• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.321-337
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• 2001

The Purpose of this study is to empirically examine the factors that affect the consumer's buying behavior under the e-commerce environment. In order to achieve this goal, vendor characteristics, securities of transaction, concern for privacy, shopping orientation and perceived channel utilities were used as independent variables. Findings of study indicated that the concerns for abusing individual information, perceived securities of transaction, consumer's recreational orientation, consumer's convenience orientation, perceived distribution channel are the robust predictors of buying behavior of internet users.

• Asia pacific journal of information systems
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• v.21 no.4
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• pp.63-104
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• 2011

The study examines the relationships among employee's goal orientation, IT personnel competency, personal effectiveness. The goal orientation includes learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Personal effectiveness consists of personal work satisfaction and personal work performance. In general, IT personnel competency refers to IT expert's skills, expertise, and knowledge required to perform IT activities in organizations. However, due to the advent of the internet and the generalization of IT, IT personnel competency turns out to be an important competency of technological experts as well as employees in organizations. While the competency of IT itself is important, the appropriate harmony between IT personnel's business capability and technological capability enhances the value of human resources and thus provides organizations with sustainable competitive advantages. The rapid pace of organization change places increased pressure on employees to continually update their skills and adapt their behavior to new organizational realities. This challenge raises a number of important questions concerning organizational behavior? Why do some employees display remarkable flexibility in their behavioral responses to changes in the organization, whereas others firmly resist change or experience great stress when faced with the need to alter behavior? Why do some employees continually strive to improve themselves over their life span, whereas others are content to forge through life using the same basic knowledge and skills? Why do some employees throw themselves enthusiastically into challenging tasks, whereas others avoid challenging tasks? The goal orientation proposed by organizational psychology provides at least a partial answer to these questions. Goal orientations refer to stable personally characteristics fostered by "self-theories" about the nature and development of attributes (such as intelligence, personality, abilities, and skills) people have. Self-theories are one's beliefs and goal orientations are achievement motivation revealed in seeking goals in accordance with one's beliefs. The goal orientations include learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Specifically, a learning goal orientation refers to a preference to develop the self by acquiring new skills, mastering new situations, and improving one's competence. A performance approach goal orientation refers to a preference to demonstrate and validate the adequacy of one's competence by seeking favorable judgments and avoiding negative judgments. A performance avoid goal orientation refers to a preference to avoid the disproving of one's competence and to avoid negative judgements about it, while focusing on performance. And the study also examines the moderating role of work career of employees to investigate the difference in the relationship between IT personnel competency and personal effectiveness. The study analyzes the collected data using PASW 18.0 and and PLS(Partial Least Square). The study also uses PLS bootstrapping algorithm (sample size: 500) to test research hypotheses. The result shows that the influences of both a learning goal orientation (${\beta}$ = 0.301, t = 3.822, P < 0.000) and a performance approach goal orientation (${\beta}$ = 0.224, t = 2.710, P < 0.01) on IT personnel competency are positively significant, while the influence of a performance avoid goal orientation(${\beta}$ = -0.142, t = 2.398, p < 0.05) on IT personnel competency is negatively significant. The result indicates that employees differ in their psychological and behavioral responses according to the goal orientation of employees. The result also shows that the impact of a IT personnel competency on both personal work satisfaction(${\beta}$ = 0.395, t = 4.897, P < 0.000) and personal work performance(${\beta}$ = 0.575, t = 12.800, P < 0.000) is positively significant. And the impact of personal work satisfaction(${\beta}$ = 0.148, t = 2.432, p < 0.05) on personal work performance is positively significant. Finally, the impacts of control variables (gender, age, type of industry, position, work career) on the relationships between IT personnel competency and personal effectiveness(personal work satisfaction work performance) are partly significant. In addition, the study uses PLS algorithm to find out a GoF(global criterion of goodness of fit) of the exploratory research model which includes a mediating variable, IT personnel competency. The result of analysis shows that the value of GoF is 0.45 above GoFlarge(0.36). Therefore, the research model turns out be good. In addition, the study performs a Sobel Test to find out the statistical significance of the mediating variable, IT personnel competency, which is already turned out to have the mediating effect in the research model using PLS. The result of a Sobel Test shows that the values of Z are all significant statistically (above 1.96 and below -1.96) and indicates that IT personnel competency plays a mediating role in the research model. At the present day, most employees are universally afraid of organizational changes and resistant to them in organizations in which the acceptance and learning of a new information technology or information system is particularly required. The problem is due' to increasing a feeling of uneasiness and uncertainty in improving past practices in accordance with new organizational changes. It is not always possible for employees with positive attitudes to perform their works suitable to organizational goals. Therefore, organizations need to identify what kinds of goal-oriented minds employees have, motivate them to do self-directed learning, and provide them with organizational environment to enhance positive aspects in their works. Thus, the study provides researchers and practitioners with a matter of primary interest in goal orientation and IT personnel competency, of which they have been unaware until very recently. Some academic and practical implications and limitations arisen in the course of the research, and suggestions for future research directions are also discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.6
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• pp.2689-2708
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• 2016

Multi-camera systems which integrate two or more low-cost digital cameras are adopted to reach higher ground coverage and improve the base-height ratio in low altitude remote sensing. To guarantee accurate multi-camera integration, the geometric relationship among cameras must be determined through platform calibration techniques. This paper proposed a combined two-step platform calibration method. In the first step, the static platform calibration was conducted based on the stable relative orientation constraint and convergent conditions among cameras in static environments. In the second step, a dynamic platform self-calibration approach was proposed based on not only tie points but also straight lines in order to correct the small change of the relative relationship among cameras during dynamic flight. Experiments based on the proposed two-step platform calibration method were carried out with terrestrial and aerial images from a multi-camera system combined with four consumer-grade digital cameras onboard an unmanned aerial vehicle. The experimental results have shown that the proposed platform calibration approach is able to compensate the varied relative relationship during flight, acquiring the mosaicing accuracy of virtual images smaller than 0.5pixel. The proposed approach can be extended for calibrating other low-cost multi-camera system without rigorously mechanical structure.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.6000-6017
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• 2018

This paper presents a new descriptor, named Histograms of Prominent Edge Directions (HPED), for the recognition of facial expressions in a person-independent environment. In this paper, we raise the issue of sampling error in generating the code-histogram from spatial regions of the face image, as observed in the existing descriptors. HPED describes facial appearance changes based on the statistical distribution of the top two prominent edge directions (i.e., primary and secondary direction) captured over small spatial regions of the face. Compared to existing descriptors, HPED uses a smaller number of code-bins to describe the spatial regions, which helps avoid sampling error despite having fewer samples while preserving the valuable spatial information. In contrast to the existing Histogram of Oriented Gradients (HOG) that uses the histogram of the primary edge direction (i.e., gradient orientation) only, we additionally consider the histogram of the secondary edge direction, which provides more meaningful shape information related to the local texture. Experiments on popular facial expression datasets demonstrate the superior performance of the proposed HPED against existing descriptors in a person-independent environment.

• Journal of Korean Home Economics Education Association
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• v.21 no.3
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• pp.65-81
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• 2009

The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

• IEIE Transactions on Smart Processing and Computing
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• v.5 no.3
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• pp.185-192
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• 2016

Today, the Internet has penetrated almost all the ins and outs of social life, has changed work, communications, social influence and the lifestyle of humankind. However, it is still short of flexibility, transparency etc., due to network address translator overuse, masschanges, uncomfortable protocols, and so on. Hence, more research is necessary into future telecommunications networks based on contemporary networks accompanied by new requisitions and new designs that are compatible with today's and tomorrow's demands. This paper researches a new vision of the telecommunication network of the future, its effects on human life and society, and the targets to achieve a new generation network (NwGN). In the paper, we also propose orientation towards an NwGN from the current networks, especially with Vietnam's telecommunications networks.

• Proceedings of the IEEK Conference
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• 2000.07a
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• pp.11-14
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• 2000

In this paper, we propose a fast and practical head pose estimation scheme fur eye-head controlled human computer interface with non-constrained background. The method we propose uses complete graph matching from thresholded images and the two blocks showing the greatest similarity are selected as eyes, we also locate mouth and nostrils in turn using the eye location information and size information. The average computing time of the image(360*240) is within 0.2(sec) and we employ template matching method using angles between facial features for head pose estimation. It has been tested on several sequential facial images with different illuminating conditions and varied head poses, It returned quite a satisfactory performance in both speed and accuracy.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.7-11
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• 2007

Recently, as grow of digital and internet, market is change consumer orientation from provider orientation. So, if firms detect and offer customer value to cope with this environment, they can expect to positive business performance. Because customer value affect on business performance, many firms are playing diverse marketing action to create customer value. For offer important value to customer, firms must monitering continuously on environment change and customer trend. So, The purpose of this paper is to analyze on customer value factors through customer monitering action.

• Journal of Korean Library and Information Science Society
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• v.31 no.1
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• pp.87-114
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• 2000

The purpose of this study is offering appropriate system and training program to helf the system designer and the trainer in addition to analyze information use behavior about the web search tools and evaluate the estimated system by user groups. The results of the study are as follows $\circledS1$ It is desirable to consider age than other demographic variables in the case of web search tool. $\circledS2$ It is desirable to design Directory Search Tool in the case of web search tool which serves the student user group. $\circledS3$ An Intelligent Search Tool is more appropriate for the students who are using keyword search tool than any other tools. $\circledS4$ A discussion about standard classification of the web information should be accomplished soon because users feel confused in using web search tools due t o absence of standard mode of classification about classified item. $\circledS5$ Librarians need the cognition about data on internet s a source of information and need positive service and user training program about these information because student users hardly get help from librarians or library orientation for learning method to use web search tool. $\circledS6$ Internet use experience and years of computer use had effect on their use ability when using web search tool, whereas computer use experience, library use experience and Online Public Access Catalogs (OPAC) use experience had no effect on it. Especially, OPAC use experience had no effect on use ability of web search tool of student user group because student user groups had no information about internet and web search tool and they did not recognized the difference about search method between web search tool and OPAC. $\circledS7$In the case of web search tool, it si important to index the increasing web resource automatically by a searching robot. But in the case of student users, web search tool is much more needed to index by index expert due to the absence of ability about selecting and combining keyword.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.5
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• pp.998-1013
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• 2013

Wireless wearable sensor networks have emerged as a promising technique for human motion tracking due to the flexibility and scalability. In such system several wireless sensor nodes being attached to human limb construct a wearable sensor network, where each sensor node including MEMS sensors (such as 3-axis accelerometer, 3-axis magnetometer and 3-axis gyroscope) monitors the limb orientation and transmits these information to the base station for reconstruction via low-power wireless communication technique. Due to the energy constraint, the high fidelity requirement for real time rendering of human motion and tiny operating system embedded in each sensor node adds more challenges for the system implementation. In this paper, we discuss such challenges and experiences in detail during the implementation of such system with wireless wearable sensor network which includes COTS wireless sensor nodes (Imote 2) and uses TinyOS 1.x in each sensor node. Since our system uses the COTS sensor nodes and popular tiny operating system, it might be helpful for further exploration in such field.