• 제목/요약/키워드: Korean Public and Reputation

검색결과 53건 처리시간 0.023초

Image Making As a Planning/Design Principle: A Case Study of Andong Municipal Museum Complex (AMMC)

  • Lee, Do Young
    • Architectural research
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    • 제3권1호
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    • pp.21-27
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    • 2001
  • This study addressing the underlying strategies for Andong municipal museum complex development is in timely view that Andong has obtained a worldwide reputation as a treasury of traditional Korean Confucian culture. Thus far, there has been a tendency that various local museums are proposed to meet architectural aspirations architects and users commonly hold. Overall, though, the major role they play in making overall city image has not been considered in a systematic manner. Based on Lee's (2001) two previous studies, this study summarized the utility of cognitive distance and cognitive map concepts, which are proposed by Kevin Lunch (1976) to evaluate city image, in planning Andong municipal museum complex (AMMC). Sample is stratified into city residents and outsiders, and also into the general public and design-related professionals to see if there is any group difference in constructing their mental image. Three major findings are obtained. First, familiarity, so-called the degree of knowing, is the function of the length of stay in a designated area. That is, the longer people stay in Andong, the more likely they are familiar with its overall environmental aspects. Second, mental proximity of Andong municipal museum complex relative to existing cultural landmarks is closely related to the degree of how people value those landmarks in terms of their significance. Dosan Seowon and Hahoe folk village are most highly valued, which means higher proximity. Third, functional diversity turned out to be the most important design dimension, while display mechanism are least valued. Cognitive simulations of this sort are meaningful in that projected composite image might be a rough first approximation of true public image.

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댓글 분석을 통한 19대 한국 대선 후보 이슈 파악 및 득표율 예측 (Issue tracking and voting rate prediction for 19th Korean president election candidates)

  • 서대호;김지호;김창기
    • 지능정보연구
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    • 제24권3호
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    • pp.199-219
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    • 2018
  • 인터넷의 일상화와 각종 스마트 기기의 보급으로 이용자들로 하여금 실시간 의사소통이 가능하게 하여 기존의 커뮤니케이션 양식이 새롭게 변화되었다. 인터넷을 통한 정보주체의 변화로 인해 데이터는 더욱 방대해져서 빅데이터라 불리는 정보의 초대형화를 야기하였다. 이러한 빅데이터는 사회적 실제를 이해하기 위한 새로운 기회로 여겨지고 있다. 특히 텍스트 마이닝은 비정형 텍스트 데이터를 이용해 패턴을 탐구하여 의미있는 정보를 찾아낸다. 텍스트 데이터는 신문, 도서, 웹, SNS 등 다양한 곳에 존재하기 때문에 데이터의 양이 매우 다양하고 방대하여 사회적 실제를 이해하기 위한 데이터로 적합하다. 본 연구는 한국 최대 인터넷 포털사이트 뉴스의 댓글을 수집하여 2017년 19대 한국 대선을 대상으로 연구를 수행하였다. 대선 선거일 직전 여론조사 공표 금지기간이 포함된 2017년 4월 29일부터 2017년 5월 7일까지 226,447건의 댓글을 수집하여 빈도분석, 연관감성어 분석, 토픽 감성 분석, 후보자 득표율 예측을 수행하였다. 이를 통해 각 후보자들에 대한 이슈를 분석 및 해석하고 득표율을 예측하였다. 분석 결과 뉴스 댓글이 대선 후보들에 대한 이슈를 추적하고 득표율을 예측하기에 효과적인 도구임을 보여주었다. 대선 후보자들은 사회적 여론을 객관적으로 판단하여 선거유세 전략에 반영할 수 있고 유권자들은 각 후보자들에 대한 이슈를 파악하여 투표시 참조할 수 있다. 또한 후보자들이 빅데이터 분석을 참조하여 선거캠페인을 벌인다면 국민들은 자신들이 원하는 바가 후보자들에게 피력, 반영된다는 것을 인지하고 웹상에서 더욱 적극적인 활동을 할 것이다. 이는 국민의 정치 참여 행위로써 사회적 의의가 있다.

소비가치 이론에 의한 병원선택 요인 연구 (A Study of Hospital Choice on the Basis of Consumption Values Theory)

  • 이선희
    • Journal of Preventive Medicine and Public Health
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    • 제30권2호
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    • pp.413-427
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    • 1997
  • This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

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Perceptions of Corporate Social Responsibility and Implications for the Nonprofit Sector

  • Jihyeon Song;Seongho An;Jiwon Suh
    • Journal of Contemporary Eastern Asia
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    • 제22권1호
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    • pp.26-48
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    • 2023
  • While corporate social responsibility (CSR) has been considered an important philanthropic support for nonprofits worldwide, little is known about how perceptions of CSR are associated with actual CSR practices that may benefit nonprofit organizations in different institutional contexts. This study applies stakeholder theory to examine how South Korean firms perceive CSR outcomes, and how these perceptions lead to different CSR practices. We constructed a panel dataset using two waves of the Giving Korea survey of CSR and two additional sources. The results indicate that perceived CSR outcomes may play a critical role in CSR practices: 1) the more financial performance is perceived as an outcome, the more will be donated; 2) the more organizational culture is perceived as an outcome, the greater the engagement in employee volunteering; and 3) the more reputation is perceived as an outcome, the more nonprofit organizations are supported. From the findings, we discuss theoretical implications and provide suggestions for nonprofit organizations.

정부 주도사업이 투자자 의사결정 준거점에 미치는 영향 (Impact of Government Business to Investors Reference Point)

  • 전희종;조대명
    • 벤처창업연구
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    • 제19권1호
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    • pp.23-31
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    • 2024
  • 본 연구는 정부 주도사업이 투자자의 투자의사 결정 준거점에 미치는 영향을 실증적으로 탐색한다. 전망이론과 인적자원 이론을 접목하여 창업자의 인적자원 요소들을 준거점으로 활용하였다. 정부 주도사업의 영향으로 인해 투자자의 준거점에 변화가 있는지 실증적으로 탐색하였으며, 정부가 주도하고 지원하는 사업에 대해 민간이 투자할 때 고려해야 할 점을 시사한다. 연구 자료는 2017년 5월부터 2022년 5월까지 한국판 뉴딜에 해당하는 기업 51개와 해당하지 않는 기업 49개를 조사했으며 창업자 과거 창업 경험, 기술 산업 경력 기간, 경영관리 경력 기간, 최종학력 교육연수, 그리고 최종 졸업학교의 명성을 준거점으로 측정하여 연구를 진행했다. 회귀분석 결과 졸업학교 명성이 정부 주도사업과 부(-)의 영향을 미치는 것으로 나타났으며, 투자자의 준거점이 변화되는 것을 확인하였다.

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외식 브랜드 이미지, 고객만족, 고객충성도의 영향관계 (Relationship among Brand Image, Customer Satisfaction, and Customer Loyalty in Foodservice)

  • 강병남;김형준
    • 한국조리학회지
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    • 제10권4호
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    • pp.201-214
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    • 2004
  • The brand image had an effect on customer loyalty degree "Traditional characteristic", "Reliability", "Future events sliced raw fish directivity". With it appears, causing the effect which is powerful in customer loyalty degree "Traditional characteristic or reputation of restaurant", "Reliability of advertisement". The brand image had an effect on customer satisfaction "Reliability", "Customer directivity", "Traditional characteristic". With appears and with it is referred from above together "Traditional characteristic of restaurant" or "Reliability of advertisement public information", "Policy of the restaurant management customer first of all poem".

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ISO 기반 공공서비스 품질관리 프레임워크를 바탕으로 한 의료기관의 COVID-19 대응 현황 평가 (Assessment of Covid-19 Response of the Medical Institutions Based on ISO Public Service Quality Management Framework)

  • 편제범;김승범
    • 한국산업정보학회논문지
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    • 제25권6호
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    • pp.69-84
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    • 2020
  • 본 연구는 ISO18091:2019 을 기반으로 행정안전부에서 개발한 공공서비스 품질관리 프레임워크를 의료기관의 COVID-19 대응 시스템에 적용하고 이를 통하여 관련 의료서비스 품질 개선을 위한 방안을 마련하기 위하여 수행되었다. 2020년에 초에 발생한 COVID-19 사태는 전 세계를 강타하고 있으며 2020년 11월 현시점까지 해결되고 있지 않은 중대한 사건이라고 할 수 있다. 한편, 우리나라의 의료기관들은 신속한 확진자 검사 및 철저한 격리를 통하여 COVID-19 바이러스의 전파를 막는 데 좋은 성과를 내고 있다. 그 결과로 소위 K-방역은 전 세계로부터 긍정적 명성을 얻고 있다. 본 연구에서는 공공서비스 품질관리 프레임워크를 기반으로 작성된 품질관리 체크리스트를 적용하여 국내 의료기관의 COVID-19 대응 관련 현황을 점검 및 평가하였다. 3개의 의료기관과의 인터뷰를 수행하였으며, 이를 바탕으로 7가지의 범주에 대한 현황을 분석할 수 있었다. 또한, COVID-19사태의 장기화에 대비한 관련 의료서비스 품질을 위한 개선점도 제안하였다.

Frequency, Expected Effects, Obstacles, and Facilitators of Disclosure of Patient Safety Incidents: A Systematic Review

  • Ock, Minsu;Lim, So Yun;Jo, Min-Woo;Lee, Sang-il
    • Journal of Preventive Medicine and Public Health
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    • 제50권2호
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    • pp.68-82
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    • 2017
  • Objectives: We performed a systematic review to assess and aggregate the available evidence on the frequency, expected effects, obstacles, and facilitators of disclosure of patient safety incidents (DPSI). Methods: We used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines for this systematic review and searched PubMed, Scopus, and the Cochrane Library for English articles published between 1990 and 2014. Two authors independently conducted the title screening and abstract review. Ninety-nine articles were selected for full-text reviews. One author extracted the data and another verified them. Results: There was considerable variation in the reported frequency of DPSI among medical professionals. The main expected effects of DPSI were decreased intention of the general public to file medical lawsuits and punish medical professionals, increased credibility of medical professionals, increased intention of patients to revisit and recommend physicians or hospitals, higher ratings of quality of care, and alleviation of feelings of guilt among medical professionals. The obstacles to DPSI were fear of medical lawsuits and punishment, fear of a damaged professional reputation among colleagues and patients, diminished patient trust, the complexity of the situation, and the absence of a patient safety culture. However, the factors facilitating DPSI included the creation of a safe environment for reporting patient safety incidents, as well as guidelines and education for DPSI. Conclusions: The reported frequency of the experience of the general public with DPSI was somewhat lower than the reported frequency of DPSI among medical professionals. Although we identified various expected effects of DPSI, more empirical evidence from real cases is required.

의과대학생 국가시험 거부 사태에 대한 고찰: 신호게임 이론을 중심으로 (A Study on the Refusal of National Examination for Medical Students: Focusing on the Signaling Game Theory)

  • 현승효;김다영;이민규
    • 보건행정학회지
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    • 제31권4호
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    • pp.479-490
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    • 2021
  • Background: Conflict in the medical world in 2020 led to the rejection of the national examination for doctors. This study explained the process until the end of the national test refusal situation triggered in 2020 through the signaling game theory. The government has succeeded in requiring medical students to take the national exam. Methods: To explain the rejection of the national examination, we first compose and show an example of two small non-signaling games where medical students know which type the government is of, then combine them to play a signaling game. Results: The behavior of the government and medical students was examined through the signaling game model. In the context of the coronavirus disease 2019 (COVID-19) pandemic, the government makes an ultimatum, whatever the type. And the medical students accept it. They judged that the government could not be expected to abolish the policy. If COVID-19 had not occurred, medical students would have been able to continue the confrontation. Conclusion: The government instilled in the other party the perception that the government would not bend its policies because it was the surly type and would not be afraid of a strong confrontation. Through the image created in this way, the government was forced to accept the ultimatum by medical students. Academically, this study is to deal with the policy-making process through the signaling game theory. In the area of health care policy, this study suggests that various situations such as the type of government or the spread of COVID-19 can become important in addition to the rationality of the policy itself.

양한방 의료 서비스 선택요인에 관한 연구 (Study on the Selection Factors of Korean and Western Medical Institutions)

  • 이정원;김이순;곽이섭;김경철
    • 동의생리병리학회지
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    • 제28권4호
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    • pp.440-445
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    • 2014
  • Korean medical system is unique system that has two medical system, Western medical institution and Korean medical institution. In this environment, patients who use each medical institution have different selection factors. The study explores the selection factors' difference of korean/western medical institutions. The empirical analysis of the surveyed data produced the following outcomes. The result of factor analysis, four factors were extracted. That was Human services, Costs and Physical Environment, Prestige and reputation, Public relations and reliability. Overall, the four selection factor importance scores of Korean medical institution were higher than western medical institution's. These findings show that there is a difference between korean and western medical institutions in terms of selection factors. After this study, More study about medical management and healthcare policy including korean medical characteristics is needed.