• The Journal of Information Systems
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• v.15 no.4
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• pp.125-147
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• 2006

Internet shopping mall has dual nature of information technology features defined by the web-based application system and marketing features explained by the shopping marketplaces. The purpose of this study aims at analyzing the consumer's attempt to purchase and re-purchase intention to the internet shopping mall to combine the IT perspective and the marketing perspective. This paper develop the integrated research model with the acceptance behaviors of customers through consumer's purchase decision process(pre-purchase stage and post-purchase stage). The results from an empirical survey as follows: First, the integrated model is valid in predicting the acceptance of the internet shopping malls by using structured equation modeling. Second, there are the differences between pre-purchase stage and post-purchase stage by each conceptual constructs. Finally, the results of MSEM(Multi-group Structured Equation Modeling) indicate the perceived ease of use and perceived trust to the attitude to the internet shopping mall is more effectively predicted at the pre-purchase stage. Vice versa, the perceived usefulness to the intention to the purchase intention of internet shopping mall is more effectively predicted at the post-purchase stage. This study provides an integrative approach to develop the effective and successful internet shopping mall strategy.

• International Commerce and Information Review
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• v.7 no.3
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• pp.195-212
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• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.641-645
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• 2007

News contents, produced for paper readers, are more and more being used online instead of offline. Internet sites, expecially portals(naver, daum, nate etc.) are dominant marketplaces, where news are exchanged and values are added. So, establishing a new online news service system, which can satisfy news provider(copyright owner) and internet service provider together, is a necessary task under current online-dominant news service environment. UCI(Universal & Ubiquitous Content Identifier) and IPTC NewsML(News Mark-up Language) are considered as useful standards to compromise protection of news-copyright and enhancement of online use of news contents. This study is based on a real case of 'NewsBank' in korea, We expect that this study can show an inspiration to obtain two contradictory goals of copyright protection and free online use of copyright.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.49-70
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• 2006

In recent, Open markets are booming up rapidly. Open markets are one of the online marketplaces which mainly concentrated on spot transactions of commodities, and are differentiated from integrated internet shopping stores with market participants, trading rules and so on. This study investigated on factors affecting satisfaction with and preference on open markets by comparing open markets with integrated internet shopping stores, and aimed to figure out the reasons why open markets are growing up so rapidly and to forecast the future of open markets. To investigate the factors affecting buyers' satisfaction with and preference on internet shopping channel. I extracted several factors through literature reviews. The factors include the pros (cost saving and time saving), the cons (security concerns and privacy concerns), and decision making support suggested by Simon's research as well. Then, I constructed research model and related research hypotheses. To verify research hypotheses, I conducted field survey targeting on online buyers and analyzed research data using structural equation model. According to data analysis result, open markets have competitive advantages over integrated internet shopping stores with respect to cost saving, time saving, and decision making support. However, online buyers are still concerning privacy issues within open markets. In summary, buyers are considering that open markets are cheaper, faster, and more efficient internet shopping channel, compared with integrated internet shopping stores. However, open markets are required to dedicate to lessen buyers' privacy concerns to rebirth as more satisfying and preferable internet shopping channel and to prosper in the future.

• Information Systems Review
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• v.11 no.3
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• pp.83-106
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• 2009

Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.

• Asia pacific journal of information systems
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• v.15 no.4
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• pp.135-152
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• 2005

As the most widely used media of BtoB e-business, the e-Marketplace can be a way of BtoB e-buisness continuously in the age of c-Commerce with the functional collaborative integration between the e-Marketplace and corporate systems. Moreover, collaborative operations like QR, VMI and so on have shown a great efficiency in the area of BtoB supply chain management. However, some critical considerations are discussed in the selection of trade partners between the e-Marketplace and the SCM. In e-Marketplaces, the intermediation to select partnersusually focuses on the competitive process for lower price. However, in the SCM, the relationship with strategic alliance is more importantly addressed for efficiency. Considering the trend to c-Commerce in Internet commerce, the approach to the collaborative relationship in BtoB commerce has important meanings. In this paper, we proposed and appraised an architecture where the e-Marketplace can be an elelctronic functional method for the relationship based BtoB e-business from the viewpoint of SCM and c-Commerce.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.139-142
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• 2004

In this paper, we present a dynamic matching methodology for the logistics brokerage agent that intermediates empty vehicles and freights registered to the logistics e-marketplace by car owners and shippers. In this matching methodology, two types of decisions should be made: one is when to match freights and vehicles and the other is how to match freights and vehicles at that time. We propose three strategies for deciding when to match, i.e. real time matching (RTM), periodic matching (PM), and fixed matching (FM) and use Hungarian method for solving tho how-to-match problem. In order to compare the performance of the when-to-match strategies, computational experiments are done and the results show that the waiting-and matching strategies, PM and FM, give better performance than real time matching strategy, RTM. We can expect that the suggested matching methodology may be used as an efficient and affective tool for the brokerage agent in the logistics e-marketplaces

• IE interfaces
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• v.16 no.4
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• pp.473-484
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• 2003

In this paper we deal with the logistics brokerage process in which a logistics agent intermediates between vehicle owners and shippers for matching empty vehicles and freights. Based on the Multi-Criteria Decision Making (MCDM) methodology, the proposed agent system matches the most preferred empty vehicle to the shipper and the most preferred freight to the vehicle owner. In the proposed agent system, an MCDM based sensitivity analysis is also used for supporting decision makers under negotiations. Among various MCDM methodologies, Analytic Hierarchy Process (AHP) is utilized in this paper. Although AHP is one of the most popular MCDM methodologies, AHP needs a number of pair-wise comparisons for assessing alternatives and hence may give excessive decision making burden to the decision makers. In this paper, in order to reduce the decision making burden, a preference function based estimation method is proposed. We can expect that the MCDM based logistics brokerage agent can be used as an efficient and effective tool for e-logistics marketplaces on the internet.

• Management Science and Financial Engineering
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• v.10 no.1
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• pp.77-96
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• 2004

In this paper, we present a dynamic matching methodology for the logistics brokerage agent that intermediates empty vehicles and freights registered to the logistics e-marketplace by car owners and shippers. In this matching methodology, two types of decisions should be made： one is when to match freights and vehicles and the other is how to match freights and vehicles at that time. We propose three strategies for deciding when to match, ie. real time matching (RTM) , periodic matching (PM), and fixed matching (FM) and use Hungarian method for solving the how-to-match problem. In order to compare the performance of the when-to-match strategies, computational experiments are done and the results show that the waiting-and-matching strategies, PM and FM, give better performance than real time matching strategy, RTM. We can expect that the suggested matching methodology may be used as an efficient and effective tool for the brokerage agent in the logistics e-marketplaces.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.29 no.1
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• pp.457-463
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• 2005

The use of the internet to facilitate commerce among companies promises vast benefits. Lots of e-marketplaces are building for several industries such as chemistry, airplane, and automobile industries. This study proposed new B2B EC business model for the shipping industry which concerns relatively massive fixed assets to be fully utilized. To be successful the proposed model gives participants to support useful information. To do this the expert system is constructed as the hybrid prediction system of neural network (NN) and memory based reasoning (MBR) with self-organizing map (SOM) and knowledge augmentaton technique using qualitative reasoning (QR). The expert system supports participants useful information coping with dynamic market environment. with this transportation companies are induced to participate in the proposed e-marketplace and helped for exchanges easily. Also participants would utilize their assets fully through B2B exchanges.