• The Journal of Korean Society for School & Community Health Education
• /
• v.17 no.3
• /
• pp.27-38
• /
• 2016

Objectives: The purpose of this study was to analyze effects of drinking motives on binge drinking and the difference between male and female students. Methods: A survey was conducted for 500 college students in three towns in Gang-won Province. Frequency analysis was used for demographic item and group regression analysis for effects of drinking motives on binge drinking. Results: Sub-factor-uplift motives, social motives, coping motives and tuning motives were analyzed. It was found that uplift motives, social motives and coping motives influenced binge drinking significantly(p<0.001). But tuning motives had no significant effect. Also for male students, uplift motives affected binge drinking significantly(p<0.001) whereas female students were not affected by it. In contrast, social motives had an influence on binge drinking significantly (0<0.001) for female students while it didn't affect male students. Coping motives affected both male and female students on binge drinking by p<0.001. Conclusions: College students' drinking motives had a significant influence on binge drinking, and since it is reported that there is difference between male and female student group, a guideline and education for drinking regarding gender difference is needed for the establishment of desirable drinking culture for college students.

• Journal of the East Asian Society of Dietary Life
• /
• v.22 no.2
• /
• pp.199-207
• /
• 2012

Many factors influence food choices and many studies show personal traits that influence food choices, which can be called food neophobia and food involvement. For example, an individual's food-related tastes are thought to certainly influence personal food choices. This study aimed to determine food choice motives, the food neophobia scale (FNS) and food involvement scale (FIS) of Asians staying in or leaving Korea, and the relationship of those personal traits and food choice motives. Subjects (N=370) completed a questionnaire consisting of food choice motives (15 questions), FNS (10 questions), FIS (12 questions) and socio-demographic conditions (10 questions). Items were analyzed to determine the differences according to nationality using ANOVA. Factor analysis and reliability analysis were conducted to identify the indicators of food choice motives. And correlation analysis was conducted to confirm the relationship between food choice motives and food neophobia / food involvement. The result of analysis suggests that food neophobia and food involvement affect food choice motives and that food choice motives are unique to ethnicity and culture.

• International Journal of Costume and Fashion
• /
• v.16 no.1
• /
• pp.87-107
• /
• 2016

Small luxury purchase as self-gifting is one of the latest consumer trends in self-gifting. Although this consumption trend continues to grow in various fields, little research has been conducted on related consumer behavior. As such, this study was conducted to empirically investigate the current consumer behavior involved in purchase of small luxury self-gifts. The objectives of this study are to determine the current status of self-gifts markets, identify motives and orientations of self-gifting, and investigate the effects of the motives on self-gifts orientations. A total of 199 respondents were used in data analyses. Regarding motives for self-gifting, four motives - self-comfort, self-reward, anxiety, and showing off - were identified; regarding self-gifting orientations, five factors - rationalization (emotional comfort, product attributes, self-defense, and conformity) and the luxury being within one's spending limit - were identified. The study determined the effects of the motives on the orientations, and the effects of the motives and the orientations on post-purchase consumer reaction. This study conducted an empirical investigation on small luxury self-gifting and moreover, the study determined the motives, orientations, and consequences of self-gifting, which have not yet been explained in the literature.

• The Research Journal of the Costume Culture
• /
• v.20 no.4
• /
• pp.485-499
• /
• 2012

This study suggests designs for fashion-cultural products that can communicate the uniqueness of Korean traditional culture. To this end, motives and printing patterns were created based on the formative beauty of traditional sewing crafts. A literature review was completed to identify characteristics of Korean traditional sewing, and the motives were developed through Adobe Illustrator CS4 and Adobe Photoshop CS4. Those motives were applied to handkerchiefs, neckties, pouches, and handbags. The sewing crafts used in this study included thimbles, bobbins, and chumoni (a Korean traditional pouch). The motives were produced in a manner that best exemplified the unique formative beauty of the sewing crafts while also presenting modern images of the crafts. The motives from thimbles reflected the lateral side of their originals, while the motives from bobbins adopted fan- or rectangular-shaped bobbins. The motives from chumoni were based on Duruchumoni and Guichumoni. A total of 12 motives were developed, and a total of 36 textile designs were suggested based on those motives. A total of 42 designs for fashion-cultural products, including handkerchiefs, neckties, pouches and handbags, were developed. Among them, motives applied to handkerchiefs were expanded to apply to scarfs, as well.

• Bulletin of the Korean Mathematical Society
• /
• v.54 no.5
• /
• pp.1827-1849
• /
• 2017

We prove that if a smooth projective algebraic variety of dimension less or equal to three has a unit type integral K-motive, then its integral Chow motive is of Lefschetz type. As a consequence, the integral Chow motive is of Lefschetz type for a smooth projective variety of dimension less or equal to three that admits a full exceptional collection.

• Journal of Fashion Business
• /
• v.2 no.4
• /
• pp.56-68
• /
• 1998

The purpose of this study is to examine the relationship between women's make-up behaviors and their motives. Two hundreds and nineteen adult women in Seoul, Suwon and Incheon were selected for this research. The data were analyzed by using Factor analysis, ANOVA. and Cronbach's $\alpha$. The goals of this study are 1) To identify the make-up motives based on the theoretical framework of the concept. 2) To describe the differences of motives of women depending on their age, job, education, and marital statues. 3) To Identify the psychological aspects of behaviors based on the theoretical clothing behaviors of the concept. 4 To describe the differences of behaviors of women depending on their motives. The findings are as follows: 1) The motives are to conformed others, to express oneself, to protect oneself from others, to protect skin from damages, and to express feminity. 2) There are significant differences of make-up motives of women depending on their age, job, marital statues. 3) The psychological make-up behaviors are oriented for fashion trend, ostentation, personality, and conformity. 4) There are significant differences in women's make-up behaviors depending on their motives.

• Journal of the Korean Society of School Health
• /
• v.17 no.2
• /
• pp.85-96
• /
• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• Journal of Distribution Science
• /
• v.13 no.10
• /
• pp.35-44
• /
• 2015

Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.3
• /
• pp.282-296
• /
• 2012

This study identified the types of motives for reading consumer reviews of apparel products for online stores and classified shoppers into the groups based on motives. Data were collected from eleven Korean women by a focus group interview and from 313 females by an online survey. Respondents were in their 20s' and 30s' with significant experience reading consumer reviews of apparel products for online stores. The seven motives found by interviews were reduced to four types of motives by factor analysis: Right product choice and judgment of product value, risk reduction, saving time and money, and fun/killing time. The motive for the right product choice and judgment of product value was the highest and the motive for fun/killing time was the lowest. Consumers were classified into four groups based on motives: Utilitarian shoppers (25.8%), shopping-task oriented shoppers (36.8%), multiple-motive shoppers (19.7%), and moderate-motive shoppers (17.7%). There were significant differences among age groups and the amount of reading reviews posted on a product and the duration of reading reviews for online stores. In addition, managerial implications were developed.

• Korean Journal of Human Ecology
• /
• v.8 no.3
• /
• pp.565-577
• /
• 1999

In this world of globalism, achieving the winning position in the competitive international market is essential in the area of fashion industry. For this reason, we should accomplish this task by adapting our own traditional beauty to the modern fashion design through the modernization of the Korean traditional style. Therefore, this study attempted to analyze the fashion design works of the active Korean fashion designer, Sul Yoon-Hyung, focusing on the subject how she incorporated the modern fashion design with the traditional motives. In order to study this research subject, both quantitative and qualitative research methods were used to collect and analyse the textile motives used in the designer's works found from the major fashion magazines, Bazaar, Vogue, Marie Claire, ELLE, WWD, and Fashion Today during the last seven years(1993-1999). The collected research data, 68 works, was counted and analyzed in terms of the categories of Korean traditional motives they were adapted from, the application techniques, and the aesthetic characteristics. As a result of the study, it was found that Sul Yoon-Hyung has adapted different kinds of Korean traditional motives including motives borrowed from the nature such as flowers and animals, geometrical forms, and Chinese letters with different specific symbolic meanings for each motif and many different techniques were utilized to apply these motives. It was apparent to note that the Korean traditional motives were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modern sense.