• Journal of Distribution Research
• /
• v.4 no.2
• /
• pp.75-91
• /
• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• International Journal of Contents
• /
• v.9 no.4
• /
• pp.30-34
• /
• 2013

Internet banner advertisement has become recognized as an important media, and its influence has been increasing. The merits of Internet banner advertisement are diversity and consumer immersion. Especially, by using various types and visual expression methods, the automobile Internet banner advertisement has evolved into what attracts curiosity and interest of potential consumers. Thus, to find efficient communication method for automobile Internet banner advertisement, this study, by comprehensively analyzing various advertisement methods in previous researches, suggested an advertisement type and a visual expression method suitable to automobile Internet banner advertisement. Four types of automobile Internet banner advertisement are production form, production purpose, expression form, and advertisement area. Four visual expression methods are action form, image, change form, and moving form. And, through case analysis, this study also examined the value of the newly suggested method.

• Korean Management Science Review
• /
• v.19 no.2
• /
• pp.169-178
• /
• 2002

The growth of Internet usage even accelerated by the spread of high-speed Internet access network such as ADSI is affecting our socioeconomic activities and culture in a great way. Korea is recently reported to be the number one high-speed Internet network subscription per 100 people in the world. In a way to reflect this situation, we collect a moderate size of sample proportional to the population of each region across country and investigate what factors might explain the level of user's dissatisfaction with respect to Internet service they have been receiving. The results indicate that the set of gender, age, Internet usage, service kinds, incoming e-mails, and e-shopping is significantly influencing user's dissatisfaction, in that dissatisfaction is measured in 11 perspectives. In particular, user's age, gender, and e-shopping experiences are considered to be mostly explainable.

• Journal of Contemporary Eastern Asia
• /
• v.11 no.1
• /
• pp.21-29
• /
• 2012

The popularity of the Internet has affected international politics in many ways; however, it is seemingly overlooked by most scholars, and in particular, realists who view the Internet as low-politics. This article argues that the impact of the Internet on international politics should not be underestimated. By focusing on the capabilities of the Internet in general and P2P networks in particular, this paper shows how the Internet is able to disseminate soft power resources. This is demonstrated by an examination of the dissemination of Japanese soft power resources through BitTorrent. Finally, it is concluded that the Internet is a plausible agent for distributing the resources of soft power; however, once disseminated, soft power resources do not always transform into soft power. In the end, contextual conditions within states always apply.

• Proceedings of the Costume Culture Conference
• /
• 2000.09a
• /
• pp.3-12
• /
• 2000

Recently Korean firms are increasingly interested in internet business while the number of internet users reaches more than 10 million in Korea. As e-commerce develop rapidly, customer-oriented marketing for online business becomes very important. The issues of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for internet business than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of internet business, differences between online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• Journal of Families and Better Life
• /
• v.23 no.6 s.78
• /
• pp.133-144
• /
• 2005

The Objective of this study was to investigate the consumer attitude and purchase willingness of internet insurance. Data were collected from 412 adult consumers who had bought car insurance at least once. Results showed that respondents have positive as well as negative attitude toward internet insurance. The best thing of internet insurance seems tn be the low rate of insurance premium while the worst thing seems to be the risk of personal information disclosure. However, about two thirds of respondents answered that they were willing to purchase internet insurance if the insurance premium were discounted more than $25\%$ of what they paid offline. The more consumer attitude was positive, the more consumers were willing to purchase internet insurance. In general, consumer attitude and purchase willingness of internet insurance vary with consumers' demographic and socio-economic characteristics.

• Journal of the Korean Society of Costume
• /
• v.54 no.7
• /
• pp.15-26
• /
• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

• International Journal of Internet, Broadcasting and Communication
• /
• v.8 no.1
• /
• pp.69-72
• /
• 2016

One of the representative side effects in current information and knowledge society is internet addiction. Nowadays single-parent families become popular due to various reasons such as increasing divorce ratio and government supports for single-parent family. National research works showed that internet addiction ratio of single-parent family children is higher than that of children of intact families. The research purpose of this paper is to investigate correlation between internet addiction and parent types. For this purpose, extensive and national survey works of NIA(National Information Society Agency of Korea) are collected and analyzed. Based on statistical analysis work, it is concluded that there is no meaningful correlation between internet addiction and parent types.

• The Journal of Korean Association of Computer Education
• /
• v.11 no.5
• /
• pp.47-55
• /
• 2008

The Internet is one of the most infrastructure for information technology in school education. Providing the Internet with a proper bandwidth is an important element for efficient school education for information technology, especially because several instructional models based on new Internet technologies are under development. To support these instructional models, it is important for the schools to provide the proper Internet bandwidth wherever necessary. In this paper, the amount and pattern of internet usage in school were analyzed. Based on this analysis, we propose how to figure out a proper bandwidth for a different ladder of schools.

• Journal of the Korean Home Economics Association
• /
• v.42 no.12 s.202
• /
• pp.123-140
• /
• 2004

The purpose of this study was to explore the unfairness of adhesion contracts for internet contents service. The internet contents were classified into six types of avatar, learning, download, e-book and movie internet sites. The adhesion contracts of internet contents service were collected in 60 internet sites. The unfairness of the adhesion contract was reviewed under the adhesion contract regulation act. The major results were as follows. First, the obligation of clear statement, explanation, and delivery was not observed completely. Second, many articles of adhesion contract were unfair and they especially violated articles 7 and 9. Therefore, the standard adhesion contract system for internet content service should be enforced and self-regulation of information service providers is needed.