• Title/Summary/Keyword: Korean Customer

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Promotion Directions of Spa Industry Using Local Resources in Jeju Island, Korea (제주도 향토자원을 활용한 스파산업 육성방향)

  • Yoon, Hye Yung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.69-78
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    • 2013
  • Settled lifestyle as important to health and healing to medical tourism and wellness tourism in the 21st century has emerged as the best promising service industry. Jeju Island has a variety of local resources, and the directions was considered to spa industry promotion application it. Jeju Island has a variety of local resources which can be used for spa industry promotion. Jeju Island's beautiful natural environment, mineral resources, water resources, biological resources, agricultural products, traditional folk remedies available in Jeju's spa treatments. Using the local resources of Jeju, 'Jeju specialized spa treatments' can develop of 12 kinds of spa treatments. Namely, thalssotherapy, stone therapy, black sand poultice, hot-floored therapy using volcanic soil, thalassotherapy, drinking therapy, hydrotherapy, herbal/medicinal plants poultice, forest therapy, Spa cuisine, facial beauty, diet therapy. 12 kinds of Jeju specialized spa treatments development and service to the local resources of basic research on the physical and chemical characteristics, product development, clinical trials, efficacy studies should precede. In addition, customized spa services programs should be developed considering the propensity of customers, customer needs, and a spa type. And standardized program of spa services and need a manual painter. Medical tourism and wellness tourism in conjunction with efforts to be considered in order to increase the competitiveness of the spa industry in Jeju.

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Tax Refund Service and e-Coupon Promotion: Designing a Tourism Marketing Platform (세금 환급 서비스와 전자 쿠폰 프로모션: 관광 마케팅 플랫폼의 설계)

  • Kim, Taekyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.91-101
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    • 2019
  • Tourism or travel business consists of a set of services for people who visit exotic places. Payment is usually marking the end of the series of activities relating to tourism, and it becomes the linkage for the next activity. With the recent advancement of mobile Fintech technologies, we have learned that more convenient and more secure financial transactions are improving the quality of tourism. It should be noted that tourism counts on information technology heavily in terms of mobile Internet and smart devices use, which yields to a wide business opportunities for Fintech startups. However, payment information has not been highlighted for additional marketing promotion activities. The lack of research into information technology-based business models that extend Fintech services related to payment in venture start-up studies hinders the understanding of the possibility of creating new business through the value creation process after payment. This study attempts to investigate this issue based on the theory of smart tourism and service-dominant logic with developing a new information system. More specifically, marketing promotion activities after payment for Chinese tourists visiting Korea are examined. Specifically, WeChat Pay and instant tax refund service were considered while the system was developed by following desing science research methodology. This study is meaningful in that it finds a new possibility of Fintech business model by applying scientific and academic methods, and it reminds the necessity of service automation system centered on instant tax refund.

The Effect of Retail Site Characteristics and Out-door Promotion on the Retailer's Performance (소매정의 입지축성과 점두판촉이 소매점성과에 미치는 영향)

  • Yi, Sung-Keun;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.10 no.1
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    • pp.107-122
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    • 2005
  • The purpose of this research is to find out what factors have an effect on the retailer's performance. Most of the former researches in the similar fields performed their study based on the customers reasons for revisiting or store loyalty. But this research has been done not based on the customer but based on the retailers. It means that the data was collected from individual retailer. Considering the former research and characteristics of the franchisee retailers, size of temporal population around the retailers, visibility of the retailer, competition situation, out-door promotion, street shelf, size of the retailer were selected as factors affecting on the retailers performance. As a performance variable, number of visitors happened to observation period. Data collection was performed through the observation of the retail circumstance and interview with the retailers owner. As meaningful variables affecting on the retailers performance, size of temporal population around the retailers, visibility of the retailer were found in the 5% significance level, and out-door promotion, street shelf, size of the retailer in the 10% significance level, whereas competition situation did not have effect on retailers performance. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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Conflict Management Strategy for Successful Logistics Outsourcing (성공적인 물류 아웃소싱을 위한 갈등관리 전략)

  • Hur, Won-Moo;Lee, Seung-Chang;Seo, Eung-Kyo;Shin, In-Yong;Lee, Wan-Soo
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.41-68
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    • 2006
  • Today, Manufacturing companies execute the logistics outsourcing that commits the non-core logistic function to the specialized logistics corporation, which makes the manufacturing company focus on its core competence, product development and marketing, reduces logistics cost and improves customer service level. Recently, Logistics outsourcing is developed into cooperative sourcing based on the partnership. Case study on the logistics outsourcing will provide the good guideline for planning of the outsourcing strategy. The objective of this research is making a sense about 4PL through the case of UPS-Samsung Electro-Mechanics and catching major issue to provide the guideline for the cooperation outsourcing strategy. We investigated historical backgrounds of the logistics outsourcing between UPS and Samsung Electro-Mechanics. We also investigated problems occurred in outsourcing process at the five dimensions-organizational problem, CEO's short-term views, cultural gap between two companies, integration of IT system, and different understanding about outcomes. We expect to give many implications to manufacturing companies which want to cooperate with specialized logistics corporation.

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The Effects of Physical Environment, Perceived Justice and Perceived Waiting-Time on Repurchase Intension (의료서비스에서 물리적 환경, 공정성, 지각된 대기시간이 재이용의도에 미치는 영향)

  • Yoon, Sung-Wook;Kim, Su-Bae
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.135-154
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    • 2003
  • This study having purpose of promoting the convenience of medical service customer at medical service encounter have tried to know the influence of physical environment, perceived justice, and perceived waiting time to the intention of re-use of medical service through mediating variable such as service Quality evaluation and negative emotion. Particularly, this exploratory study have first tried to know what influence the physical environment and perceived justice have on negative emotion. Findings are; First, the physical environment affect positive influence to service Quality evaluation, and lower the negative emotion. Second, perceived justice have no influence to the service Quality evaluation and negative emotion. Third, the perceived waiting time lower the service Quality and increase the negative emotion. Fourth, the service Quality have positive influence to intention of re-use of medical service. However, the negative emotion have no influence to the intention of re-use of medical service. Therefore physical environment of medical service becomes more important and it is necessary to shorten the waiting time. In addition, even though negative emotion have no influence to the intention of re-use of medical service it is necessary to make the smallest of negative emotion. Because it is possible to separate once switching barner due to the medical service specificity is solved.

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An Approach to Managing Requirements as a Core Asset in Software Product-Line (소프트웨어 프로덕트 라인에서 핵심 자산으로서 요구사항을 관리하는 방법)

  • 문미경;염근혁
    • Journal of KIISE:Software and Applications
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    • v.31 no.8
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    • pp.1010-1026
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    • 2004
  • The goal of product line engineering is to support the systematic development of a set of similar software systems by understanding and controlling their common and distinguishing characteristics. The product line engineering is a process that develops reusable core assets and develops a set of software-intensive systems from a common set of core assets in a prescribed way. Currently, many software development technologies are accomplished in context of product line. However, much of the product line engineering research have focused on the reuse of work products relating to the software's architecture, detail design, and code. The product lines fulfill the promise of tailor-made systems built specifically for the needs of particular customers or customer groups. In particular, commonality and variability play central roles in the all product line development processes. These must be treated already during the requirement analysis phase. Requirements in product line engineering are basis of software development just like as traditional system development engineering, and basis of deciding other core assets' property - commonalities and variabilities. However, it is difficult to elicit, analyze and manage correct requirements. Therefore, it is necessary to develop systematic methods which can develop and manage requirement as core asset, which can be stable in anticipative change and can be well adapted to unpredictable change. In this paper, we suggest a method of managing requirements as core asset in product line. Through this method, the reuse of domain requirements can be enhanced. As a result, the cost and time of software development can be reduced and the productivity can be increased.

A Study on the Traditional Culture of Japan in Modern Ubiquitous Society - Interdisciplinary Studies (현대 일본의 유비쿼터스 사회에 나타난 전통 문화에 관한 고찰 - 학제 간 연구)

  • Kim, Yun-Ho
    • Cartoon and Animation Studies
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    • s.27
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    • pp.221-247
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    • 2012
  • In this study, we examined the sense of tradition and cultural traditions which make up Japanese ubiquitous society. These include the traditional elements which affect the lives of contemporary Japanese people. In this research we looked for various media (mobile phones, blog, characters goods, cinema) which appeared in the traditional elements. The results of the study are as follows: The traditional elements which affect contemporary Japanese lives include modern devices such as use of anonymous "blogging", mobile phones "youth culture"(especially by males), and "cute" character vocabulary use (especially by females), while traditional values(yakuza, sumo, human relationships) are represented in Japanese cinema. Through this study, we have found the points where traditional Japanese culture and cultural sense have been reinterpreted and affected both directly and indirectly through modern media. This study contributes to cultural research by delineating the various stimuli to consider for successful content service adoption in a global setting, which can account for differential impacts across regions. The results not only help develop a sophisticated understanding of customer behavior theories for researchers, but they also offer useful knowledge to those involved in promoting culture content to potential purchasers.

Comparative Evaluation of UAV NIR Imagery versusin-situ Point Photo in Surveying Urban Tributary Vegetation (도심소하천 식생조사에서 현장사진과 UAV 근적외선 영상의 비교평가)

  • Lee, Jung-Joo;Hwang, Young-Seok;Park, Seong-Il;Um, Jung-Sup
    • Journal of Environmental Impact Assessment
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    • v.27 no.5
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    • pp.475-488
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    • 2018
  • Surveying urban tributary vegetation is based mainly on field sampling at present. The tributary vegetation survey integrating UAV NIR(Unmanned Aerial Vehicle Near Infrared Radiance) imagery and in-situ point photo has received only limited attentions from the field ecologist. The reason for this could be the largely undemonstrated applicability of UAV NIR imagery by the field ecologist as a monitoring tool for urban tributary vegetation. The principal advantage of UAV NIR imagery as a remote sensor is to provide, in a cost-effective manner, information required for a very narrow swath target such as urban tributary (10m width or so), utilizing very low altitude flight, real-time geo-referencing and stereo imaging. An exhaustive and realistic comparison of the two techniques was conducted, based on operational customer requirement of urban tributary vegetation survey: synoptic information, ground detail and quantitative data collection. UAV NIR imagery made it possible to identify area-wide patterns of the major plant communities subject to many different influences (e.g. artificial land use pattern), which cannot be acquired by traditional field sampling. Although field survey has already gained worldwide recognition by plant ecologists as a typical method of urban tributary vegetation monitoring, this approach did not provide a level of information that is either scientifically reliable or economically feasible in terms of urban tributary vegetation (e.g. remedial field works). It is anticipated that this research output could be used as a valuable reference for area-wide information obtained by UAV NIR imagery in urban tributary vegetation survey.

Comparison of customer satisfaction with health examination programs provided by the Korea National Health Insurance and private healthcare organizations in Korea (건강보험공단 건강검진과 자비 건강검진 수검자간의 만족도 비교)

  • Shin, Youn-Soo;Park, Chong Yon;Jung, Sang Hyuk;Jung, Hye Young;Kang, Hye-Young
    • Quality Improvement in Health Care
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    • v.12 no.1
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    • pp.40-51
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    • 2006
  • Backgrouds : This study was performed to compare the satisfaction levels for health examination programs provided by between the Korea National Health Insurance Corporation (KNHIC) and private healthcare organizations in Korea. We investigated factors associated with the satisfaction level for the KNHIC health examination. Also, factors explaining for the additional receipt of private healthcare organization's examination were identified. Methods : A self-administered questionnaire survey was conducted in June 2004 with 250 beneficiaries of the KNHIC industrial workers' program and 100 beneficiaries of the KNHIC selfemployed program. A total of 297 completed the questionnaire, including 213 (85.2%) and 84 (84.0%) for each insurance program. Ten questions measuring satisfaction levels for each examination program were rated on a scale ranging from 1 (strongly unsatisfied) to 5 (strongly satisfied). Results : Among the subjects receiving both examinations, the mean satisfaction level for the KNHIC examination (3.07) was significantly lower than that for the private healthcare organization's examination (3.50) (p<0.05). The KNHIC examination showed lower satisfaction for all of the 10 items than the counterpart. In particular, the KNHIC examination had the scores of lower than 3.0 for the items reflecting post-examination management services. According to the multiple regression analysis results, the satisfaction for the KNHIC examination was positively associated with the positive attitude toward health examination(${\bullet}$,=0.38, p<0.00). The logistic regression results showed that the likelihood of receiving the private healthcare organization's examination in addition to the KNHIC examination increases as the respondents were less healthier(OR=0.29, 95% CI = 0.10¢¶0.84), the satisfaction level for the KNHIC examination decreased(OR=0.46, 0.28¢¶0.75) or the attitude toward health examination was more positive (OR=2.56, 1.31¢¶5.12). Conclusion : The relatively low satisfaction level for both examination programs suggests that there's ample room for improvement of health examination services in Korea. The negative association between additional receipt of private healthcare organization's examination and satisfaction level for the KNHIC examination implies that the improvement of the satisfaction for the KNHIC examination would help to reduce the national expenditure spent on the additional examination.

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A Case Study on SK Telecom's Next Generation Marketing System Development (SK텔레콤의 차세대 마케팅 시스템 개발사례 연구)

  • Lee, Sang-Goo;Jang, Si-Young;Yang, Jung-Yeon
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.2
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    • pp.158-170
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    • 2008
  • In response to the changing demands of ever competitive market, SK Telecom has built a new marketing system that can support dynamic marketing campaigns and, at the same time, scale up to the large volumes of data and transactions for the next decade. The system which employs Unix-based client-server (using Web browser interfaces) architecture will replace the current mainframe-based COIS system. The project, named NGM (Next Generation Marketing ), is unprecedentedly large in scale. However, both managerial and technical problems led the project into a crisis. The application framework that depended on a software solution from a major global vendor could not support the dynamic functionalities required for the new system. In March 2005, SK telecom declared the suspension of the NGM project. The second phase of the project started in May 2005 following a comprehensive replanning. It was decided that no single existing solution could cope with the complexity of the new system and hence the new system would be custom-built. As such. a number of technical challenges emerged. In this paper, we report on the three key dimensions of technical challenges - middleware and application framework, database architecture and tuning, and system performance. The processes and approaches, adopted in building NGM system, may be viewed as "best practices" in the telecom industry. The completed NGM system, now called "U.key System," successfully came into operation on the ninth of October, 2006. This new infrastructure is expected to give birth to a series of innovative, fruitful, and customer-oriented applications in the near future.