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A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant (중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구)

  • Kwon Kum-Tack
    • Management & Information Systems Review
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    • v.18
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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Vertical Change in Extinction and Atmospheric Particle Size in the Boundary Layers over Beijing: Balloon-borne Measurement

  • Chen, Bin;Shi, Guang-Yu;Yamada, Maromu;Zhang, Dai-Zhou;Hayashi, Masahiko;Iwasaka, Yasunobu
    • Asian Journal of Atmospheric Environment
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    • v.4 no.3
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    • pp.141-149
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    • 2010
  • Aerosol size and number concentration were observed in the atmospheric boundary layer over Beijing (from near the ground to 1,200 m) on March 15 (a clear day) and 16 (a dusty day), 2005. The results were further compared with lidar measurements in order to understand the dependency of extinction on the particle size distribution and their vertical changes. The boundary layer atmosphere was composed of several sub-layers, and a dry air layer appeared between 400 and 1,000 m under the influence of dust event. In this dry air layer, the concentration of the fine-mode particles (diameter smaller than $1.0\;{\mu}m$) was slightly lower than the value on the clear day, while the concentration of coarse-mode particles (diameter larger than $1.0\;{\mu}m$) was remarkably higher than that on the clear day. This situation was attributed to the inflow of an air mass containing large amounts of Asian dust particles and a smaller amount of fine-mode particles. The results strongly suggest that the fine-mode particles affect light extinction even in the dusty atmosphere. However, quantitatively the relation between extinction and particle concentration is not satisfied under the dusty atmospheric conditions since laser beam attenuates in the atmosphere with high concentration of particles. Laser beam attenuation effect becomes larger in the relation between extinction and coarse particle content comparing the relation between extinction and fine particle content. To clarify this problem technically, future in situ measurements such as balloon-borne lidar are suggested. Here extinction was measured at 532 nm wavelength. Measurements of extinction at other wavelengths are desired in the future.

A Comparative Analysis Study of Relevant Statistics for Understanding the Structure of the Software(SW) Industry (소프트웨어(SW)산업구조 이해를 위한 유관 통계 간 비교분석 연구)

  • Mu Yi Choi
    • Journal of Information Technology Services
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    • v.23 no.3
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    • pp.55-63
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    • 2024
  • To grasp the structure of an industry and monitor its changes, it is essential to utilize relevant statistics. Various statistics are being compiled regarding the software (SW) industry, presenting diverse numerical values. However, without a precise understanding of the scope and measurement methods inherent to each statistic, gaining a rigorous understanding of the industry's structure and evolving trends becomes challenging. Moreover, significant discrepancies between similar statistics often lead to confusion among users. In the software (SW) industry, key statistics commonly used include SW production value and SW market size. As of 2022, the annual domestic SW production value is reported as 77.4 trillion KRW (based on ICT Survey), while the SW market size for the same year is stated as 38.5 trillion KRW (according to IDC data). Although production value and market size may seem conceptually similar, there is approximately a twofold difference between the figures provided. Without understanding the meanings of each statistic and the differences between them, there are limitations in utilizing these statistics effectively. While statistics are utilized for various purposes such as policy development or causal analysis of policy using statistical raw data, research that presents and analyzes the precise meanings and limitations of each SW-related statistic is virtually non-existent. Thus, this study aims to compare and analyze the methodologies and differences among key statistics used to represent the SW industry: SW production value, SW market size, and SW GDP statistics. Through this analysis, the goal is to contribute to a better understanding of the SW industry's structure and enable more accurate and rigorous utilization of relevant statistics.

The Sizing Communications in Online Apparel Retail Websites - Focusing on Ready-to-Wear Women's Tailored Jacket - (온라인 의류 쇼핑 사이트의 제품 사이즈 정보 실태 분석 - 여성용 테일러드 재킷을 중심으로 -)

  • Lee, Ah Lam;Kim, Hee Eun
    • Fashion & Textile Research Journal
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    • v.22 no.5
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    • pp.617-627
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    • 2020
  • This study investigates the apparel sizing communication presented in online retail websites focusing on women's ready-to-wear tailored jackets and to analyze the meaning of these information as the actual product size guide factor. A total of 34 retail websites were selected based on the highest growth fashion companies list and the best fashion brands list. We collected size information in two types: size specifications including sizing code, body measurements, garment measurements, and size references including customized size guide tools, size information in customer reviews, model size information, and others. Most websites prefer to present garment measurements rather than body measurements that are recommended notations under Korean standards and related regulations. In addition, there was the absence of consistency in presenting measurements list and terms that can confuse consumers in size communication. This study found that the stature measurement was a key factor in size reference despite that it did not represent a proper garment size. The obsolete Korean numbering sizing code such as '55 and '66 was still used in many ways such as idiomatic expressions for body shape. It also implied that we can take advantage of the old sizing code for accessible size information. The finding of this study gives an in-depth diagnosis of current online sizing information problems and suggests useful basic data for developing online apparel size standards and marketing strategies.

The Effects of Estrogen Receptor Locus on Reproductive Tracts Components and Performance Traits in Large White×Meishan F2 Offspring

  • Li, Fenge;Lei, Minggang;Zheng, Rong;Zuo, Bo;Jiang, Siwen;Deng, Changyan;Xiong, Yuanzhu
    • Asian-Australasian Journal of Animal Sciences
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    • v.17 no.9
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    • pp.1223-1226
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    • 2004
  • Previously candidate gene approach revealed estrogen receptor (ESR) locus was associated with increased litter size. In this study, PvuII polymorphisms of ESR gene was detected by PCR-RFLP, and ESR locus was evaluated for its association with reproductive tracts components in the Large $White{\times}Meishan$ ($LW{\times}M$) F2 offspring. Ninety seven gilts with reproductive tracts components records and 136 offspring with performance traits records were genotyped and the results were used to estimate allele substitution effects. The results showed that two alleles (A and B) were identified, and 121 bp fragments were observed for the AA genotype and 65 bp and 56 bp fragments for the BB genotype; the length of uterine body (LUB) of BB gilts were significantly shorter than AA gilts', the additive effect was -1.762 cm; the uterine weight (UW) of AB gilts were significantly lighter than AA gilts' with the additive effect -18.058 g; no significant associations of ESR alleles with ovulation rate (OR), length of uterine horn (LUH), length of uterine cervix (LUC), weight of two ovaries (OW), volume of uterine lumen (VUL), length of oviduct (LO) were observed. BB genotypes gilts need significantly less days to 100 kg ($D_{100kg}$) than AA genotypes (p<0.01), the additive effect was per copy of B allele. Allele B is also favorable for average daily gain (ADG), with additive effect 0.015 kg/d (p<0.05). There was no difference between genotypes for backfat thickness at the 13th rib (SF13), loin meat height (ELMH), and loin meat percentage was estimated (ELMP), individual birth weight (IBW) and teat number (TN).

Enhanced (R)-2-(4-Hydroxyphenoxy)Propionic Acid Production by Beauveria bassiana: Optimization of Culture Medium and H2O2 Supplement under Static Cultivation

  • Hu, Hai-Feng;Zhou, Hai-Yan;Wang, Xian-Lin;Wang, Yuan-Shan;Xue, Ya-Ping;Zheng, Yu-Guo
    • Journal of Microbiology and Biotechnology
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    • v.30 no.8
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    • pp.1252-1260
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    • 2020
  • (R)-2-(4-hydroxyphenoxy)propionic acid (HPOPA) is a key intermediate for the preparation of aryloxyphenoxypropionic acid herbicides (R-isomer). In order to improve the HPOPA production from the substrate (R)-2-phenoxypropionic acid (POPA) with Beauveria bassiana CCN-A7, static cultivation and H2O2 addition were attempted and found to be conducive to the task at hand. This is the first report on HPOPA production under static cultivation and reactive oxygen species (ROS) induction. On this premise, the cultivation conditions and fermentation medium compositions were optimized. As a result, the optimal carbon source, organic nitrogen source, and inorganic nitrogen source were determined to be glucose, peptone, and ammonium sulfate, respectively. The optimal inoculum size and fermentation temperature were 13.3% and 28℃, respectively. The significant factors including glucose, peptone, and H2O2, identified based on Plackett-Burman design, were further optimized through Central Composite Design (CCD). The optimal concentrations were as follows: glucose 38.81 g/l, peptone 7.28 g/l, and H2O2 1.08 g/l/100 ml. Under the optimized conditions, HPOPA titer was improved from 9.60 g/l to 19.53 g/l, representing an increase of 2.03-fold. The results obtained in this work will provide novel strategies for improving the biosynthesis of hydroxy aromatics.

Structure and Magnetic Properties of Cr2O3/CrO2 Nanoparticles Prepared by Reactive Laser Ablation and Oxidation under High Pressure of Oxygen

  • Si, P.Z.;Wang, X.L.;Xiao, X.F.;Chen, H.J.;Liu, X.Y.;Jiang, L.;Liu, J.J.;Jiao, Z.W.;Ge, H.L.
    • Journal of Magnetics
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    • v.20 no.3
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    • pp.211-214
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    • 2015
  • $Cr_2O_3$ nanoparticles were prepared via one-step reactive laser ablation of Cr in oxygen. The metastable $CrO_2$ phase was obtained through the subsequent oxidation of $Cr_2O_3$ nanoparticles under $O_2$ with gas pressures of up to 40 MPa. The as-prepared $Cr_2O_3$ nanoparticles are spherical or rectangular in shape with sizes ranging from 20 nm to 50 nm. High oxygen pressure annealing is effective in producing meta-stable $CrO_2$ from as-dried $Cr_2O_3$ nanoparticles, and the $Cr_2O_3$ nanoparticles exhibit a weak ferromagnetic behavior with an exchange bias of up to 11 mT that can be ascribed to the interfacial exchange coupling between uncompensated surface spins and the antiferromagnetic core. The $Cr_2O_3/CrO_2$ nanoparticles exhibit an enhanced saturation magnetization and a reduced exchange bias with an increasing faction of $CrO_2$ due to the elimination of uncompensated surface spins over the $Cr_2O_3$ nanoparticles when exposed to a high pressure of $O_2$ and/or possible phase segregation that results in a smaller grain size for both $Cr_2O_3$ and $CrO_2$.

Preparation of Nanoflake Bi2MoO6 Photocatalyst Using CO(NH2)2 as Structure Orientation and Its Visible Light Degradation of Tetracycline Hydrochloride

  • Hu, Pengwei;Zheng, Dewen;Xian, Yuxi;Hu, Xianhai;Zhang, Qian;Wang, Shanyu;Li, Mingjun;Cheng, Congliang;Liu, Jin;Wang, Ping
    • Korean Journal of Materials Research
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    • v.31 no.6
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    • pp.325-330
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    • 2021
  • Bi2MoO6 (BMO) via the structure-directing role of CO(NH2)2 is successfully prepared via a facile solvothermal route. The structure, morphology, and photocatalytic performance of the nanoflake BMO are characterized by X-ray diffraction (XRD), scanning electron microscopy (SEM), fluorescence spectrum analysis (PL), UV-vis spectroscopy (UV-vis) and electrochemical test. SEM images show that the size of nanoflake BMO is about 50 ~ 200 nm. PL and electrochemical analysis show that the nanoflake BMO has a lower recombination rate of photogenerated carriers than particle BMO. The photocatalytic degradation of tetracycline hydrochloride (TC) by nanoflake BMO under visible light is investigated. The results show that the nanoflake BMO-3 has the highest degradation efficiency under visible light, and the degradation efficiency reached 75 % within 120 min, attributed to the unique hierarchical structure, efficient carrier separation and sufficient free radicals to generate active center synergies. The photocatalytic reaction mechanism of TC degradation on the nanoflake BMO is proposed.

Large-scale testing and numerical study on an innovative dovetail UHPC joint subjected to negative moment

  • Zhang, Qifeng;Feng, Yan;Cheng, Zhao;Jiao, Yang;Cheng, Hang;Wang, Jingquan;Qi, Jianan
    • Computers and Concrete
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    • v.30 no.3
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    • pp.175-183
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    • 2022
  • To study the working mechanism and size effect of an innovative dovetail UHPC joint originated from the 5th Nanjing Yangtze River Bridge, a large-scale testing subject to negative bending moment was conducted and compared with the previous scaled specimens. The static responses, i.e., the crack pattern, failure mode, ductility and stiffness degradation were analyzed. It was found that the scaled specimens presented similar working stages and working mechanism with the large-scale ones. However, the post-cracking ductility and relative stiffness degradation all decrease with the enlarged length/scale, apart from the relative stiffness after flexural cracking. The slab stiffness at the flexural cracking stage is 90% of the initial stiffness while only 24% of the initial stiffness reserved in the ultimate stage. Finite element model (FEM) was established and compared with the experiments to verify its effectiveness in exploring the working mechanism of the innovative joint. Based on this effective method, a series of FEMs were established to further study the influence of material strength, pre-stressing level and ratio of reinforcement on its deflection-load relationship. It is found that the ratio of reinforcement can significantly improve its load-carrying capacity among the three major-influenced factors.

Lightweight Key Escrow Scheme for Internet of Battlefield Things Environment (사물인터넷 환경을 위한 경량화 키 위탁 기법)

  • Tuan, Vu Quoc;Lee, Minwoo;Lim, Jaesung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.12
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    • pp.1863-1871
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    • 2022
  • In the era of Fourth Industrial Revolution, secure networking technology is playing an essential role in the defense weapon systems. Encryption technology is used for information security. The safety of cryptographic technology, according to Kerchoff's principles, is based on secure key management of cryptographic technology, not on cryptographic algorithms. However, traditional centralized key management is one of the problematic issues in battlefield environments since the frequent movement of the forces and the time-varying quality of tactical networks. Alternatively, the system resources of each node used in the IoBT(Internet of Battlefield Things) environment are limited in size, capacity, and performance, so a lightweight key management system with less computation and complexity is needed than a conventional key management algorithm. This paper proposes a novel key escrow scheme in a lightweight manner for the IoBT environment. The safety and performance of the proposed technique are verified through numerical analysis and simulations.