• 제목/요약/키워드: Korean Environment

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중국 백화점의 물리적 환경에 따른 소비자의 내적반응이 점포충성도에 미치는 영향 (The Physical Environment Influence of Chinese Department Stores and Consumer's Internal Responses on Store Loyalty)

  • 장정정;전지현;이영선
    • 한국의류학회지
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    • 제37권2호
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    • pp.202-212
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    • 2013

  • Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

  • https://doi.org/10.5850/JKSCT.2013.37.2.202 인용 PDF KSCI

주거환경의 질 척도에 관한 연구 (Exploring an Instrumental Measurement of Quality of Housing Environment)

  • 박정희
    • 한국주거학회논문집
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    • 제5권1호
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    • pp.71-84
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    • 1994

  • This article tries to develop an instrument for assessing the quality of housing environment by using 67 housing environment variables. The method of factor analysis is used to explore the dimension of the quality of housing. As the result, 5 dimensions of housing environment are extracted. They are, according to the order of their importances, house structure and indoor environment, outdoor facilities and natural environment, indoor facilities and economy, public facilities and social relationship, and convenient facilities and residential feasibility.

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