• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.45-59
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• 2015

As many companies have been interested in big data, they have invested a lot of resources to get more customer data. Some companies try to trade the data illegally. In order to collect more customer data, companies provide various incentive programs to customers. However, their results are normally much less than their expectations. This study focuses on exploring the relative importance of the factors which influence customer attitudes to providing his/her personal information. This study conducts a conjoint analysis to assess trade-offs among the five influential factors-monetary reward, concern for data collection, concern for secondary use, concern for unauthorized use, and concern for errors. This study finds that the customer attitude to providing personal information is most influenced by the concern for secondary use. Furthermore, it shows that there are some differences between the light internet user group and the heavy internet user group in the relative importances of these factors. The monetary rewards appeal to the heavy internet users, rather than the light internet users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.149-150
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• 2015

Today, rapid evolution of information communication technology occurring in Korea has extensive influence on our daily life, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. In this research, we aim to analyze factors influencing of the invasion of privacy on intention to use in e-commerce environment. Based on these findings, several theoretical and practical implications were suggested and discussed. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies.

• International Journal of Computer Science & Network Security
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• v.24 no.6
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• pp.99-108
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• 2024

The Internet of Things (IoT) is a novel concept that allows a large number of objects to be connected to the Internet while also allowing them to be controlled remotely. The Internet of Things is extensive and has become an almost inseparable part of our daily lives. Users' personal data is frequently obtained by these linked gadgets and stored online. In recent years, the security of acquired data has become a major concern. As devices grow more linked, privacy and security concerns grow more pressing, and they must be addressed as soon as possible. IoT implementations and devices are particularly vulnerable to attacks that might adversely affect customer security and privacy, which might have an impact on their practical utility. The goal of this study is to bring attention to the security and privacy concerns that exist in IoT systems. To that purpose, the paper examines security challenges at each level of the IoT protocol stack, identifies underlying impediments and critical security requirements, and provides a rapid overview of available security solutions for securing IoT in a layered environment.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.3219-3237
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• 2019

The Cloud Computing is growing rapidly in the current IT industry. Cloud computing has become a buzzword in relation to Grid & Utility computing. It provides on demand services to customers and customers will pay for what they get. Various "Cloud Service Provider" such as Microsoft Azure, Google Web Services etc. enables the users to access the cloud in cost effective manner. However, security, privacy and integrity of data is a major concern. In this paper various security challenges have been identified and the survey briefs the comprehensive overview of various security issues in cloud computing. The classification of security issues in cloud computing have been studied. In this paper we have discussed security challenges in cloud computing and also list recommended methods available for addressing them in the literature.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.788-793
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• 2004

Internet-based distribution of digital contents provides great opportunities for producers, distributors and consumers, but it may seriously threaten users' privacy. The Digital Rights Management (DRM) systems which one of the major issues, concern the protection of the ownership/copyright of digital content. However, the most recent DRM systems do not support the protection of the user's personal information. This paper examines the lack of privacy in DRM systems. We describe a privacy policy and user's privacy preferences model that protect each user's personal information from privacy violation by DRM systems. We allow DRM privacy agent to automatically negotiate between the DRM system policy and user's privacy preferences to be disclosed on behalf of the user. We propose an effective negotiation algorithm for the DRM system. Privacy rules are created following the negotiation process to control access of the user's personal information in the DRM system. The proposed privacy negotiation algorithm can be adapted appropriately to the existing DRM systems to solve the privacy problem effectively.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.3199-3218
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• 2019

Location-based services (LBSs) have become popular in recent years due to the ever-increasing usage of smart mobile devices and mobile applications through networks. Although LBS application provides great benefits to mobile users, it also raises a sever privacy concern of users due to the untrusted service providers. In the lack of privacy enhancing mechanisms, most applications of the LBS may discourage the user's acceptance of location services in general, and endanger the user's privacy in particular. Therefore, it is a great interest to discuss on the recent privacy-preserving mechanisms in LBSs. Many existing location-privacy protection-mechanisms (LPPMs) make great efforts to increase the attacker's uncertainty on the user's actual whereabouts by generating a multiple of fake-locations together with user's actual positions. In this survey, we present a study and analysis of existing LPPMs and the state-of-art privacy measures in service quality aware LBS applications. We first study the general architecture of privacy qualification system for LBSs by surveying the existing framework and outlining its main feature components. We then give an overview of the basic privacy requirements to be considered in the design and evaluation of LPPMs. Furthermore, we discuss the classification and countermeasure solutions of existing LPPMs for mitigating the current LBS privacy protection challenges. These classifications include anonymization, obfuscation, and an encryption-based technique, as well as the combination of them is called a hybrid mechanism. Finally, we discuss several open issues and research challenges based on the latest progresses for on-going LBS and location privacy research.

• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.127-136
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• 2011

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.37-51
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• 2007

As the highly improved Internet and information technology has led to the diversification of users' demands, personalization service attract lots of attention as a means to meet highly diversified demand of users. However, personalization service costs a lot. Also concerns over a possible violation of privacy have been raised since the service uses technology to find out the users' profiles. This research studies the advantages individuals acquire from personalization service and how privacy concern influences service acceptance. Research on related documents and information gathering from e-commerce sites derived six representative types of service. Questionnaires were utilized to research privacy concern according to services, service usefulness, and service acceptance. As expected, privacy concern has a negative relation to acceptance while service usefulness has a positive relation to it, thereby resulting in an offset between two variables. Moreover, they play a different role depending on what kinds of service or in formation should be provided. The results derived from this paper will help the e-commerce sites provide personalization service by collecting personal information while protecting users' privacy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.8
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• pp.2124-2139
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• 2023

In this article, the authors focus on the use of smart CCTV, a combnation of biometric recognition technology and AI algorithms. In fact, the advancements in relevant technologies brought a significant increase in the use of biometric information - fingerprint, retina, iris or facial recognition - across diverse sectors. Both the public and private sectors, with the developments of biometric technology, widely adopt and use an individual's biometric information for different reasons. For instance, smartphone users highly count on biometric technolgies for the purpose of security. Public and private orgazanitions control an access to confidential information-controlling facilities with biometric technology. Biometric infomration is known to be unique and immutable in the course of one's life. Given the uniquness and immutability, it turned out to be as reliable means for the purpose of authentication and verification. However, the use of biometric information comes with cost, posing a privacy issue. Once it is leaked, there is little chance to recover damages resulting from unauthorized uses. The governments across the country fully understand the threat to privacy rights with the use of biometric information and AI. The EU and the United States amended their data protection laws to regulate it. South Korea aligned with them. Yet, the authors point out that Korean data aprotection law still requires more improvements to minimize a concern over privacy rights arising from the wide use of biometric information. In particular, the authors stress that it is necessary to amend Section (2) of Article 23 of PIPA to reflect the concern by changing the basis for permitting the processing of sensitive information from 'the Statutes' to 'the Acts'.

• The Journal of Society for e-Business Studies
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• v.23 no.2
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• pp.49-65
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• 2018

The purpose of the research is to identify the effects of brand evidence, brand personality and negative factors on extended brand trust and customer purchase intention in IoT (Internet of Things) service. Negative factors include scarcity marketing and privacy concern. To achieve this objective, we analyzed the 269 respondents who had used Xiaomi products at least more than once. The results of this study are as follows: First, it was found that core service, self-image congruence of brand evidence and brand personality has a positive influence on extended brand trust. But, perceived price of brand evidence is not related to extended brand trust. Secondly, Scarcity marketing influenced extended brand trust. But, Privacy concern is not related to extended brand trust. Consumers did not realize privacy because of technological innovation of IoT. Thus, the research has a different significance from antecedent research.