• 통상정보연구
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• 제9권4호
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• pp.329-347
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• 2007

Knowledge-based Service evolution and the e-business has emerged as a new economic activity and beyond the time and space limitations. But the Enterprises have been too inactive in their willingness and readiness to adopt e-business models and processes owing to the lack of the directions of e-business, the insufficient network infrastructures and capitals, etc., In this circumstance, as part of this research, This Papers have conducted a survey on the e-business and information conditions and status among the Enterprises. In Conclusions, this study Study on the Informationalization of the Enterprises and Knowledge-based Service Industry Enlarge Strategics for building competition of Enterprises. This study has suggested potential plans to reinforce based in the Knowledge-based Service.

• 지식경영연구
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• 제15권2호
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• pp.165-182
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• 2014

Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

• 지식경영연구
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• 제10권2호
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• pp.15-33
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• 2009

Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

• 지식경영연구
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• 제16권1호
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• pp.71-93
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• 2015

With the rapid growth of the internet, electronic commerce has become accepted as one of the major purchasing channels for consumers. As more and more consumers search for and purchase products through the internet, intra-industry competition of electronic commerce has become fierce. Therefore, electronic commerce service providers pay attention to factors that prevent existing customers from leaving there services in the service failure situation. In this regard, electronic commerce service providers should make service recovery efforts for consumer recovery satisfaction after service failure. In this study, we suggest that procedural justice, interactional justice, distributive justice and authenticity have positive impacts on recovery satisfaction. In addition, we also propose that involvement plays moderating roles in the relationships between procedural justice, interactional justice, distributive justice, authenticity and recovery satisfaction. We collected empirical data for this study over a period of two weeks from subjects who had service failure recovery experiences through electronic commerce. A total of 224 complete and valid responses were obtained. We carried out data analysis using a two-step methodology with SPSS 20.0 and SmartPLS 2.0. The first step in the data analysis was to establish the internal consistency, convergent validity, discriminant validity of the constructs. In the second step, we examined the structural model. The empirical results support the proposed model and partly identify the moderating effect of involvement differences. The moderate effect results show that procedural justice, distributive justice and authenticity have different impacts on recovery satisfaction in two groups. Cognitive factor such as the procedural justice and distributive justice have stronger impacts on recovery satisfaction in the high-involvement goods than in the low-involvement goods, while emotional factor such as authenticity has a stronger impact on recovery satisfaction in the low-involvement goods than in the high-involvement goods. We expect that this result will provide researchers and managers who are interested in electronic commerce service failure recovery with useful theoretical and practical implications.

• 무역상무연구
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• 제50권
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• pp.187-212
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• 2011

Third party logistics research is searching for increasing its logistics efficiency of organization. Perspective of resource-based theory, this study is to reveal the exploratory relation between integrated capabilities, organzaiton knowledge, and service performance. To develop the relational model, this study conducted a theoretical survey on Shang(2009)'s 3PL service providers research model and Synder & Cumming(1998)'s learning of organization knowledge. According to the result of correlation analysis, Integrated organization knowledge is positively correlated with service diversity advantage (correlation coefficient= .670, p-value= .000) and service quality advantage (correlation coefficient= .575, p-value= .000). The thesis argued that Korean companies try to apply integrated organization abilities and service performance for cutting their export expense.

• 디지털산업정보학회논문지
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• 제6권1호
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• pp.91-103
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• 2010

This paper introduces efficient rule-based semantic search techniques to ontology-based knowledge commerce services. Primarily, the search techniques presented in this paper define rules of reasoning that are required for users to search using the concept of ontology, multiple characteristics, relations among concepts and data type. In addition, based on the defined rules, the rule-based reasoning techniques search ontology for knowledge commerce services. This paper explains the conversion rules of query which convert user's query language into semantic search words, and transitivity rules which enable users to search related tags, knowledge products and users. Rule-based sematic search techniques are also presented; these techniques comprise knowledge search modules that search ontology using validity examination of queries, query conversion modules for standardization and expansion of search words and rule-based reasoning. The techniques described in this paper can be applied to sematic knowledge search systems using tags, since transitivity reasoning, which uses tags, knowledge products, and relations among people, is possible. In addition, as related users can be searched using related tags, the techniques can also be employed to establish collaboration models or semantic communities.

• 통상정보연구
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• 제16권2호
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• pp.113-129
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• 2014

본 연구는 중소기업에 있어 외부의 지식서비스 활용이 경영성과에 미치는 영향을 검정하고자 진행하였다. 지식서비스 활용을 경험한 중소기업을 대상으로 설문조사를 실시하여 분석하였으며 연구 결과는 다음과 같다. 첫째, 중소기업을 대상으로 한 정부지원 지식서비스 제공 사업에 있어 지식서비스 전문가 집단의 역량과 정부지원정책은 지식서비스품질에 정(+)의 유의한 영향을 미치며, 지식서비스 전문가 집단의 역량이 정부 지원정책보다 지식서비스품질에 크게 영향을 미치는 것으로 확인되었다. 둘째, 지식서비스품질은 경영성과에 정(+)의 유의한 영향을 미치며, 확신성과 관련한 지식서비스품질 요인이 고객과의 관계성 강화와 지식정보화 부문에 유의하게 작용하는 것으로 확인되었다. 본 연구의 시사점과 의의는 다음과 같다. 본 연구 결과는 정부의 지식서비스산업 육성 정책에 있어 중소기업에 대한 지식서비스 지원 사업, 지원체계 등 개별기업에의 지식서비스 지원과 더불어 지식서비스 제공 회사 및 전문가 집단을 위한 제도적 지원 등 지식서비스산업 기반조성 정책을 강화할 필요가 있음을 시사하고 있으며, 이는 정부의 지식서비스 제공 사업에 대한 효과적이고 효율적인 정책 방향성을 제시하였다는데 의의가 있다.

• 서비스연구
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• 제6권3호
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• pp.107-122
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• 2016

본 연구는 소셜커머스와 서비스제공 업체의 서비스실패 심각성 지각이 재구매 의도와 재방문 의도에 미치는 영향에 관한연구로, 연구의 결과를 3가지 측면에서 요약하면 다음과 같다. 첫 번째, 소셜커머스와 서비스제공 업체의 서비스품질의 영향을 살펴보면 다음과 같다. 먼저 소셜커머스의 서비스품질은 소셜커머스 서비스실패(가설 1), 소셜커머스 재구매 의도(가설 3)에 통계적으로 유의한 결과를 미치는 것으로 나타났다. 서비스제공 업체의 서비스품질은 서비스제공 업체 서비스실패(가설 2), 서비스제공 업체 재방문 의도(가설 4)에 통계적으로 유의한 결과를 미치는 것으로 나타났다. 두 번째, 소셜커머스와 서비스제공 업체의 서비스실패 심각성 지각의 영향은 다음과 같다. 소셜커머스의 서비스실패는 서비스제공 업체의 서비스 실패(가설 5), 서비스제공 업체 재방문 의도(가설 8)에 통계적으로 유의한 결과를 미치는 반면에, 소셜커머스 재구매 의도(가설 6)에는 통계적으로 유의하지 않은 것으로 나타났다. 서비스제공 업체 서비스실패는 서비스제공 업체 재방문 의도(가설 7), 소셜커머스 재구매 의도(가설 9)에 통계적으로 유의한 것으로 나타났다. 마지막으로 서비스제공 업체 재방문 의도는 소셜커머스 재구매 의도(가설 10)에 통계적으로 유의한 것으로 나타났다.

• 한국산학기술학회논문지
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• 제17권11호
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• pp.322-331
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• 2016

본 연구는 소셜커머스 서비스품질과 서비스제공 업체의 물리적환경이 소셜커머스 신뢰 및 서비스제공 업체 만족을 통한 소셜커머스 충성도에 미치는 영향에 관한연구로, 가설검증결과는 다음과 같다. 첫 번째, 소셜커머스 서비스품질과 소셜커머스 신뢰와의 관계는 정보성(가설 1-1), 상호작용성(1-3)이 소셜커머스 신뢰에 통계적으로 유의한 결과를 미치는 것으로 나타났으며, 거래성(가설 1-2), 웹디자인(가설 1-4), 보안성(가설 1-5)은 통계적으로 유의하지 않는 것으로 나타났다. 두 번째, 서비스제공 업체 물리적환경과 서비스제공 업체 만족과의 관계는 청결성(가설 2-2), 분위기(가설 2-3), 상호작용성(3-5)이 서비스제공업체 만족에 통계적으로 유의한 결과를 미치는 것으로 나타났으며, 편리성(가설 2-1), 유용성(가설 2-4)은 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 소셜커머스의 신뢰와 서비스제공업체 만족과 소셜커머스 충성도간의 관계(가설 3, 4, 5)는 모두 통계적으로 유의한 결과를 미치는 것으로 나타났다. 본 연구의 결과는 공동구매형 소셜커머스에 대한 종합적인 이해와 함께 공동구매형 소셜커머스 및 서비스제공 업체의 활성화를 위한 전략의 수립에도 중요한 시사점을 제공할 것으로 기대된다.

• 지식경영연구
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• 제14권4호
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• pp.87-98
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• 2013

Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.