• The Journal of Industrial Distribution & Business
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• v.12 no.4
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• pp.15-26
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• 2021

Purpose: The purpose of this study is to explore the major factors affecting the development of national identity of the Millennial Korean diasporas in the CIS countries that have rarely been explored in previous studies. In particular, this study examines how perceived identities have changed due to social, cultural, and other environmental changes and suggests policy considerations accordingly. Research design, data, and methodology: This study collected data via online survey. Factor and regression analyses were applied for data analysis. Results: The findings of this study suggest a set of factors that is different from the factors generally known to affect the diasporic identities of diasporas. The results of this study provide policy implications to help them construct identities that could more positively define their diasporic lives and relationship with homeland. Conclusions: The factors of direct experiences, such as relationship with host societies and homeland experience, exhibited strong relationship with national identity and life satisfaction of the Millennial Korean diasporas in the CIS countries. The unique characteristics of the Millennials and the long history of separation from homeland showed different results. The results of this study suggest policy considerations in regard to the Millennial diasporas in the CIS countries.