• Title/Summary/Keyword: Korean and Chinese Users

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認知建枸主義教學說計 在漢語發音教育中的必要性

  • 이선희
    • 중국학논총
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    • 제66호
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    • pp.85-103
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    • 2020
  • We use prototypes (also known as referent in semiotics) when we understand the outside world. Different language users use different prototypes to decode the same sound. When we learn Chinese language as a foreign language, during it's sound perceptual process, Korean learners' target language prototypes are different from Chinese native speakers'. The purpose of the paper is to examine the theory of speech perception and the theory of constructivism teaching, and to suggest to the Chinese language teachers to have Cunstructivist approach while they design there teaching course. For this, we concerned three things: First is to review speech perception theory and constructivism teaching theory. Second based on the preceding study, we review that learner's prototypes are different from Chinese native speaker and this cause the error of listening and pronunciation. Finally, we introduced two simple speech visualization programs developed to help us learn pronunciation.

Greeting, Function, and Music: How Users Chat with Voice Assistants

  • Wang, Ji;Zhang, Han;Zhang, Cen;Xiao, Junjun;Lee, Seung Hee
    • 감성과학
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    • 제23권2호
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    • pp.61-74
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    • 2020
  • Voice user interface has become a commercially viable and extensive interaction mechanism with the development of voice assistants. Despite the popularity of voice assistants, the academic community does not utterly understand about what, when, and how users chat with them. Chatting with a voice assistant is crucial as it defines how a user will seek the help of the assistant in the future. This study aims to cover the essence and construct of conversational AI, to develop a classification method to deal with user utterances, and, most importantly, to understand about what, when, and how Chinese users chat with voice assistants. We collected user utterances from the real conventional database of a commercial voice assistant, NetEase Sing in China. We also identified different utterance categories on the basis of previous studies and real usage conditions and annotated the utterances with 17 labels. Furthermore, we found that the three top reasons for the usage of voice assistants in China are the following: (1) greeting, (2) function, and (3) music. Chinese users like to interact with voice assistants at night from 7 PM to 10 PM, and they are polite toward the assistants. The whole percentage of negative feedback utterances is less than 6%, which is considerably low. These findings appear to be useful in voice interaction designs for intelligent hardware.

Distribution Channel Preference Accessing 'Korean Wave' in China : Comparing Official and Unofficial Channel

  • Jia, Shen;Park, Young-Eun;Kim, Myung-Sook
    • 유통과학연구
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    • 제16권1호
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    • pp.47-58
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    • 2018
  • Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

Q방법론에 의한 유아용 제품 디자인 선호도 연구 -중국 유아용 식기를 중심으로- (Design Preference Evaluation of Product for children based on Q-Method - Focused on Tableware for Chinese Children -)

  • 탕링;변재형
    • 스마트미디어저널
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    • 제11권7호
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    • pp.39-51
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    • 2022
  • 식기는 사람들의 일상생활용품으로 매우 중요한 역할을 하며, 특히 유아용 식기는 사회적으로 더 큰 관심을 받고 있다. 본 연구는 유아용 식기의 사용자를 중심으로 사회적 배경과 결합하고 Q방법론을 적용하여 건강과 안전, 감각적 체험, 행위 유도, 정서적 인지의 네 가지 관점에서 유아용 식기 제품에 관한 평가와 연구를 진행하였다. 연구를 통해 중국 유아용 식기의 디자인에 관한 조사 대상자들의 수요를 네 가지 유형으로 나눌 수 있었다.이 외에도 인터뷰 과정에서 일부 조사 대상자들은 유아용 식기 디자인의 인체공학과 각 지역의 문화 차이도 주목해야 한다고 제기하였다. 따라서 본 연구는 중국 유아용 식기의 디자인 선호도를 평가하였고, 그 결과에 따라 본 연구의 타당성을 검증하였다.

An Implementation of Web-Based Chinese Letters Learning System Using Edutainment System

  • Lee, Eun-Ah;Kim, Tai-Suk
    • 한국멀티미디어학회논문지
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    • 제7권6호
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    • pp.806-813
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    • 2004
  • Internet users are increasingly depending on acquiring and spreading a variety of information from home pages and they are also making use of education systems based on the internet. This study suggests an efficient method to make learners study Chinese Letters with ease and fun through the internet. The detailed methods of attaining Chinese letters Using Edutainment system are divided into 5 elements as follows. Utilizing the transition process of the letters, using games, applying animation and through switching over from Chinese letters to Korean letters and vice versa including making use of the sound of letters and their meanings.

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중국의 노동쟁의 현황 및 처리제도에 관한 연구 (A Study on the Current Situation and Resolution System of Labor Dispute in China)

  • 하현수
    • 한국중재학회지:중재연구
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    • 제20권3호
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    • pp.93-120
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    • 2010
  • In 1978, Chinese reform and opening caused a big changes in Chinese labor relationship. Through reforming and opening, China gave up part of state ownership system and group ownership system, permitted private ownership system, and also opened the way for capitalists to ride again. Since China was established, the labor relationship ceased for 30 years has been appeared. However because the top priority aim of China's reform was economic growth, the protection of the rights and interests of labor was pushed back on the policy priority list. China takes foreign capitals based on cheap labor force quickly and China come up the worldwide plants. Since reformed, China keeps an economic growth rate of 9.7% annually for 30years. This economic growth is based on labor's sacrifice. However, Chinese fast economic growth causes side effects such as increasement of the gap between the wealthy and the poor, increasement of unbalanced development between regions, and the increasement of conflict between labor and management. Especially, according to changes in labors' level of consciousness, the labors recognized that their rights and interests are exploited by employers. Therefore, the labor dispute is continuously increasing. Chinese government changes their policy from the policy focusing on enterprise development to the policy protecting labor's rights and interests. In order to protect labor's rights and interests, China conducts labor contract law and labor dispute conciliation arbitration law in 2008. This kind of changes in Chinese labor environment affect a lot to Korean companies which already entered into China or are willing to enter. According to studying on present situation and resolution system in Chinese labor dispute, this paper suggests the proper countermeasure related to labor dispute of Korean companies which entered in China. First, the success rate of labor dispute conciliation by enterprise labor dispute conciliation committee is around 20% during recent several years and the success rate by year is in decline. Therefore, when labor dispute is occurred, our companies which entered into China better use other labor dispute methods such as negotiation and arbitration than conciliation in order to settle a conflict. Second, from the Korean enterprises entered in China point of view, there exists a problem not to sue except special cases which provided in the law even though they are dissatisfied with arbitrate judgment. Thus, when labor dispute occurred, Korean enterprises try to do best to settle the dispute through negotiation. However, in case of that the dispute cannot be settled by negotiation, they have to attend in the arbitration as if it is a last chance. Third, Korean enterprises keep in mind that dispute handling procedures between labor union and users or between labor group and users are different, and then deal with separately. Thus, dispute between labor and users have to follow arbitrate procedures as a necessary procedure, but in case of dispute related to group contract, namely dispute against labor union, labor dispute can be settled by arbitrate or suit, so after figuring out the situation exactly, it is necessary to select more advantageous way in order to settle the dispute. Moreover, in case of the dispute between labor union, they have to keep in mind that conciliation procedures cannot be used.

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모바일 러닝 애플리케이션 이용과 영향 요인 연구: 중국과 한국 사용자 비교 연구 (Investigating the Use of Mobile Learning Applications and Their Influencing Factors: A Comparative Study of Chinese and Korean Users)

  • 범을문;이애리
    • 지식경영연구
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    • 제20권4호
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    • pp.149-168
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    • 2019
  • In the era of the Fourth Industrial Revolution, digital transformation is emerging in the education and learning fields. As the use of the mobile Internet and mobile devices has become a daily life, mobile learning that supports a variety of learning in a mobile environment is drawing attention. Mobile learning applications (apps) are expected to expand their use by providing a convenient learning environment anytime, anywhere. This study investigates the use of mobile learning apps in English education, which is one of the most popular learning areas, and empirically examines the factors that influence the continuous use of mobile learning apps. In particular, it analyzes the differences between Chinese and Korean users. The results of this study provide theoretical and practical implications to promote the development of mobile apps suitable for mobile learning environments and the sustainable user growth in mobile learning.

Using Motivation of Short Video Advertising Marketing in China: An Exploratory Study of Douyin

  • Zeng, Nai
    • 한국컴퓨터정보학회논문지
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    • 제26권8호
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    • pp.229-237
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    • 2021
  • 본 논문의 연구 목적은 이론과 실증 분석을 통해 중국 사용자의 라이브방송 구매 참여동기와 영향 요소를 연구하고, 사용자의 수요 변화를 파악하여 트랜드에 맞는 마케팅 전략을 수립하는 것이다. 연구목적을 달성하기 위해 중국 라이브방송 구매자 대상으로 설문조사를 실시해 필요한 데이터를 수집했다.실증 분석은 SPSS와 AMOS 분석 소프트웨어를 사용해 통계 분석, 신뢰성 및 유효성 분석, 구조 방정식 모델 분석을 수행하여 가설에 대해 검증하였다. 분석 결과를 보면 단편 동영상 업계의 핵심 경쟁력과 브랜드 개성이 사용자의 가치 인식에 반영되어 사용 동기에도 영향을 미치는 것으로 나타났다. 즉, 사용자의 라이브 쇼핑 참여는 맹목적인 순종이 아니며 능동적인 선택권이 있는 전자 상거래 속성을 더욱 강화하고 "허위 만족"을 없애야 정보가 효과적으로 전파될 수 있다. 브랜드측은 사용자의 구매 동기를 부여하기 위해 온라인 마케팅의 개성을 강화하고 사용자의 가치를 존중하는 것이 필요하다.

온라인게임 사용자의 충성도에 영향을 미치는 요인에 관한 연구 : 한국, 일본, 중국 온라인게임 시장 비교 (Determinants of Effecting Customer Loyalty : Comparison among Korean, Japanese and Chinese Online Game Market)

  • 이상철;상균영;구자철;서영호
    • 경영과학
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    • 제23권2호
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    • pp.41-57
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    • 2006
  • The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

중국 패션브랜드 SNS(WEIBO) 특성이 지각된 유용성, 만족도, 브랜드 충성도에 미치는 영향 (The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty)

  • 장채리;김미숙
    • 복식문화연구
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    • 제26권1호
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    • pp.82-94
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    • 2018
  • As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users' responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands' SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.