• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 문화기술의 융합
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• 제9권5호
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• pp.625-633
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• 2023

전 세계적으로 반려동물 문화와 관련 산업이 함께 확장되고 있다. 반려동물 산업 중 펫푸드(반려동물 식품)는 반려동물 산업에서 상당히 많은 지분을 차지하는 분야이다. 현재 국내 펫푸드 시장은 수입 제품의 의존도가 높은 상황이며, 관련 산업의 경쟁력 확보 및 기술개발을 위해서 지적재산권 확보는 매우 중요한 역할을 한다. 따라서, 우리는 국내 펫푸드 특허의 현황과 전망을 파악하기 위해 구체적으로 시계열 및 출원인별 통계분석, IPC 기술분석을 실시하여 기술 발전 단계, 기업의 기술개발 및 혁신력, 특허출원 분포와 주요 기업 및 연구기관의 기술을 분석하였다. 연구결과, 펫푸드 관련 국내 연구 활동은 현재 성숙기로 접어든 것으로 나타났으며, 국내 펫푸드에 대한 특허출원 동향은 국내기업 외 다국적 기업의 참여도 높은 것으로 나타났다. 또한, 특허출원의 대다수는 사료 및 식품 쪽으로 집중되었다. 향후, 국내 펫푸드 산업의 성장을 위해 국내외 소비자들의 수요와 일치되는 기술개발과 펫푸드로 파생되는 IT 및 첨담기술을 접목하여 특허 기술을 발전시킬 필요가 있다. 이러한 연구와 개발을 통해 우리는 국내 펫푸드 산업이 지속적인 성장을 이루어낼 수 있을 것으로 기대한다.

• Wind and Structures
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• 제37권4호
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• pp.315-329
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• 2023

We investigated the wind characteristics in the near-surface layer during the landfall of Typhoon Mujigae (2015) based on observations from wind towers in the coastal areas of Guandong province. Typhoon Mujigae made landfall in this region from 01:00 UTC to 10:00 UTC on October 4, 2015. In the region influenced by the eyewall of the tropical cyclone, the horizontal wind speed was characterized by a double peak, the wind direction changed by >180°, the vertical wind speed increased by three to four times, and the angle of attack increased significantly to a maximum of 7°, exceeding the recommended values in current design criteria. The vertical wind profile may not conform to a power law distribution in the near-surface layer in the region impacted by the eyewall and spiral rainband. The gust factors were relatively dispersed when the horizontal wind speed was small and tended to a smaller value and became more stable with an increase in the horizontal wind speed. The variation in the gust factors was the combined result of the height, wind direction, and circulation systems of the tropical cyclone. The turbulence intensity and the downwind turbulence energy spectrum both increased notably in the eyewall and spiral rainband and no longer satisfied the assumption of isotropy in the inertial subrange and the -5/3 law. This result was more significant in the eyewall area than in the spiral rainband. These results provide a reference for forecasting tropical cyclones, wind-resistant design, and hazard prevention in coastal areas of China to reduce the damage caused by high winds induced by tropical cyclones.

• 한국표면공학회지
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• 제56권6호
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• pp.437-442
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• 2023

This research aims to enhance the efficiency of Pt/C catalysts due to the limited availability and high cost of platinum in contemporary fuel cell catalysts. Nano-sized platinum particles were distributed onto a carbon-based support via the polyol process, utilizing the metal precursor H₂PtCl₆·6H₂O. Key parameters such as pH, temperature, and RPM were carefully regulated. The findings revealed variations in the particle size, distribution, and dispersion of nano-sized Pt particles, influenced by temperature and pH. Following sodium hydroxide treatment, heat treatment procedures were systematically executed at diverse temperatures, specifically 120, 140, and 160 ℃. Notably, the thermal treatment at 140 ℃ facilitated the production of Pt/C catalysts characterized by the smallest platinum particle size, measuring at 1.49 nm. Comparative evaluations between the commercially available Pt/C catalysts and those synthesized in this study were meticulously conducted through cyclic voltammetry, X-ray diffraction (XRD), and field-emission scanning electron microscopy-energy dispersive X-ray spectroscopy (FE-SEM EDS) methodologies. The catalyst synthesized at 160 ℃ demonstrated superior electrochemical performance; however, it is imperative to underscore the necessity for further optimization studies to refine its efficacy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권12호
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• pp.3218-3241
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• 2023

Financial fraud undermines the sustainable development of financial markets. Financial statements can be regarded as the key source of information to obtain the operating conditions of listed companies. Current research focuses more on mining financial digital data instead of looking into text data. However, text data can reveal emotional information, which is an important basis for detecting financial fraud. The audit opinion of the financial statement is especially the fair opinion of a certified public accountant on the quality of enterprise financial reports. Therefore, this research was carried out by using the data features of 4,153 listed companies' financial annual reports and audits of text opinions in the past six years, and the paper puts forward a financial fraud detection model integrating audit opinions. First, the financial data index database and audit opinion text database were built. Second, digitized audit opinions with deep learning Bert model was employed. Finally, both the extracted audit numerical characteristics and the financial numerical indicators were used as the training data of the LightGBM model. What is worth paying attention to is that the imbalanced distribution of sample labels is also one of the focuses of financial fraud research. To solve this problem, data enhancement and Focal Loss feature learning functions were used in data processing and model training respectively. The experimental results show that compared with the conventional financial fraud detection model, the performance of the proposed model is improved greatly, with Area Under the Curve (AUC) and Accuracy reaching 81.42% and 78.15%, respectively.

• Structural Engineering and Mechanics
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• 제89권1호
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• pp.1-11
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• 2024

This article introduces a novel analytical model for examining the impact of porosity on shear correction factors (SCFs) in functionally graded porous beams (FGPB). The study employs uneven and logarithmic-uneven modified porosity-dependent power-law functions, which are distributed throughout the thickness of the FGP beams. Additionally, a modified exponential-power law function is used to estimate the effective mechanical properties of functionally graded porous beams. The correction factor plays a crucial role in this analysis as it appears as a coefficient in the expression for the transverse shear stress resultant. It compensatesfor the assumption that the shear strain is uniform across the depth of the cross-section. By applying the energy equivalence principle, a general expression for static SCFs in FGPBs is derived. The resulting expression aligns with the findings obtained from Reissner's analysis, particularly when transitioning from the two-dimensional case (plate) to the one-dimensional case (beam). The article presents a convenient algebraic form of the solution and provides new case studies to demonstrate the practicality of the proposed formulation. Numerical results are also presented to illustrate the influence of porosity distribution on SCFs for different types of FGPBs. Furthermore, the article validates the numerical consistency of the mechanical property changesin FG beams without porosity and the SCF by comparing them with available results.

• 정보처리학회 논문지
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• 제13권2호
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• pp.76-90
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• 2024

인공지능 기술은 스마트 시티, 자율 주행, 의료 분야 등 다양한 분야에서 활용 가능성을 높이 평가받고 있으나, 정보주체의 개인정보 및 민감정보의 노출 문제로 모델 활용이 제한되고 있다. 이에 따라 데이터를 중앙 서버에 모아서 학습하지 않고, 보유 데이터셋을 바탕으로 일차적으로 학습을 진행한 후 글로벌 모델을 최종적으로 학습하는 분산 기계 학습의 개념이 등장하였다. 그러나, 분산 기계 학습은 여전히 협력하여 학습을 진행하는 과정에서 데이터 프라이버시 위협이 발생한다. 본 연구는 분산 기계 학습 연구 분야에서 프라이버시를 보호하기 위한 연구를 서버의 존재 유무, 학습 데이터셋의 분포 환경, 참여자의 성능 차이 등 현재까지 제안된 분류 기준들을 바탕으로 유기적으로 분석하여 최신 연구 동향을 파악한다. 특히, 대표적인 분산 기계 학습 기법인 수평적 연합학습, 수직적 연합학습, 스웜 학습에 집중하여 활용된 프라이버시 보호 기법을 살펴본 후 향후 진행되어야 할 연구 방향을 모색한다.

• 한국의학물리학회지:의학물리
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• 제34권4호
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• pp.48-54
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• 2023

Purpose: In this study, the dosimetric characteristics of lung stereotactic body radiotherapy (SBRT) plans using the new Halcyon system were analyzed to assess its suitability. Methods: We compared the key dosimetric parameters calculated for the Halcyon SBRT plans with those of a conventional C-arm linear accelerator (LINAC) equipped with a high-definition multileaf collimator (HD-MLC)-Trilogy Tx. A total of 10 patients with non-small-cell lung cancer were selected, and all SBRT plans were generated using the RapidArc technique. Results: Trilogy Tx exhibited significant superiority over Halcyon in terms of target dose coverage (conformity index, homogeneity index, D_{0.1 cc}, and D_95%) and dose spillage (gradient). Trilogy Tx was more efficient than Halcyon in the lung SBRT beam delivery process in terms of the total number of monitor units, modulation factor, and beam-on time. However, it was feasible to achieve a dose distribution that met SBRT plan requirements using Halcyon, with no significant differences in satisfying organs at risk dose constraints between both plans. Conclusions: Results confirm that Halcyon is a viable alternative for performing lung SBRT in the absence of a LINAC equipped with HD-MLC. However, extra consideration should be taken in determining whether to use Halcyon when the planning target volume setting is enormous, as in the case of significant tumor motions.

• Geomechanics and Engineering
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• 제36권3호
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• pp.217-229
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• 2024

Determining lateral earth pressure coefficient (EPC) K is a classic problem in geotechnical engineering. It is a key parameter for estimating the stresses in backfilled openings. For backfilled openings with rigid and immobile walls, some suggested using the Jaky's at-rest earth pressure coefficient K₀ while other suggested taking the Rankine's active earth pressure coefficient K_a. A single value was proposed for the entire backfilled opening. To better understand the distributions of stresses and K in a backfilled opening, a series of laboratory tests have been conducted. The horizontal and vertical normal stresses at the center and near the wall of the opening were measured. The values of K at the center and near the wall were then calculated with the measured horizontal and vertical normal stresses. The results show that the values of K are close to K_a at the center and close to K₀ near the wall. Furthermore, the experimental results show that the horizontal stress is almost the same at the center and near the wall, indicating a uniform distribution from the center to the wall. It can be estimated by analytical solutions using either K_a or K₀. The vertical stress is higher near the center than near the wall. Its analytical estimation can only be done by using K_a at the center and K₀ near the wall. Finally, the test results were used to calibrate a numerical model of FLAC2D, which was then used to analyze the influence of column size on the stresses and K in the backfilled opening.

• Advances in nano research
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• 제16권4호
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• pp.341-352
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• 2024

This study investigates the heat and mass transfer characteristics of a MoS₂ nanoparticle suspension in ethylene glycol over a porous stretching sheet. MoS₂ nanoparticles are known for their exceptional thermal and chemical stability which makes it convenient for enhancing the energy and mass transport properties of base fluids. Ethylene glycol, a common coolant in various industrial applications is utilized as the suspending medium due to its superior heat transfer properties. The effects of variable thermal conductivity, variable mass diffusivity, thermal radiation and thermophoresis which are crucial parameters in affecting the transport phenomena of nanofluids are taken into consideration. The governing partial differential equations representing the conservation of momentum, energy, and concentration are reduced to a set of nonlinear ordinary differential equations using appropriate similarity transformations. R software and MATLAB-bvp5c are used to compute the solutions. The impact of key parameters, including the nanoparticle volume fraction, magnetic field, Prandtl number, and thermophoresis parameter on the flow, heat and mass transfer rates is systematically examined. The study reveals that the presence of MoS₂ nanoparticles curbs the friction between the fluid and the solid boundary. Moreover, the variable thermal conductivity controls the rate of heat transfer and variable mass diffusivity regulates the rate of mass transfer. The numerical and statistical results computed are mutually justified via tables. The results obtained from this investigation provide valuable insights into the design and optimization of systems involving nanofluid-based heat and mass transfer processes, such as solar collectors, chemical reactors, and heat exchangers. Furthermore, the findings contribute to a deeper understanding of stretching sheet systems, such as in manufacturing processes involving continuous casting or polymer film production. The incorporation of MoS₂-C₂H₆O₂ nanofluids can potentially optimize temperature distribution and fluid dynamics.