• 가정과삶의질연구
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• 제21권6호
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• pp.97-106
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• 2003

This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

• 한국시스템다이내믹스연구
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• 제6권2호
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• pp.25-35
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• 2005

This paper describes the mechanism for new investment to appear in waves of boom and bust causing alternative periods of over and under supply of electricity in Korean market. A system dynamics model was developed to describe the dynamic behavior of new investment in Korean market. The simulation results show the boom and bust cycle in the new investments. When the market price is high, investors decide to build new power plants. However, it takes some delay time to complete new power plants. When the new power plants are being added into the grid, the supply increases and the wholesale price begins to decrease. This causes the cancellation of new power plant or delay the construction. This mechanism causes the boom and bust cycle in new investment.

• 벤처창업연구
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• 제11권4호
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• pp.27-36
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• 2016

최근 다양하고 새로운 아이디어를 사업화하여, 부가가치를 창출 할 수 있는 벤처기업에 대한 관심이 증대되고 있다. 초기 벤처기업의 경우 필요 자금을 내부에서 충분히 조달할 수 없는 경우가 대부분이며, 외부에서의 투자가 생존에 중요한 역할을 한다. 하지만 전형적인 High-risk, High-return의 형태를 가지고 있는 벤처기업은 초기 외부 자본 조달에 많은 어려움을 겪고 있다. 또한 경우에 따라서는 어렵게 외부의 투자를 받는 경우에도 이해관계자와의 다양한 문제(투자 형태, 경영에의 간섭 등)로 인한 역효과가 발생하기도 한다. 이처럼 이미 벤처캐피탈, 엔젤 등을 통한 투자가 이뤄지고 있고, 정부의 다양한 지원 정책이 존재하지만 여전히 '초기' 벤처기업에 대한 적절한 투자나 지원이 부족한 실정이다. 2000년대 중반 미국 실리콘밸리를 중심으로 시작된 엑셀러레이터는 초기 벤처기업을 위한 새로운 투자 유형으로 주목받고 있다. 엑셀러레이터는 기존 투자 유형과 달리 멘토링, 교육, 네트워킹 등을 추가로 지원하며 초기 벤처기업의 성장을 지원하고 있지만, 기존 투자 기관과의 차이, 엑셀러레이터 프로그램 성과에 대한 논쟁이 존재한다. 이에 본 연구에서는 엑셀러레이터와 벤처캐피탈의 투자 행태를 비교하여, 두 유형 간 차이가 실제로 존재하는지 검증해 보았다. 그리고 그 결과로 엑셀러레이터와 벤처캐피탈의 투자 행태에 일부 차이가 있음을 발견하였다.

• 아태비즈니스연구
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• 제14권4호
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• pp.151-161
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• 2023

Purpose - In this study, we examine the factors related to the asset allocation decisions of individual investors who 1) directly invest in stocks or bonds, 2) indirectly invest in various fund products (excluding CMA and MMF), and 3) invest in both products. Design/methodology/approach - We collect a sample of 3,000 individual investors and investigate the factors influencing investment behavior, especially the diversification tendency in asset allocation, with the "Investor Behavior Survey" that is conducted jointly by the Korea Financial Investment Association and the Korea Gallup Research Institute in 2011 and 2012. Findings - Our regression analyses estimate the marginal effects of various factors such as the amount of total financial assets, monthly income, occupation, age, and gender. The results reveal that male investors with manual labor occupations were less inclined to diversify their investments compared to female investors in office jobs. Additionally, higher monthly income is associated with a greater inclination toward diversification. Therefore, if a positive relationship exists between income and educational level, we may suggest that higher educational levels lead to a greater tendency for diversification. Research implications or Originality - Interestingly, investors who engage in direct investments tend to exhibit a weaker diversification tendency as the amount of their direct investment increases. On the other hand, investors who engage in both direct and indirect investments show a weaker diversification tendency as the amount of total financial assets increases. This suggests that the investment style of investors is closely related to their diversification behavior.

• 유통과학연구
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• 제13권10호
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• pp.51-56
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• 2015

Purpose - This study examines Chinese P2P investment decision processes from a behavioral economics approach. Research design, data, and methodology - We analyze the online P2P investment product purchase decisions of 241 respondents in China, March 2015 to May 2015. T-tests were conducted to determine whether the framing effect influenced investor investment preferences. The Association Rule was used to identify the framing effect of respondent demographic characteristics on joint decisions regarding stable or risky investment products. Results - There are significant differences between the two groups (positive framing and negative framing) and their product-choosing behavior. In the positive framing group, female investors, young investors, investors with non-financial occupations and with limited or no experience, preferred stable P2P investment products. In contrast, in the negative framing group, investors with extensive investment experience preferred risky investment products. Conclusions - The framing effect influences investor choices in online P2P investment products. It is necessary to implement comprehensive supervision and full information disclosure regarding P2P investment products. P2P investment websites can also adopt different marketing strategies according to investor gender and age.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.83-105
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• 2023

The purpose of this study was to investigate the impact of investment fund attributes such as fund product characteristics, returns on fund investment (ROI), internal controls, and after service on fund investor behavior based on investment information technology. In addition, we also examined how customers reinvest through emotional immersion, company trust and company satisfaction of investment firms in the context of fund investment. First, empirical results show that fund product characteristics, returns on fund investment, and financial firms' internal controls and after service act as signals to fund investors to shape their reinvestment intentions. Second, while investors are generally perceived to be interested only in investment returns, this study also shows that they consider both fund product characteristics and fund investment returns, which are core attributes of funds, as well as financial firms' internal control and after service, which are non-core attributes. Third, we find that company trust is an important factor in investors' reinvestment intentions, showing that investors are more likely to reinvest in a fund if they perceive the financial firm to be trustworthy and reliable. Finally, these findings emphasize that investors consider not only tangible aspects of fund products, such as fund product characteristics and returns on fund investment, but also intangible factors, such as financial firms' internal control and after service, and trustworthiness. Taken together, another implication is that the more advanced the investment information technology of financial firms, the more trust, satisfaction, immersion, and reinvestment intentions of investors will increase.

• 재무관리연구
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• 제20권2호
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• pp.127-150
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• 2003

본 논문은 주가동조화 현상이 투자주체별 투자결정과 어떠한 관련성을 가질 수 있는지를 연구하였다. 이를 위해, 한국과 미국의 거래소지수와 비거래소지수에 대해 시간가변적 상관관계를 분석하고, 그 분석결과를 투자주체별 투자행태와 연관하여 설명하였다. 본 연구의 실증분석 결과, 한국과 미국의 거래소시장 간에, 그리고 비거래소시장 간에 각각 동조화 현상이 존재하며, 그 경향은 기간이 경과함에 따라 점차 강화되고 있었다. 투자주체별 투자행태에 대한 분석을 행한 결과, 외국인 투자자자는 전일 미국지수가 상승할 때, 한국 주식의 매수비중을 증대시키지만, 투신사와 개인투자자들은 외국인투자자와는 대조적으로, 전일 미국주가가 상승할 때, 매도비중을 증대시키는 것을 발견하였다. 이러한 분석결과는 외국인투자자들이 한미 주가동조화와 가장 관련이 깊은 투자행태를 보임을 암시하고 있다. 또한 투자주체별 순매수비율에 대한 Granger 인과관계분석을 통하여, 외국인투자자들은 내국인투자자와는 분리된 투자전략을 취하고 있음을 확인할 수 있었다. 우리는 이러한 현상의 원인이 외국인투자자들이 동태적 헷징전략을 사용하거나, 또는 국제경제요인을 국내요인보다 중시하는 투자전략을 취하고 있기 때문이라고 추론하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1231-1240
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• 2021

A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.299-306
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• 2022

Entrepreneurs with behavioral finance biases are more likely to make irrational or financially detrimental decisions. Understanding financial behavior biases can assist in making sound financial decisions. Behavioral finance is a new topic that can assist researchers in better understanding investor behavior and preferences while purchasing and selling stocks. Using measures such as independent t-tests and average Likert five-point scale scores, this study seeks to determine how entrepreneurs make investment decisions and whether gender makes a difference. The study is empirical, and data from 1000 entrepreneurs were collected through convenience sampling. The study's main findings show that there are numerous factors to consider while investing in stocks, including family planning, children's education, investment security, and recurring income. Both men and women attempt to invest in many asset classes, but certain investments are extremely risky, while others are low risk. As a result, investors should assess risk based on their age and experience rather than their gender; this indicates that an investment in venture capital has nothing to do with gender but everything to do with the investor's age.

• 아태비즈니스연구
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• 제13권1호
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• pp.167-183
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• 2022

Purpose - The purpose of this study is to show the need to use the past long-term returns for investment decisions in U.S. equity funds and to suggest an investment strategy using long-term returns. Design/methodology/approach - This study solves the problem of high return volatility in long-term returns and proposes new investment portfolios based on the behavior of fund investors according to past returns. For the investment portfolio of this study, 60 months are divided into several periods and the average of the performance ranks for each period is used. Findings - First, funds with high average returns over multiple periods have lower future outflows and higher future returns than funds with high 60-month cumulative returns. Second, funds with low average returns over multiple periods have lower future inflows and lower future returns than funds with low 60-month cumulative returns. The findings mean that when making decisions based on past long-term returns, it is a smarter investment choice to buy funds with high average returns over multiple periods and sell funds with low average returns over multiple periods. Research implications or Originality - This study shows that it is necessary to use long-term returns in fund investment by analyzing the characteristics of the portfolio based on past returns. In addition, the study is meaningful in that it suggests a way to use long-term returns more efficiently based on the behavior of fund investors and shows that such investments lead to higher returns in the future.