• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 한국의류산업학회지
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• 제15권5호
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• pp.763-776
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• 2013

This study investigated the uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls. The data was obtained from internet fashion consumers, and 394 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. As results, the uncertainty of internet fashion consumers was composed of two factors; information uncertainty and preference uncertainty. The regret experience was composed of function or service regret, suitability regret, and product regret. Also, the negative behavior intention was composed of purchase switching intention and purchase deferral intention. The information uncertainty of fashion consumers positively affected the negative behavior intention in all types of internet shopping malls (e.g., open market, integrated shopping mall, and fashion specialized shopping mall). In open market, the preference uncertainty negatively affected the purchase switching intention; however, the preference uncertainty positively affected the purchase deferral intention. In open market and fashion specialized shopping mall, the product regret of internet fashion consumers positively affected the negative behavior intention. In addition, there were partially significant differences in the factors of uncertainty, regret experience, and negative behavior intention by gender and marital status of demographic characteristics. The results of this study will provide useful information to the marketing strategies considering fashion consumer's negative emotion and behaviors according to the types of internet shopping malls.

• Asia Marketing Journal
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• 제10권1호
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• pp.133-160
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• 2008

본 연구는 소비자들이 다양한 이유로 인해 인터넷 구매결정을 연기하는 쇼핑행동을 경험적 관점에서 바라보고 이를 통해 감정적 요인들이 쇼핑몰 만족도에 미치는 영향력을 살펴보고자 하였다. 본 연구모델의 실증분석을 위해 설문조사를 실시한 결과, 성과적 위험지각, 재정적 위험지각, 사회적 위험지각에 의한 구매결정 연기는 부정적 감정을 경험하게 하며, 특히 성과적 위험지각의 경우 긍정적 감정에 부적 영향을 미치는 것으로 나타났다. 하지만 사회적 위험지각과 절차 불확실성에 의한 구매결정 연기는 쇼핑 중 긍정적 감정에 영향을 미치고, 필요 불확실성에 의한 구매결정 연기는 부정적 감정을 감소시켜 쾌락적 쇼핑성향과 관련된 구매결정 연기는 긍정적 감정을 경험하게 하는 것으로 나타났다. 또한 인터넷 쇼핑감정에서 경험된 긍정적 감정은 쇼핑몰 만족도에 정적 영향을 미치고 부정적 감정은 부적 영향을 미침을 알 수 있었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권8호
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• pp.2720-2735
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• 2022

This study proposes an internet design framework for users to improve their positive emotions when they are in a negative mood. First, the literature review focuses on the definition of emotion, positive emotional design in internet experiences, and emotion regulation. Second, in order to construct an internet design framework that improves positive emotion, this paper adopts a qualitative analysis method to analyze 70 collected studies in the area of regulating emotion and stimulating positive emotions. Additionally, bibliometrics and statistics are conducted to summarize the framework and strategies. Third, two cases of internet design are presented: (a) Internet design that improves users' positive emotions is examined under the background of extreme rainstorm as an example; an applet service design is provided by case study; (b) in the context of COVID-19, we developed an Internet of things interactive design that improves users' positive emotions. Fourth, the internet design framework and the results of the case studies are analyzed and discussed. Finally, an internet design framework is proposed to improve users' positive emotions when they are in a negative mood, which includes the Detachment-empathy framework, External-protection framework, Ability-strengthen framework, Perspective-transformation framework, and Macro-cognitive framework. The framework can help designers to generate design ideas accurately and quickly when users are in a negative mood, to improve subjective well-being, and contribute to the development of internet experience design.

• 한국정보통신학회논문지
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• 제17권6호
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• pp.1432-1440
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• 2013

인터넷 사용의 장점에도 불구하고 많은 역기능도 있다. 가장 잘 알려진 역기능에는 인터넷 중독, 개인정보 침해, 저작권 침해, 불법 정보 유포, 사이버 폭력, 사이버 사기, 해킹, 바이러스 유포, 그리고 사이버 매매춘 등이 있다. 지금까지 정부와 공공 기관에서는 이 같은 인터넷 역기능을 예방하고 줄이기 위해 노력하고 있으나 한계에 직면하고 있다. 따라서 인터넷 역기능을 예방하기 위한 한 가지 방법으로 인터넷 윤리 교육을 강화하는 것이다. 따라서 본 연구의 목적은 인터넷 역기능의 현 상황을 고찰 분석하고 하고 아울러, 역기능을 해결할 수 있는 인터넷 윤리 교육의 개선 방안을 제시한다.

• 복식
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• 제57권9호
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• pp.149-160
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• 2007

The purpose of this study was to investigate effects of service qualities and consumption emotion on consumer satisfaction of internet fashion shopping malls. Data were obtained from 304 internet fashion shopping mall consumers who have bought fashion products or visited an internet fashion shopping mall. Questionnaires related to service quality, consumption emotion, consumer satisfaction. For analysis of data, exploratory factor analysis, confirmatory factor analysis, path analysis were applied. The results were as follows: 1. The service quality dimensions of internet fashion shopping malls were reliability, merchandise variability, web-design, communication and safety. The consumption emotion dimensions were classified as positive emotion and negative emotion. 2. The service quality of internet fashion shopping malls and the consumption emotion had an effect on consumer satisfaction of internet fashion shopping malls. The dimensions of communication, merchandise variability of the service quality in internet fashion shopping malls had an effect on positive emotion. Safety, reliability of the service quality had an effect on negative emotion. Both positive emotion and negative emotion of the consumption emotion dimensions had an effect on consumer satisfaction of internet fashion shopping malls.

• 패션비즈니스
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• 제14권5호
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• 대한가정학회지
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• 제42권5호
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• pp.107-126
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• 2004

As the information society matures, an analysis on possible outputs of internet usage is needed. Thus, this study was peformed in order to understand the utility cognition and negative outputs of internet users. The method used in this study was a web-based questionnaire that was administered to the internet users. Five hundred married men and women were analyzed with a factor and a multiple regression analysis. Results were as follows: First, many kinds of internet usages - information searching, internet shopping, electronic mail, instant messaging, and decision-making dependent on internet information - were differentiated with age. Second, the altitude about the internet was an important explanatory variable in the types of internet usage. Third, negative outputs of internet usage were great in terms of information resource management and unbalanced scheduling in daily time spent. Fourth, utility cognition was affected by qualitative elements on internet usage more than the quantitative ones.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권2호
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• pp.259-283
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• 2013

인터넷을 기반으로 한 커뮤니케이션은 폭발적으로 증가해 왔고, 현재는 우리 일상에 자리 잡고 있다. 인터넷 커뮤니케이션은 이전의 커뮤니케이션 방법과는 다른 방식의 소통 방식으로 인식되고 있으며, 이에 대한 많은 연구들이 진행되어 왔다. 인터넷 관련 연구의 가장 중요한 주제 중 하나는 인터넷 기반 커뮤니케이션이 인간관계에 미치는 영향이었다. 인터넷은 경제적, 정치적 이익이 있는 반면, 인간관계, 인간의 삶에는 다소 부정적인 영향이 있을 것이라고 주장되었다. 인터넷의 부정성은 기본적으로 인터넷의 익명성에 기초한다. 인터넷의 익명성으로 인한 인터넷 포르노그라피에 대한 무분별한 노출, 악성댓글, 인터넷 게임중독, 개인정보 유출과 같은 인터넷의 부작용들이 보고되었고, 이러한 현실적 문제들은 인터넷의 부정적인 영향을 주장하는 쪽에 힘을 실어주었다. 하지만 최근에 진행되고 있는 인터넷 관련 연구들은 인터넷의 부정적인 측면 뿐 아니라 인터넷의 긍정적 영향에도 관심을 갖기 시작했다. 인터넷이 사람들의 삶과 인간관계에 부정적인 영향을 준다는 입장에 선 학자들은 인터넷이 현실을 대체한다는 관점에서 인터넷의 부정성을 지적하고 있다. 인터넷이 면대면 대화를 줄이고, 현실을 일정부분 대체하게 하면서 여러 가지 부작용이 나타나고 있다고 주장하고 있다. 그러나 인터넷이 삶에 긍정적인 영향이 있다는 관점에서는 개인의 인터넷 사용동기, 목적을 강조하면서 인터넷 보다는 사용자에 초점을 맞추고 있다. 이 패러다임에 따른 연구들은 인터넷이 인간관계의 물리적 제약들을 해결해줌으로써 인간의 삶, 인간관계 등을 확장해준다고 주장한다. 또한 인터넷의 부정적 특징으로 여겨지는 익명성도 도리어 새로운 만남을 보탬이 될 수도 있다고 주장되고 있다. 인터넷에 대한 두 가지 입장은 각각 자신들의 입장을 지지하는 결과를 도출해 내고 있지만 두 입장의 간격을 쉽사리 줄여지지 않고 있다. 본고는 인터넷에 대한 두 가지 입장을 정리하고, 향후 인터넷이 우리 삶에 미칠 수 있는 영향에 대해 통합적으로 검토하고자 하였다.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.55-62
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• 2024

International exchange implementing the Internet began inevitably due to the pandemic, but it provided Digital Nomads with new experiences in their lives using the Internet. This study the possibility and challenge of international exchange implementing the Internet identified. To this end, we explored its strengths and weaknesses through interviews and descriptions of students who participated in international exchange. As a result, we identified that students were positive in the diverse aspects of communication tools and ways, whereas they were negative because they felt difficulties in the physical environment, inaccessible physical conditions especially. They were also negative in the emotional exchange, an ice-breaking which needed much more time than offline exchange. Therefore, we identified in the case of designing or conducting student activities implementing the Internet, including international exchange, the possibility of activities implementing the Internet could be much more extended if their developer various programs considered in the introduction step.