• 지식경영연구
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• 제10권3호
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• pp.99-113
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• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• 한국전자거래학회지
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• 제5권1호
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• pp.1-18
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• 2000

As the networks (i.e., intranet and internet) proliferate all over the world, it is inevitable to move some (or all) of the enterprise activities into virtual spaces. Differently from business data, product data have complex semantics and thus are not properly exchanged among different application programs. Even though some neutral formats of product data have been developed by standard organizations, translating them among various application programs still needs the comprehensive understanding of the complex semantics. Recently, it is widely recognized that capturing more knowledge is the next step In overcome the current difficulties on sharing product data. In this paper, we present Web-based knowledge management that facilitates seamless sharing of product data among various application programs in virtual enterprises. Three types of knowledge are managed by the knowledge management system - metadata, ontology, and mapping. In this environment, we consider both business applications (e.g., ERP, SCM, and EDI System) and engineering applications (e.g., CAD and CAM system).

• International Journal of Quality Innovation
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• 제8권2호
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• pp.69-87
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• 2007

High-tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan's high-tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan's high-tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan's high-tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in-depth study of knowledge management and knowledge sharing introduced by the high-tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan's high-tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan's high-tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

• Asia pacific journal of information systems
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• 제30권4호
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• pp.741-757
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• 2020

The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

• 한국의류학회지
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• 제22권5호
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• pp.628-638
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• 1998

This study, the second in two part series, focuses on effect of product involvement and consumer knowledge on consumers' perceptions of six dimensions of clothing price: price -quality schema, prestige sensitivity: sale proneness, price mavenism, value consciousness, and price consciousness. Additionally, correlation between product involvement and consumer knowledge was examined. Multi-item measures of six dimensions of price, product involvement, and consumer knowledge were included in the questionnaires. The subjects were 264 college students living in Seoul, Korea. The data were collected by self-administered questionnaires and analyzed by factor analysis, regression analysis, and correlation analysis using SPSS PC. In addition, two focus group interviews were conducted to obtain qualitative data for the result interpretation. Results of this study showed that the degree of consumers' product involvement significantly affects consumers' perceptions of each price dimension except price consciousness dimension. Consumers' knowledge about clothing has a significant effect on consumers' perceptions of all price dimensions. Dimensions of product involvement and consumer knowledge were partially correlated. Marketing implications based on these results were suggested.

• 복식문화연구
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• 제23권1호
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• pp.63-73
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• 2015

The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.

• 경영과정보연구
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• 제33권1호
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• pp.99-118
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• 2014

본 연구는 기업들의 프리어나운싱 전략에 있어 제품 출시와 관련한 시간적 거리(가까운 미래/ 먼 미래)와 사전지식 수준(고지식/ 저지식)에 따라 기억에 근거한 판단(종합적인 제품판단/ 개별적인 제품판단)과 구매의도 간의 차이가 어떻게 차별적으로 나타나는지를 실증적으로 검증하였다. 연구 결과, 첫째, 프리어나운싱의 시간적 거리의 주 효과에 따른 기억에 근거한 판단과 구매의도간의 차이는 일관되게 종합적인 제품판단보다 개별적인 제품판단의 인식이 높게 나타났으며, 구매의도도 높았다. 둘째, 프리어나운싱 제품에 대한 지식 수준이 높으면 종합적인 제품판단에 비해 개별적인 제품판단을 하는 것으로 나타났다. 또한 지식 수준이 낮으면 개별적인 제품판단보다 종합적인 제품판단을 하는 것으로 나타났으나 구매의도는 고지식 수준의 소비자들이 체계적인 정보처리를 통한 태도가 구매의도로 이어져 높게 나타났다. 셋째, 프리어나운싱의 시간적 거리와 지식 수준에 따른 상호작용 효과에 대한 연구 결과 가까운 미래 조건에서 지식 수준이 높은 소비자들은 종합적인 제품 판단보다 개별적인 제품 판단이 높게 나타났다. 반면, 먼 미래 조건에서 지식 수준이 낮은 소비자들은 개별적인 제품판단보다 종합적인 제품 판단을 높게 인식하는 것으로 나타났다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
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• pp.87-91
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• 2004

This research presents distributed database and knowledge-base modeling approach for intelligent product design system. The product design information in this study is described by a collection of rules and design knowledge that are utilized according to the product development procedures. In this work, a network-based architecture has been developed to enable dispersed designers to simultaneously accomplish remote design tasks. A client/server communication diagram has also been proposed to facilitate consistent primary information modeling for multi-user access and reuse of designed results. An intelligent product design system has been studied with the concepts of distributed database and network-based architecture in order to support concurrent engineering design and automatic design part assembly. The system provides the capability of composing new designs from proper design elements stored in the database and knowledge-base. The distributed intelligent product design is applied to the design of an automobile part as an example.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.927-938
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• 2021

Small and Medium Enterprises (SMEs) is one of several activators that drives the economy of Indonesia because SMEs provide jobs, increase Gross Domestic Product (GDP), and assure the delivery of products and services. However, Indonesian SMEs are not very competitive in the industrial world, and one of the causes is the low quality of products that undermine customer satisfaction. There are several factors presumed as influencing customer satisfaction, which among others include product knowledge, service quality, and competitive advantage. The objective of this research is to reveal the contribution of product knowledge and service quality to customer satisfaction with competitive advantage as the mediation variable. This research used a quantitative approach. The causal relationship across variables was examined with Structural Equation Modeling-Partial Least Squares (SEM-PLS). The sample of this research involved 140 respondents. Data was collected through a questionnaire and the items in the questionnaire were processed with a software called SmartPLS version 3.3.2. Results of this research indicate (1) product knowledge and service quality can increase competitive advantage and customer satisfaction in East Java SMEs; (2) competitive advantage can act as a mediator in the effect of service quality on customer satisfaction (3) product knowledge can increase customer satisfaction but the increase is not significant statistically.

• 벤처창업연구
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• 제10권4호
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• pp.113-131
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• 2015

본 연구는 지식경영역량의 신제품 개발 과정에서의 역할을 설명하고, 지식습득역량에서 지식적용역량으로 연결되는 과정을 통해 선두이점과 신제품품질의 우월성, 그리고 신제품 성과 간에 관계를 규명하기 위한 연구이다. 지금까지 지식기반 연구는 지식의 정의, 지식의 유형 구분, 지식과 정보 간의 차이 등에 대한 연구로 국한되어왔다. 본 연구는 기업의 신제품 지식경영활동 중 발생하는 지식습득과 지식적용역량을 전략적 변수로서 간주하여, 지식경영역량의 선행변수와 결과변수를 조사하였다. 지식기반이론과 source-position-performance(SPP)구조를 바탕으로, 가치창출에 원천으로서 지식의 유형은 지식경영역량의 개발에 중요한 역할을 하며, 이러한 지식경영역량은 포지션상의 우위를 가져와 신제품 성과에 영향을 미칠 수 있음을 제시하였다. 이를 검증하기 위해 국내 하이테크 산업에 속하는 기업들 중 신제품 프로젝트에 참여한 제품 개발팀의 과장급 이상 종사원을 대상으로 설문조사를 실시하였다. 구조방정식모형을 사용하여 가설을 검증한 결과 7개의 가설 중 신제품 지식의 복잡성과 지식적용역량의 관계(H1b)를 제외한 모든 가설이 통계적으로 유의한 결과를 보였다. 본 연구의 공헌은 SPP 구조를 기반으로 하여 지식의 유형과 포지션상 우위를 연결하는 매개변수로서 지식경영역량을 소개하였고, 실증 분석을 통해 신제품 혁신 이론에 지식경영역량이 중요한 역할을 한다는 것을 보였다는 것이다. 또한 신제품 개발 성과를 향상하기 위해서는 신제품 개발 팀장들의 역할 즉, 팀 구성원들의 개별 지식 접근능력을 기르고, 그것을 적용하기 위한 능력을 개발하는 것이 중요하다는 것을 제시하였다는 점은 실무적으로 의의가 있다.