• 베이커리
• /
• no.4 s.405
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• pp.49-56
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• 2002

• 베이커리
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• no.3 s.392
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• pp.143-150
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• 2001

• 베이커리
• /
• no.4 s.393
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• pp.142-149
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• 2001

• 베이커리
• /
• no.11 s.412
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• pp.117-121
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• 2002

• 베이커리
• /
• no.9 s.386
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• pp.98-105
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• 2000

• 베이커리
• /
• no.5 s.406
• /
• pp.111-116
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• 2002

• 베이커리
• /
• no.6 s.407
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• pp.117-121
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• 2002

• 베이커리
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• no.8 s.397
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• pp.162-164
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• 2001

• Journal of the Korean housing association
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• v.18 no.1
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• pp.1-10
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• 2007

This study aims to examine the way in which magazines represent housings, since magazines are one of major channel to connect individual houses with the public including professionals and the mass as well. Not only the professional architectural magazine but also women's magazine produce discourses which exercise huge influences on the public's understanding of the housings. After examining the different ways of representing housings in the houses related articles of architectural magazine and women's magazine, serious discrepancies have been noticed in both form and content of the text. In representing housings, women's magazine uses headlines and standfirsts with various modifiers to enhance the chance of interventions of the magazine/journalists. Focusing of the interests upon residents and architects, women's magazines force the reader to look at the housings through the frame of social status and celebrity of the residents and architects marginalizing actual houses. On the other hand, architectural magazines adopt externalized and objective way of representation using minimum layout elements following relatively uniform editing format. The abstract, rigid and masculine way of representation in the architectural magazines endow the published housings with the masculine and normative senses which can be seen as some sorts of aura which obstruct easy access to the housings themselves.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.