• Journal of Information Technology Services
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• v.11 no.3
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• pp.257-267
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• 2012

Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.11
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• pp.5671-5693
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• 2017

With the rapid development of cloud computing, more and more data owners are motivated to outsource their data to cloud for various benefits. Due to serious privacy concerns, sensitive data should be encrypted before being outsourced to the cloud. However, this results that effective data utilization becomes a very challenging task, such as keyword search over ciphertexts. Although many searchable encryption methods have been proposed, they only support exact keyword search. Thus, misspelled keywords in the query will result in wrong or no matching. Very recently, a few methods extends the search capability to fuzzy keyword search. Some of them may result in inaccurate search results. The other methods need very large indexes which inevitably lead to low search efficiency. Additionally, the above fuzzy keyword search methods do not support access control. In our paper, we propose a searchable encryption method which achieves fuzzy search and access control through algorithm design and Ciphertext-Policy Attribute-based Encryption (CP-ABE). In our method, the index is small and the search results are accurate. We present word pattern which can be used to balance the search efficiency and privacy. Finally, we conduct extensive experiments and analyze the security of the proposed method.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2718-2731
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• 2019

Conjunctive keyword search encryption is an important technique for protecting sensitive data that is outsourced to cloud servers. However, the process of searching outsourced data may facilitate the leakage of sensitive data. Thus, an efficient data search approach with high security is critical. To solve this problem, an efficient conjunctive keyword search scheme based on ciphertext-policy attribute-based encryption is proposed for cloud storage environment. This paper proposes an efficient mechanism for removing the secure channel and resisting off-line keyword-guessing attacks. The storage overhead and the computational complexity are regardless of the number of keywords. This scheme is proved adaptively secure based on the decisional bilinear Diffie-Hellman assumption in the standard model. Finally, the results of theoretical analysis and experimental simulation show that the proposed scheme has advantages in security, storage overhead and efficiency, and it is more suitable for practical applications.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.4
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• pp.3-10
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• 2011

To provide efficient keyword search on encrypted data, a public key encryption with keyword search (PEKS) was proposed by Boneh et al. A sender encrypts an e-mail and keywords with receiver's public key, respectively and uploads them on a server. Then a receiver generates a trapdoor of w with his secret key to search an e-mail related with some keyword w. However, Byun et al. showed that PEKS and some related schemes are not secure against keyword guessing attacks. In this paper, we propose a public key encryption with keyword search for restricted testability (PEKS-RT) scheme and show that our scheme is secure against keyword guessing attacks.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.7
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• pp.3699-3719
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• 2017

Conjunctive keyword search encryption is an important technique for protecting sensitive personal health records that are outsourced to cloud servers. It has been extensively employed for cloud storage, which is a convenient storage option that saves bandwidth and economizes computing resources. However, the process of searching outsourced data may facilitate the leakage of sensitive personal information. Thus, an efficient data search approach with high security is critical. The multi-user search function is critical for personal health records (PHRs). To solve these problems, this paper proposes a novel multi-user conjunctive keyword search scheme (mNCKS) without a secure channel against keyword guessing attacks for personal health records, which is referred to as a secure channel-free mNCKS (SCF-mNCKS). The security of this scheme is demonstrated using the Decisional Bilinear Diffie-Hellman (DBDH) and Decision Linear (D-Linear) assumptions in the standard model. Comparisons are performed to demonstrate the security advantages of the SCF-mNCKS scheme and show that it has more functions than other schemes in the case of analogous efficiency.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2007.02a
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• pp.116-119
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• 2007

In a keyword search scheme a user stores encrypted data on an untrusted server and gives a database manager a capability for a keyword which enables a database manager to find encrypted data containing the keyword without revealing the keyword to the database manager. Conjunctive keyword search scheme enables a user to obtain data containing all of several keywords through only one query. One of the security requirements of conjunctive keyword search schemes is that a malicious adversary should not be able to generate new valid capabilities from the observed capabilities. In U:5 paper we show that conjunctive keyword search schemes are not secure. In particular, given two capabilities corresponding two sets of keywords, an adversary is able to generate a new capability corresponding to the dierence set of two keywords sets.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.10 no.3
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• pp.421-429
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• 2006

Recently, DHT-based Structured P2P System have a attention to scalability and providing efficient lookup by routing. Retrieving content of DHT-based P2P require knowledge of the exact identifier of sharing file. But user may wish to search for sharing file using descriptive keyword or content. To resolve the problem, this paper propose Extended-CAN mechanism to support keyword search. We defined content-based keyword and identifier of sharing file, and PLS extended to KID and CKD for keyword, common keyword processing. As a result, Extended-CAN mechanism provide efficient keyword search for DHT-based Structured P2P System.

• KIISE Transactions on Computing Practices
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• v.22 no.5
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• pp.246-251
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• 2016

Recently, the influence of SNS and online media is rapidly growing with a consequent increase in the interest of marketing using these tools. Blog marketing can increase the ripple effect and information delivery in marketing at low cost by prioritizing keyword search results of influential portal sites. However, because of the tough competition to gain top ranking of search results of specific keywords, long-term and proactive efforts are needed. Therefore, we propose a new method that recommends associated keyword groups with the possibility of higher exposure of the blog. The proposed method first collects the documents of blog including search results of target keyword, and extracts and filters keyword with higher association considering the frequency and location information of the word. Next, each associated keyword is compared to target keyword, and then associated keyword group with the possibility of higher exposure is recommended considering the information such as their association, search amount of associated keyword per month, the number of blogs including in search result, and average writhing date of blogs. The experiment result shows that the proposed method recommends keyword group with higher association.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.5
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• pp.880-886
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• 2016

With lots of information occurring on the Internet, the search engine plays a role in gathering the scattered information on the Internet. Some search engines show not only search result pages including search keyword but also search result numbers of the keyword. The number of keyword searching result provided by the Google search engine can be utilized to identify overall trends for this search word on the internet. This paper is aimed designing and realizing the system which can efficiently manage the number of searching result provided by Google search engine. This paper proposed system operates by Web, and consist of search agent, storage node, and search node, manage keyword and search result, numbers, and executing search. The proposed system make the results such as search keywords, the number of searching, NGD(Normalized Google Distance) that is the distance between two keywords in Google area.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.5
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• pp.1328-1342
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• 2013

Searchable encryption is a cryptographic protocol for searching a document in encrypted databases. A simple searchable encryption protocol, which is capable of using only one keyword at one time, is very limited and cannot satisfy demands of various applications. Thus, designing a searchable encryption with useful additional functions, for example, conjunctive keyword search, is one of the most important goals. There have been many attempts to construct a searchable encryption with conjunctive keyword search. However, most of the previously proposed protocols are based on public-key cryptosystems which require a large amount of computational cost. Moreover, the amount of computation in search procedure depends on the number of documents stored in the database. These previously proposed protocols are not suitable for extremely large data sets. In this paper, we propose a new searchable encryption protocol with a conjunctive keyword search based on a linked tree structure instead of public-key based techniques. The protocol requires a remarkably small computational cost, particularly when applied to extremely large databases. Actually, the amount of computation in search procedure depends on the number of documents matched to the query, instead of the size of the entire database.