• Title/Summary/Keyword: Kano's quality model

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A Study on Kano Model Based Global Sustainable Quality Innovation Index of Single PPM Quality Innovation Movement (Kano Model을 기반으로 한 Single PPM 품질혁신운동의 글로벌 지속가능 품질혁신(GSQI) 지수에 관한 연구)

  • Lee, Hoe-Sik;Lee, Myung-Joo;Jeong, Hae-Jun
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.209-219
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    • 2007
  • Since 100PPM Quality Certification System has been established by the Industrial Advancement Administration in 1995, 100PPM duality Innovation movement has contributed much to the enhancement of qualify competitiveness of Korea's parts industry. And in 2000, raised to a higher level, Single PPM qualify Certification System has been established by the Small and Medium Business Adminstration. The quality target is below the 10ppm(parts per million) in outgoing qualify and delivered goods plus field claim. Recently 1.818 companies is received Single PPM Quality Certification from Government. Single PPM Quality Innovation movement is perfection movement which is suitable for 21C's social-economical criteria to pursuit of zero defect. The purpose of this study is to suggest the Kano Model based Global Sustainable duality Innovation(GSQI) Index to improve current problems of Single PPM Quality Innovation Movement.

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An Integration of Kano's Model and Exit-Voice Theory : A Case Study

  • Lee, Yu-Cheng;Hu, Hsiu-Yuan;Yen, Tieh-Min;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.10 no.2
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    • pp.109-126
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    • 2009
  • The purpose of this study was to examine overall customer satisfaction associated with medical service quality in Taiwan by integrated Kano's model and customer satisfaction index model. Another purpose was to confirmed nonlinear and asymmetric relationship of Customer Satisfaction and Quality Performance by the research outcome. By analyzing 1,100 patients or their family members, this study used the structural equation model (SEM) with AMOS software for data analysis. The results show that must-be attributes, one-dimensional attributes and attractive attributes had a direct effect on overall customer satisfaction, Surprisingly, overall customer satisfaction had positively influenced customer loyalty customer satisfaction had negatively influenced customer complaints. The study also found that customer complaints have direct effect on customer loyalty. Importantly, the study found out the must-be attributes, the attractive attributes and one-dimensional attributes increased, the level of overall customer satisfaction also increased. The customer satisfaction positively influences customer loyalty in medical service quality in Taiwan. The findings might reveal new insights for researchers dealing with quality of medical service and for hospital managers who devote resources exclusively to achieving highest possible levels of patient satisfaction.

A Study on the Service Quality Evaluation in Electronic Customs Clearance Making Use of Kano-IGA Integrated Approach (Kano-IGA 통합접근법을 이용한 전자통관 서비스 품질의 평가에 관한 연구)

  • Song, Sun-Yok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.54-61
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    • 2019
  • This paper reports a comparative review of the service quality attributes of Electronic Customs Clearance (UNI-PASS) by applying the Kano model, Timko's BW coefficients, and IGA model, as reported by Tontini et al. in terms of a service quality evaluation of electronic customs clearance as the comprehensive national customs administration information system. In addition, this study examined which quality attributes should be focused on to improve the service quality and enhance customer satisfaction using the electronic customs clearance service. The Kano, Timko, and IGA models were classified into the four common quality attributes: attractive quality, one-dimensional quality, must-be quality, and indifferent quality. Because the integrated approach was used, one-dimensional quality was included in the area for critical improvement, while the must-be quality was included in the area for intensive maintenance. In addition, the indifferent quality was included in the area of carefree, while the attractive quality was included in the area of competitive advantage.

Analysis of Service Quality Factors in the Youth Sports Club : Focused on Customer Satisfaction Coefficient and PCSI Index using Kano Model (유소년 스포츠클럽 서비스품질요소 분석 : Kano모델을 적용한 고객만족계수와 PCSI지수를 중심으로)

  • Yoon, Sin-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.71-80
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    • 2021
  • This study is aimed at analyzing the characteristics of each service quality and the requirements of the customers followed by the classification of service quality factors of youth sports clubs by using Kano model. For this purpose, a survey was conducted by targeting on 257 subjects in 10 youth sports clubs in Seoul and Gyeonggi areas and for data processing, Microsoft Office Excel 2016 and SPSS 22.0 were used to carry out Frequency Analysis, Factor Analysis, Reliability Analysis, Kano model Quality Classification, Timko's Customer Satisfaction Coefficient, and the computation and analysis of Public-service Customer Satisfaction Index. The following shows the research findings. First, as a result of using Kano model to classify each item of the service quality factors of the youth sports club through Dualistic Quality Theory Attribution, one-dimensional quality elements resulted in all 22 items of service quality factors of youth sports club. Second, the customer satisfaction coefficient computation result showed that satisfaction coefficient appeared by the order of 'kind response of the instructor,'(0.81), 'attitude of the instructor'(0.80), 'systematic lecture program'(0.76), and 'variety of program)'(0.76) and dissatisfaction coefficient appeared by the order of 'clean and pleasant facility'(-0.79), 'attitude of the instructor'(-0.76), 'kind response of the instructor'(-0.76), 'convenience of parking facility'(-0.73), and 'promptness of business process'(-0.73). Third, the public-service customer satisfaction index placing appeared by the order of the 'attitude of the instructor', 'kind response of the instructor', 'clean and pleasant facility' and 'systematic lecture program'.

Analysis of Service Quality Attributes in the CVS Premium Packed Meal Products Based on the Kano Model (Kano 모형을 이용한 편의점 프리미엄 도시락의 서비스품질 속성 분석)

  • Baek, Seung Hee;Lee, Bumjun
    • Journal of the Korean Society of Food Culture
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    • v.34 no.3
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    • pp.308-315
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    • 2019
  • This study examined the service quality attributes of the CVS (Convenient Store) packed meal products by applying the Kano model. The main survey was conducted by a research company using an online survey in the form of a self-administered questionnaire. The 499 samples were limited to customers who had experienced CVS packed meal products within the last months. A total of 14 service quality attributes of the CVS premium packed meal products were categorized as four attractive qualities, one must-be quality, three one-dimensional qualities and six indifferent qualities. According to the Better and Worse quotient designed by Timko, 'coupon and sales promotion event', 'healthy menu configuration', and 'balanced nutrition' had higher levels of the Better coefficient. On the other hand, 'hygiene and cleanliness', 'the delicious food', and 'fresh ingredients' showed a higher Worse coefficient. The results also suggest that each service quality attribute is not a single dimension but a complex attribute. As a result, this research suggests that marketing practitioners should immediately identify consumer's changing perception of quality to attract new customers and prevent existing customers from leaving in the CVS premium packed meal products segment.

Analysis of Consumer's Perception and Product Satisfaction·Dissatisfaction with Urban Outdoor Wear based on Kano Model: Focused on University Students (어반 아웃도어웨어에 대한 소비자 인식과 Kano 모델을 적용한 제품 만족·불만족에 대한 연구: 대학생을 중심으로)

  • Jun, Daegeun;Kim, Heekyoung;Kim, Hyeran;Park, Soonjee
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.103-112
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    • 2016
  • This research was designed to figure out the perception and attitude of university students toward urban outdoor wear and to provide the guidelines for product quality improvement using Kano model. A total of 270 responses were analyzed by SPSS 20.0 through frequency and factor analysis. Respondents' levels for outdoor activity & outdoor products possession being still low, steady growth in urban outdoor wear market is expected. A total of eight quality factors were identified through factor analysis; suitability, production quality, functionality, ease of care, fabric performance, portability, fashionability, and symbolism. Based on Kano model, quality factors of urban outdoor wear were categorized into three groups: one-dimensional; indifferent; and must-be quality factor. It was found that consumers were satisfied with urban outdoor wear only when it meets the needs for suitability for body types and ease of care, meaning that manufactures should be cautious not to lose these features. Being must-be quality factor, production quality(form stability, quality of subsidiary materials), and fabric performance such as colorfastness should be basically satisfied. The relative importance of each quality feature on satisfaction/dissatisfaction was investigated using CSC(customer satisfaction coefficient). Based on the CSC, every item was classified again. Attractive quality features with large CSC were shown in suitability factor. Must-be quality features with small CSC were mainly shown in functionality and fabric performance factors. These findings imply that manufactures of urban outdoor wear should not only maintain the production quality but also focus on suitability features to differentiate their product with previous products.

A Study on the Family Restaurant Customers' Needs by Kano Model & Potential Customer Satisfaction Improvement Index - Based on Female Customers - (Kano 모질 및 PCSI 지수를 통한 패밀리레스토랑 이용고객 Needs에 관한 연구 - 젊은 여성 고객을 중심으로 -)

  • Yun, Ho-Cheol;Kim, Myung-Hoon;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.8-13
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    • 2006
  • In this paper, we try to find success factor to satisfy Female Customer of a Family Restaurant We survey Female Customers Requirement and make a Questionnaire based on Female Customer by interview and internet Homepage. We find Potential customer satisfying factor by using Kano Analysis and Timko's CS coefficient and Potential Customer Satisfactionv improvement Index(PCSI) which is suggested by Leem represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. We also discuss how to use this result, we hope our result to apply customer satisfying many fields not only Family Restaurant.

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Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index (Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발)

  • Jo, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.221-230
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    • 2017
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

The Quality Characteristics Based on Customer-required Attributes of Middle and Elderly Women's Formal Knitwear (고객요구속성을 반영한 중.노년층 니트정장 품질특성)

  • Lee, Yoon-Mee;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.844-855
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    • 2010
  • An important issue for the improvement of product quality is to identify and understand the customer-required attributes of a product. This paper identifies and analyzes customer-required attributes of formal knitwear for middle age and elderly women through the use of the Kano model in order to develop competitive products. Various research methods were used in this study. Customer voices for formal knitwear were collected by means of brainstorming and in-depth interviews. The collected customer voices were transformed into customer-required attributes with the use of an affinity diagram. In addition, the data was collected by means of a questionnaire and was statistically analyzed to examine the dimensions of customer-required attributes on the basis of the Kano model. The results are as follows. Five categories of customer-required attributes were identified (symbolism, aesthetic, fitness, usefulness, and maintenance). The analysis based on the Kano model identifies a strong one-dimensional quality in all of the categories of customer-required attributes and the attractive quality that includes a one-dimensional quality in the categories of fitness and usefulness. The findings of this study demonstrate the applicability of the affinity diagram for apparel that educates formal knitwear developers of the customer-required attributes that they should strategically focus on in order to develop competitive products.

The Classification of the Service Quality Elements in the Hospital Using the Kano Model (Kano 모형을 이용한 병원의 서비스 품질 요소의 분류 - 인천, 경기남부지역 대학병원을 중심 -)

  • Oh, Byeoung-Kwan;Choi, Hwang-Gyu
    • Korea Journal of Hospital Management
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    • v.14 no.4
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    • pp.88-102
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    • 2009
  • This study aims at providing necessary informations to decide what services would be conducted preferentially in the hospital by limited resources. So this study revalued the customer's perception about the qualities of the hospital services by the Kano Model and examined the customer satisfaction coefficients suggested by Timko. The researcher conducted a survey from the patients of the 4 university hospitals in Incheon and southern Gyeonggi Province In 2008. The results of this study can be summarized as follows; It was found that the total 31 items are could be classified into 7 attractive quality elements, 22 one-dimensional quality elements and 2 indifferent quality elements, while the natural quality element wasn't found. The highest score element of the customer's satisfaction coefficients was identified as easy parking(0.69) and the lowest score item was the offer of the hospital newsletter and information about medical care(0.47). When the hospital service was not sufficient to the customer, the highest score element of the customer's dissatisfaction coefficients was proved the convenient ward and facilities(-0.75) and the lowest score item was the buses running to the entrance of the hospital(-0.32). Also it was found that the attractive quality elements appraised by the preceding study were revalued the one-dimensional quality elements. The reason was because the customer's expectation on the services was changed high, as time went by.

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