• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.277-306
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• 2008

Knowledge1 is considered to be a key element of understanding how organizations gain and sustain competitive advantages. But very few firms are capable of creating the requisite knowledge and thus, firms should acquire and exploit new knowledge through knowledge transfer processes. The empirical part of this study involves examining relationships among adaptability of knowledge and knowledge transfer and marketing performance and testing the moderating roles of absorptive capacity, socialization and local marketing knowledge. This study is organized as follows: (1) Previous literature on knowledge, knowledge transfer and absorptive capacity is summarized, followed by the development of hypotheses derived from the knowledge-based view and absorptive capacity. (2) The hypotheses are tested with data collected from MNCs' subsidiaries performing marketing activities in Korea.Thestudyisclosedwithfindings,implications,andconclusions. Following six research hypotheses are drawn from literature review in related areas: H1: Adaptability of knowledge transferred from the MNCs' headquarters and other subsidiaries is positively associated with knowledge inflows into the receiving subsidiary. H2: The level of marketing knowledge transferred from the MNCs' headquarters and other subsidiaries is positively associated with marketing performance of the receiving subsidiary. H3: Increases in potential absorptive capacity will enhance the relationship between adaptability of knowledge and the level of marketing knowledge transfer. H4: Increases in realized absorptive capacity will enhance the relationship between the level of knowledge transfer and marketing performance of the receiving subsidiary. H5: Increases in socialization activity among the headquarters and subsidiaries will enhance the relationship between adaptability of knowledge and the level of marketing knowledge transfer. H6: Increases in the level of locally developed marketing knowledge will enhance the relationship between the level of knowledge transfer and marketing performance of the receiving subsidiary. The research framework that illustrates the proposed hypotheses is presented in figure 1. The unit of analysis for this study is knowledge transfer from the MNCs' headquarters and other subsidiaries to their subsidiaries operating in South Korea. The population for this study consists of subsidiaries established either as joint ventures or as wholly-owned subsidiaries. A group of 603 foreign firms were drawn from diverse industry organizations and business societies. After personal contact, telephone, fax, and e-mail to request that the respondents complete the questionnaire, 282 valid questionnaires from 133 initial sample companies were collected. The results of the empirical analyses significantly support all of the proposed hypotheses except hypothesis 3. Adaptability of external knowledge promotes knowledge transfer and the relationship is moderated by a firm's potential knowledge absorptive capacity. On the other hand, knowledge transfer improves a firm's marketing performance and a firm's realized knowledge absorptive capacity and local marketing knowledge moderate the relationship. The theoretical and practical implications of the findings in this study are as follows: (1) firms must take seeking, transferring, sharing and exploiting of external knowledge into serious consideration, while simultaneously creating knowledge to support the necessary business operations, remain competitive, and achieve superior performance. (2) Firms should continuously seek to develop their knowledge absorptive capacity (both potential and realized capacity) to absorb, learn and utilize valuable external knowledge. (3) Firms should emphasize not only absorptive capacity, but also development of local knowledge. Firms with strong absorptive capability and local knowledge can learn and transfer more external knowledge, which can be translated into greater levels of competence and performance.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.153-158
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• 2012

Digital contents market has been drastically increasing under Clouding Computing and Smart Phone environment. The Contents industry is going to be more essential portion than manufacture or service industry in the near future. One good example of high value-added contents is the Harry Potter series which exceeds 10 years' net profit of Hundai automobile company. This one example shows us very well that digital contents market as a core-engine for culture industry development is economically influential and attractive as well. This study focuses on activation of Digital Copyright Exchange in knowledge service convergence era. First, it examines other services like stock exchange, electronic documents and authentication certificate etc. which are similar to DCE service. Then it analyzes what factors make copyright industry have interested in the DCE the through technology acceptance model. Based on the results of the analysis, finally, this study evaluates how the DCE contributes to copyright industry overall including fair utilization of works.

• Knowledge Management Research
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• v.20 no.4
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• pp.99-118
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• 2019

Online financial counseling services are increasingly expanding with the rise of artificial intelligence-based chatbots. It is very important to examine the effects of emoticons noted as alternatives for communicating emotions in online communication between consumers and companies. In this paper, we examine how the use of emoticons affects the consumer's response and investigate the moderating roles of type of counseling agents (human vs. chatbot) and the consumer's subjective financial knowledge. The results show that the use of emoticon in the conversation brings a positive effect on the consumer's intention to use of online chat counseling service. When participants had relatively low subjective financial knowledge, they had higher intention to use online chat counseling services with emoticons only when the agent type was chatbot. When the type of counseling agent was human, this positive effect of the emoticon did not occur. On the other hand, when participants had relatively high subjective financial knowledge, they had higher intention to use online chat counseling service with emoticons only when the agent type was human. This study contributes to providing practical implications to build online chat counseling service using chatbot in the financial industry by studying users' intention depending on the type of agents and the level of their subjective knowledge.

• Journal of Navigation and Port Research
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• v.38 no.3
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• pp.307-315
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• 2014

This paper aims to empirically examine how shipping companies can effectively acquire knowledge from their strategic alliance partners. This paper adopts cooperative network embeddedness mechanism, such as network density and tie closeness, as a channel through which to acquire more knowledge for shipping participants within a strategic alliance network. This study also examines the moderating role of competition between alliance partners in reinforcing the effectiveness of the cooperative relationships on the knowledge acquisition. Based on the literature, hypotheses to predict the aforementioned associations between cooperative network embeddedness and knowledge acquisition and the moderating role of competition in facilitating that association are established. A quantitative research method using survey data conducted in the Korean shipping industry was employed in order to empirically test the presented hypotheses. The results show that if players in a shipping alliance network are embedded in a dense network and have close relationships with their alliance partners, this helps to facilitate a greater degree of knowledge acquisition from the partners; and the impact of network density on the knowledge acquisition would be intensified with the higher level of competition between shipping companies.

• Journal of Information Technology Services
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• v.8 no.4
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• pp.201-214
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• 2009

Today many corporations converge clients' needs and IT technology, and then they are developing new service model in order to survive global situation. The changes of manufacturing industry from simple manufacture to industry for focus on services is getting speeded up, because not only growth of service part but also enlargement in creating value in services is expected. And services through collaboration with knowledge based service and only manufacturing industry is important. In this situation, this thesis is willing to propose methodology for Inter-Industry Collaboration Service Model. The proposed methodology includes procedures which develops service model, plans for Inter-Industry Collaboration Service Model and evaluating framework. Also, this applied case studies. I look forward to offering useful guideline on the proposed methodology in this study to corporations that try to create new service model through Inter-Industry Collaboration Service Model.

• Journal of Korea Multimedia Society
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• v.18 no.6
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• pp.772-779
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• 2015

Advancing information technology have rapidly changed our service environment of life, culture, and industry. Computer information communication system is applied in medical, health, distribution, and business transaction. Smart is using new information by combining ability of computer and information. Although agriculture is labor intensive industry that requires a lot of hands, agriculture is becoming knowledge-based industry today. In agriculture field, computer communication system is applied on facilities farming and machinery Agricultural. In this paper, we designed and implemented application that provides personalized agriculture related information at the actual farming field. Also, this provides farmer a system that they can directly auction or sell their produced crops. We designed and implemented a system that parsing information of each seasonal, weather condition, market price, region based, crop, and disease and insects through individual setup on ubiquitous environment using location-based sensor network and processing data.

• Knowledge Management Research
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• v.17 no.3
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• pp.161-179
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• 2016

The recent patent wars in the information technology (IT) industry demonstrate the strategic importance of IT patents in the industry. In this paper, we adopt the lens of real options to study the value of IT patents for IT firms. Specifically, we examine the relationship between IT patents and firms' market performance. We also consider the moderating effect of the innovation orientation of firms' patent portfolios (exploitative vs. explorative). Based on a large panel dataset consisting of 697 firms in US IT industries, our results suggest that the impact of IT patents on firm value (as measured by Tobin's q) is positive and significant. Further, we find that this impact varies, depending on the innovation orientation of firms' patent portfolios. IT patent portfolios with higher levels of an exploitative orientation are associated with higher firm value, compared to those with a lower exploitative orientation. This study highlights the value of employing real options theory as the underlying mechanism in understanding the impact of patents on firm valuation. Future researchers can adopt the real options lens to identify and empirically examine the role of other factors that may affect the value of patents and other investments exhibiting real option characteristics. While our paper answers some questions about the value of patents in the IT industry, it also raises a number of additional new questions. As such, we hope that it will generate more research on this important topic.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.45-52
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• 2009

Recently, we started a project development of the digital expert system for the product design supporting in manufacturing industry. This digital expert system is used to the engineers in manufacturing industry for the process control, production management and system management. In this paper, we develop the ontology based inference engine shell for building of expert system. This expert system shell included a various functions which of Korean language supporting, graphical ontology map modeling interface, fuzzy rule definition function and etc. And, we introduce the knowledge representation method for the ontology map building and ontology based fuzzy inferencing method.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.20 no.1
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• pp.55-65
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• 2012

An airman licensing system is central to the establishment and management of a state's airman licensing which gives official privileges to a person to perform specific activities by evaluating applicant's knowledge and proficiency. In recent decades, the level of the domestic aviation industry continues to leap forward and state's airman licensing system has also been advanced. However, accidents caused by pilot human errors are still occurring. In particular, the pilot occupations require a lot of experience and knowledge and the student pilots receiving the initial flight training have formed their own flight habits based on knowledge, skill, training methods, procedures, etc learned from the flight instructor. This paper discusses possible ways on the improvement for the domestic flight instructor rating by analyzing domestic and international rules and procedures for a flight instructor rating.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.3
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• pp.362-374
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• 2008

Under a knowledge-based economy, regional innovation policies have been treated as important regional policies. In this paper, the author attempts to argue the possibilities and problems for regional innovation in Japan. For this purpose, the author has investigated the development of industry-academy-government collaboration in Ube City which has been designated as one of a number of knowledge cluster projects by the National Government. Ube City is a typical company town and the regional system had been characterized by the vertical relationship between a core company and it's subcontractors. Since the late 19905, the local national university has played an important role to promote cooperation with various types of enterprises, research institutions, and local governments. As such horizontal relationships have become more influential, it is necessary to overcome the gap in interest and knowledge base between the core company and the local university.