• Title/Summary/Keyword: K-means 군집분석

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A Study on Analysis of consumer perception of YouTube advertising using text mining (텍스트 마이닝을 활용한 Youtube 광고에 대한 소비자 인식 분석)

  • Eum, Seong-Won
    • Management & Information Systems Review
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    • v.39 no.2
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    • pp.181-193
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    • 2020
  • This study is a study that analyzes consumer perception by utilizing text mining, which is a recent issue. we analyzed the consumer's perception of Samsung Galaxy by analyzing consumer reviews of Samsung Galaxy YouTube ads. for analysis, 1,819 consumer reviews of YouTube ads were extracted. through this data pre-processing, keywords for advertisements were classified and extracted into nouns, adjectives, and adverbs. after that, frequency analysis and emotional analysis were performed. Finally, clustering was performed through CONCOR. the summary of this study is as follows. the first most frequently mentioned words were Galaxy Note (n = 217), Good (n = 135), Pen (n = 40), and Function (n = 29). it can be judged through the advertisement that consumers "Galaxy Note", "Good", "Pen", and "Features" have good functional aspects for Samsung mobile phone products and positively recognize the Note Pen. in addition, the recognition of "Samsung Pay", "Innovation", "Design", and "iPhone" shows that Samsung's mobile phone is highly regarded for its innovative design and functional aspects of Samsung Pay. second, it is the result of sentiment analysis on YouTube advertising. As a result of emotional analysis, the ratio of emotional intensity was positive (75.95%) and higher than negative (24.05%). this means that consumers are positively aware of Samsung Galaxy mobile phones. As a result of the emotional keyword analysis, positive keywords were "good", "good", "innovative", "highest", "fast", "pretty", etc., negative keywords were "frightening", "I want to cry", "discomfort", "sorry", "no", etc. were extracted. the implication of this study is that most of the studies by quantitative analysis methods were considered when looking at the consumer perception study of existing advertisements. In this study, we deviated from quantitative research methods for advertising and attempted to analyze consumer perception through qualitative research. this is expected to have a great influence on future research, and I am sure that it will be a starting point for consumer awareness research through qualitative research.

The Validation Study of the Questionnaire for Sasang Constitution Classification (the 2nd edition revised in 1995) - In the field of profile analysis (사상체질분류검사지(四象體質分類檢査紙)(QSCC)II에 대(對)한 타당화(妥當化) 연구(硏究) -각(各) 체질집단(體質集團)의 군집별(群集別) Profile 분석(分析)을 중심(中心)으로-)

  • Lee, Jung-Chan;Go, Byeong-Hui;Song, Il-Byeong
    • Journal of Sasang Constitutional Medicine
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    • v.8 no.1
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    • pp.247-294
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    • 1996
  • By means of the statistical data which has been collected with newly revised QSCC made use of the outpatient group examined at Kyung-Hee Medical Center and an open ordinary person group, the author proceeded statistical analysis for the validation study of the revised questionnaire itself. First, check the accurate discrimination rate by performing discriminant analysis on the statistical data of the patient group. And next, sought T-score by applying the norms gained in process of standadization of the open ordinary person group to the Sasang scale score of the outpatient group and investigated the distinctive feature between the subpopulations which was devided in the process of multivarite cluster analysis. The result was summarized as follows ; 1. The validity of the questionnaire was established through the fact that the accurate discrimination rate the ratio between predicted group and actual group was figured out 70.08%. 2. At the profile analysis the response to the relevant scale showed notable upward tendency in each constitutional group and therefore it seems to be pertinent in the field of constitutional discrimination. 3. In the observation of the power of expression through the profile analysis of each constitutional group the Soyang group demonstrated the most remarkable outcome, the Soeum group was the most inferior and the Taieum group revealed a sort of dual property. 4. What is called the group of seceder out of three subpopulation of each constitutional group distinguished definitely from the contrasted groups at the point of the distinctive profile feature and the content is like following description. (1) The seceder group of Soyang-in showed considerably passive disposition differently from general character of ordinary Soyang group and an appearance attracting the attention is that they demonstrated comparatively higher response at Soeum scale (2) The seceder group of Taieum-in gained low scores in general that informed the passive disposition of the group and the other way of the general property of Taieum group which showed accompanied ascension in Taiyang-Taieum scales they demonstrated sharply declined score at Taiyang scale (3) The seceder group of Soeum-in demonstrated distinctive property similar to the profile feature of Soyang group and it notifies that the passive property of Soeum group was diluted for the most part. According to the above result, the validity of newly revised questionnaire has been proven successfully and the property of seceder groups could be noticed to some degree through the profile analysis on the course of this study. The result of this study is expected to use as a research materials to produce next edition of the questionnaire and it is regarded that further inquisition about the difference between the seceder group and the contrasted group is required for the promotion of the questionnaire as it refered several times in the contents of the main discourse.

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Analysis of the Seasonal Concentration Differences of Particulate Matter According to Land Cover of Seoul - Focusing on Forest and Urbanized Area - (서울시 토지피복에 따른 계절별 미세먼지 농도 차이 분석 - 산림과 시가화지역을 중심으로 -)

  • Choi, Tae-Young;Moon, Ho-Gyeong;Kang, Da-In;Cha, Jae-Gyu
    • Journal of Environmental Impact Assessment
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    • v.27 no.6
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    • pp.635-646
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    • 2018
  • This study sought to identify the characteristics of seasonal concentration differences of particulate matter influenced by land cover types associated with particulate matter emission and reductions, namely forest and urbanized regions. PM10 and PM2.5 was measured with quantitative concentration in 2016 on 23 urban air monitoring stations in Seoul, classified the stations into 3 groups based on the ratio of urbanized and forest land covers within a range of 3km around station, and analysed the differences in particulate matter concentration by season. The center values for the urbanized and forest land covers by group were 53.4% and 34.6% in Group A, 61.8% and 16.5% in Group B, and 76.3% and 6.7% in Group C. The group-specific concentration of PM10 and PM2.5 by season indicated that the concentration of Group A, with high ratio of forests, was the lowest in all seasons, and the concentration of Group C, with high ratio of urbanized regions, had the highest concentration from spring to autumn. These inter-group differences were statistically significant. The concentration of Group C was lower than Group B in the winter; however, the differences between Groups B to C in the winter were not statistically significant. Group A concentration compared to the high-concentration groups by season was lower by 8.5%, 11.2%, 8.0%, 6.8% for PM10 in the order of spring, summer, autumn and winter, and 3.5%, 10.0%, 4.1% and 3.3% for PM2.5. The inter-group concentration differences for both PM10 and PM2.5 were the highest in the summer and grew smaller in the winter, this was thought to be because the forests' ability to reduce particulate matter emissions was the most pronounced during the summer and the least pronounced during the winter. The influence of urbanized areas on particulate matter concentration was lower compared to the influence of forests. This study provided evidence that the particulate matter concentration was lower for regions with higher ratios of forests, and subsequent studies are required to identify the role of green space to manage particulate matter concentration in cities.

Hierarchy of the dolmen society in Yosu Peninsula (여수반도 지석묘 사회의 계층구조)

  • Lee, Dong-Hui
    • KOMUNHWA
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    • no.70
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    • pp.109-132
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    • 2007
  • Taking the Yosu Peninsula where prestige goods were prevalent and more dolmen were excavated and surveyed than other regions as object of the research, this dissertation investigated the hierarchy of dolmen society. The dolmen groups were excavated and surveyed at some 20 positions in Yosu Peninsula Analyzing the number, weight of upper stone, location, the buried relics of dolmen, the hierarchy for each dolmen group can be summarized as follows. It seems that the large group with a lot of dolmen and big upper stone which is located on the plane with stream or on the lower part of hill might be the central group with abundant buried relics. However, the size of individual upper stone does not coincide with buried relics sometimes. Thus, it is required to review the entirety of dolmen group rather than individual upper stone in the relation between the scale of upper stone and buried relics. Then the scale of tomb is proportionate to the prestige goods. Meanwhile, the discrepancy between dolmens can be verified by the difference among upper stone, tomb, burial accessories, etc in the unit dolmen group. Since dolmen is the tomb of some inhabitants in the Bronze Age, the existence of stone coffin tomb with buried bronze sword, jade or stone sword compared to the stone coffin with no relics means that there was powerful representative of one generation even in one kindred group on the basis of wealth or authority. It can be concluded that the upper stone or large tomb or prestige goods among the persons buried in dolmen were fixed as high class, those with relatively small stone coffin with no or scanty burial accessories were fixed as medium class and multitudinous class who were not buried in dolmen were fixed as low class. Therefore, the dolmen society in Yosu Peninsula shows that there was division of class in the unit dolmen group as well as hierarchy in the group.

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Development of Brain Tumor Detection using Improved Clustering Method on MRI-compatible Robotic Assisted Surgery (MRI 영상 유도 수술 로봇을 위한 개선된 군집 분석 방법을 이용한 뇌종양 영역 검출 개발)

  • Kim, DaeGwan;Cha, KyoungRae;Seung, SungMin;Jeong, Semi;Choi, JongKyun;Roh, JiHyoung;Park, ChungHwan;Song, Tae-Ha
    • Journal of Biomedical Engineering Research
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    • v.40 no.3
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    • pp.105-115
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    • 2019
  • Brain tumor surgery may be difficult, but it is also incredibly important. The technological improvements for traditional brain tumor surgeries have always been a focus to improve the precision of surgery and release the potential of the technology in this important area of the body. The need for precision during brain tumor surgery has led to an increase in Robotic-assisted surgeries (RAS). One of the challenges to the widespread acceptance of RAS in the neurosurgery is to recognize invisible tumor accurately. Therefore, it is important to detect brain tumor size and location because surgeon tries to remove as much tumor as possible. In this paper, we proposed brain tumor detection procedures for MRI (Magnetic Resonance Imaging) system. A method of automatic brain tumor detection is needed to accurately target the location of the lesion during brain tumor surgery and to report the location and size of the lesion. In the qualitative assessment, the proposed method showed better results than those obtained with other brain tumor detection methods. Comparisons among all assessment criteria indicated that the proposed method was significantly superior to the threshold method with respect to all assessment criteria. The proposed method was effective for detecting brain tumor.

Determination of Tumor Boundaries on CT Images Using Unsupervised Clustering Algorithm (비교사적 군집화 알고리즘을 이용한 전산화 단층영상의 병소부위 결정에 관한 연구)

  • Lee, Kyung-Hoo;Ji, Young-Hoon;Lee, Dong-Han;Yoo, Seoung-Yul;Cho, Chul-Koo;Kim, Mi-Sook;Yoo, Hyung-Jun;Kwon, Soo-Il;Chun, Jun-Chul
    • Journal of Radiation Protection and Research
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    • v.26 no.2
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    • pp.59-66
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    • 2001
  • It is a hot issue to determine the spatial location and shape of tumor boundary in fractionated stereotactic radiotherapy (FSRT). We could get consecutive transaxial plane images from the phantom (paraffin) and 4 patients with brain tumor using helical computed tomography(HCT). K-means classification algorithm was adjusted to change raw data pixel value in CT images into classified average pixel value. The classified images consists of 5 regions that ate tumor region (TR), normal region (NR), combination region (CR), uncommitted region (UR) and artifact region (AR). The major concern was how to separate the normal region from tumor region in the combination area. Relative average deviation analysis was adjusted to alter average pixel values of 5 regions into 2 regions of normal and tumor region to define maximum point among average deviation pixel values. And then we drawn gross tumor volume (GTV) boundary by connecting maximum points in images using semi-automatic contour method by IDL(Interactive Data Language) program. The error limit of the ROI boundary in homogeneous phantom is estimated within ${\pm}1%$. In case of 4 patients, we could confirm that the tumor lesions described by physician and the lesions described automatically by the K-mean classification algorithm and relative average deviation analyses were similar. These methods can make uncertain boundary between normal and tumor region into clear boundary. Therefore it will be useful in the CT images-based treatment planning especially to use above procedure apply prescribed method when CT images intermittently fail to visualize tumor volume comparing to MRI images.

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Growth Characteristics and Vegetation Structure of the Pinus densiflora Forest for Sugumagi of Unmun Temple, Cheongdo-gun, Korea (청도군 운문사 입구 수구막이 소나무림 식생구조 및 생육 특성)

  • Kang, Gi Won;Lee, Do-I;Han, Bong-Ho;Kwak, Jeong-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.5
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    • pp.1-15
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    • 2020
  • This study was designed to come up with a way of managing a cultural landscape forest by conducting research on the vegetation structure and growth characteristics. This study's target site, which was 45,201㎡ in size, was Pinus densiflora forest for Sugumagi placed at the entrance of Unmun Temple, Sinwon-ri, Unmun-myeon, and Cheongdo-gun in the southernmost part of Gyeongsangbuk-do, Korea. Sugumagi means the water of the valley flows far away, and where no downstream is visible according to feng shui. The historical sources of the Sugumagi Pinus densiflora forest at the entrance of Unmun Temple isn't clear. It waw only found at that location. The Pinus densiflora forest at the entrance of Unmun Temple is located in the waterway in terms of Feng Shui. The present condition of growth was investigated through a grid surveys of 98 trees and Pinus densiflora growth. As a result of the analysis of growth status, Pinus densiflora, Larix leptolepis, Zelkova serrata, Celtis sinensis, and Rhus javanica were distributed in the conopy layer, and 28 species including Ailanthus altissima were grown in the understroy layer, and 92 species, including Ampelopsis brevipedunculata, in the shrub layer. The plant community structure was divided into low, medium and high-density Pinus densiflora forests in the study area, based on the number in the conopy layer and the grade of and the trees analyzed. As a result of the analysis, the Pinus densiflora dominated the low, medium and high-density Pinus densiflora forests, and there were no competitive species. The relative dominance of the low-density Pinus densiflora forests was 46.9% on average, medium-density was 62.6% and 50.2% was found in high-density. The mean species diversity of Shannon in the low-density study was 0.7055, medium-density study was 0.8966 and the average species diversity of Shannon in the high-density study was 0.8317. The analysis of the age and growth of 25 sample trees in the Sugumagi Pinus densiflora forest shows that the distribution of the chest diameter (DBH) of the sample Pinus densiflora is 38 to 77cm with the average chest diameter being 61.1cm. The age was 84-161 years and the average was 114 years. In the Pinus densiflora forest, most(670,659, or 98.3%) of the tree trunk wound was collected for rosins during the Japanese colonia Era, Of the total 670, 659 were Pinus densiflora, 98.3% of the total. 394 were surgically repaired in 2005. For the preservation of the Sugumagi Pinus densiflora forest, dead trees should be replaced with substitute trees appropriate to the middle and south topography. It is demanded that foreign species such as Larix leptolepis in the research area should be removed and Pinus densiflora that underwent surgical operations should be regularly sterilized. It is also emphasized that the management of insecticide is important.

Microbial profile of asymptomatic and symptomatic teeth with primary endodontic infections by pyrosequencing (원발성 치근단 치주염을 갖는 감염근관에서 증상유무에 따른 세균분포의 pyrosequencing 분석)

  • Lim, Sang-Min;Lee, Tae-Kwon;Kim, Eun-Jeong;Park, Jun-Hong;Lee, Yoon;Bae, Kwang-Shik;Kum, Kee-Yeon
    • Restorative Dentistry and Endodontics
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    • v.36 no.6
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    • pp.498-505
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    • 2011
  • Objectives: The purpose of this in vivo study was to investigate the microbial diversity in symptomatic and asymptomatic canals with primary endodontic infections by using GS FLX Titanium pyrosequencing. Materials and Methods: Sequencing was performed on 6 teeth (symptomatic, n = 3; asymptomatic, n = 3) with primary endodontic infections. Amplicons from hypervariable region of the small-subunit ribosomal RNA gene were generated by polymerized chain reaction (PCR), and sequenced by means of the GS FLX Titanium pyrosequencing. Results: On average, 10,639 and 45,455 16S rRNA sequences for asymptomatic and symptomatic teeth were obtained, respectively. Based on Ribosomal Database Project Classifier analysis, pyrosequencing identified the 141 bacterial genera in 13 phyla. The vast majority of sequences belonged to one of the seven phyla: Actinobacteria, Bacteroidetes, Firmicutes, Fusobacteria, Proteobacteria, Spirochetes, and Synergistetes. In genus level, Pyramidobacter, Streptococcus, and Leptotrichia constituted about 50% of microbial profile in asymptomatic teeth, whereas Neisseria, Propionibacterium, and Tessaracoccus were frequently found in symptomatic teeth (69%). Grouping the sequences in operational taxonomic units (3%) yielded 450 and 1,997 species level phylotypes in asymptomatic and symptomatic teeth, respectively. The total bacteria counts were significantly higher in symptomatic teeth than that of asymptomatic teeth (p < 0.05). Conclusions: GS FLX Titanium pyrosequencing could reveal a previously unidentified high bacterial diversity in primary endodontic infections.

A Study on the Design of Memorial in the Design Competition for Donghak Peasant Revolution Memorial Park (동학농민혁명 기념공원 설계공모에 나타난 메모리얼 설계 경향)

  • Lee, Jin-Wook;Sung, Jong-Sang;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.66-79
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    • 2017
  • In 2014, a Donghak Peasant Revolution Memorial Park design competition was held with various forms and techniques to convey mourning. This is a process of the reconsideration of memorial projects that are used to stimulate the collective memory and it is a meaningful resource for examining the consciousness of contemporary designers in regards to the memorial designs that are currently under planning in Korea. This study investigated the background of the Donghak commemorative projects that took place at the same site in a timely manner and analyzed the design competition through the existing literature research. Through this, it was seen that the memorial, which was formed by means of past political purposes, has changed into a way to collect various opinions and forms through open design competition. A framework of analysis prepared through multi-layer analysis is daily use, interaction and spontaneity, abstraction, temporality, locality, integration and harmony with surroundings. The results of this study are as follows. First, in order to convey memorial commemoration in everyday life, the projects organized scattered memorial spaces with special characteristics and linked them with daily activities program. Second, the projects used direct participation and emotional experiences to interact with monuments. Third, color, vertical elements, clustering, and park frame manipulation were used for abstract reproduction. Fourth, the projects introduce architecture and furniture that can be changed and plants for temporal change. Fifth, the previous terrain was restored and the setting of the scene was reproduced in order to make the site a space with place. Sixth, to improve the connection with existing monuments, the projects used techniques such as relaxation and the reinforcement of circulation lines and axes. Seventh, a path and a building conforming to the terrain were arranged for harmony with the surroundings.

Community Structure of Benthic Macroinvertebrates and Water Quality in the Major Lakes (Lake Sayeon, Lake Daeam, Seonam Reservoir, Lake Hoeya) of Ulsansi (울산 지역 주요 호소(사연호, 대암호, 선암저수지, 회야호)의 수질 및 저서성대형무척추동물 군집구조 분석)

  • Lee, Mi-Jin;Kwon, Hyeok-Young;Lee, Hae-Jin;Seo, Jung-Kwan;Lee, Jae-Kwan;Lee, Jong-Eun
    • Korean Journal of Ecology and Environment
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    • v.44 no.4
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    • pp.396-406
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    • 2011
  • To analyze between water quality and community structure of benthic macroinvertebrates, we selected four reservoirs (Lake Sayeon, Lake Daeam, Seonam reservoir and Lake Hoeya) in Ulsan-si and studied them from February 2010 to October 2010. The annual mean BOD (Biochemical Oxygen Demand) in the four lakes was $14.2mg\;L^{-1}$, and Seonam reservoir had the highest deviation in BOD. The maximum BOD for every lake was in February and their minimum in May, except for Lake Hoeya whose minimum was in July. The means of various nutrients were as follows: TN $0.051mg\;L^{-1}$, TP $0.100mg\;L^{-1}$, $NH_3-N\;0.606mg\;L^{-1}$, and $NO_3-N\;0.014mg\;L^{-1}$. The maximum TN was measured in June and the maximum and minimum TP were measured in March and in May respectively in the four lakes. Benthic macroinvertebrates were surveyed in April and October 2010. The number of benthic macroinvertebrates species was in the range of 16~36 and the average number of individuals were 58~208 inds. $m^{-2}$. Seonam reservoir, which has the highest mean TN ($0.082mg\;L^{-1}$) and $NO_3-N$($0.023mg\;L^{-1}$), had the largest number of species (36 species, 208 inds. $m^{-2}$). Pearson's correlation between the number of macro invertebrates species and TN was 0.962 (P<0.05), and between the species and $NO_3-N$ was 0.999 (P<0.05). These results show that the number of benthic macroinvertebrates species of the four lakes in Ulsan-si is significantly correlated with TN and $NO_3-N$.