• International journal of advanced smart convergence
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• v.13 no.2
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• pp.166-171
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• 2024

Recently, there has been an increasing trend in the role of social media in tourism marketing. We analyze changes in tourism marketing trends using tourism marketing keywords through social media networks. The aim is to understand marketing trends based on the analyzed data and effectively create, maintain, and manage customers, as well as efficiently supply tourism products. Data was collected using web data from platforms such as Naver, Google, and Daum through TexTom. The data collection period was set for one year, from December 1, 2022, to December 1, 2023. The collected data, after undergoing refinement, was analyzed as keyword networks based on frequency analysis results. Network visualization and CONCOR analysis were conducted using the Ucinet program. The top words in frequency were 'tourists,' 'promotion,' 'travel,' and 'research.' Clusters were categorized into four: tourism field, tourism products, marketing, and motivation for visits. Through this, it was confirmed that tourism marketing is being conducted in various tourism sectors such as MICE, medical tourism, and conventions. Utilizing digital marketing via online platforms, tourism products are promoted to tourists, and unique tourism products are developed to increase city branding and tourism demand through integrated tourism content. We identify trends in tourism marketing, providing tourists with a positive image and contributing to the activation of local tourism.

• Journal of the Korea Safety Management & Science
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• v.6 no.3
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• pp.109-120
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• 2004

As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

• The Journal of Information Systems
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• v.21 no.1
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.6
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• pp.1-8
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• 2019

Recently, consumer distrust has deepened due to blog posts focusing only on public relations due to 'viral marketing'. In addition, marketing projects such as false writing or exaggerated use of the latter phase are one of the most popular programs in 2016 as they are cheaper and more effective than newspaper and TV ads, and the size of advertising costs is set to be a major means of advertising at '3 trillion 394.1 billion won. From this 'viral marketing,' it has become an Internet environment that needs tools to filter information. The fake review filtering application ADDAVICHI presented in this paper extracts, analyzes, and presents blog keywords, total number of searches, reliability and satisfaction when users search for content such as "event" and "taste restaurant." Reliability shows the number of ad posts on a blog, the total number of posts, and satisfaction shows a clean post with confidence divided into positive and negative posts. Finally, the keyword shows a list of the top three words in the review from a positive post. In this way, it helps users interpret information away from advertising.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.281-289
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• 2023

The purpose of this study was to objectively explore and discuss the effect of trainer's communication style on rehabilitation ability and rehabilitation satisfaction of elite athletes. we observed the relationship between rehabilitation trainers and injured athletes and found that communication between them plays an important role. In this study, we criticized that most of the studies related to rehabilitation were conducted from the point of view of natural science. The results of this study emphasized that rehabilitation-related research should broadly accept social science positions such as business administration. The main research findings are as follows. As a result of analyzing the relationship between trainer's communication style and rehabilitation ability, first, the trainer's cooperative and professional communication style affects emotional factors of injured players. Second, the trainer's cooperative and controlled communication style affects the cognitive factors of injured players. Third, the trainer's cooperative and professional communication style affects the behavioral factors of injured players. Fourth, the trainer's cooperative and professional communication style affects the rehabilitation satisfaction of injured players. Based on these results, this study was conducted to validate the necessity of discussing the trainer's communication style preference according to the individual background such as the injured player's gender, personality, and injury level, and the classification and composition of communication styles that match Korean culture and sentiment. As suggestions for follow-up research, active sharing of problems with adjacent disciplines such as sports sociology, sports education, and sports marketing, and parallel qualitative research centered on individual cases were suggested

• Journal of Information Technology Services
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• v.12 no.1
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• pp.215-227
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• 2013

Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.45-54
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• 2003

Over the past decade, the unprecedented internet revolution has dramatically altered many core aspects of out daily business and personal lives. Many of these fundamental changes have completely transformed traditional communication mechanism, boosted productivity, opened up new marketing opportunities, and given birth to entirely new applications in the world of eCommerce and eBusiness. But Many web applications doesn't connect with real-world device such as lights, pumps, and Motors avaiable over the Internet. In this paper We introduce XML and presents way it can be used with I/O system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.225-230
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• 2012

The opinion mining is that to use the existing data mining technology also uploaded blog to web, to use product comment, the opinion mining can extract the author's opinion therefore it not judge text's subject, only judge subject's emotion. In this paper, published opinion mining algorithms and the text using speech recognition API for non-voice data to judge the emotions suggested. The system is open and the Subject associated with Google Voice Recognition API sunwihwa algorithm, the algorithm determines the polarity through improved design, based on this interview, speech recognition, which implements the model.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.135-140
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• 2013

With the advent of smart phones recently, users have experienced a new way of communicating using a smart phone without the constraints of time and space. As a result, users are ubiquitous around the user's own resources and a variety of natural interaction that was required. In particular, the interaction between the user and the content in the virtual reality and augmented reality, otherwise your content or service in the real world and the virtual direct and intuitive interaction can be. In this paper, we use Augmented Reality smart-phone sitting in the subway system that allows people to know the arrival station is designed to offer.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.211-220
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• 2007

This study aims at suggesting marketing policies for the postal business to accommodate itself to the rapidly changing business environment. Especially according to the development of Internet, the decrease of the market that is the basis of postal business enables the reason for the existence of postal business to be lost. In this environmental change, this article is a study that explained the survival policies of postal business in terms of marketing. This study, as a theoretical research, examined the current situations of postal business by means of the environment analysis of universal services and postal business, and as a practical research, this study suggested the new paradigm of postal business, the strengthened universal services, and the marketing policies in viewpoint of the diversified businesses by means of the practical investigation of the course of postal business focusing on the postal service users.