• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.121-144
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• 2006

For constructing the purchasing decision-making model to maximize customer value on the electronic commerce, Means-Ends Network model was used for identifying means and fundamental objectives and their relationships were analyzed by the structural equation. A questionnaire survey of 481 customers in their internet shopping experiences was conducted to extract valid means and fundamental objectives' factors. As a result, 6 means objectives shopping travel, shipping errors, vendor trust, online payment, product choice, and recommender systems and 3 fundamental objectives-shopping convenience, internet ecology, and customer support were founded. Using these 9 factors, structural equation was analyzed 4 times to ensure statistical validities and to establish new interrelationships among them. The results showed that fundamental objectives are affected by the strong relationships within means objectives. This interrelationship with mens and fundamental objectives is interpreted as the purchasing decision-making model to maximize customer value on the electronic commerce in this paper.

• 산업경영시스템학회지
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• 제25권3호
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• pp.58-63
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• 2002

The Internet, as a commercial tool, presented a new market that connects producers with consumers through the E-commerce. Now, E-commerce spreads over almost all industries through the Internet excluding some. This research indicates the reason why the E-commerce is not activated in agricultural Industry, which is less developed than other industries. And it suggests a good example of E-commerce on the agricultural products combining on and off line markets. In addition, data-mining technique is suggested to analyze whole information in system.

• 정보학연구
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• 제1권1호
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• pp.27-48
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• 1998

본고는 인터넷 상거래가 등장하여 확산되는 과정에서 무역과의 관련성을 살펴보고, 인터넷 상거래의 각국의 활용현황을 고찰한 다음 인터넷 상거래의 활용상의 제 문제점에 대한 대응방안을 제시하고자 한다.

• 가정과삶의질연구
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• 제20권6호
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• pp.95-107
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• 2002

This study examined which factors were related to the amount of consumer information and the level of consumer satisfaction in electronic commerce. The sample (n＝ 426) was composed of those who had already engaged in e-commerce. T-test and ANOVA were completed to investigate how the amount of information and the level of satisfaction differ by socioeconomic, internet-related, and purchase-related characteristics of the consumers. The results of this study were as follows: First, consumers who were female and college graduates were more likely to search lots of information in e-commerce. The amount of consumer information was positively related to both the years of internet experiences and the time used on internet per day. Second, consumers who were male, aged on 30s, and who were college graduates with higher incomes were more likely to gather information about product functions, while consumers who were female with less experiences of internet shopping were more likely to consider the brand name. Third, income and education level were positively associated with the level of consumer satisfaction in e-commerce. Those who have experienced lots of purchase in e-commerce were generally satisfied with the shopping in e-commerce. Fourth, the amount of consumer information was positively related to the level of consumer satisfaction, especially satisfaction regarding product qualify and the convenience of shopping in e-commerce.

• 경영정보학연구
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• 제1권2호
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• pp.89-96
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• 1999

• 무역상무연구
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• 제25권
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• pp.123-163
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• 2005

The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC. This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

• 한국정보시스템학회지:정보시스템연구
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• 제8권1호
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• pp.65-92
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• 1999

As the information technology advances and the number of internet users increase, the electronic commerce has been discussed actively in the academic and industrial circles. Though the reference model is important as a guide to the study on electronic commerce at this time, current studies on the reference model are inclined to emphasize on the specified area, not on overall area. In this respect, this paper aims to provide the synthetic reference model - named the ECGR model(Electronic Commerce Generic Reference model) - and its application plans. First, for these purposes, several frameworks and reference models of electronic commerce are compared and analyzed from the various viewpoints. Second, several factors for the development of the reference model are proposed. Finally, the ECGR model is developed and its application plans are suggested. The ECGR model provides a conceptual and analytical apparatus to interpret the profound understanding of electronic commerce and presents the fundamental framework related to the electronic commerce projects. According to the expansion of electronic commerce and the development of related information technology, the ECGR model must be modified.

• 한국컴퓨터정보학회논문지
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• 제6권3호
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• pp.137-142
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• 2001

21세기는 전자상거래 시장으로 대표되는 디지털 경제화의 물결과 인터넷으로 상징되는 Open Network 사회의 진전으로 격변의 양상을 띠고 있다. 이제 인터넷이 상거래의 새로운 딜리버리 채널로 발전함에 따라 온라인 채널의 특성에 대한 이해는 더욱 필요해지고 있는 실정이다. 따라서 본 연구에서는 인터넷의 등장으로 인한 전자상거래 시장에서의 가격경쟁에 대한 기존 연구를 고찰하고, 가격경쟁에 대한 실증 분석을 통해 향후 연구과제를 제안하고 있다.

• 경영과학
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• 제21권1호
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• pp.19-37
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• 2004

Since digital economy and electronic commerce are evolving rapidly. further shaping process of e-commerce over the Internet would be highly influenced by the impact of electronic commerce technologies. That is. the widespread application of electronic commerce technologies is remoulding classic business patterns and enabling organizations to deal with new ways of doing business with global suppliers. distributors, marketers and consumers. The objective of this study is to examine the scheme of electronic commerce technologies. analyzing the current state and what is expected of them In the future. However, it is difficult to clarify relationships with the every electronic commerce technology and to analyze the progress of each of them. This study focuses on the major electronic commerce application technologies relevant to e-business. In order to analyze the current state of electronic commerce technologies and relationships among them. this study has tried to gather experts' opinions using the Delphi method. For each major EC technology, this study has analyzed the current level. the technology scheme. the applicability, the economic influences of the EC technologies and the urgency of the technology development. This study will play a role of catalyser for the study of electronic commerce technologies and will provide guideline for future studies electronic commerce and information communication technology(ICT) diffusion.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.185-188
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• 2000

Dongdaemoon clothes market can make traditional commerce to improve problems which happen to traditional commerce and satisfy between customers and salers through combination among Electronic Commerce which is growing up in 21 centuries place innovation This thesis is focusing on suggesting strategies which practice to let Dongdaemoon clothes market customers and wholesalers, retailers to use Electronic Commerce as strategic skills by analyzing core successful factors for adopting Electronic Commerce in Dongdaemoon clothes market. Adopting Electronic Commerce in Dongdaemoon clothes market when the customer make a reservation and the salers provide the customer with discounting service, the customer was willing to but it. Internet service categories which affect customer's satisfaction are providing lots of product information. This thesis shows providing information made the customer to increase customers's satisfaction degree and buying intention. Also convenience of product research, and reliability in transaction process can enable the customer to increase transaction reliability. These factors are very important in Electronic Commerce. In addition, factors which show customer's suggestion and inconvenience by using best seller information and discounting service board when they buy some items in Dongdaemoon clothes market affect the customer satisfaction degree and satisfaction degree of providing information. However, this thesis is analyzed that reliability of transaction process doesn't affect all successful factors such as product quality, size, online payment system, price reliability.