• 지능정보연구
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• 제22권4호
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• pp.109-122
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• 2016

최근 빅데이터 분석은 기업과 전문가뿐만 아니라 개인이나 비전문가들도 큰 관심을 갖는 분야로 발전하였다. 그에 따라 현재 공개된 데이터 또는 직접 수집한 이터를 분석하여 마케팅, 사회적 문제 해결 등에 활용되고 있다. 국내에서도 다양한 기업들과 개인이 빅데이터 분석에 도전하고 있지만 빅데이터 공개의 제한과 수집의 어려움으로 분석 초기 단계에서부터 어려움을 겪고 있다. 본 논문에서는 빅데이터 공유를 방해하는 개인정보, 빅트래픽 등의 요소들에 대한 기존 연구와 사례들을 살펴보고 정책기반의 해결책이 아닌 시스템을 통해서 빅데이터 공유 제한 문제를 해결 할 수 있는 클라이언트-서버 모델을 이용해 빅데이터를 공개 및 사용 할 때 발생하는 문제점들을 해소하고 공유와 분석 활성화를 도울 수 있는 방안에 대해 기술한다. 클라이언트-서버 모델은 SPARK를 활용해 빠른 분석과 사용자 요청을 처리하며 Server Agent와 Client Agent로 구분해 데이터 제공자가 데이터를 공개할 때 서버 측의 프로세스와 데이터 사용자가 데이터를 사용하기 위한 클라이언트 측의 프로세스로 구분하여 설명한다. 특히, 빅데이터 공유, 분산 빅데이터 처리, 빅트래픽 문제에 초점을 맞추어 클라이언트-서버 모델의 세부 모듈을 구성하고 각 모듈의 설계 방법에 대해 제시하고자 한다. 클라이언트-서버 모델을 통해서 빅데이터 공유문제를 해결하고 자유로운 공유 환경을 구성하여 안전하게 빅데이터를 공개하고 쉽게 빅데이터를 찾는 이상적인 공유 서비스를 제공할 수 있다.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.141-170
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• 2010

User created content (UCC) is created and shared by common users on line. From the user's perspective, the increase of UCCs has led to an expansion of alternative means of communications, while from the business perspective UCCs have formed an environment in which an abundant amount of new contents can be produced. Despite outward quantitative growth, however, many aspects of UCCs do not meet the expectations of general users in terms of quality, and this can be observed through pirated contents and user-copied contents. The purpose of this research is to investigate effective methods for fostering production of creative user-generated content. This study proposes two core elements, namely, reward and motivation, which are believed to enhance content creativity as well as the mediating factor and users' committement, which will be effective for bridging the increasing motivation and content creativity. Based on this perspective, this research takes an in-depth look at issues related to constructing the dimensions of reward and motivation in UCC services for creative content product, which are identified in three phases. First, three dimensions of rewards have been proposed: task dimension, social dimension, and organizational dimention. The task dimension rewards are related to the inherent characteristics of a task such as writing blog articles and pasting photos. Four concrete ways of providing task-related rewards in UCC environments are suggested in this study, which include skill variety, task significance, task identity, and autonomy. The social dimensioni rewards are related to the connected relationships among users. The organizational dimension consists of monetary payoff and recognition from others. Second, the two types of motivations are suggested to be affected by the diverse rewards schemes: intrinsic motivation and extrinsic motivation. Intrinsic motivation occurs when people create new UCC contents for its' own sake, whereas extrinsic motivation occurs when people create new contents for other purposes such as fame and money. Third, commitments are suggested to work as important mediating variables between motivation and content creativity. We believe commitments are especially important in online environments because they have been found to exert stronger impacts on the Internet users than other relevant factors do. Two types of commitments are suggested in this study: emotional commitment and continuity commitment. Finally, content creativity is proposed as the final dependent variable in this study. We provide a systematic method to measure the creativity of UCC content based on the prior studies in creativity measurement. The method includes expert evaluation of blog pages posted by the Internet users. In order to test the theoretical model of our study, 133 active blog users were recruited to participate in a group discussion as well as a survey. They were asked to fill out a questionnaire on their commitment, motivation and rewards of creating UCC contents. At the same time, their creativity was measured by independent experts using Torrance Tests of Creative Thinking. Finally, two independent users visited the study participants' blog pages and evaluated their content creativity using the Creative Products Semantic Scale. All the data were compiled and analyzed through structural equation modeling. We first conducted a confirmatory factor analysis to validate the measurement model of our research. It was found that measures used in our study satisfied the requirement of reliability, convergent validity as well as discriminant validity. Given the fact that our measurement model is valid and reliable, we proceeded to conduct a structural model analysis. The results indicated that all the variables in our model had higher than necessary explanatory powers in terms of R-square values. The study results identified several important reward shemes. First of all, skill variety, task importance, task identity, and automony were all found to have significant influences on the intrinsic motivation of creating UCC contents. Also, the relationship with other users was found to have strong influences upon both intrinsic and extrinsic motivation. Finally, the opportunity to get recognition for their UCC work was found to have a significant impact on the extrinsic motivation of UCC users. However, different from our expectation, monetary compensation was found not to have a significant impact on the extrinsic motivation. It was also found that commitment was an important mediating factor in UCC environment between motivation and content creativity. A more fully mediating model was found to have the highest explanation power compared to no-mediation or partially mediated models. This paper ends with implications of the study results. First, from the theoretical perspective this study proposes and empirically validates the commitment as an important mediating factor between motivation and content creativity. This result reflects the characteristics of online environment in which the UCC creation activities occur voluntarily. Second, from the practical perspective this study proposes several concrete reward factors that are germane to the UCC environment, and their effectiveness to the content creativity is estimated. In addition to the quantitive results of relative importance of the reward factrs, this study also proposes concrete ways to provide the rewards in the UCC environment based on the FGI data that are collected after our participants finish asnwering survey questions. Finally, from the methodological perspective, this study suggests and implements a way to measure the UCC content creativity independently from the content generators' creativity, which can be used later by future research on UCC creativity. In sum, this study proposes and validates important reward features and their relations to the motivation, commitment, and the content creativity in UCC environment, which is believed to be one of the most important factors for the success of UCC and Web 2.0. As such, this study can provide significant theoretical as well as practical bases for fostering creativity in UCC contents.

• 여성건강간호학회지
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• 제6권3호
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• pp.439-452
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• 2000

This study sought to figure out women's needs during early postpartum for developing adequate nursing intervention toward postpartal women's healthy adaptation. A convenience sample of 89 women who are in the early postpartal period and admitted in a university hospital located in Seoul, Korea was studied from July 1, 1999 to August 13. 1999. 1. The age group of 26-30 years was 52.8% and the level of education above high school 91%. 67.6% of women had no job, 62.9% had experienced one time of delivery, and 52.8% had no experience of abortion. 2. 31.5% of women received prenatal education, 44.9% only postpartal education. 77.5% of women planned breast-feeding, and 53.9% of women had an experience of breast-feeding during hospital stay. For the feeling of confidence related to the self-care, 27% only expressed 'yes. I have' and 59.5% 'just a little bit'. For the feeling of confidence related to the baby rearing, 29.2% only expressed 'yes. I have' and 60.7% 'just a little bit'. 3. The rate of postpartal women's mother as a preferred non-professional care giver was the highest, 75.3%. The rate of the style of Sanhujori highly preferred and planned at this time was at postpartal women's maiden home or her home with mother, 58.4%, 47.7% respectively. It shows that women still wish to have traditional Sanhuiori at home. 4. The mean of nursing need of postpartal women was 4.25% and it means that universally the degree of nursing need during postpartum is still high. General nursing need (4.29) was higher than that of traditional Sanhujori (4.09), however, the need of Sanhujori is still high. 5. Specifically, the degree of nursing need according to the category of needs was 'educational need for baby rearing,' 4.43; 'emotional-psychological care', 4.41; 'environmental care,' 4.31; 'self-care,' 4.14; and 'physical care,' 3.85 in rank. The educational need core of the specific method about Sanhuiori (4.35) was second to the highest among 15 items of self-care. 6. The related factors to the degree of nursing need were age to physical care; educational level, plan of breast feeding and experience of breast feeding during hospital stay to emotional-psychological care; and the feeling of confidence in baby rearing to environmental care. 7. There was highly positive correlation between the degree of traditional Sanhujori need and general care need(r=.77). This result strongly reflects that there is a necessity of professional care givers' capability to consider the integrative care reflecting the socio-cultural need for women's healthy adaptation during postpartum. It provides a challenge to the professional care givers to research further on the effects of Sanhuiori on the health status, health recovery after abortion or delivery from the various aspects through the cross-sectional and longitudinal research for the refinement of the reality of Sanhuiori not only as cultural phenomenon but as an inseparable factor influencing on women's postpartal healthy adaptation and for the appropriateness of intervention and quality of care for desirable health outcome.

• 대한토목학회논문집
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• 제35권6호
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• pp.1297-1308
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• 2015

우리나라는 교통안전법에 의해 지역교통안전기본계획을 수립 시행하고 있다. 지자체별 맞춤형 교통안전시책 수립을 통해 교통안전 향상을 위한 대책 수립 및 역할분담이 강조되고 있으며, 이는 곧 지자체가 지역실정에 맞는 내실 있는 지역교통안전 정책을 실질적으로 주도하여 추진하는 것을 의미한다. 지자체들이 가지고 있는 다면적인 특성에 부합되는 효율적인 교통안전정책이 시행되기 위해서는 지역특성을 고려한 지역단위 교통사고를 예측하고 사고에 미치는 영향요인 분석이 선행되어야 하지만 이에 대한 연구는 미흡한 실정이다. 지역을 기반으로 하는 교통사고 예측에 관한 기존 연구들은 자료 수집의 한계로 대부분 국가 또는 도시를 분석단위로 사고노출환경과 관련되는 사회경제변수들을 활용한 연구가 대부분이었다. 교통사고 예측모형을 개발하는 이유는 교통사고 발생특성을 파악하여 교통사고를 줄일 수 있는 효율적인 대책을 발굴하는 것이 주요 목적이다. 이에 본 연구에서는 기존연구에서 다루지 못한 보다 작은 지역단위인 행정동을 단위로 지역교통사고 예측모형을 개발하였으며, 사고 노출환경 측면의 사회경제적 변수 외 교통안전정책가가 제어할 수 있는 교통안전시설 및 정책변수를 모형에 반영하여 지역교통안전 정책 수립시 활용할 수 있는 방안을 제시하였다. 모형개발 결과 사고노출환경 측면에서는 도로연장, 건축물 총 연면적, 버스전용차로 설치율, 교차로 및 횡단보도 개소수는 사고와 양(+)의 관계를 보이고 있으며, 횡단보도예고 설치율, 과속방지턱 개소수 및 경찰인력에 의한 단속실적은 사고와 음(-)의 관계에 있는 것으로 나타났다.

• 마케팅과학연구
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• 제18권3호
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• 한국어병학회지
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• 제6권2호
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• pp.93-101
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• 1993

효모의 RNAI유전자는 RNA processing에 관여 하는지 혹은 RNA transport에 관여 하는지 아직까지 유전자의 기능이 정확히 알려져 있지 않은 실정이다. 효모의 RNAI 유전자의 기능을 파악하기 위한 방법으로 본 연구에서는 rna1-1 mutant gene을 cloning하여 이에 대한 DNA sequence를 조사함으로써 RNAI 유전자와 rna1-1 유전자의 차이점을 이해하고자 하였다. rna1-1 marker를 갖는 yeast strain(R49)로 부터 genomic DNA를 추출하여 이를 BglII로 절단하여 genomic southern blotting을 행한 결과 wild type의 경우와 동일하게 3.4 kb에서 hybridization되는 signal을 얻었으며, RNAl 및 rna1-1이 yeast genome내에 single site로 존재함을 보여 주는 결과를 얻었다. mutant strain으로 부터 얻은 3.4 kb의 BglI fragment를 pUC19의 BamHI site에 subcloning하여 transformant들을 얻었고, wild type RNAl 유전자를 probe로 하여 rna1-1 mutant 유전자를 cloning할 수 있었다. pUC19에 cloning된 RNA1유전자 및 rna1-1유전자로부터 다양한 Ba131유도체를 얻어 이들에 대한 염기 서열을 비교한 결과 transcription initation site에서부터 down stream쪽으로 17 아미노산위치에 TCC가 TTC로 대치되어 있었으며 그 결과 serine이 phenylalanine으로 변환되는 결과를 얻었다. Wild type RNAI gene의 5'-region에는 3군데의 TATA-like sequence가 true TATA box인지 확인하기 위하여 Bal3I deletion에 의해 -103nt까지 deletion된 유도체를 얻었으며 ${\Delta}RNAI$, rna1-1, 81-2-6 clone이 rna1-1 allele와 complementation한지 확인하였으나 ${\Delta}RNAI$은 TS-complementation을 하지 못하였다. 따라서 현재까지 TATA-box라고 알려진 부분은 promoter로 작용하지 못함을 확인하였다.

• 한국식품과학회지
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• 제10권2호
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• pp.112-118
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• 1978

튀김용으로 사용되는 식물성 기름인 콩기름(Soybean), 옥수수기름(Corn oil), 채종유(Rapeseed oil) 및 미강유(rice bran oil)등 네가지를 선택하여 가열 시간에 따른 성분 및 물성 변화를 측정하므로써 다음과 같은 결과를 얻었다. 1. 필수 불포화지방산 : 가열하지 않는 콩기름, 옥수수기름, 채종유, 미강유의 리노레산$(C_{18}^{=2})$은 각각 53.2%, 52.0%, 53.3%, 37.4%로서 미강유의 리노레산의 함량이 가장 낮다. 48시간 가열했을 때의 리노레산의 잔존량은 콩기름, 옥수수기름, 채종유, 미강유가 각각 23.8%, 19.7%, 14.9%, 34.1%이다. 리노렌산$(C_{18}^{=3})$의 가열하지 않은 콩기름, 옥수수기름, 채종유, 미강유의 함량은 각각 7.1%, 2.4%, 0.3%, 29.7%이고 48시간 가열후 각각 1.7%, 0.1%, 0.1%, 5.0%로 상당히 감소된다. 2. 포화 지방산 : 팔미트산과 스테아르산의 전 함량은 가열하지 않은 콩기름, 옥수수기름, 채종유 및 미강유의 경우 각각 12.3%, 10.8%, 11.4%, 16.9%, 이고 48시간 가열후 각각 10.8%, 10.2%, 11.2%, 15.4%로서 가열후에도 거의 변화를 일으키지 않는다. 3. 산가 : 가열하지 않은 콩기름, 옥수수기름, 채종유, 미강유의 산가는 0.09, 0.13, 0.15, 0.45이고 가열시간에 따른 산가의 변화는 콩기름의 경우 제일 적게 나타났으며 미강유는 32시간, 48시간 가열에서, 채종유는 48시간 가열에서 변색 또는 불용성 때문에 산가 측정이 불가능 했다. 4. 요오드가 : 가열하지 않은 콩기름, 옥수수기름, 채종유의 요오드가는 각각 121, 117, 117로서 거의 비슷하나 포화도가 높고 불포화도가 낮은 미강유는 요오드 가가가 100이다. 5. 과산화물가 : 가열하지 않은 콩기름, 옥수수기름, 채종유, 미강유의 과산화물가는 각각 5.6, 13.5, 54.8, 13.1이며 이중에서 채종유의 값이 불포화도가 비슷한 콩기름 및 옥수수기름에 비하여 훨씬 높은 것은 포장이 허술한 병에 보관하므로서 자연광선에 의한 산패에 기인하는 것으로 추측되며 따라서 식용유의 경우 포장 저장 방법 및 저장 기간등이 매우 중요함을 알수 있다. 6. 점도 : 가열하지 않은 콩기름, 옥수수기름, 채종유, 미강유는 각각 48.58, 51.32, 52.46, 97.39센티스토크로 대체적으로 비슷하나 32시간 이상 가열 후에는 미강유와 채종유는 점도 측정이 불가능 할 정도로 커져 실제 튀김 조리용으로 사용이 거의 불가능 함을 알 수 있었다.

• 대한방사선치료학회지
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• 제17권2호
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• pp.133-140
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• 2005

목 적 : 3차원치료계획 (3D plan)과 대향2문조사(POP plan)의 선량 계획시 치료표적 (Planning Target Volume, PTV)와 정상조직(Organ at Risk, OAR)에 실제 흡수되는 선량을 반도체검출기를 이용하여 실시간선량측정(Real- time dosimetry)을 시행함으로써 치료계획의 타당성을 확인하고자 한다. 대상 및 방법 : 실제 치료할 환자의 구강안을 채워줄 Aquaplaste를 Simulation과정에서 제작하며 측정하고자 하는 부위에 Aquaplaste를 성형하여 반도체 검출기가 자리할 공간을 확보한다. 치료시 반도체검출기를 측정부위에 위치시키고 치료가 진행중 각 Port에 해당하는 Electrometer의 지시치를 얻는다. 얻은 지시치에 선량변환계수(Diode Calibration Factor, DCF)를 이용하여 실제 선량으로 환원하여 Exp. Dose와 실제 Dose를 비교하며 오차를 구한다. 실험의 수를 증가시켜 보다 정확한 결과를 얻기 위하여 Alderson Rando phantom(Huestis, USA)을 이용하여 같은 실험을 반복한다. 결 과 : 대향2문조사를 한 A환자의 경우 Exp. value와 측정선량의 비(exp.D/eff.D)가 197.5/199로 -1.2%, 3차원치료계획을 한 B환자는 exp.D/eff.D가 199.9/198.7로 +0.6%, C환자의 경우 exp.D/eff.D가 196/200으로 -1.5%가 차이 남을 알 수 있었다. 또 Target dose 외에 방어하고자 하는 부위의 측정도 병행한 C환자의 결과치는 96/200으로 47%의 선량이 측정되어 방어의 목적을 달성했음을 알 수 있었다. Phantom을 이용한 측정에서는 A환자와 같이 (a) point(target), (b) point(protect)로 나뉘어 측정하여 다음의 결과치를 얻었다. Phantom 1 (a): 190.6/198.4=-3.9%, (b): 119.6/124.2=-3.7%, Phantom 2 (a): 185.4/191.3=-3%, (b): 109.6/113.8=-3.7%의 결과치를 얻어 목적한 선량에 ${\pm}5%$이내로 만족함을 알 수 있었다. 결 론 : 반도체검출기를 이용한 치료전 선량 측정의 유용성을 알아본 이번 실험은 Target dose 뿐만 아니라 방어하고자 하는 영역 또한 알아봄으로써 치료의 타당성을 확인하는데 매우 유용했고 단순선량계산에 의한 확인되지 않는 Target dose를 확인하는 데에도 큰 이점이 있다고 생각된다. 치료 전 L-gram과 같이 이런 측정은 매우 효과적으로 치료방법의 타당성과 이후의 치료계획에도 많은 이득을 가져다 줄 것이라고 생각된다.

• 마케팅과학연구
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• 제19권2호
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• pp.53-67
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• 2009

For the last decades, service quality has been studied as one of the most important tools for a service company to compete with the other companies. Based on these past researches, it has been agreed that the service quality is a basic and powerful tool to create the competitive advantage. Due to similar reason, many service marketing practitioners have been also focused on the service quality to retain the existing consumers and collect the new consumers. However, service quality is subjectively perceived by individual consumers. Consumer evaluation of service quality can be different from each other. Especially consumers with one life-style may evaluate the service quality differently from the consumers with the other life-styles. Therefore we need to know whether there are differences in service quality perception on the categories of life-style. Life-style refers to a distinctive mode of living in its aggregate and broadest sense. It embodies the patterns that were developed and emerged from the dynamics of living in a society. Since the concept of life-style and its relationship to marketing was introduced in 1963 by William Lazer, methods of measuring the life-style and their application have been developed. Life-style has been usually used to segment the marketplace because it offers marketers a unique and important view of the market. When Life-style is combined with clustering methods, life-style segmentation can generate identifiable whole persons rather than isolated fragment. Life-style segmentation begins with people instead of products and classifies them into different life-style types, each characterized by a unique style of living based on a wide range of activities, interests, and opinions(Plummer, 1974). In this study we applies the life-style segmentation based on the AIO(Activities, Interests, and Opinions) to the consumers of the large discount stores. In Korea, the large discount store market has entered into maturity stage so that the market differentiation strategy is becoming a more critical issue to the marketing practitioners. One of the most important tools to differentiate from the competitors in large discount store market is continuously to provide service of better quality than competitors. This study tries to find answers about the following questions: 1) How can we categorize the consumer life-styles in the large discount store? 2) What are the characteristics of the categorized groups? 3) Are there any differences in service quality perception among the consumers with different life-styles 4) Are there any differences in consumer behavior among them in the large discount store? For the purpose, we collected survey data from consumers and analyzed the data with the SPSS package where we had $X^2$-test, factor analysis, ANOVA, MANOVA, and cluster analysis. The survey was made during one month in the April of 2008. Among the collected 306 copies of questionnaires, 281 copies were chosen as the effective samples for empirical analysis except 25 copies with wrong responses. To identify the life-style patterns, we used the measures employed by Kim and Kwon(1999), where 44 items on a seven-point scale were used to measure factors of the life-style patterns. The Principal Component Method was used for factor extraction, and the VARIMAX orthogonal factor rotation was employed. The 7 items showing low factor loading were eliminated. The results of the factor analysis suggested that nine factors of the life-style patterns were identified as follows: 1) the equality-of-sexes and pursuit-of-independence tendency 2) self-management tendency 3) sociable tendency 4) self-display tendency 5) degree of a dilettante life 6) pursuit-of-information tendency 7) bargain hunter tendency 8) TV preference tendency 9) pursuit-of-leisure tendency. Next, after the K-means cluster analysis was performed with nine factors of the life-style patterns, the life-styles of the respondents were classified into four groups which are named as the 'progressive practicality-oriented group', 'positive success-oriented group', 'sociable ostentation-oriented group', 'stable conservation-oriented group'. The analysis results for usage behavior between the market segments showed statistically significant differences in the frequency of usage, duration time in the store, consumer satisfaction, and loyalty. Also, we tried to investigate whether the large discount store consumers differently perceive the quality of service based upon the types of life-style. To measure the service quality of large discount store, we adapted several measurement models measuring the service quality such as SERVPERF, BCP, R-SERVPERF, R-BCP. MANOVA and One-Way ANOVA were performed to confirm the difference in service quality perception based on the market segments. The results have also shown significant differences between life-style types in service quality perception. These findings show that the large discount store marketers should consider consumer life-style as one of the most important market segments for marketing and understand the difference in service quality perception between life-style types. Our findings give important implications to marketers of large discount stores as well as life-style researchers. First, this study showed there were significant differences in consumer's service quality perception and usage behavior between the types of life-style. It provides evidence that the life-style approach can be a important basis in segmenting the large discount store market and will make consumers perceive the service quality high. Second, most previous researches on service quality have been in aggregate level. However, our results imply that the future research on service quality have to focus on segment level.

• 벤처창업연구
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• 제5권1호
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• pp.45-67
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• 2010

2005년 7월 21일, 중국인민은행은 위안화 환율 제도를 미 달러화에 대한 고정환율제에서 통화바스켓 기준 관리변동환율제로 변경하였다. 이러한 변화는 중국 기업들이 환율변동에 자유로울 수 없음을 의미한다. 본 연구는 변동환율제도 하에서 위안화 환율변동과 벤처기업의 재무적성과 간의 관계에 대한 분석에 연구의 목적을 두었다. 본 연구의 분석과정 및 결과는 아래와 같다. 첫째, 벤처기업의 재무성과를 측정하기 위하여 중국 상하이 증권거래소에 상장된 기업 중 무작위로 산동성 벤처기업을 표본으로 선택하여 안전성, 수익성, 성장성, 활동성의 4가지 요소에 따라 분기별 재무지표를 추출하였다. 둘째, 환율변동 자료는 중국이 변동환율제도를 최초로 도입한 2005년 7월 21일부터 2008년 12월 31일까지의 일별 위안화 환율자료를 중국인민은행에서 수집하여 분기별 변동환율로 정리하였다. 셋째, 위안화 환율변동과 벤처기업의 재무성과 간 관계를 확인하기 위하여 본 연구는 피어슨 상관관계분석을 실시하였다. 그 결과로서 전반적으로 평가절상 된 위안화 환율변동은 기업의 부채비율, 총자산 회전율, 자기자본 회전율에 통계적으로 유의하게 약한 부(-)의 상관관계를 보이고 있었다. 그러나 기타 재무지표들과는 통계적으로 직접적인 상관관계가 파악되지는 않았다. 따라서 본 연구를 통해 위안화 가치의 상승이 단기적으로 중국 벤처기업들의 경상이익에 큰 영향을 미치지 않는다는 점과 중국 벤처기업의 외화자산 비중이 상대적으로 높다는 점을 확인할 수 있었다. 또한 이를 토대로 본 연구는 환위험 노출에 대한 대응책으로 위안화/외화 비율의 조정등 효과적인 환위험 관리방법을 제시하였다.