• 유통과학연구
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• 제12권11호
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• pp.101-111
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• 2014

Purpose - This study aims to verify the construct of the service quality suitable to the characteristics of the business center, to develop the scale that can measure the service quality objectively, compare the diverse business centers in Korea, and present desirable methods of business center management and operation. Research design, data, and methodology - In the first stage, literature research and focus group interviews with current users and actual business experts of business centers were conducted. In addition, 69 early stage scale items were derived. In the second stage, a Delphi survey was conducted on the experts of business and academic circles. The measurement items in the early stage were supplemented and revised. The content validity rate (CVR) of 69 measures was computed and then the experts' opinions were used. As a result, the business center service quality scale, made up of 9 organizing factors and 36 measurement items, was constructed. In the third stage, a survey was conducted on the occupants who were currently using the business center. It was to confirm if the developed business center service quality scale could be actually utilized. The data of 435 samples collected were used. To refine the scale items, the exploratory factor analysis (EFA) was conducted repeatedly. Results - The business center service quality scale, made up of 8 factors and 33 items, was developed again. The 8 factors are reliability, speed, kindness, specialty, responsibility, appearance, convenience, and public interest. The reliability coefficient (Cronbach's Alpha) of each factor is greater than .7. Thus, it was confirmed that there was reliability in the measurement items. Further, the model suitability was verified using the confirmatory factor analysis (CFA), and the convergent validity and the discriminant validity were verified. This proved the construct validity. Through this process, the Korea Business Center Service Quality Scale was developed. Based on factor analysis, the developed business center service quality (BCSQ) scale consists of 4 aspects, 8 factors, and 33 items, comprising the "process quality" aspect: reliability (3 items), speediness (4 items), kindness (3 items) factors, the outcome quality aspect: expertise (3 items), responsibility (5 items) factors, the environment quality aspect: appearance (5 items), convenience (3 items) factors, and the public interest aspect: public interest (7 items) factor. However, according to CFA, the BCSQ scale consists of a total of 4 aspects, 8 factors, and 33 items, comprising the "process quality" aspect: reliability (3 items), speediness (3 items), kindness (3 items) factors, the outcome quality aspect: expertise (2 items), responsibility (4 items) factors, the environment quality aspect: appearance (3 items), convenience (2 items) factors, and the public interest aspect: public interest (3 items) factor. Conclusions - The BCSQ scale could serve as a diagnostic tool that will allow business center managers to determine service areas that are weak and in need of attention, and to improve the service quality of the business center.

• Journal of Information Processing Systems
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• 제6권1호
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• pp.1-20
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• 2010

Due to the convergence of voice, data, and video, today's telecom operators are facing the complexity of service and network management to offer differentiated value-added services that meet customer expectations. Without the operations support of well-developed Business Support System/Operations Support System (BSS/OSS), it is difficult to timely and effectively provide competitive services upon customer request. In this paper, a suite of NGOSS-based Telecom OSS (TOSS) is developed for the support of fulfillment and assurance operations of telecom services and IT services. Four OSS groups, TOSS-P (intelligent service provisioning), TOSS-N (integrated large-scale network management), TOSS-T (trouble handling and resolution), and TOSS-Q (end-to-end service quality management), are organized and integrated following the standard telecom operation processes (i.e., eTOM). We use IPTV and IP-VPN operation scenarios to show how these OSS groups co-work to support daily business operations with the benefits of cost reduction and revenue acceleration.

• 인터넷정보학회논문지
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• 제10권1호
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• pp.123-134
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• 2009

CRM(Customer Relationship Management)은 비즈니스 환경에서 기업의 이익과 경쟁적 우위를 차지할 수 있도록 하는 새로운 비즈니스 전략이다. 최근, 금융 산업은 자본시장통합법 시행을 앞두고(2009년) 금융 IT 산업 및 서비스에 대한 질적 양적 성장을 요구하고 있다. 이에 따라 증권, 보험, 은행, 선물, 자산운용사, 투신사들은 파생상품 및 서비스의 향상을 위해 노력하고 있다. 본 논문에서는 CRM 센터에서 증가하는 인바운드 고객 채널을 효율적으로 관리하기 위한 방안으로 대용량 채널 통합을 위한 채널 서버 모델을 제안하고 설계 구현하였다. 제안한 채널 서버 모델은 다양한 인바운드 채널 서비스를 통합 관리하고 표준화 하였다. 제안한 모델은 금융 서비스를 지원하는 뱅킹시스템, 증권사, 보험 등에서 인바운드 고객을 효율적으로 응대할 수 있다.

• 유통과학연구
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• 제14권5호
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• pp.91-96
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• 2016

Purpose - Although various studies have been conducted on the stress of service employees, there are still lack of studies regarding job stress and job satisfaction of call center workers. Especially there are quite few studies on the job stress according to employment type. This study focused on job stress and job satisfaction for call center employees and the correlation between the two factors and aimed to provide basic materials for seeking for the plans to reduce job stress and improve job satisfaction. Research design, data, and methodology - Frequency, percentage, and mean value were calculated through descriptive statistics in order to find out demographic characteristics, level of job stress, and job satisfaction. Differences in job stress according to employment type were calculated by using one-way ANOVA. Correlation between job stress and job satisfaction were identified through empirical analysis with Pearson's correlation coefficient. 150 materials were used for final analysis. The collected materials were analyzed to get statistics by using SPSS 20. Results - First, as for the job stress of call center workers, overall mean value was 2.54 in 4-point scales. Among the six sub-factors, job demands had the highest score, which was 2.67. Second, as for the job stress according to employment type, others showed higher score than mean value followed by contract job and full-time job in that order, in terms of job insecurity and organizational system. In terms of inappropriate remuneration, contract job showed higher score than mean value followed by others and full-time job. Third, as for the satisfaction with job, the mean value was 2.37 in 4-point scale and "very much satisfied" was only 3.3%. Lastly, in terms of job stress and job satisfaction, all sub-factors except for job demands showed significant correlation. The more job stress increased, the more job satisfaction decreased. Conclusions - First, as a result of analyzing job stress according to the employment type of call center workers, job stress increased more when the employment type was not full-time. Therefore, it was assumed that self-rescue efforts should be followed for effective employment management of call center business where contract employment takes most part as well as efforts to transfer them to full-time job. Second, decrease in job satisfaction of call center workers may affect the performance of an organization as well as service quality of the company providing the service. Therefore, various supports are required to decrease job stress and increase job satisfaction for call center workers through the expansion of rest area or break time. Third, I could recognize that there were lack of academic research on call center business in the whole service industry. Therefore, further research should be conducted more actively in the future. In particular, this study has special significance in the aspect that there were few studies on the job stress of call center workers according to employment type.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.333-344
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• 2020

This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.323-334
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• 2020

The quality of hospital services remains a concern of both the manager and the patient. The study aims to identify factors affecting outpatient satisfaction at private general hospitals in Ho Chi Minh City, establishing a scale for measuring them. Some 450 outpatients who were treated in five top private hospitals in Ho Chi Minh city (HCMC) in 2019 - An Sinh General Hospital, Hoan My General Hospital, Columbia Asia International Hospital, FV Hospital, and Vu Anh International General Hospital - were interviewed directly in the last quarter of 2019 to obtain the information. The SERVPERF model, plus the cost, together with the SPSS software, have been used to process information by Cronbach's alpha analysis, Exploratory Factor analysis, and linear regression analysis. The results show that there are five factors influencing outpatient satisfaction at private general hospitals in HCMC, in which four factors affects positively in the order of decreasing importance: treatment outcome, doctors and nurses' professional capacity, facilities and environment of the hospital, hospital care, and the treatment time factor affects negatively. The results of the study provide private hospital in HCMC managers with a number of suggestions to increase the level of hospital service quality, so that increase outpatients satisfaction.

• 통상정보연구
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• 제13권3호
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• pp.169-201
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• 2011

정보과학기술의 발달은 식료품산업에서도 큰 변화를 가져왔는데, 그것은 바로 기존의 전통적인 슈퍼마켓 형태의 배송체계에서 온라인 방식의 배송시스템을 접목한 것이다. 현재 한국의 전통적인 슈퍼마켓들은 소비자를 만족시키기 위한 하나의 방편으로 오프라인과 온라인 서비스를 동시에 제공하고 있다. 본 연구는 과거 1990년대 후반부터 2000년대 초반까지 선진국에서 주로 이루어진 선행연구들을 기초로 하여, 온라인 식료품 산업의 개념과 운영(operation)모델을 설명하고, 전 세계 온라인 식료품 회사와 한국 대형 슈퍼마켓의 온라인 식료품 서비스 현황 분석을 통해, 한국 대형 슈퍼마켓의 성공적인 온라인 식료품 서비스 제공을 위한 배송방법들과 기타 대안들을 제안하고자 한다. 연구에 따르면 한국 대형 슈퍼마켓들은 현재 집 배송(home delivery) 서비스를 제공하고 있으나 선진국들에 비하면 아직 초기단계에 머물러 있다. 배송 서비스의 대안으로서, 가장 기본이 되는 것은 저렴한 비용의 점포픽업서비스이다. 점포 픽업서비스는 인터넷을 통해 가까운 대형마트에 원하는 상품을 주문하고 매장을 방문하여 주문한 상품을 인도받는 형태이다. 또 다른 대안으로 배송서비스의 질을 향상시키기 위해 리셉션박스라는 특수한 박스를 이용하는 방법이 있다. 이 박스는 신선식품과 같은 신선도가 생명인 상품의 질을 유지하기 위해 박스의 온도 조절과 자물쇠처리를 통해 안전하게 고객에게 상품을 전달하는 방법이다. 마지막 대안으로는 배송서비스의 질적 향상을 위한 DC(distribution center)를 구축하는 것이다. 그러나 DC구축은 높은 투자자본이 요구되므로 구축에 어려움이 있다. 그러나 미국 온라인 식료품 기업인 Peapod이 기존 전통기업과 온라인 식료품 기업의 합병이나 파트너십을 통해 DC를 구축한 것처럼 한국 대형 슈퍼마켓들도 DC구축이 가능할 것으로 보인다. 위에서 제시한 배송서비스를 실현하기 위해서는 기본적으로 대규모 주문량을 확보하여야 하며, 이를 위해서 홍보를 통한 온라인 잠재고객의 유인이 반드시 필요하다. 아울러 온라인 식료품 배송 서비스에서 고객들이 기대하는 식품 위생과 안전성의 보장 그리고 편의성을 제공하여 충성스런 고객(loyal customers)을 계속 유지하는 것 또한 대형 슈퍼마켓들이 온라인 식료품 산업에서 성공을 위해 고려해야하는 중요한 요소라 하겠다.

• 마케팅과학연구
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• 제18권4호
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• pp.61-118
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• 2008

본 연구는 국내외 프랜차이즈의 해외진출에 대한 연구들을 바탕으로 국제프랜차이징연구의 전체적인 연구체계를 세워보고, 연구체계를 형성하고 있는 연구요인들을 확인하여 각 연구요소별로 이루어지는 연구주제와 내용을 살펴보고, 앞으로의 연구주제들을 제안하고자 한다. 주요한 연구요소들은 국제프랜차이징의 동기 및 환경 요소과 진출의사결정, 국제프랜차이징의 진입양식 및 발전전략, 국제프랜차이징의 운영전략 및 국제프랜차이징의 성과이다. 이외에도 국제프랜차이징 연구에 적용할 수 있는 대리인이론, 자원기반이론, 거래비용이론, 조직학습이론 및 해외진출이론들을 설명하였다. 또한 국제프랜차이징연구에서 보다 중점적으로 개발해야 할 질적, 양적 방법론을 소개하였으며, 마지막으로 국내연구의 동향을 정리하여 추후의 연구방향을 종합적으로 정리하였다.