• 한국의류학회지
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• 제25권7호
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• pp.1247-1257
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• 2001

The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

• 인터넷정보학회지
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• 제14권3호
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• pp.35-51
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• 2013

The Digital Cold War argument has become one of the heatedly discussed foreign policy agendas in the U.S. Considering the authority and power of the U.S. government and Internet companies in the cyberspace, this shift is not negligible in understanding not only the changes in the U.S. foreign and military policies but also that in the operations of the global Internet governance. Given these circumstances, I seek to explain the origins of and test the theoretical validity of the Digital Cold War argument. In particular, I analyze how the political concerns of the Chinese authorities shaped the characteristics of their control of the domestic Internet and their approach to the global Internet governance. The findings indicate that the Chinese way of the Internet governance is more concerned of their domestic political stability than overthrowing the current Internet governance regime, which many supporters of the Digital Cold War argument cited as the key evidence of such political contentions. Though the Digital Cold War argument is theoretically unwarranted, its growing popularity and the historical lessons of the Cold War have broad implications to the understanding of the impacts of the great power rivalries on the future Internet governance.

• 대한가정학회지
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• 제39권12호
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• pp.51-63
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• 2001

With the development of information technology, more and more internet sites are available to consumers. Increasing on the interests of diet and health in modem society, there are numerous internet sites dealing with food, nutrition and health. Considering the importance and expected roles of internet sites in information dissemination in the future world, it is important to put more efforts to encourage internet sites with more accurate an useful information. Up to present, not much work has been done on quality analysis and evaluation of the internet information. This study aimed to develop a model to evaluate and rank the internet information according to its quality so that consumers can be guided toward correct information source. Three models were adapted from the literature for pilot study to develop a model suitable for evaluation of contents of sites related to food and nutrition information. From the pilot study, a evaluation model was developed with criteria more relevant to Korean internet site by expert panel. Evaluation criteria of the model is authority, accuracy, objectivity, coverage, and user-friendliness. For the objective and systematic evaluation, scores were assigned totaling maximum 100 point to each evaluation criteria factors. The model developed in this study could be used as one for other internet sites in area other than food and nutrition.

• 한국콘텐츠학회논문지
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• 제7권3호
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• pp.187-196
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• 2007

우리나라의 인터넷 쇼핑몰 시장은 1996년에 처음으로 쇼핑몰이 오픈된 이후 지난 10년 동안 1,000배에 가까운 고속성장을 이룩하였다. 본 논문의 목적은 우리나라 인터넷 쇼핑몰의 지난 10년간에 걸친 진전과정에 주목하면서 각 진전과정에서 나타나는 특징과 문제점들을 중점적으로 고찰하는 것이다. 그리고 이러한 인터넷 쇼핑몰 시장이 향후 지속적으로 성장 발전하기 위해서는 몇 가지 문제점들에 대한 개선방안이 시급히 마련되어야만 할 것이다. 본 논문에서는 우리나라 인터넷 쇼핑몰 시장의 문제점에 대한 개선방안으로서 인터넷 쇼핑몰 경쟁사들의 협력, 고객에 대한 신뢰성 확보, 수익성 실현을 위한 틈새전략의 추진 등을 제시하였다.

• 정보관리연구
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• 제30권2호
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• pp.1-19
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• 1999

인터넷의 폭발적인 이용으로 인터넷을 통한 정보제공 및 각종 서비스가 활발해져 감에 따라 인터넷 이용의 현황과 인터넷 이용자의 특성 및 그 활용 방법 등을 파악하는 것이 기업이나 조직, 정보 제공자들에게 꼭 필요하다고 판단된다. 본 고에서는 국내와 미국, 영국 등에서 체계적 지속적 또는 단발적으로 이루어진 각종 인터넷 이용자 및 인터넷 서비스 활용 현황들에 대한 조사 결과들을 정리하고 비교 분석해 봄으로써 앞으로 인터넷 서비스의 제공과 이용에 있어서의 방향 설정에 도움을 주고자 한다.

• 대한인간공학회지
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• 제25권4호
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• pp.121-128
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• 2006

Although population of the elderly is increasing rapidly, the older adults are the least users of the Internet in Korea. Prior research suggests that older adults are physically and psychologically disadvantaged when using the Internet. With the existence of the digital divide over different age groups, the objectives of this study were to identify the current status of Internet usage of Korean adults and to suggest some alternatives for solving digital divide on Internet usage. A total of 654 Korean adults, including the elderly, participated in both on-line and off-line (on-site interview) surveys using structured questionnaires. The results of statistical analyses indicated that the gap between the percentages of Internet users in younger and older groups was significantly wide, though many older adults had strong interests of Internet. To reduce this gap on digital divide, with an appropriate help from family and government, several characteristics of the elderly should be considered in designing some age-related web sites. Some effective alternatives suggested in this study may be used as basic data for universal design of Internet-oriented software.

• 한국의류산업학회지
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• 제3권3호
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• 아태비즈니스연구
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• 제6권1호
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• pp.27-43
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• 2015

The objective of the present study is to identify the security factors that influence customer trust towards intention to continue using Internet banking in Malaysia. The participants are individual Internet banking users in Peninsular Malaysia. Data was collected through self-administered questionnaires distributed using the drop-off and pick-up (DOPU) technique to bank branch managers who then passed the questionnaires to their customers. A total of 413 respondents completed the questionnaires. The SPSS statistical analysis software package and Partial Least Squares statistical method were used for data analysis and hypothesis testing. The results show that authentication, confidentiality, data integrity and non-repudiation are significant factors that influence customer trust towards intention to continue using Internet banking. Trust plays a critical role in influencing the intention to continue using Internet banking in Malaysia while perceived privacy does not. An understanding of the factors identified in this study will enable Internet banking providers to effectively and efficiently enhance the security of services and thereby promote continued usage of Internet banking among customers. The findings of this study are thus expected to be of great use to Internet banking providers as improvements in Internet banking security will increase business in the long run.

• 농촌지도와개발
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• 제7권2호
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• pp.307-320
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• 2000

Agricultural extension services in Korea need to build new extension system to cope with the digital age and especially with shortage of extension educators which has been originated from the changing status from central to local government. The new trends including development of multi-media, wide-spreading of internet, and advent of internet broadcasting are offering the opportunities for new agricultural extension service. Utilization of agricultural internet broadcasting could be a new alternative for enhancing the efficiency of agricultural extension services. Agricultural internet broadcasting could support decision making of farmers by forwarding unique agricultural data which have been collected, compiled and processed by the Rural Development Administration. Farmers will be able to search useful agricultural data through agricultural internet broadcasting for more efficient farm management and marketing farm products. Agricultural internet broadcasting could utilize more prompt and abundant agricultural technology and management data compiled by the Rural Development Administration, and through this process, agricultural internet broadcasting could compensate the shortage of extension manpower. Through feedback process of agricultural internet broadcasting. farmers will be able to communicate more efficiently with extension educators to increase agricultural production and income. Agricultural Internet broadcasting could be an alternative to prevent farmers from being shunned in the information-based society.

• 한국컴퓨터정보학회논문지
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• 제20권10호
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• pp.99-105
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• 2015

The growth of internet infrastructure and a tremendous increment of internet users lead actively to found internet newspaper publishing companies, which are able to dig up and publish own news articles. In disregard of these quantitative growth of internet newspaper companies, the qualitative growth of them doesn't coincide with the quantitative growth. Therefore, to require social responsibility and to build healthy media environment, Korean government has put in force registration system of internet newspaper company. According to this system, internet newspaper companies have to produce at the inside over 30 percent of weekly publications, and this requisite increases the needs of its verification. This paper investigates technologies to measure the self-supplied news volumes of internet newspaper company, examines validity of them, and presents appropriate method to measure. To compare huge amount of news articles rapidly, the presented method is based on the modified edit-distance, which reflects human cognition of word and empirical information related with it. To prove correctness of our presented method, we show experimental results for some real internet news articles.