• Title/Summary/Keyword: Keywords Analysis

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Rural residential environment: Identifying trends through text network analysis (텍스트 네트워크 분석을 활용한 농촌 주거환경 연구 동향)

  • Lee, Cha Hee
    • Journal of Korean Society of Rural Planning
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    • v.26 no.1
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    • pp.39-49
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    • 2020
  • The study analyzed the frequency of simultaneous occurrence of keywords presented in a total of 805 papers published in domestic journals from 1995 to 2019 by social network analysis(SNS) method, and examined core keywords of each period(5 years), in order to understand the research trends of the rural residential environment. The main results are as follows. First, as a result of the analysis of centrality, 'Community', 'Tourism' and 'Comprehensive Rural Village Development Project' were the top 3 keywords. Second, examined by each period, the top keywords are 'Eco Friendly' in 2000~2004, 'Tourism' in 2005~2009 and 2010~2014, 'Community' in 2015~2019. Third, comparing the structural characteristics of core keywords 2nd, 3rd, and 4th period, a network centering on 'Tourism' was clearly formed in the 2nd period. 'Tourism' was divided into 'Community' and a movement to form a separate group appeared in the 3rd period. In the 4th period, 'Community' was found to form a network without direct connection with 'Tourism'. The results of this study suggest the trend change of viewpoint for the rural area in the domestic research on rural residential environment. It has been confirmed that while the research had been carried out with the viewpoint of rural area as a 'tourist attraction' or 'sightseeing spot' for the urban citizens until the mid-2010s, in the research of late 2010s the viewpoint has settled down as a 'residential space' or 'space for new economic activities' of a variety of rural residents.

Analysis of Agenda-setting Changes in Alpine Agricultural of Uljin-gun Using Text-Mining - Focusing on the Keywords of Mass-media, Blog·Cafe - (텍스트마이닝 기법을 활용한 울진군 금강송 산지농업 의제설정 변화 - 매스미디어와 블로그·카페 키워드를 중심으로 -)

  • Do, Jee-Yoon;Jeong, Myeong-Cheol
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.3
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    • pp.47-57
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    • 2022
  • This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

Social awareness of Arduino and artificial intelligence using big data analysis

  • Eun-Sang, Lee
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.1
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    • pp.189-199
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    • 2023
  • This study aimed to identify the development direction of Arduino-based boards relating to artificial intelligence based on social awareness identified using big data analytical methods. For the purpose, big data were extracted through the Textom website, focusing on keywords that included 'Arduino + artificial intelligence' and 'Arduino + AI', and these data were refined and analyzed using the Textom website and the UNICET program. In this study, big data analyses, including frequency analysis, TF-IDF analysis, Degree Centrality analysis, N-gram analysis, and CONCOR analysis, were performed. The analyses' results confirmed that keywords relating to education and coding education, keywords relating to making and experience based on Arduino, and keywords relating to programs were the main keywords used in Arduino- and artificial intelligence-related Internet documents, and clusters were formed based on these keywords confirmed. The social awareness of Arduino and artificial intelligence was evaluated, and the direction of board development was identified based on this social awareness. This study is meaningful in that it identified various factors of board development based on the general public's social awareness, which was evaluated using a big data analysis method. This study may serve as a point of reference for future researchers or developers wishing to understand user needs using big data analysis methods.

A Study on MIS Curriculum and NCS-based Big Data Analysis Job Competency Using Keyword Network Analysis (키워드 네트워크 분석을 이용한 MIS 교과정보와 NCS 기반 빅데이터 분석 직무역량에 대한 연구)

  • Lee, Taewon;Sung, Haengnam;Kim, Eun-Jung
    • The Journal of Information Systems
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    • v.29 no.4
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    • pp.101-121
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    • 2020
  • Purpose The purpose of this study is to understand the current status of MIS curriculum and to find ways to improve it. In addition, the results of the research can be used as basic data for improving MIS curriculum. Design/methodology/approach A research framework was designed to derive research results using the keyword network analysis method of this study: 1) Keywords were extracted based on the six units of the big data analysis job competency. 2) And based on the extracted keywords, the relationship between the keywords and MIS curriculum for each university was identified. Findings In the MIS curriculum information of a few universities, education related to big data analysis was conducted. 1) In the MIS curriculum of a few universities, education related to big data analysis was conducted. However, MIS curriculum of the university, which is the subject of analysis, education focused on concepts and theory rather than practical education was conducted. 2) And it was confirmed that there is a difference from the education required by the industry.

Measuring the Economic Impact of Item Descriptions on Sales Performance (온라인 상품 판매 성과에 영향을 미치는 상품 소개글 효과 측정 기법)

  • Lee, Dongwon;Park, Sung-Hyuk;Moon, Songchun
    • Journal of Intelligence and Information Systems
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    • v.18 no.4
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    • pp.1-17
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    • 2012
  • Personalized smart devices such as smartphones and smart pads are widely used. Unlike traditional feature phones, theses smart devices allow users to choose a variety of functions, which support not only daily experiences but also business operations. Actually, there exist a huge number of applications accessible by smart device users in online and mobile application markets. Users can choose apps that fit their own tastes and needs, which is impossible for conventional phone users. With the increase in app demand, the tastes and needs of app users are becoming more diverse. To meet these requirements, numerous apps with diverse functions are being released on the market, which leads to fierce competition. Unlike offline markets, online markets have a limitation in that purchasing decisions should be made without experiencing the items. Therefore, online customers rely more on item-related information that can be seen on the item page in which online markets commonly provide details about each item. Customers can feel confident about the quality of an item through the online information and decide whether to purchase it. The same is true of online app markets. To win the sales competition against other apps that perform similar functions, app developers need to focus on writing app descriptions to attract the attention of customers. If we can measure the effect of app descriptions on sales without regard to the app's price and quality, app descriptions that facilitate the sale of apps can be identified. This study intends to provide such a quantitative result for app developers who want to promote the sales of their apps. For this purpose, we collected app details including the descriptions written in Korean from one of the largest app markets in Korea, and then extracted keywords from the descriptions. Next, the impact of the keywords on sales performance was measured through our econometric model. Through this analysis, we were able to analyze the impact of each keyword itself, apart from that of the design or quality. The keywords, comprised of the attribute and evaluation of each app, are extracted by a morpheme analyzer. Our model with the keywords as its input variables was established to analyze their impact on sales performance. A regression analysis was conducted for each category in which apps are included. This analysis was required because we found the keywords, which are emphasized in app descriptions, different category-by-category. The analysis conducted not only for free apps but also for paid apps showed which keywords have more impact on sales performance for each type of app. In the analysis of paid apps in the education category, keywords such as 'search+easy' and 'words+abundant' showed higher effectiveness. In the same category, free apps whose keywords emphasize the quality of apps showed higher sales performance. One interesting fact is that keywords describing not only the app but also the need for the app have asignificant impact. Language learning apps, regardless of whether they are sold free or paid, showed higher sales performance by including the keywords 'foreign language study+important'. This result shows that motivation for the purchase affected sales. While item reviews are widely researched in online markets, item descriptions are not very actively studied. In the case of the mobile app markets, newly introduced apps may not have many item reviews because of the low quantity sold. In such cases, item descriptions can be regarded more important when customers make a decision about purchasing items. This study is the first trial to quantitatively analyze the relationship between an item description and its impact on sales performance. The results show that our research framework successfully provides a list of the most effective sales key terms with the estimates of their effectiveness. Although this study is performed for a specified type of item (i.e., mobile apps), our model can be applied to almost all of the items traded in online markets.

Evaluation of Major Projects of the 5th Basic Forest Plan Utilizing Big Data Analysis (빅데이터 분석을 활용한 제5차 산림기본계획 주요 사업에 대한 평가)

  • Byun, Seung-Yeon;Koo, Ja-Choon;Seok, Hyun-Deok
    • Journal of Korean Society of Forest Science
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    • v.106 no.3
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    • pp.340-352
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    • 2017
  • In This study, we examined the gap between supply and demand of forest policy by year through big data analysis for macroscopic evaluation of the 5th Basic Forest Plan. We collected unstructured data based on keywords related to the projects mentioned in the news, SNS and so on in the relevant year for the policy demand side; and based on the documents published by the Korea Forest Service for the policy supply side. based on the collected data, we specified the network structure through the social network analysis technique, and identified the gap between supply and demand of the Korea Forest Service's policies by comparing the network of the demand side and that of the supply side. The results of big data analysis indicated that the network of the supply side is less radial than that of the demand side, implying that various keywords other than forest could considerably influence on the network. Also we compared the trends of supply and demand for 33 keywords related to 27 major projects. The results showed that 7 keywords shows increasing demand but decreasing supply: sustainable, forest management, forest biota, forest protection, forest disease and pest, urban forest, and North Korea. Since the supply-demand gap is confirmed for the 7 keywords, it is necessary to strengthen the forest policy regarding the 7 keywords in the 6th Basic Plan.

A Study on the Intellectual Structure of Metadata Research by Using Co-word Analysis (동시출현단어 분석에 기반한 메타데이터 분야의 지적구조에 관한 연구)

  • Choi, Ye-Jin;Chung, Yeon-Kyoung
    • Journal of the Korean Society for information Management
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    • v.33 no.3
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    • pp.63-83
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    • 2016
  • As the usage of information resources produced in various media and forms has been increased, the importance of metadata as a tool of information organization to describe the information resources becomes increasingly crucial. The purposes of this study are to analyze and to demonstrate the intellectual structure in the field of metadata through co-word analysis. The data set was collected from the journals which were registered in the Core collection of Web of Science citation database during the period from January 1, 1998 to July 8, 2016. Among them, the bibliographic data from 727 journals was collected using Topic category search with the query word 'metadata'. From 727 journal articles, 410 journals with author keywords were selected and after data preprocessing, 1,137 author keywords were extracted. Finally, a total of 37 final keywords which had more than 6 frequency were selected for analysis. In order to demonstrate the intellectual structure of metadata field, network analysis was conducted. As a result, 2 domains and 9 clusters were derived, and intellectual relations among keywords from metadata field were visualized, and proposed keywords with high global centrality and local centrality. Six clusters from cluster analysis were shown in the map of multidimensional scaling, and the knowledge structure was proposed based on the correlations among each keywords. The results of this study are expected to help to understand the intellectual structure of metadata field through visualization and to guide directions in new approaches of metadata related studies.

Time Series Analysis of Intellectual Structure and Research Trend Changes in the Field of Library and Information Science: 2003 to 2017 (문헌정보학 분야의 지적구조 및 연구 동향 변화에 대한 시계열 분석: 2003년부터 2017년까지)

  • Choi, Hyung Wook;Choi, Ye-Jin;Nam, So-Yeon
    • Journal of the Korean Society for information Management
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    • v.35 no.2
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    • pp.89-114
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    • 2018
  • Research on changes in research trends in academic disciplines is a method that enables observation of not only the detailed research subject and structure of the field but also the state of change in the flow of time. Therefore, in this study, in order to observe the changes of research trend in library and information science field in Korea, co-word analysis was conducted with Korean author keywords from three types of journals which were listed in the Korea Citation Index(KCI) and have top citation impact factor were selected. For the time series analysis, the 15-year research period was accumulated in 5-years units, and divided into 2003~2007, 2003~2012, and 2003~2017. The keywords which limited to the frequency of appearance 10 or more, respectively, were analyzed and visualized. As a result of the analysis, during the period from 2003 to 2007, the intellectual structure composed with 25 keywords and 8 areas was confirmed, and during the period from 2003 to 2012, the structure composed by 3 areas 17 sub-areas with 76 keywords was confirmed. Also, the intellectual structure during the period from 2003 to 2017 was crowded into 6 areas 32 consisting of a total of 132 keywords. As a result of comprehensive period analysis, in the field of library and information science in Korea, over the past 15 years, new keywords have been added for each period, and detailed topics have also been subdivided and gradually segmented and expanded.

Big Data Analysis of the Women Who Score Goal Sports Entertainment Program: Focusing on Text Mining and Semantic Network Analysis.

  • Hyun-Myung, Kim;Kyung-Won, Byun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.222-230
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    • 2023
  • The purpose of this study is to provide basic data on sports entertainment programs by collecting data on unstructured data generated by Naver and Google for SBS entertainment program 'Women Who Score Goal', which began regular broadcast in June 2021, and analyzing public perceptions through data mining, semantic matrix, and CONCOR analysis. Data collection was conducted using Textom, and 27,911 cases of data accumulated for 16 months from June 16, 2021 to October 15, 2022. For the collected data, 80 key keywords related to 'Kick a Goal' were derived through simple frequency and TF-IDF analysis through data mining. Semantic network analysis was conducted to analyze the relationship between the top 80 keywords analyzed through this process. The centrality was derived through the UCINET 6.0 program using NetDraw of UCINET 6.0, understanding the characteristics of the network, and visualizing the connection relationship between keywords to express it clearly. CONCOR analysis was conducted to derive a cluster of words with similar characteristics based on the semantic network. As a result of the analysis, it was analyzed as a 'program' cluster related to the broadcast content of 'Kick a Goal' and a 'Soccer' cluster, a sports event of 'Kick a Goal'. In addition to the scenes about the game of the cast, it was analyzed as an 'Everyday Life' cluster about training and daily life, and a cluster about 'Broadcast Manipulation' that disappointed viewers with manipulation of the game content.

Reorganizing Social Issues from R&D Perspective Using Social Network Analysis

  • Shun Wong, William Xiu;Kim, Namgyu
    • Journal of Information Technology Applications and Management
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    • v.22 no.3
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    • pp.83-103
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    • 2015
  • The rapid development of internet technologies and social media over the last few years has generated a huge amount of unstructured text data, which contains a great deal of valuable information and issues. Therefore, text mining-extracting meaningful information from unstructured text data-has gained attention from many researchers in various fields. Topic analysis is a text mining application that is used to determine the main issues in a large volume of text documents. However, it is difficult to identify related issues or meaningful insights as the number of issues derived through topic analysis is too large. Furthermore, traditional issue-clustering methods can only be performed based on the co-occurrence frequency of issue keywords in many documents. Therefore, an association between issues that have a low co-occurrence frequency cannot be recognized using traditional issue-clustering methods, even if those issues are strongly related in other perspectives. Therefore, in this research, a methodology to reorganize social issues from a research and development (R&D) perspective using social network analysis is proposed. Using an R&D perspective lexicon, issues that consistently share the same R&D keywords can be further identified through social network analysis. In this study, the R&D keywords that are associated with a particular issue imply the key technology elements that are needed to solve a particular issue. Issue clustering can then be performed based on the analysis results. Furthermore, the relationship between issues that share the same R&D keywords can be reorganized more systematically, by grouping them into clusters according to the R&D perspective lexicon. We expect that our methodology will contribute to establishing efficient R&D investment policies at the national level by enhancing the reusability of R&D knowledge, based on issue clustering using the R&D perspective lexicon. In addition, business companies could also utilize the results by aligning the R&D with their business strategy plans, to help companies develop innovative products and new technologies that sustain innovative business models.