• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.3
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• pp.63-82
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• 2014

The main objective of this research is to investigate whether the RFM (recency-frequency-monetary value) information of a customer's redemption behavior of loyalty points can improve the prediction of future value of the customer. The conventional measurement of customer value has been primarily based on purchase transactions behavior although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as redemption of rewards in a loyalty program. We theorize why a customer's redemption behavior can influence her future purchases and thereby the customer's total value based on operant learning theory, goal gradient hypothesis, and lock-in effect. Using a dataset from a major book store in Korea spanning three years between 2008 and 2010, we analyze both purchase transactions and redemption records of over 10,000 customers. The results show that the redemption-based RFM information does improve the prediction accuracy of the customer's future purchases. Based on this result, we also propose an improved estimate of customer lifetime value (CLV) by combining purchase transactions and loyalty points redemption data. Managerial implications will be also discussed for firms managing loyalty programs to maximize the total value customers.

• Fibers and Polymers
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• v.6 no.3
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• pp.224-228
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• 2005

This paper focuses on the application of a novel mathematical limit approach derived for K/S values in reactive dyeing of cotton fabrics. The relation obtained from Kubelka-Munk equation is used because the Kubelka-Munk equation is the basic relationship among fabric reflectance, fabric dye content and dyestuff characteristics. The limit approach derived in a former paper is applied to the laboratory dyeings and the dyeing behavior of some reactive dyes on cotton knitted fabric has been obtained. The results of the laboratory experiments are discussed using the new mathematical approach. When the actual K/S values obtained from the dyeings and the calculated K/S values derived by the limit approach are considered independently, it is observed that the limit relation is val id for low dye concentration applications. When the K/S values are calculated taking the K/S value of the initial dyeing concentration $(0.1\;\%\;owf)$ as the starting concentration by applying the result of the derived limit approach, the calculated K/S values fit with the ones obtained in actual dyeings. It is concluded that the novel approach presented in the paper can be used in calculating the K/S values when the initial dyeings at low dye concentrations are carefully carried out.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.363-369
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• 1999

Artemisia princeps was used for the natural dye stuff extraction and concentration to produce the condensed dye liquid. Using this liquid, the silk and the cotton fabrics were dyed. And then the K/S value, color difference were measured in order to determine the dyeability and the antimicrobial activity. The K/S value of silk were much higher than those of cotton. In terms of the silk fabric, the premordanting method was most efficient of the mordanting method. The various surface colors on the dyed fabric were resulted according to used mordants and mordanting methods. The dye fastness was significantly improved when mordants were added. Among them, Cr-mordant improved more than 1 level. The Cu-mordant showed the greatest antimicrobial activity on both of mordant treated silk and cotton.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.111-122
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• 2012

This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.472-479
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• 2010

The dyeing properties of mulberry fiber/cotton blended fabric with Inonotus obliquus are studied through the investigation of the effects of dyeing conditions, such as the concentration of Inonotus obliquus extract colorants, dyeing temperature, time, and pH values on dye uptakes (K/S). In addition, the effects of mordant on the dye uptakes and antibacterial activities are investigated. The results are summarized as follows. The dye uptakes of dyed fabric increased gradually with an increase concentration of Inonotus obliquus extract colorants, the K/S value was the highest when the dyeing temperature was $60^{\circ}C$ for a duration of 60 minutes. As the pH value of the dyeing solution changed to more acidic, the dyeability of the, fabric was improved. The K/S value recorded the highest at pH 3. The antibacterial activities of dyed and unmordanted mulberry fiber/cotton blended fabric showed a high Staphylococcus aureus reduction rate.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.3
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• pp.1281-1287
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• 2015

Background: Early detection of hepatocellular carcinoma using serological markers with better sensitivity and specificity than alpha fetoprotein (AFP) is needed. Aims: The aim of this study was to evaluate the diagnostic value of serum sICAM-1, ${\beta}$-catenin, IL-8, proteasome and sTNFR-II in early detection of HCC. Materials and Methods: Serum levels of IL-8, sICAM-1, sTNFR-II, proteasome and ${\beta}$-catenin were measured by ELISA assay in 479 serum samples from 192 patients with HCC, 96 patients with liver cirrhosis (LC), 96 patients with chronic hepatitis C (CHC) and 95 healthy controls. Results: Serum levels of proteasome, sICAM-1, ${\beta}$-catenin and ${\alpha}FP$ were significantly elevated in HCC group compared to other groups (P-value<0.001), where serum level of IL-8 was significantly elevated in the LC and HCC groups compared to CHC and control groups (P-value <0.001), while no significant difference was noticed in patients with HCC and LC (P-value=0.09). Serum level of sTNFR-II was significantly elevated in patients with LC compared to HCC, CHC and control groups (P-value <0.001); also it was significantly higher in HCC compared to CHC and control groups (P-value <0.001). ROC curve analysis of the studied markers between HCC and other groups revealed that the serum level of proteasome had sensitivity of 75.9% and specificity of 73.4% at a cut-off value of $0.32{\mu}g/ml$ with AUC 0.803 sICAM-1 at cut off value of 778ng/ml, the sensitivity was 75.8% and the specificity was 71.8% with AUC 0.776. ${\beta}$-catenin had sensitivity and specificity of 70% and 68.6% respectively at a cut off value of 8.75ng/ml with an AUC of 0.729. sTNFR-II showed sensitivity of 86.3% and specificity of 51.8% at a cut off value of 6239.5pg/ml with an AUC of 0.722. IL-8 had sensitivity of 70.4% and specificity of 52.3% at a cut off value of 51.5pg/ml with AUC 0.631. Conclusions: Our data supported the role of proteasome, sICAM-1, sTNFR-II and ${\beta}$-catenin in early detection of HCC. Also, using this panel of serological markers in combination with ${\alpha}FP$ may offer improved diagnostic performance over ${\alpha}FP$ alone in the early detection of HCC.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1680-1691
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• 2008

This study examines how the development and value of dresses shown in MBC historical dramas have changed with the overall change of the dramas. As for the research method, the second data analysis was done with literature study which was supplemented with interviews with the wardrobe team of MBC production design center. Historical dramas produced by MBC have gone through the developmental period, legitimate historical drama-oriented period, stagnant period, and historical dramas-modernized period. The value of costume in each period is as follows: Costume in the developmental period is considered only as part of drama setting. During legitimate historical drama-oriented period, it carries value as educational data and historical replica produced by historical research. Production design including costume obtains its own value in the stagnant period although the production of historical dramas decreases dramatically. And lastly, in the historical dramas-modernized period, costume starts to have commercial value as cultural contents. Historical drama costume may contain important value in terms of education and history, even though there has been controversy on TV historical dramas' role: they should focus on reproducing historical facts or they should support writers' creativity.

• The Journal of Industrial Distribution & Business
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• v.10 no.4
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• pp.33-41
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• 2019

Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.

• Proceedings of the KIEE Conference
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• 1998.11a
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• pp.220-222
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• 1998

This paper presents a method, which develops an ability of Zero-phase Overcurrent Relay. Zero-phase current is very useful factor of Fault decision in Protect Relaying system. Actually, the setting-point value of Designed Relay, using Zero-phase current, is fixed. So in the case of deciding fault, Fixed setting-point value is not suitable for changing Load. and cause errors in Distributions system. For solving this problem, This paper proposes the Changed setting point value Algorithm, which can be adaptive for changing Distributions system using Zero-phase current r.m.s. indexes. The results of simulation under Load changing and High impedance fault show that proposed algorithm is useful for changing Distributions system and decreasing errors.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.4
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• pp.33-49
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• 2014

This study empirically examines the impact of firms' environmental (E), social (S), and governancial (G) factors on their short-term and long-term values. To measure firms' non-financial performance, we use ESG performance grades published by KCGS (Korea Corporate Governance Service). We employ stock log return as the proxy of each firm's short-term value, and Tobin's Q ratio as that of its long-term value. From a series of regression analyses, we find each of the ESG factors generally has a negative impact on stock return while it has a positive impact on the Tobin's Q ratio. These results imply that firms' effort for enhancing their non-financial performance may adversely affect their financial performance in a short term; but in the long-term point of view, firms' values increase through their good images engraved by their respective social, environmental and governancial efforts. In addition, we compare the relative strength of impact among E, S, G, the three non-financial factors on the firms' value measured in Tobin's Q ratio, and find that S (social factor) and G (governancial factor) give statistically significant impact on the firms' value respectively. This result tells us it would be advised to strategically embed CSV (creating shared value) pursuing both of profits and social responsibility in the firms' future agenda. While E (environmental factor) is shown to be an insignificant factor for the firms' value, it should be emphasized as a major concern by all the stakeholders in order to form a sound business ecosystem.