• Journal of the Korean housing association
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• v.21 no.2
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• pp.31-39
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• 2010

The trend in which an apartment is regarded as not only a substantial property or 'residence' but also as a 'means of self-expression' for consumers is increasing in the present housing marketing, and thus, the apartment brand image has become an important field of marketing management. Therefore, the present study aimed to verify the difference between the image of a housing brand and the self-image of consumers in order to propose a singular direction of strategies for the formation of a differentiated brand image. As a result of research, analysis showed that there is a trend in which consumers show a more positive attitude towards a brand apartment that has a brand image closer to an ideal selfimage. Even if this trend is weak, it was confirmed that the consentaneity between a brand image and the self-image of housing products can become a variable having some influence on brand attitude. The survey method compared a brand image and a self-image by using Likert's 5-point scale on the apartment brands of the top three companies according to the study result of a national brand competitiveness index (NBCI). Self-consentaneity was determined by using the distance measurement model of self-consentaneity proposed by Sirgy (1982). The study data was collected from 210 persons and the PASW program was used for statistical data analysis.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.161-171
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• 2011

The purpose of this study is to examine the preferences about component elements of Public Space of apartment housing in Daegu. This study is based on the survey of thirty nine apartment complex in seventeen construction companies to create images and component elements types. Also, by using an questionnaire analysis derived from a precedent study, component elements in the porch and interior common space of apartment residents are comprehended. The survey analysis of the porch is researched and divided according to a form of porch, designs and lights of ceiling. Interior common space is analyzed by several elements; forms of core, designs and lights of ceiling, design of walls and floors, necessity of windows, and necessity of public facilities. The questionnaire is composed of 40 items and it was returned by one hundred sixty two respondents. As a result of the study, After the enforcement of price deregulation, the porch and interior common space of apartments has had improved quality. However, by questionnaire survey of respondents showed preferences of each element and necessary facilities. Thus, i hope that this study is an excellent source for apartment design.

• Journal of the Korean housing association
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• v.16 no.2
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• pp.83-90
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• 2005

A goal of this research is to propose the remodeling possibility from deteriorated stock apartment housing, to three generation family living in a dwelling unit for low incomes. An apartment housing which was built from 1970s, is accumulated over $55\%$ of the stock housing in Korea, many of them are confront with a rebuilding in a short usage of twenty years below. They are small one, and many of the residence complain narrow and small space compare to economic growth and their needs. This article deals the reform of two to one dwelling units, that it can be use for three generation family living as a new residence, because its spatial character is more controled privacy condition as a four bay spatial organization in the dwelling. The reform simulated in a 10, 13, 14, 15, and 16 pyung, the remodeling size became from 20 to 30 pyung, and its reform can be apply to extend life cycle of a stock confront with redevelopment. The possibility of the reform houses have more intensive privacy in a house compare with same area of new apartment. It tells us that we can recycle the deteriorate apartment house into three generation family living use, and it will be clue to change slum clearance into reform and recycle of deteriorate apartment house.

• Journal of the Korean housing association
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• v.15 no.4
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• pp.117-125
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• 2004

This study has examined how residents view the remodeling process of their old apartment and the actual conditions of apartment remodeling case in Yonggang-dong, Mapo-gu, Seoul, in Korea. The questionnaire survey has been conducted to apartment residents in Seoul who want to have their houses remodeled in order to specifically find out how they view remodeling process. Furthermore, interviews have been conducted with persons who were in charge of remodeling operations, and related data have been analyzed by conducting on-the-spot survey on apartment in Yonggang-dong. The major findings were as follows 1. The residents pointed out the biggest problem is the lack of information in the remodeling process. Therefore, education and PR on remodeling to residents should be kept on in order for them to play a key role in remodeling operation. 2. In Yonggang apartment remodeling process several problems have been found such as the difficulty of obtainning unanimous consent from residents, the lack of the active and positive participation of residents and the absent of the drawing. Therefore, to activate remodeling of the apartment complex, it needs not only to induce the residents to participate positively, but also to make a practical adjustment on current special repairing allowance.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.179-182
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• 2006

Since the middle of 1990's, domestic apartment building suppliers have set up brand images to overcome the difficulties in financial situation after IMF foreign exchange crisis. The main trends in recent apartment buildings could be classified generally into several types, such as 'Ubiquitous Intelligent(standing for High-tech)', 'Walkable Community(community-friendly)', 'Eco-friendly', 'Ergonomic Humanity(Human Engineering)', 'e-easy Home through Internet(Digital Home)'. With those brand images, construction enterprises have been making inroads into local apartment markets, especially one of the region around Dae-gu. It is meaningful and worth researching and analyzing the local residents' preferences and tendencies to form marketing strategies of brand images. Here, this research and analysis is of pre-examination before getting down the study of this subject.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.218-225
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• 2005

In this apartment market, many apartments are being reconstructed within even less than 20 years from their first construction. This entails many problems in environmental and economical facets, for which many researches are under way in several institutions and universities. International cases show that the international trend goes for remodeling of maintenance, management, and repairing rather than new building. The purpose of this study is to investigate the factors of cost evaluation for establishing the time period of apartment based on durability of material and equipment while considering the economic feasibility of apartment, when remodeling as a concept of sustainability regarding building is being vitalized. This study investigates the proper period of remodeling in consideration of weight accruing to the LC(Life Cycle) and cost based on the standardized durability. The weight of cost, period establishment analysis, and LC according durability varies the data values of remodeling periods. The physical durability and cost from this data enable the investigation into not only the repair period of individual materials of the apartment but also remodeling period.

• Korean Institute of Interior Design Journal
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• v.17 no.1
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• pp.11-18
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• 2008

With recent trends, multi-purpose building is becoming an important thing to have significant effect on the space of multi-purpose apartment (public living place) with the interest in health and sports and social trend of "well-being." The purpose of this study is to provide the meaning of spatial function and role multi-purpose building by finding the spatial composition and constitutional characteristics and analyzing the spatial design of those apartments. Method of the study is to summary the spatial composition and constitutional characteristics by materials of building approval and pamphlets in model houses as there is no case of multi-purpose apartment completed in Ulsan. Among many factors of inner space, approachability, openness and amenity are selected by pre-research and it is analyzed to confirm if these factors are applied and planned appropriately. Based on analyzed materials, the study identifies the spatial composition and constitutional characteristics of the space of multi-purpose building that is planning to be constructed in Ulsan and suggests the problem and improvements. The space of multi-purpose apartment should be purposed to accommodate daily activities and has the meaning of existence when it is provided appropriately. In addition, the space should be designed to provide various functions and purposes for cultural enhancement of citizen in the apartment.

• Journal of the Korean housing association
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• v.16 no.5
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• pp.91-98
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• 2005

The purpose of this study is to analysis of propagation characteristics for floor impact noise in attendance upon investigating standard of insulation performance, measurement and evaluation, understanding characteristics of a measuring factor for floor impact noise in apartment houses. Four cases which was before occupied apartment in Daegu was selected for experiment. Floor impact noise of measurement and evaluation method which are specified in the Korea Standard 2810-1, 2810-2, 2863-1 and 2863-2 was selected for this study. As the result of this study, 1) Especially, there is not a difference for apartment size, but the apartment of 40py type is lower than 30py's about $1\~2\;dB$ for light-weighted and heavy weighted impact sound. 2) The floor impact sound insulation performance is similar about measurement location of the same floor structure. 3) The floor impact sound insulation performance is not a difference about the slab area.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.97-109
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• 1989

The purpose of this study was to find out change of the apartments stouge space in Seoul area from 1971 to 1988. It also attempts to compare the storage space in the apartment with the optimum storage space which is suggested by precedent studies on the storage space. Content analysis methods were used to analyze 961 apartment floor plan from the booklet of 'Apartment Information'. The major findings were as follows : 1) According to the precedent studies, optimum storage spaces are 3.86∼7.72㎡ for 66.07∼115.61㎡ house, and 14.23∼20.31㎡ for 115.62∼165.15㎡ house. 2) It was found out that the storage spaces of the apartments were increased until 1977∼80 and decreased after 1980. 3) Comparing the storge space with the optimum standard, most of the apartments have not enough storage space. It offers only 50% of optimum storage space. 4) The percentage of installation of storage space in bedrooms were quite low in general. Specially, bedrooms in small apartment under 66.6㎡ and most master bedrooms didn't storage spaces. 5) The sige of the apartment storage space were variant according to the builder. Only one builder from 8 offered the spaces close to the optimum standrd, and others didn't seem much care for the storage space.

• Journal of the Korean housing association
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• v.17 no.1
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• pp.59-66
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• 2006

The purpose of this study was analyzing the Transforming Characteristics of the Entrance of Privately-built Apartment housing in Daegu from the 1970s to the 2000s. First of all, this study made an investigation into the general situation of Privately-built Apartment housing and the general idea of the Entrance. Through a field study, This study was analyzing change of an era of entrance of Apartment housing till quite recently existing in Daegu. The results are as the body III follows. Results of the research through change of an era is as follows. The change tendency is not to be big before 2003, but It has under gone change after 2003. Studies show that It is the care for the old and the weak, to take interest in natural lighting, to be going to change from passing the time of space to staying space and more space, to show interest in the preservation of public peace and design. So, The Entrance of Apartment housing has a bias towards more elegant. This research look forward to having an intention of furnishing preliminary data for a residence environment of high quality.