proceed in two forms of dress featuring its own style.

• Journal of Fashion Business
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• v.14 no.6
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• pp.23-38
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• 2010

The purpose of this study was to develop and evaluate working clothes for shipbuilding workers who work in one of the poorest work environments among national strategic industries that are playing pivotal roles for the Korean economy. For the study method, requirements collected through interviews and field surveys were incorporated to directly weave the fabrics for working clothes. The colors were then selected and the woven fabrics were dyed with the selected colors. Using these, the designs of working clothes were planned from the construction and design aspects and four winter clothes and four spring and fall clothes were produced. Afterwards, the workers dressed in these clothes and workers and managers evaluated them in terms of appearance, color satisfaction, design satisfaction, and safety mind harmony on a five point scale. This study found that the new working clothes offered better functionality, design, and safety compared to existing working clothes.

• Journal of the Korean Home Economics Association
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• v.26 no.1
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• pp.11-19
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• 1988

Bending properties of 168 commercial silk fabrics and polyester fabrics for korean women's clothes were tested by KES-F system. Samples were classified into for summer, fall & winter fabrics. In this study, bending regidity(B) and bending hysteresis(2HB) were measured, then 2HB/W, {{{{ SQRT { 2HB/W} }}}}, 2HB/B which are concerning to formation of weared clothes and transformation behavior were investigated. fabrics for korean women's silk clothes for fall & winter were compared with fabrics for japanese kimono clothes on the bending properties. The results were as follows : 1. The bending regidity of silk fabrics were higher than polyester fabrics and bending hysteresis of fall & winter fabrics were higher than summer fabrics. 2. The 2HB/W and {{{{ SQRT { 2HB/W} }}}} of polyester fabrics were lower than silk fabrics. 3. the silk fabrics for summer clothes were the least in 2HB/B. 4. Silk fabrics for korean women's clothes were almost the same in bending rigidity, bending hysteresis and thickness of fabrics for japanese kimono clothes, but weight of the silk fabrics were lower to fabrics for jpanese kimono clothes.

• Journal of the Korean Home Economics Association
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• v.33 no.2
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.29-43
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• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.404-415
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• 2003

The main purpose of this exploratory research was to examine the characteristics of consumers who patronize natural-dyed clothes and their perceptions regarding natural-dyed clothes. Thirty three participants who have worn natural-dyed clothes were interviewed for the study. They were asked about the styles and price of natural-dyed clothes they owned, their evaluation on them, and the lifestyles of themselves. Existence of subculture among the interviewes and its characteristics were also probed. The results indicated that natural-dyed clothes are relatively high-priced, mostly of modified hanbok style, and became popular in recent years. Interviewees frequently mentioned uniqueness and comfort as the main benefits of natural-dyed clothes, and expressed dissatisfaction regarding color fastness, easy care and problem of coordination. The consumers of natural-dyed clothes appeared to have strong preferences for environment conservation and Korean traditional culture. They also seemed to form a subcultural group who have commonality in their involvement in Korean cultural activities, mainly tea ceremony.

• Journal of the Korean Society of Costume
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• v.50 no.5
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• pp.77-90
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• 2000

The purpose of this study is to disclose the dimension of job characteristic, working place situation. and clothes selection, which are variable on clothes selection, to research the relation of job characteristic, working place situation, and clothes selection and to disclose the feature of consumers by each group in accordance with job characteristic. The follows are summary of this study result : The concept structure of job characteristic is composed by four types. Working place situation related with clothes selection are consisted of five types. Professional women selected clothes in accordance with nine feature. Job characteristic is related with working palace situation and influences on clothes selection. The persons influenced by activity state regarded personality as important when select clothes. The persons influenced by duty state regarded harmony and control as important, instead of, they ignored conformity. People select occupation according to individual feature, so the feature of consumers, working place environment, working place situation are different in accordance with job characteristic, as a result we can find differences in clothes selection suitable for working palace and purchasing.