• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.206-212
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• 2022

Strengthening global geopolitical instability in the world leads to an aggravation of international conflicts; it destabilizes the domestic political situation in countries, violates the rights and freedoms of man and citizen, and also activates economic crime. The full-scale invasion of the Russian Federation on the territory of Ukraine and the deployment of military operations in a large territory of a sovereign country have created a number of destabilizing factors in the development of digital technologies and negatively affect the state and trends of digital marketing, which allows establishing interaction with a wide audience and facilitating the search for new customers in various places. The purpose of the research lies in substantiating the theoretical and applied principles for studying the features of digital marketing in the conditions of wartime posture in Ukraine. In the course of the research, general and special methods of economic analysis have been used and applied, namely: analysis and synthesis; analogies and comparisons; generalization and systematization; graphic and tabular methods. Regarding the results of the research of digital marketing in the conditions of wartime posture in Ukraine, it has been established that the intensification of the development of digital marketing is caused by the crisis phenomena of social-economic, social-political and military nature, as well as exacerbated by the challenges of the COVID-19 pandemic. It has been proven that highly developed countries use innovative digital technologies more effectively in the field of marketing, which indicates the importance of the Multidimensional Index of Digitization (the USA - MID: 0,92-0,92; the UK - MID: 0,80-0,97; Japan - MID: 0,80-0,88; Canada - MID: 0,78-0,81; Germany - MID: 0,78-0,88; France - MID: 0,72-0,76), however, the developing countries record much lower values (Ukraine - MID: 0,22-0,48). Accordingly, the level of cybersecurity in highly developed countries is also significantly higher than in transitive countries, in particular, in the United States (GCI: 0,919-0,999); Great Britain (GCI: 0,783-0,995); Canada (GCI: 0,818-0,978) and in Ukraine (GCI: 0,501-0,661).

• 통상정보연구
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• 제16권4호
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• pp.103-123
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• 2014

수출성과는 수출마케팅 연구의 핵심적인 주제이다. 본 연구는 기업이 해외 수출시장전략으로 선택한 적응화 전략과 표준화 전략이 실제로 마케팅 변수에 실행된 수준과 그 결과 획득된 수출성과 사이에 어떤 상관성이 있는지를 탐구함으로써 적응화와 표준화의 전략적 활용성을 높이는데 도움을 주고자 하였다. 본 연구의 실증분석은 우리나라 수출시장으로 진출하고 있는 뉴질랜드의 수출기업을 대상으로 하였다. 적응화와 표준화는 전략 실행의 정도와 수준을 의미하는 연속적인 개념으로 각각 강점과 약점을 가지고 있다. 실증분석 결과 적응화 전략의 경우 수출성과(만족과 불만족한 수출사업)의 차이는 제품 변수보다는 가격, 장소, 촉진 변수에서 유의미하게 나타난 반면, 표준화 전략의 경우 가격, 장소, 촉진 변수보다는 제품 변수에서 수출성과의 차이가 발견되었다. 이는 기업이 해외 수출시장을 공략할 때 제품 변수는 표준화 노력을 그리고 가격, 장소, 촉진 변수는 적응화의 노력을 기울일 때 만족한 수출성과를 얻게 될 가능성이 높다는 점을 시사해주고 있다.

• 무역상무연구
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• 제60권
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• pp.213-234
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• 2013

e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.

• International Journal of Advanced Culture Technology
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• 제9권2호
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• pp.80-85
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• 2021

This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

• 한국항만경제학회지
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• 제25권4호
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• pp.45-62
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• 2009

국제물류기업이 제공하는 서비스가 운송서비스에 대한 정보를 기반으로 한다는 점을 감안하면 인적서비스를 제공하는 국제물류기업의 종사자들은 기업의 수익을 창출하는 매우 중요한 자산이다. 신입사원을 채용한 후 업무에 투입하는 데까지는 오랜 기간과 많은 비용이 소요되며, 이들이 이직할 경우 기업의 중요한 정보와 자산이 유출되며, 신입사원에 대한 새로운 비용이 투자되어야 한다. 국제물류기업의 종업원들은 화주의 만족을 위한 중요한 결정요인이 되며, 만족하고 동기부여된 종업원이 양질의 서비스를 제공할 수 있으며, 양질의 인적자원을 확보하는 것은 국제물류기업의 성과에 직접적인 영향을 미칠 것이다. 따라서 본 연구에서는 국제물류기업에서 직접서비스를 생산하는 종업원들의 중요성을 인식하여 이들을 대상으로 하는 내부마케팅의 핵심요인들을 도출하고, 내부마케팅의 핵심요인들이 종업원들의 직무만족과 조직몰입에 어떠한 영향을 미치며, 직무만족, 조직몰입과 종업원들의 이직의도가 어떠한 관계에 있는 지를 실증분석함으로서 양질의 종업원을 유지하기 위한 국제물류기업의 내부마케팅전략을 제시하고자 하였다. 본 연구는 이를 위해 문헌연구와 실증분석을 병행하였다. 문헌연구는 내부마케팅, 종업원의 직무만족 및 조직몰입, 이직의도 등에 관한 선행연구들을 중심으로 수행되었으며, 이를 토대로 국제물류기업에 적합한 개념들을 도출하고 측정도구를 개발하였다. 연구가설을 검정하기 위해 국제물류기업(복합운송주선업체)의 종업원을 대상으로 설문조사를 실시하였으며, SPSS ver. 15.0을 사용하여 수집된 자료를 분석하였다. 신뢰성 검정을 위해서는 크론바하(Cronbach)의 $\alpha$ 계수를 활용하였으며, 측정도구의 타당성을 검정하기 위해 요인분석을 이용하였고, 가설검정을 위하여 다중회귀분석을 실시하였다. 연구 결과는 다음과 같다. 국제물류기업의 내부마케팅 구성요소들은 종업원의 직무만족과 조직몰입에 정(+)의 영향을 미치는 주요한 요인이다. 또한 내부마케팅 구성요소들과 직무만족, 조직몰입은 종업원의 이직의도에 부(-)의 영향을 미친다. 이러한 관계는 국제물류기업이 활발한 내부마케팅활동을 통해 양질의 종업원을 지속적으로 유지할 수 있다는 것을 의미한다.

• The International Journal of Costume Culture
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• 제3권3호
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• pp.193-200
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• 2000

Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• 유통과학연구
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• 제12권5호
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• pp.5-13
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• 2014

Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

• 통상정보연구
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• 제7권1호
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• pp.237-260
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• 2005

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.61-70
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• 2001

This study discuses the strategies for the reestabisgment of Korean textile industry by emphasizing the area of textile design which plays an important role in developing textile materials. The textile industry in Korea has been in stagnancy for a long period of time and appears to find no answer to the problem. The big part of the problem is that the industry itself does not realize the importance of textile design and its management does not understand its critical role in contributing the growth of the industry. To develop textile design, first, we need to foster textile designers who have the creativity, an understanding of international trend and a mind f management. This can be achieved through an education system with a close tie to the textile industry. Second, we need to globalize our textile design in three aspects : design, technology and marketing. A balanced and harmonized progression of these three aspects will guarantee a successful globalization of textile design. This progression, however, demands creativity, identity, and interaction on the design side, digital and networking on the technology side, and culture marketing, brand value, and global agent networking on the marketing side.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.89-94
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• 2022

The Saudi Vision 2030 defined the directions of the national economy and market towards diversifying sources of income, and developing energy to become less dependent on oil. The study sought through a theoretical review to identify the reality of the energy sector and the areas of investment available in the field of renewable energy. Findings showed that investment in the renewable energy sector is a promising source according to solar, wind, hydrogen, geothermal energy and burning waste than landfill to extract biogas for less emission. The renewable energy sector faces challenges related to technology, production cost, price, quantity of production and consumption, and markets. The study revealed some recommendations providing and suggested electronic marketing system to provide investors and consumers with energy available from renewable sources.