• 무역학회지
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• 제45권5호
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• pp.23-35
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• 2020

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

• 융합경영연구
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• 제2권1호
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• pp.1-17
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• 2014

In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.

• 대한가정학회지
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• 제50권3호
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• pp.59-67
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• 2012

The purpose of this study is to investigate the recognition of international marriage immigrants among college students. It is also aimed to provide a positive insight on international marriage immigrants of college students. This study was used as a descriptive research design. Participants of this study were 468 college students from South Jeollanam Province. Descriptive statistics by using SPSS program(version 12.0) were used for the analysis of the collected data. Important findings were as follows: The mean recognition of the international marriage immigrants was nearer to the moderate level. The recognition of the international marriage immigrants was significantly influenced by korean characteristics of homogeneous nation which shows the importance of blood relationship. Thus it was found out that when considering how to raise the recognition of international marriage immigrants positively, both the characteristics of homogeneous nation and blood relationship are important factors to consider.

• 무역학회지
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• 제45권5호
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• pp.261-277
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• 2020

The purpose of this study is to analyze whether SMEs' technological capabilities and international marketing capabilities affect the export performance of the SMEs and to empirically test the moderating effect of the CEO's risk propensity on such a relationship. We obtained data from 190 SMEs located in Gwangju and Jeonnam Province in Korea through survey and performed a regression analysis for hypothesis testing based on these data. As a result of the analysis, it was found that SMEs' technological capabilities and international marketing capabilities had a significantly positive (+) effect on export performance, respectively. Also, the CEO's risk propensity was found to reinforce the relationship between technical competence and export performance, and the relationship between marketing capabilities and export performance was also found to be strengthened in the positive (+) direction. These results suggest that it is necessary for SMEs to continuously develop technological capabilities and international marketing capabilities to achieve successful export performance in overseas markets. Also, the CEO's propensity to promote these relationships may be important.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.453-463
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• 2021

Economic globalization provides a good channel for the development of foreign trade around the world. Due to this background, this paper sets the Organization for Economic Co-operation and Development (OECD) countries as a sample to explore the importance of international logistics in foreign trade. An annual panel data from 2000 to 2017 will be used to conduct an empirical estimation under the panel unit root test and the fixed effect model. Foreign trade is treated as an explained variable and international logistics is treated as explanatory variables. The findings show that international logistics have a positive spillover effect on export trade and the speed of international logistics development has a regulatory effect on the relationship between both of them, which presents a U-shaped curve. When the speed of international logistics development is slow, an increase of it restrains the positive spillover effect of international logistics on export trade. However, when it rises to a certain extent, this increase releases the positive spillover effect of international logistics on export trade. As can be seen by the evidence that this paper provides, the impact of international logistics on foreign trade is dynamic. Moreover, this paper also puts forward some corresponding measures about the relationship between both of them.

• 통상정보연구
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• 제10권3호
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• pp.41-57
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• 2008

This research studies the effects of pre-show promotion, at-show promotion, and booth staff training on the image-building and relationship improvement performance of exhibitors. To this purpose, we relate each performance dimension to tactical variables such as pre show promotion, at-show promotion, and booth staff training through related literature review and conduct empirical study on their relationship. The results of this study are as follows: (1) Pre-show promotion and booth staff training have positive influence on image-building and relationship improvement performance. (2) But, at-show promotion has no effect on image-building performance, and has a negative effect on relationship improvement performance. (3) Especially, pre-show promotion has the greatest effect on relationship improvement performance, and booth staff training has the greatest effect on image-building improvement.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.338-345
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• 2023

Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

• 통상정보연구
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• 제10권2호
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• pp.391-410
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• 2008

Emphasis on relationship management might be found out from Williamson (1975), who tried to elucidate why an organization exists. According to his transaction cost theory, an organization is established to evade opportunistic actions of the market and build up a hierarchy of value chain. However, judged from the perspective of exchange relationship in a trade, the transaction cost theory was likely to approach to buyer-seller relationship by the mechanism of competition. Therefore, an organization exists to control the competition of the market. Relationship management suggested by relationship marketing focuses on cooperation between buyers and sellers, rather than competition against each other. Relationship management aims to provide a framework for making a market relationship that might become an asset or a resource of the firm. In the process of maintaining and strengthening long-term and cooperative relationship with all stakeholders included customers, suppliers and staff, they continue to create new values. The purpose of this empirical research, by investigating how relationship management of multinational enterprises influences on their competitive advantages and performances, is to suggest that a cooperative relationship established for a long time in the market, so-called quasi-market relationship, substitutes for an organization.

• 무역상무연구
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• 제65권
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• pp.161-179
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• 2015

The main objective of this study is to examine the mediating effect of 'international entrepreneurship' on the relationship between the determinants related to export and export performance. Data was collected from a survey of 200 exporting firms in Gwangju, Korea. The results of the study are as follows ; First, 'international entrepreneurship' are produced a mediating effect when the determinants affect export performance. Second, Resource-based factors and Industry organization factors have a positive impacts on export performance. However, relationship factor as a determinant does not have statistically significant correlation to export performance. Accordingly, in orer to enhance export performance, exporting firms in Korea should try more to prepare for resource-based factors and industry organization factors as determinants. In addition to these, if CEOs of exporting firms are equipped with international entrepreneurship spirits, they can increase the performance of their exporting firms. So they have to manage their exporting firms very strategically so that they can make their firms' export performance better and better.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.18-27
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• 2020

This study is to corroborate the relationship between organizational size and performance in the Korean government context. Hence, this study aims to advance research on the relationship between organization size and performance by considering mediating variable: organizational goal ambiguity, which helps understand how organizational size affects organizational goal ambiguity in government and the organizational goal ambiguity has an influence on organizational performance. Bases on theoretical review, we assume that there is the inverted U-shaped relationship between the number of employees and budget size and organizational performance. From the results of path analysis, it shows that organizational size in the Korean government has a negative correlation, "a linear relationship", with organizational performance. Budget size has mediating variables, but the number of employees not. We try to suggest implications on the relationship between organizational size and performance in terms of theoretical perspectives in the context of the Korean government.