• 산경연구논집
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• 제9권5호
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.43-65
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• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• 해양환경안전학회지
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• 제18권2호
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• pp.131-138
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• 2012

관광산업은 단일산업으로는 세계 최대의 산업이며, 동시에 높은 고용효과를 가져오는 산업으로 평가되고 있다. 특히, 해양레저스포츠, 크루즈관광 등 해양관광산업은 고부가가치를 창출할 수 있는 산업으로 그 중요성이 더욱 강조되고 있다. 우리나라는 3천여 개의 도서와 약 12,000 km의 해안선, 드넓은 갯벌, 수려한 해양경관 등 천혜의 해양관광자원을 갖추고 있으며, 주 5일 근무제 정착, 교통수단의 발달로 해양관광에 대한 국민의 정책수요가 지속적으로 증가하고 있는 상황이다. 그러나 현재 우리나라는 해양관광산업을 신성장동력으로 육성하기 정책적 제도적 기반이 미흡하고, 관광자원을 충분히 활용하고 있지 못한 상황이다. 본 논문에서는 국내 해양관광산업의 현황과 제약요인을 고찰하고, 현행 국내 해양관광 관련 법제도의 한계를 분석해 보고자 한다. 이를 통해 향후 해양관광산업을 육성하기 위한 정책적 개선방향을 제시하였다.

• 환경영향평가
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• 제20권2호
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• pp.163-174
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• 2011

Interests in tourism and leisure have increased with the quality of life in Korea. The government takes the lead in development of tourism for balanced development between regions and local governments use development of tourism as a means for vitalization of local economy. The sustainable and eco-friendly development plan is required for the tourism development, because it needs effective use of limited natural resources and consideration of environmental capacity in the region. This study analyzed the trend of tourism development during nine years, and problems with respect to planning and environment aspects on the basis of four examples which follow recent development trend. We suggest improvement plan that 1) establishment of consistency and systematics of tourism development, 2) enforcement of setting up regional tourism development plan, 3) comprehensive and systematic plan establishment in consideration of private sector, 4) reasonable adjustment and environmental management for development project of approval organization, 5) removal of duplicate regulations for development project. Application of the improvement plan while setting up tourism plan could contribute to vitalization of local economy, and environmental preservation and management.

• 농촌계획
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• 제13권2호
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• pp.133-142
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• 2007

Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

• 한국산학기술학회논문지
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• 제12권8호
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• pp.3777-3784
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• 2011

본 논문에서는 공무원의 관광산업에 대한 효과지각이 관광산업의 중요성 인식에 어떤 영향을 미치는 가에 대한 관계를 규명하였다. 공무원의 관광에 대한 효과지각은 관광정책 만족도에 따라 관광산업의 중요도를 다르게 인식한다는 점을 실증분석을 실시하였다. 분석결과, 공무원의 관광영향 지각의 혜택이 관광정책 만족도에 유의한 영향을 미치며, 관광영향의 비용은 유의하지 않은 것으로 나타났다. 공무원의 관광정책 만족도가 관광산업의 중요성 인식에 미치는 영향과 관광영향의 혜택이 관광산업의 중요성 인식에 미치는 영향은 정의 영향을 미치는 것으로 나타났다. 특히, 관광영향의 비용이 관광산업의 중요성 인식에 미치는 영향은 부(-)의 영향을 미치는 것으로 나타났다.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.579-586
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• 2021

본 연구는 다양한 빅데이터를 지역관광 정책에 활용한 제주특별자치도의 사례를 토대로, 관광빅데이터의 활용성과와 과제를 제시하였다. 가장 큰 활용성과는 관광빅데이터를 통해 급변하는 관광트랜드와 관광업계의 동향을 시의성있고 구체적으로 파악할 수 있게 되었고, 기존 관광통계를 정교화하는데 활용할 수 있었다는 점이다. 여기서 더 나아가 제주는 빅데이터의 활용 범위를 관광 현상 이해의 수준을 넘어 실시간 맞춤형 서비스 플랫폼 구축까지 영역을 확장하였다. 이것이 가능했던 이유는 데이터 수집 및 분석 환경 구축과 산·관·학의 협력적 거버넌스가 조성되었기 때문이다. 향후 해결해야 할 과제는 첫째, 민간 데이터셋 위주의 분석으로 예산 의존적이라는 한계와 둘째, 스마트관광의 궁극적 목표인 개인맞춤형서비스 구축을 위한 개인수준 데이터 수집 인프라, 개인정보보호법 등의 제도적인 문제의 해결이다. 마지막으로, 데이터 분석과 데이터 연계에 도달하기까지의 전문성과 기술적 한계들이 남아 있다.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.123-133
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• 2022

Cultural tourism is a form of tourism based on national cultural identity with the participation of the community to preserve and promote traditional cultural values. Cultural tourism is a trend of many countries in the world, it is suitable for the context in the Mekong Delta, Vietnam. Cultural tourism is very good for poverty reduction activities, so it is considered a direction of socio-economic development. The study's goal is to look at the factors that influence the development of cultural tourism in Vietnam's Mekong Delta. Survey findings from 1275 survey samples in the Mekong Delta, Vietnam, were used to compile the research data. Cronbach's Alpha reliability coefficient; exploratory factor analysis EFA; CFA confirmatory factor; SEM linear regression analysis are used to analyze and assess scales using SPSS 20, AMOS 24 software. According to the findings of the SEM model study, there are six factors that influence the development of cultural tourism in the Mekong Delta of Vietnam, including policy development tourism, infrastructure for tourism, human resources for tourism, tourism resources, geographic location, tourism products, and services. A discussion on administration is proposed to the development of cultural tourism in the Mekong Delta, Vietnam, based on the research findings.

• 유통과학연구
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• 제11권7호
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• pp.15-22
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• 2013

Purpose - The study investigates the influence of tourism and hospitality industry on economic growth and CO2 emissions. Research design, data, and methodology - In the empirical analysis, unit root tests, cointegration test and vector error correction model regression using time series data of South Korea from the first quarter of 1970 to the third quarter of 2010 are performed to examine the long-run equilibrium relationship and short-run dynamics among the tourism and hospitality industry, CO2 emissions, economic growth and other industry sectors. Results - Results indicate that a long-run equilibrium relationship exists among these variables. Furthermore, the tourism and hospitality industry and CO2 emissions have high significant positive effect on economic growth. The tourism and hospitality industry in Korea, in turns, shows a high significant positive impact on economic growth while the industry sector incursa high significant negative impact on CO2 emissions. Conclusions - The tourism and hospitality industry in Korea may havebeen prompted by several factors such as accelerated process of technological innovation or energy and environmental policies. These findings suggest that the effectively managed tourism and hospitality sector in Korea has resulted in both economic growth and a reduction in CO2 emissions.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.409-418
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• 2011

본 연구의 목적은 특수 목적관광유형들 간의 대체보완관계 및 총 개인관광수요와 각 유형의 특수목적관광 사이의 인과관계를 조사하기 위한 것이다. 서울에 거주하고 있는 500개의 표본 중에서 349개의 유효표본이 분석에 이용되었다. 통계적 분석방법으로서 상관관계분석은 대체보완관계의 파악을 위해 그리고 인과관계분석을 위해서는 계량경제모델이 적용되었다. 연구결과, 농촌관광과 해양관광은 상호 경쟁적 대체관계에 놓여 있었으며, 해양관광은 다른 어느 유형의 특수 관광보다 총 개인관광수요에 미치는 영향이 강하게 나타났다.