• Journal of Fashion Business
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• v.15 no.6
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• Journal of the International Relations & Interdisciplinary Education
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• v.2 no.2
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• pp.9-33
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• 2022

This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.264-267
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• 2009

Today, our lifestyle and residential culture has been changed have been changed by interchange with various countries in various sides. In order to become an internationally recognized residential environment designer in this environment, we must understand the housing viewpoint of residents in a country first. Therefore, this study was intended to obtain useful material for residential environment design of both countries by comparing the housing viewpoint between Chinese students studying in Korea and Korean students. A questionnaire was conducted on 205 Korean students and 193 Chinese students (Korean race) from Y University in random sampling basis. The result is as follows. First, both Korea and China have a higher ratio of apartments in both current and previous types of house. But, both Korea and China have similar ratios between detached house and apartment for a desired type of house at the time of moving in. Second, Korean and Chinese university students consider and as the most important functions of residence, and Chinese university students consider more functions of residence than Korean students. Third, both Korean and Chinese consider a living room as the most important space among housing spaces, but Chinese consider a private room more importantly than Korean. Fourth, overall satisfaction rate of Korean students for current houses was average, and most Chinese students were generally satisfied with their houses.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.3
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• pp.273-281
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• 2013

The study is being conducted to investigate the perceptions and preferences of the Korean kimchi by the Chinese international students in Jeonbuk area. Self-administered questionnaires were collected from 197 male (48.9%) and 203 female (51.1%) students. Statistical data analysis is being completed using SPSS v. 12.0. Approximately 95% of Chinese female and 91% of male students know about kimchi before coming to Korea through the Korean movies and dramas. The perceptions for kimchi according to the residence period showed a significantly difference 'kimchi is a nutritious and health food' (p<0.05), 'kimchi has good taste but too hot to eat' (p<0.05), and 'Kimchi is difficult to eat because of the smell' (p<0.05). Approximately 52% of Chinese female and 44% of male students consumed kimchi once or twice a day. The most popular form of kimchi among the 13 varieties was baech kimchi. Chinese female students preferred the 'kkakdugi' (p<0.05), 'chonggak kimchi' (p<0.05), and 'young radish kimchi' (p<0.05) more than the male students. The most liked reason was the 'refreshing taste' (44.8%) whereas the most disliked reasons were 'unfamiliar with eating kimchi' (28.7%) and 'sour taste' (24.2%). Approximately 85% of Chinese female and 60% of male students would like to experience making kimchis by themselves. Extended kimchi consumptions for Chinese answered 'not too fish-like smell' (36.0%), 'not too overly-ripe' (34.5%), 'not too sour' (25.4%), and 'not too hot' (25.4%). Therefore, in order to improve the awareness for kimchi among Chinese students, we need to relate kimchi with the taste of Chinese traditional foods.

• Journal of Korean Home Economics Education Association
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• v.34 no.4
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• pp.163-179
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• 2022

The purpose of this study was to compare the dietary behaviors and snack intake between Korean and Chinese university students. The total number of participants was 520, with 267 Korean college students in Seoul and 253 Chinese college students in Shandong Province. According to the results, the most frequent place of residence was their own house for Korean students and the dormitory for Chinese students. As for healthy life behavior, Chinese university students as compared to Korean students showed a higher tendency of exercising, and lower levels of drinking, smoking, and caffeine intake. The frequency of snack intake was about 1 to 3 times a week for both Korean and Chinese college students, and the frequency of night eating was higher among Korean students than among Chinese students. The overall dietary evaluation score was higher for Chinese students than for Korean students. This study compared the overall eating habits of Korean and Chinese college students and tried to provide useful basic data for the development of educational programs that can form desirable eating habits for the health of college students in both countries.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.3
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• pp.501-513
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• 2011

Purpose: On the basis of the theoretical framework of a combination of Roy's adaptation theory and Lazarus & Folkman's theory of stress - appraise coping, the purpose of this study was to predict effect factors of adaptation to university life of Chinese international students in Korea. After this, a model of adaptation to university life of Chinese international students in Korea was constructed. Methods: A questionnaire was used to survey 369 Chinese international students from one university in Korea, which was analyzed by using PASW Statistics 18.0 and LISREL 8.7. Results: This theoretical model explained adaptation to university life of Chinese international students at 75.0% in Korea. Physical symptoms, loneliness, acculturation stress and self-efficacy directly affected the adaptation to university life. Korean language proficiency indirectly affected adaptation to university life through self-efficacy. Conclusion: Results of this study provided theoretical basis for the future health care of university- centered health centers. For improving adaptation to university life of Chinese international students in Korea, education and nursing measures for reducing physical symptoms, loneliness and acculturation stress, and improving Korean language proficiency and self-efficacy are proposed for further research and development.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.397-405
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• 2013

This study examined the effects of leisure satisfaction and hope on korean university adjustment of Chinese students. The data were collected from 361 chinese students among three universities located in Chungnam, Seoul and Incheon. Frequency, reliability, mean comparison, correlation, and hierarchical regression analysis. The results were as follows. First, chinese students in the language training group was better in the Korean university adjustment than those in each group of undergraduate and graduate students. The chinese students who stayed less than six months in Korea were better in the Korean university adjustment than those who stayed more than 6 months. Second, there was the significant positive relationship among chinese students' korean university adjustment, leisure satisfaction, and hope. Third, leisure satisfaction and hope significantly influenced korean university adjustment of chinese students. Among them, leisure satisfaction influenced most. korean university adjustment.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.483-500
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• 2014

Survey was conducted on 201 female college students who in at the university to analyze perceptions and satisfaction levels about their body shapes. Results revealed that the Chinese female students recognized that they had broader shoulder angles, bigger breasts and longer calves and legs than Korean female students whereas the Korean female students had larger hip and thigh circumference than Chinese female students. It was found that the Chinese female students had preference for drooping shoulders while the Korean students perceived themselves as thinner and have longer arms, fingers, waist measurement, torso thickness, calves, feet and legs are ideal body shapes. The results of this study show that body weight, height and chest size have a lot of influence on it and the Korean female students were less satisfied their body shape compared with the Chinese female college students. The correlation analysis indicated that body shapes were an important indicator of satisfaction and the thinner the body shape, chest, thigh, waist, finger, arms, the greater the satisfactions.