• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.

• 인터넷정보학회논문지
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• 제18권5호
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• pp.113-121
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• 2017

Company A's core competency is IT internet security services. The Web diagnosis team analyzes the vulnerability of customer's internet web servers and provides remedy reports. Traditionally, Company A management has utilized a simple table format report for resource planning. But these reports do not notify the timing of human resource commitment. So, upper management asked its team leader to organize a task team and design a visual dashboard for decision making with the help of outside professional. The Task team selected the web security diagnosis practice process as a pilot and designed a dashboard for performance evaluation. A structural design process was implemented during the heuristic working process. Some KPI (key performance indicators) for checking the productivity of internet web security vulnerability reporting are recommended with the calculation logics. This paper will contribute for security service management to plan and address KPI design policy, target process selection, and KPI calculation logics with actual sample data.

• 대한한방소아과학회지
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• 제20권2호
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• pp.45-57
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• 2006

Objectives : The Internet is closely related to the live of modern people in the 21st Century. With increasing interest in health and disease of children, the public has access to a growing supply of information on oriental pediatrics clinic through Internet. The purpose of this study is to collect and analyze the Internet web sites concerning oriental pediatrics clinic in Korea, and study the effectiveness of internet toward oriental pediatrics. Methods : We selected 42 web sites by searching for such keyword as child and oriental Medical clinic at korea major web search engine. The sites were evaluated and analyzed on the basis of 24 is under three evaluation criteria such as quality of contents, the easy of use, reliability of web sites. Results: Study results indicated that 34% of web sites were built in 2004, 58% of oriental pediatrics clinic was located in Seoul & Kyunggi and 84% of them was connected network medical system. About health information was supplied in oriental pediatrics clinic web sites, the growth was high frequent information, 50% of web sites supplied high quality information and 19% of them was supplied high diversity information. Conclusions: It is necessary to control system as information certification system in the area of oriental pediatrics clinic web sites.

• 경영과정보연구
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• 제9권
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• pp.65-80
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• 2002

As the growth of Internet business, many web sites have been developed their own Internet business strategies. Yet, many web sites have difficulties to make profit. In this paper, an economic model is developed to analyze web sites' quality and pricing strategies when they initiate their services as free services and develop advertising services and other charged services. By analyzing the economic model, optimal quality and prices was found. And by analyzing the optimal strategy, I found that web sites should properly decide their market share on initial customer. Finally, the importance of web sites' productivity to make profit is emphasized.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2000년도 제15차 학술회의논문집
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• pp.116-116
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• 2000

This paper describes an experimental embedded tiny web server system that monitors the processing of manufacture using the Internet. The object of this study is developing of an embedded tiny web server that connects the stand-alone machines in factory to the Internet. Using the World Wide Web (WWW), we proffer user-friendly environments to users. Anyone with a web browser may easily access the processing of manufacture in the factory. Through connecting different network system, our web server extends the private networks to the Internet, the global networks. Our embedded tiny web server is ideal for process control, building and facility management system, factory automation and even home automation.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2006년도 추계학술대회 학술발표 논문집 제16권 제2호
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• pp.408-411
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• 2006

Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.87-105
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• 2005

The purpose of this study id to examine the effect of Web site usability on the revisiting intention of customers in Internet book stores. The Web site usability construct consists of the factors such as contents, design, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the usabililty effect the revisiting intention of online customers in Internet book stores. The results of the study show that contents, navigation, and interactivity has statistically significant effect on revisiting intention of Internet customers and this effect is mediated by perceived ease of use and perceived usefulness. This research confirms the importance of usability construct in designing web sites and understanding the use of web sites. Implications of these findings are discussed for researchers and practitioners.

• 한국조리학회지
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• 제6권1호
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• pp.197-224
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• 2000

The ballyhoo surrounding internet continues to intensify. This study was made to determine how the hotel food & beverage goods is using this potentially revolutionary marketing and management tool by taking an exploratory look at the internet and at worldwide-web hotel sites. The type of hotel-related sites that exist on the web was examined. To have a successful web site and realize the potential of that tool, one must make some plans carefully Also, being on the internet requires a full marketing strategy, and one must know his own personal goals. The goals are to increase worldwide visibility, upgrade public relations and publicity, develop sales, and include new technology in internal communication. The internet also has a communication function for internal management takes. hotel companies have established themselves on the Web with their own web sites or via a link from a third party. Using the evidence from many of these sites this study reveals the current strengths and weaknesses of the use of the internet as a business and marketing tool by hotel food & beverage goods.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권4호
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• pp.1502-1519
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• 2020

Recently, new devices have been developed for the Internet of Things concept. The devices commonly use RF (Radio Frequency) based wireless communication. With the increase in the number of devices, the space allocated for the radio frequency band in wireless communication fills rapidly. Visible Light Communication (VLC) is an alternative, secure and economical communication technology that uses light instead of radio frequencies. While Web of Things (WoT) is the adaptation of the experience and knowledge acquired from the web into the internet of things ecosystems. By combining these two technologies, the development of the Visible Light Communication for Web of Things (VLC4WoT) system, which can use VLC and WoT technologies, has been our motivation. In our study, microcontroller control circuit was created for VLC4WoT system. Control of the circuits over the internet was performed. VLC based receiver and transmitter units have been developed for wireless communication. Web based interface was created for control. The test apparatus consisting of four objects with four outputs and a transfer unit was carried out. In this test, communication was achieved successfully. It was presented in the study that VLC can be used in the web of things architecture. In the future, it is envisaged to use this system as a safe and economical system in indoor environments.