• 경영과학
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• 제22권1호
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• pp.27-46
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• 2005

As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall's three quality factors such as system qualify, Information qualify, and service quality affect user trust, and eventually user acceptance of the mall. To investigate this issue, we propose a research model in which six external factors such as three qualify factors as well as self-efficacy, subjective norm, and trust have a significant impact on user's attitude and intention to use the mall. After garnering 244 valid questionnaires from users, we analyze them with structural equation modeling. Experiment results show that the Internet shopping mall's three quality factors such as system quality, information qualify, and service quality significantly Influence user trust for the mall, which in turn impacts user's perceived usefulness, attitude toward using the mall. Another external factors such as self-efficacy and subjective norm also influence user's perceived ease of use and perceived usefulness respectively, affecting user's attitude altogether. Implications and further research directions are presented.

• Asia pacific journal of information systems
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• 제14권3호
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• 경영과학
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• 제19권2호
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• pp.169-178
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• 2002

The growth of Internet usage even accelerated by the spread of high-speed Internet access network such as ADSI is affecting our socioeconomic activities and culture in a great way. Korea is recently reported to be the number one high-speed Internet network subscription per 100 people in the world. In a way to reflect this situation, we collect a moderate size of sample proportional to the population of each region across country and investigate what factors might explain the level of user's dissatisfaction with respect to Internet service they have been receiving. The results indicate that the set of gender, age, Internet usage, service kinds, incoming e-mails, and e-shopping is significantly influencing user's dissatisfaction, in that dissatisfaction is measured in 11 perspectives. In particular, user's age, gender, and e-shopping experiences are considered to be mostly explainable.

• 한국컴퓨터정보학회논문지
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• 제22권3호
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• pp.53-60
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• 2017

The purpose of this study is to provide empirical and quantitative analysis on user's perceived privacy, security, and user satisfaction when providing visualization information about objects and service provider behaviors that users can not perceive in internet service process. Through previous research, we have examined the importance of privacy and security factors as a key factor to be considered for the characteristics of the Internet of things and the Internet of things. In addition, service blueprint, which is one of the service design methodologies to examine the flow of service usage in providing Internet service of things, was examined. In the flow of things internet service utilization, it is found that the things that are out of the user's cognitive area and the behavior of the service provider take up a large part. Therefore, the hypothesis that the trust of the Internet service security and the satisfaction of the user experience can be improved by providing the security visualization information about the behavior of the object and the invisible service provider in the non-contact aspect of the user and the object. In order to verify the hypothesis, we conducted experiments and questionnaires on the use of virtual objects' internet environment and conducted statistical analysis based on them. As a result, it was analyzed that visual information feedback on non - contact and invisible objects and service provider's behaviors had a positive effect on user's perceived privacy, security, and satisfaction. In addition, we conclude that it can be used as a service design evaluation tool to eliminate psychological anxiety about security and to improve satisfaction in internet service design. We hope that this research will be a great help for the research on application method of service design method in Internet environment of objects.

• 한국통신학회논문지
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• 제38B권12호
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• pp.937-943
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• 2013

국내 인터넷 브라우저 시장 점유율 1위인 인터넷 익스플로러의 일부 버전에서 CORS(Cross-Origin Resource Sharing)를 이용한 사용자 정보의 유출이 가능함을 확인하였다. 이는 이전의 방법과는 달리 악성 프로그램 등의 설치 없이도 로그인한 계정의 정보를 유출할 수 있으며, 이를 이용하면 보안 프로그램의 영향을 받지 않고서도 SNS와 포털 사이트의 사용자 정보 혹은 계좌 정보나 카드 사용내역까지 얻을 수 있다. 인터넷 익스플로러 뿐만 아니라 일부 모바일 브라우저에서도 CORS를 이용한 공격이 가능함을 보였다. 이 논문에서는 인터넷 익스플로러로 접속한 은행사, 카드사, SNS, 포털 사이트를 대상으로 한 CORS를 이용한 공격으로 사용자 정보의 유출은 물론 2차 공격으로 이어질 수 있는 가능성과 개선방안을 살펴본다.

• 한국정보시스템학회지:정보시스템연구
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• 제18권2호
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• pp.1-18
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• 2009

Recently, internet banking is growing rapidly. Moot banks in Korea provide internet banking services. Internet banking becomes a major trend in the financial marketplace. With advanced computer technology and declining communication costs, many customers prefer online alternatives such as internet banking, mobile banking or phone banking rather than going to banks by themselves. The number of customers using those alternatives is skyrocketing and domestic commercial banks encourage them of the use. As the internet is highly developed, customers demand higher quality services and banks develop and provide diverse services in order to respond to them. However, internet banking service users are still afraid of their personal and financial information being exposed on the internet. The purpose of this research is to empirically analyze the influence that appropriate internet banking affect user's security intention. The research model proposed in this study includes user's security intention which is influenced by self-efficacy, security trust, Internet banking attitude, perceived security and security intention. According to the result of this study, self-efficacy and security trust are related to the security attitude. There is a significant relationship between security attitude and perceived security. Also, user's security attitude and perceived security is significantly affected by security intention.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.131-149
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• 2003

This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

• 정보보호학회논문지
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• 제19권3호
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• pp.37-50
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• 2009

인터넷의 발전으로 사용자들이 이용하는 인터넷 서비스들의 수가 많아지면서 서비스 제공자들이 수집하는 사용자의 실체(Identity)에 관한 개인정보, 즉 ID정보의 적절한 관리는 사용자의 편리성 증대와 프라이버시 보호 측면에서 매우 중요하게 되었다. 그러나 기존의 ID정보 관리 모델들은 서비스 제공자 중심의 관리이거나 제공하는 ID정보 관리 기능이 부족하여 사용자의 기대를 만족시키지 못했다. 본 논문에서는 ID정보 관리에서의 사용자 중심 개념을 정립하여, 사용자들의 인터넷 서비스 이용이 더욱 편리해지고, 궁극적으로 프라이버시가 강화될 수 있는 새로운 사용자 중심 ID정보 관리 모델을 제안한다.

• 대한산업공학회지
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• 제28권4호
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• pp.397-406
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• 2002

A study was conducted to develop Internet Literacy Questionnaire(ILQ) to investigate the levels of user's knowledge on Internet literacy. ILQ was found to be reliable (showed an internal consistency) with Cronbach's alpha of 0.93(p-value<0.001) and valid with test-retest correlation of 0.90 (p-value<0.001). ILQ, composed of 21 questions, was developed to test four areas of user's Internet literacy: general experience on Internet, advanced experience on Internet, knowledge on Internet program languages, and Internet application software programs. These four factors represented 69.2% of the knowledge of all areas of Internet literacy. As a result, ILQ could be used to differentiate the levels of user's Internet knowledge as beginners, intermediates, and experts before any Internet application programs are to be developed.

• 디지털산업정보학회논문지
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• 제4권3호
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• pp.33-43
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• 2008

As internet is spreaded widely, the number of cyber terror using hacking and virus is increased. Also the hacking to the internet shopping mall go on increasing. If the large shopping mall is attacked by the hacker, a number of user's information are exposed to the hacker. The private information as like a resident registration number, user's real name, the date of user's birth, the mobile phone number, the office phone number / address, the home phone number / address and so on include the information. These information are used in the phishing e-mails / call and spam. And them are selling and buying maliciously. The large internet shopping mall 'auction' was hacked in April, 2008. After the incident, this paper suggested a countermeasures on the hacking for the internet shopping mall. The technical item and political item are included among the countermeasures. The countermeasures can protect the hacking not only the internet shopping mall but also the web sites basically.