• Title/Summary/Keyword: Internet Adoption

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The Influence of Personal Social Characteristics on the SNS Adoption (개인의 사회적 특성이 소설네트워크서비스의 채택에 미치는 영향)

  • Cho, Yong-Kil
    • Journal of Digital Convergence
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    • v.10 no.2
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    • pp.121-131
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    • 2012
  • The advent and growth of Social Network Services which make it possible to formulate and reinforce social relationships in the Internet has resulted in new type of social and economic phenomena. Social Network Services have developed based on the sociality and have effects on the sociality of individuals and companies. The factors affecting the adoption of Social Network Services are investigated and the influence of social network and social influence of a person on the adoption of Social Network Services are empirically tested.

The Role of Trust in Adoption of e-Learning in South Korea: Comparison of High and Low Trust Levels (e-러닝 수용에 있어 신뢰의 역할: 신뢰 수준에 따른 비교)

  • Lim, Se-Hun
    • Information Systems Review
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    • v.12 no.2
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    • pp.25-45
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    • 2010
  • Today, as potential uses of the Internet continue to grow, e-learning in university an education course has taken on an important role. Accordingly, to provide good e-learning services, university officials attempt to develop high quality educational content in their courses. In this study, we investigate e-learning adoption by students using the extended technology acceptance model (TAM). In particular, trust in the online environment plays an extremely crucial role in student willingness to adopt e-learning. Therefore, in this study, we analyzed the relationships of perceived ease of use, perceived usefulness, attitude, and actual use on students' level of trust using a partial least squares (PLS) approach. This study suggests valuable implications for developing e-learning strategies and implementing e-learning.

The Effect of Tourism Contents on U-Tourism Convention Service Adoption Using TAM (관광콘텐츠가 U-관광컨벤션 서비스 수용의도에 미치는 영향 : TAM 적용)

  • Park Bong-Gyu;Cho Jae-Wan
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.88-93
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    • 2005
  • Recently many researchers are keen interested in the concept of ubiquitous using mobile internet and RFID. Busan also plans to build a first U-city in the areas of port logistics, traffic, tourism convention, medical service. It is important to be accepted by consumers for U-tourism convention service adoption to determine the future growth potential. The purpose of this paper thus examines the effect of tourism contents on U-tourism convention service adoption using technology acceptance model.

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A Study on the Strategic Adoption of Internet based Customer Relationship Management (인터넷 기반 고객관계관리의 전략적 도입에 관한 연구)

  • Roh Kyung-Ho
    • Management & Information Systems Review
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    • v.5
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    • pp.61-79
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    • 2000
  • This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

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Research Trend in 5G-TSN for Industrial IoT (Industrial IoT를 위한 5G-TSN 기술 동향)

  • Kim, K.S.;Kang, Y.H.;Kim, C.K.
    • Electronics and Telecommunications Trends
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    • v.35 no.5
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    • pp.43-56
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    • 2020
  • The 5G system standardization body has been developing standard functions to provide ultra-high speed, ultra-high reliability, ultra-low latency, and ultra-connected services. In 3GPP Rel-16, which was recently completed, this system has begun to develop ultra-high reliability and ultra-low latency communication functions to support the vertical industry. It is expected that the trend in the adoption of mobile communication by the vertical industry will continue with the introduction of 5G. In this paper, we present the industrial Internet-of-Things (IIoT) service scenarios and requirements for the adoption of 5G systems by the vertical industry and the related standardization trend at present. In particular, we introduce the 5G time-sensitive networking standard technology, a core technology for realizing 5G-based smart factories, for IIoT services.

Estimating Value Creation Effects of i-PIN (아이핀(i-PIN)의 가치창출효과 추정)

  • Jang, Wonchang;Shin, Ilsoon
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.185-193
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    • 2013
  • This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company. Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows. First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection.

Improvement Direction in Business Information and Information Service System (기업정보관리와 정보서비스체계의 개선방향)

  • 이진영
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.10 no.1
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    • pp.137-161
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    • 1999
  • Business information system should utilize the provided various information services from information resources: namely, the improvement of business information can be achieved by the establishment of an business information center and by the employment of qualified librarians. Therefore. employers may get effective management and operation on theirs business when their adoption of innovative technologies, management strategies and information services are combined together. Especially, the information services they can get through Internet. prompt decision making adoption of new policies, flexible organization of business management and innovation of technology will be the core factors.

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A Study of on the influence of Smartphone Acceptance Factors Such as University Students' innoovativeness, Self-efficacy and Social-Influence (대학생들의 혁신성, 자기효능감, 사회적 영향이 스마트폰 수용에 미치는 영향)

  • Park, Jong Soon;Lee, Jong Man
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.1
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    • pp.189-202
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    • 2013
  • Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.

Centralized Smart Government Architecture based on Trust Manager

  • Ahamad, Shaik Shakeel
    • International Journal of Computer Science & Network Security
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    • v.21 no.12spc
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    • pp.565-569
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    • 2021
  • The rapid growth and development of ICT (Information and Communication Technology) and internet services has boosted the adoption of Mobile Government services all around the globe. There is a huge increase in the adoption of government services during COVID-19 pandemic. Existing Mobile Government (MG) solutions are not trustworthy and secure. This paper provides secure and trustworthy solution for mobile government, proposes a centralized smart governance architecture which is based on trust manager. Our proposed work has Wireless Bridge Certifying Authority (WBCA) and Wireless Public Key Infrastructure (WPKI) thereby ensuring security and privacy. Our proposed work ensures trust with WBCA as WBCA acts as a Trust Manager (TM). Proposed protocol has less computational cost and energy cost

The Impact of Social Influence on Information Systems Adoption: An Extension to the Technology Acceptance Model (사회적 영향이 정보 시스템 수용에 미치는 영향: 정보기술수용모형(Technology Acceptance)에서)

  • Yang, Hee-Dong;Choi, In-Young
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.165-184
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    • 2001
  • Despite many numbers of studies in Technology Acceptance Model(TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation(spreadsheet) and Internet(WWW) usage. Study findings include that 1) social influence has a direct impact on the usage of spreadsheet, but not on Internet(WWW) usage, and 2) social influence has a stronger indirect impact on IS use through perceived ease of use than through perceived usefulness(for both Internet and spreadsheet).

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