• Journal of Digital Convergence
• /
• v.18 no.5
• /
• pp.99-104
• /
• 2020

It is needed to advance into the global market at the present time, which has the best educational contents along with the Korean Wave. In this study, an analysis was conducted to emphasize the necessity of entering educational contents into the global market, and in the necessity of disseminating educational contents and branding educational contents were approached. The strategies to enter the global market for educational contents are as follows; First, the government established a strategy for disseminating and using educational contents to expand overall cultural exchange with developing countries. Second, localization strategy for continuous growth of educational contents. Third, localization of contents and formation of partnership for local resistance, which is a response to unilateral propagation. Through the advancement of educational contents to the global market, it will be possible to sustain not only the positive effect on the national image, but also the economic effect that Korean Wave originally has.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.3
• /
• pp.175-192
• /
• 2017

The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.1
• /
• pp.59-72
• /
• 2019

The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.