• 대한가정학회지
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• 제50권2호
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• pp.93-107
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• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.283-292
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• 2020

The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권5호
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권11호
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• pp.3050-3063
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• 2023

Recommendation systems provide personalized products or services to online users by mining their past preferences. Collaborative filtering is a popular recommendation technique because it is easy to implement. However, with the rapid growth of the number of users in recommendation systems, collaborative filtering suffers from serious scalability and sparsity problems. To address these problems, a novel collaborative filtering recommendation algorithm is proposed. The proposed algorithm partitions the users using affinity propagation clustering, and searches for k nearest neighbors in the partition where active user belongs, which can reduce the range of searching and improve real-time performance. When predicting the ratings of active user's unrated items, mean deviation method is used to impute values for neighbors' missing ratings, thus the sparsity can be decreased and the recommendation quality can be ensured. Experiments based on two different datasets show that the proposed algorithm is excellent both in terms of real-time performance and recommendation quality.

• International Journal of Human Ecology
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• 제5권2호
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• pp.61-80
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• 2004

The introduction of the Internet in homes had an effect on family systems. The purpose of this study is to investigate the changes in family systems due to Internet use in South Korea. This study classified the types of changes in the family systems and analyzes the characteristics of each type. Systems approach provides the theoretical framework for this study. First, the cluster analysis demonstrated the three types of the changes in the family subsystems due to housewives' Internet use: 'positive changes', 'negative changes', and 'no changes'. Second, there are different characteristics among the types of changes according to demographic, Internet-related, and intra-system dynamic factors. These results suggest several implications for public policy. To utilize the Internet as a useful tool to improve the quality of family life, housewives must have the ability to control the Internet use and to manage their resources. In order to enhance their abilities of using the Internet, it may be necessary for the government to provide public educational programs for housewives.

• International Journal of Human Ecology
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• 제3권1호
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• pp.1-19
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• 2002

This paper examines internet addiction from the perspective of consumer studies. Internet addiction could be an interesting issue for consumer studies because it is a sort of consumer behavior that has drawn a lot of social concerns in rapidly informatized era. First, the paper explores the status quo of internet addiction in Korea through the analysis of a questionnaire survey. Secondly, it explains causes of internet addiction focusing on alienation in addition to personality and demographic factors. Thirdly, it describes the characteristics of the behavior of internet-addictive users clustered by internet addiction degree. Based on these descriptions and analyses, the study provides suggestions for establishing more effective consumer policies and educational programs to help limit the growth of internet addiction.

• 대한가정학회지
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• 제41권9호
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• pp.69-83
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• 2003

Today, because of the consumers who should constantly decide which to buy in a flood of information can't search for complete information by the limited time and the lack of the ability in evaluating the goods, the price being important as the information clue in consumers' goods or dependence on the price will be gradually increasing. The purpose of this study is to know how much price sensitivity recognized by consumers will have and effect on buying feeling of satisfaction in internet shopping mall. The result of this study is that the consumers' target-oriented behavior searching appropriate price for buying goods in internet shopping mall substantially elevates the price sensitivity and shapes the positive attitude toward the feeling of satisfaction. It is meaningful in that it has provided the base for studying the price sensitivity centering around some limited factors through actual proof of how the consumers respond to the price at this point of activating online transactions.

• 대한가정학회지
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• 제40권1호
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• pp.99-112
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• 2002

The purpose of this study was to examine characteristics of online consumer groups by information seeking type and to identify the variables influencing consumers'purchase intention of internet fashion product shopping by consumer groups. A questionnaire was administered to 456 adults who had purchasing experience at fashion outline shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, ${\chi}^2$-test, t-test, frequency, percentage, one-way ANOVA and stepwise regression analysis were utilized. The online store attribute dimensions of fashion online shopping main were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. The online store attributes had directly different influences in the purchase intention of Internet fashion product shopping by online consumer groups. Outline information seeking type who had higher variety and reputation perceptions had more positively affected on the purchase intention of internet fashion product shopping. Offline information seeking type who had higher tangibility and variety perceptions had significantly positive influence on the purchase intention of it. Combination(online+offline) information seeking type who had higher price and responsiveness perceptions had positive impact on purchase intention of it.

• 대한가정학회지
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• 제41권8호
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• pp.19-31
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• 2003

This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

• International Journal of Human Ecology
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• 제17권1호
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• pp.27-37
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• 2016

This study was to understand associated factors with frequent exposure to Internet pornography among Korean adolescents. We used data (N = 45,783) from the 2012 Korea Youth Risk Behavior Web-based Survey to examine demographics, family environmental variables, Internet use time, mental health indicators, sexual behavior, and delinquency among Korean adolescents identified as frequent users of Internet pornography. Multiple logistic regression analysis revealed that frequent users of Internet pornography were more likely to be older males with differences in living arrangements and perceived economic status of the family. They were heavy Internet users with mental health issues, such as a higher likelihood of sadness, suicidal ideation, suicide attempts, high stress, and a lower likelihood of feeling happiness. Their higher probability of exploratory (OR =1.79-4.60), and high-risk sexual behavior (OR = 2.20-7.46), and other delinquencies (OR = 1.74-7.68) requires more attention from public health professionals.