• Title/Summary/Keyword: Key segment

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An Empirical Study for Identifying Players′ Loyalty factors in Online Games (온라인 게임의 소비자 충성도 유인에 관한 실증적 연구)

  • 정재진
    • Journal of Korea Multimedia Society
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    • v.7 no.4
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    • pp.484-495
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    • 2004
  • In this paper appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, word of mouth and flow, and the impacts of several other key game-related constructs on consumer behavioral intentions. A conceptual framework is proposed and a structural equation model is developed. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty for some specific brand of online games. The concept of flow, feedback, challenge, etc, are all introduced into the model, as the independent variables affecting the loyalty directly and indirectly. Statistical results show that depending upon the types of games, the configuration of structural equation model is a little different from each other, but overall results are very much intuitive in that challenge positively enforces flow, and flow strengthens loyalty. Other interesting results concerning game development strategy are also provided. It is hoped that this result might provide the useful guidelines for developing the successful online game contents. With a better understanding of the players' behavioral intentions, online game developers should be able to make adjustments in their development and marketing plans, providing them with a sustainable advantage over their competition.

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An Action Research for the Practical Construction of the Constructivist Geography Education II (구성주의 지리교육의 실천적 구성을 위한 현장 연구 II)

  • 송언근
    • Journal of the Korean Geographical Society
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    • v.36 no.1
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    • pp.15-34
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    • 2001
  • This is the second segment of an action research on the constructivist geography education.(1)Deeper and lasting construction of knowledge may be possible especially when some key or leading concepts are utilized, around which other related concepts may be further explored. (2) Graphic languages may be more pedagogically effective than any other language, when they are viewed as means of learning may be the teacher's questioning, cooperative discussion, and the teacher's guidance and assistance. The questioning by the teacher seems effective when it is appropriate to the different levels of learner's comprehension, and cooperative discussion among thern seems productive with the teacher's attentive guidance. And, (5) constructivism may best be understood when teachers try to embody it in their own classrooms. This may be part of the context in which action research is called for.

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Analytical Study for Ultimate Behavior of Steel Cable-stayed Bridges under Construction Stage (시공중 강사장교의 극한거동에 대한 해석적 연구)

  • Lee, Joo-Tak;Kim, Seung-Jun;Kim, Jong-Min;Choi, Jun-Ho;Kang, Young-Jong
    • Journal of Korean Society of Steel Construction
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    • v.23 no.6
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    • pp.691-704
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    • 2011
  • This paper presents an investigation on the ultimate behavior of steel cable-stayed bridges in the construction stage, considering various geometric nonlinearities and material nonlinearities. To numerically determine the state of cable-stayed bridges in the construction stage, initial shape analysis and construction stage analysis via backward process analysis were done sequentially. Then nonlinear analysis of the state under the construction load condition, considering the weight of the derrick crane and the key segment of the girder loaded onto the tip of the center span, was performed to investigate the ultimate behavior of the structure. The effects of the girder-mast stiffness ratio, the cable-arrangement types, and the area of the stay cables on the ultimate behavior were also extensively investigated. Moreover, the results of the ultimate analysis, considering both geometric nonlinearities and material nonlinearities, were compared with the results of the geometric nonlinear analysis, for a more meaningful investigation of the ultimate behavior of steel cable-stayed bridges in the construction stage.

Rational Regulatory Framework Regarding the Appraisal of Mobile Telecommunication Market Domination (이동통신의 시장지배력 평가에 대한 합리적 규제방안 - 이동전화 도매착신 시장을 중심으로 -)

  • Kwak, Jeong Ho
    • Journal of Internet Computing and Services
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    • v.18 no.2
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    • pp.113-121
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    • 2017
  • As the industrial structure of the mobile telecommunications market is transforming into the ICT ecosystem centered on smartphones, the regulatory system conforming to the new ICT environment has become the main subject of discussion in key developed countries. The EU segmented the mobile phone service into wholesale and retail. Simultaneously, the EU appraised mobile telecommunication carriers' market domination in segmented markets to continuously improve the scheme to promote competition in the telecommunications market. In Korea, also, there is discussion about adopting the EU scheme to segment the mobile phone market definition more finely and taking measures to appraise the market domination in accordance with object appraisal criteria. As such, this study analyzes whether the current criteria for appraising the wholesale termination rate market domination under the ICT's domestic mobile telecommunication ecosystem is adequate and presents the rational improvement measures reflecting the theoretically suggested evaluation factors.

Characterization of Rice black-streaked dwarf virus in Maize (옥수수에 발생하는 벼검은줄오갈병의 유전자 비교)

  • Lee, Bong-Choon;Yoon, Young-Nam;Hong, Sung-Jun;Hong, Yeon-Kyu;Hwang, Jae-Bok;Song, Sek-Bo;Kang, Hwang-Won;Lee, Key-Woon
    • Research in Plant Disease
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    • v.14 no.3
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    • pp.223-225
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    • 2008
  • This study was carried out to identify the Rice black-streaked dwarf virus that infected maize plants collected from Gochang-gun in Jeollabukdo in 2005. The genomic dsRNA from infected plants was extracted and the genome pattern was analyzed by polyacrylamide gel electrophoresis. Results of the electrophoresis revealed the already known to-segment genome and the difference of mobility was confirmed in isolates by collected areas. The RBSDV was identified from the result of RT-PCR using the template of extracted dsRNA and specific primer. The results of S10 cloned to pGEM-T vector and the conducted in sequence analysis consisted of 1,801nt and 559aa. This was of the same size as the RBSDV S10 identified in rice, and the change was confirmed in 18 base and displayed homology of 99%.

The Shot Change Detection Using a Hybrid Clustering (하이브리드 클러스터링을 이용한 샷 전환 검출)

  • Lee, Ji-Hyun;Kang, Oh-Hyung;Na, Do-Won;Lee, Yang-Won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.2
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    • pp.635-638
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    • 2005
  • The purpose of video segmentation is to segment video sequence into shots where each shot represents a sequence of frames having the same contents, and then select key frames from each shot for indexing. There are two types of shot changes, abrupt and gradual. The major problem of shot change detection lies on the difficulty of specifying the correct threshold, which determines the performance of shot change detection. As to the clustering approach, the right number of clusters is hard to be found. Different clustering may lead to completely different results. In this thesis, we propose a video segmentation method using a color-X$^2$ intensity histogram-based fuzzy c-means clustering algorithm.

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Replantation of Multi-level Amputated Digit (다중절단수지의 재접합술)

  • Kwon, Soon-Beom;Park, Ji-Ung;Cho, Sang-Hun;Seo, Hyung-Kyo;Whang, Jong-Ick
    • Archives of Plastic Surgery
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    • v.38 no.5
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    • pp.642-648
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    • 2011
  • Purpose: The recent advances in microsurgical techniques and their refinement over the past decade have greatly expanded the indications for digital replantations and have enabled us to salvage severed fingers more often. Many studies have reported greater than 80% viability rates in replantation surgery with functional results. However, replantation of multi-level amputations still remain a challenging problem and the decision of whether or not to replant an amputated part is difficult even for an experienced reconstructive surgeon because the ultimate functional result is unpredictable. Methods: Between January of 2002 and May of 2008, we treated 10 multi-level amputated digits of 7 patients. After brachial plexus block, meticulous replantation procedure was performed under microscopic magnification. Postoperatively, hand elevation, heat lamp, drug therapy and hyperbaric oxygen therapy were applied with careful observation of digital circulation. Early rehabilitation protocol was performed for functional improvement. Results: Among the 19 amputated segments of 10 digits, 16 segments survived completely without any complications. Overall survival rate was 84%. Complete necrosis of one finger tip segment and partial necrosis of two distal amputated segments developed and subsequent surgical interventions such as groin flap, local advancement flap and skin graft were performed. The overall result was functionally and aesthetically satisfactory. Conclusion: We experienced successful replantations of multi-level amputated digits. When we encounter a multi-level amputation, the key question is whether or not it is a contraindication to replantation. Despite the demand for skillful microsurgical technique and longer operative time, the authors' results prove it is worth attempting replantations in multi-level amputation because of the superiority in aesthetic and functional results.

Complete Genomic Characterization of Two Beet Soil-Borne Virus Isolates from Turkey: Implications of Comparative Analysis of Genome Sequences

  • Moradi, Zohreh;Maghdoori, Hossein;Nazifi, Ehsan;Mehrvar, Mohsen
    • The Plant Pathology Journal
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    • v.37 no.2
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    • pp.152-161
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    • 2021
  • Sugar beet (Beta vulgaris L.) is known as a key product for agriculture in several countries across the world. Beet soil-borne virus (BSBV) triggers substantial economic damages to sugar beet by reducing the quantity of the yield and quality of the beet sugars. We conducted the present study to report the complete genome sequences of two BSBV isolates in Turkey for the first time. The genome organization was identical to those previously established BSBV isolates. The tripartite genome of BSBV-TR1 and -TR3 comprised a 5,835-nucleotide (nt) RNA1, a 3,454-nt RNA2, and a 3,005-nt RNA3 segment. According to sequence identity analyses, Turkish isolates were most closely related to the BSBV isolate reported from Iran (97.83-98.77% nt identity). The BSBV isolates worldwide (n = 9) were phylogenetically classified into five (RNA-coat protein read through gene [CPRT], TGB1, and TGB2 segments), four (RNA-rep), or three (TGB3) lineages. In genetic analysis, the TGB3 revealed more genetic variability (Pi = 0.034) compared with other regions. Population selection analysis revealed that most of the codons were generally under negative selection or neutral evolution in the BSBV isolates studied. However, positive selection was detected at codon 135 in the TGB1, which could be an adaptation in order to facilitate the movement and overcome the host plant resistance genes. We expect that the information on genome properties and genetic variability of BSBV, particularly in TGB3, TGB1, and CPRT genes, assist in developing effective control measures in order to prevent severe losses and make amendments in management strategies.

Development Plan for the First GMT ASM Reference Body

  • Yang, Ho-Soon;Oh, Chang-Jin;Biasi, Roberto;Gallieni, Daniele
    • The Bulletin of The Korean Astronomical Society
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    • v.46 no.2
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    • pp.76.3-77
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    • 2021
  • GMT secondary mirror system consists of 7 segmented adaptive mirrors. Each segment consists of a thin shell mirror, actuators and a reference body. The thin shell has a few millimeters of thickness so that it can be easily bent by push and pull force of actuators to compensate the wavefront disturbance of light due to air turbulence. The one end of actuator is supported by the reference body and the other end is adapted to this thin shell. One of critical role of the reference body is to provide the reference surface for the thin shell actuators. Therefore, the reference body is one of key components to succeed in development of GMT ASM. Recently, Korea Research Institute of Standards and Science (KRISS) and University of Arizona (UA) has signed a contract that they will cooperate to develop the first set of off-axis reference body for GMT ASM. This project started August 2021 and will be finished in Dec. 2022. The reference body has total 675 holes to accommodate actuators and 144 pockets for lightweighting. The rear surface has a curved rib shape with radius of curvature of 4387 mm with offset of 128.32mm. Since this reference body is placed just above the thin shell so that the front surface shape needs to be close to that of thin shell. The front surface has a concave off-axis asphere, of which radius of curvature is 4165.99 mm and off-axis distance is about 1088 mm. The material is Zerodur CTE class 1 (CTE=0.05 ppm/oC) from SCHOTT. All the actuator holes and pockets are machined normal to the front surface. It is a very complex challenging optical elements that involves sophisticated machining process as well as accurate metrology. After finishing the fabrication of reference body in KRISS, it will be shipped to UA for final touches and finally sent to Adoptica in Italy, in early 2023. This paper presets the development plan for the GMT ASM Reference Body and relevant fabrication and metrology plans.

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Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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